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December2013SEEDWORLD.COM Performance4Fourfoldcompetenceinproductsservicescoatingsandequipment.Fourfoldfocusonyourneeds.BayerSeedGrowththefullyintegratedsystemforon-seedapplications.Performance4fromasinglesource.Visitourwebsitewww.seedgrowth.bayer.comtolearnmore.BayerCropScienceAGAlfred-Nobel-Str.5040789MonheimGermanyBayerCropScienceAG2013 DECEMBER20131DEC130404GIANTVIEWSOFTHEINDUSTRYFUELINGEXCITEMENTSeedprofessionalsarerisingtothemanychallengesshapingtheindustry.Our2013panelofGiantssharetheirthoughtsonthefuturedirectionoftheseedindustry.14GIANTHIGHLIGHTSOurseedindustryexpertsofferuniqueinsightsandfactsontheglobalseedindustry.18GIANTNUMBERSImportantseedindustryfiguresandfacts.20GIANTBIOGRAPHIESMeetour2013GiantViewsoftheIndustryexpertswhosharetheirperspectivesontheseedindustry.24GIANTEXPECTATIONSThefutureoftheseedindustrymeetthisyearsFutureGiantsawardwinnerAndrewLauver.ABOUTLEARNMOREBAYERSEEDGROWTHNEWWEBSITEwww.seedgrowth.bayer.com 2SEEDWORLD.COMDEPARTMENTS74STRATEGY91SINCE1915104EQUIPMENTANDTECHNOLOGYSHOWCASE106CROSSPOLLINATION108WORLDSTATUS110REGULATORYROUNDUP112INDUSTRYNEWS120GIANTVIEWS3050302013WORLDFOODPRIZESeedWorldspeakswiththreebiotechpioneerswhosharethehonorofthe2013WorldFoodPrize.38CRAIGNEWMANTAKESOVERASCHAIROFTHEAMERICANSEEDTRADEASSOCIATIONASTAspresidentshareshisvisionfortheseedindustryandtalksabouttheimportanceoffamily.44FUTURESEEDEXECUTIVESBROADENSSCOPEWithanewvisionFuSEmovesforwardtobetterserveyoungprofessionalsintheseedindustry.46HAVINGTHETALKIndustryadvocatesfeelnowisthetimetostepupandstartpositiveconversationsaboutseedandagriculturewiththepublic.50DROUGHTANDPESTSDRIVEINNOVATIONSINCORNAlookattheforcesdrivingnewdevelopmentsinthecornseedtraitsandgeneticspipeline.56INITIATIVESAIDINGHONEYBEEHEALTHScientistsandregulatoryauthoritiesagreethatbeehealthisacomplexissue.Industryinitiativesarebringingexpertstogethertolearnmoreeducatethepublicandprotectpollinatorhealth.60RESISTANTWEEDSANDGEOGRAPHYDRIVESOYBEANDEVELOPMENTSoybeanbreedingismovingforwardtooffermorecomplextraitandgeneticpackagestoaddressfarmersneeds.66READYTOREBOUNDAfteracoupleofdifficultyearsthesorghumseedindustryispoisedforgrowthandinnovation.70BtQUESTIONSANSWEREDResearchissheddingnewlightonandhelpingeaseconcernsaboutthelong-termviabilityofBtcrops.78FORAGETRENDSFOR2014ANDBEYONDForagecompaniescontinuetoexpandseedoptionsbuildingportfolioswhichincreaseproductivityforgrowers.84ALLEYESONTHEUNITEDSTATESAsleadersinbiotechnologyadoptiontheU.S.seedindustryhasfacedmanyhurdlesandscrutinybythepublic.87THEGUIDETOSEEDTREATMENTSTEWARDSHIPASTAsharesthedetailsofthisnewindustryinitiative.96APROMISINGFUTUREPublicfundingforplantbreedingisneededtoensurethattheU.S.continuestobealeader.102SEARCHINGFORUNICORNSResearchersatPurdueUniversitysCenterforFoodandAgriculturalBusinesssharetheirsurprisingresultsontherelationshipbetweenthelocationoflarge-scalefarmersandhowitrelatestoaretailersmarketpotential.116BASFCROPPROTECTIONRAISINGTHEBARBASFsnewlylaunchedFunctionalCropCaredivisionissettobringinnovativeproductstomarkettoservetheever-changingglobalagcommunity.118SNAPSHOTSINTIMEAcompilationofkeyeventstrendsandquotesfromSeedWorldin2013. DECEMBER20133December20131395-AS.ColumbiaRoadPMB360GrandForksND58201-9907PUBLISHERShawnBrooksbrookissuesink.comASSOCIATEEDITORLindsayHoffmanlhoffmanissuesink.comSTAFFWRITERSMarkHalsallShannonSchindleMarcZienkiewiczMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbyJeffHiebertLesleyNakonechnyCIRCULATIONBradGordonbgordonissuesink.comCamMitchellcmitchellissuesink.comCONTRIBUTORSMariaBrownKariBelangerJenGolletzAngelaLovellJulieMcNabbDennisThompsonVladislavVorotnikovEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD70.00twoyearsUSD120.00.InternationaloneyearUSD95.00.Tosubscribepleaseemailsubscribeissuesink.com.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates. DECEMBER20135KarstenNeuerglobalheadoSeedcareorSyngentaagrees.By2050wewillhaveatleastninebillionpeopleonthisplanetandthatclearlyaddsgreatlytotheglobaloodsecuritychallengehesays.Webelievewecanmakeastrongcontributiontowardsaddressingthatchallenge.Ourambitionistohelptheworldachievegreateroodsecuritybycreatingastepchangeinagriculturalproductivity.Mostimportantlywehavetoeedagrowingglobalpopulationinanenvironmentallyriendlyway.TohelpachievethisSyngentarecentlyannouncedalong-termprogramcalledtheGoodGrowthPlan.Oneoitskeycommitmentsistoincreaseproductivityo20millionsmallholderarmersby50percentby2020withoutusingmorelandwaterandotherscarceresources.Thisneedtoeedtheworldisdrivinginnovationintheseedindustrytoday.Andperhapsnoothersectorwithintheseedindustryisasocusedonthatgoalastheseedtreatmentandenhancementsector.LastyearBayerCropSciencelaunchedSeedGrowthitsullyintegratedandcomprehensivesystemoron-seedapplicationswhileSyngentahasbeenincreasingitsocusonitsSeedcarelineupoproducts.TheemphasisisnotjustoncropprotectionproductsanymorebutrathercompaniessuchasBayerCropScienceandSyngentaarelookingatseedtreatmentromabroaderperspectivespendingmillionsodollarsonhowon-seedapplicationscanincreaseyield.WereallyneedthemaximumprotectionorseedsintheutureinordertoproduceamaximumharvestsaysHaug.WithtodaysocusonincreasingarmproductivityclearlySeedcareisoneothemostessentialtoolsinthegrowerstoolboxaddsNeuer.Notonlydoesitprovideasigniicantimpactonaarmsyieldsbutitsalsooneothemostsustainableandenvironmentallyriendlytechnologiesouttherewhichusuallycomeswithsomeothelowestdoseratesintermsoanapplication.Thatmakesitoneothemostexcitingadvancestolookorwardto.RapidgrowthintheseedtreatmentandenhancementsectorsignifesthatNeuerisrightseedcareisoneothemostessentialtoolsineveryseedcompanysportoliotoday.Theseedtreatmentmarketwillcontinuetoprovideattractivegrowth.Thetotalmarketiscurrentlyvaluedatabout3billionanditseemslikelyitwillcontinuetogrowatdouble-digitratessaysNeueraddingthatthemainactorthatissupportingthegrowthwillcontinuetobetheincrementalvalueseedtreatmentsarebringingtoarmerssuchasitsnewseed-appliednematicideClarivawhichusuallytranslatesintoanincrementalreturnontheinvestmentorthearmersoroughlythree-to-one.Thatsanawullyexcitingoutlook.AtSyngentaweareullycommittedtoSeedcareandwearemakingaparticulareorttobringthattechnologytoallourcustomersbutmostimportantlytoseedcompanieswhoprovidetheproductsinaveryproessionalandindustrialwayNeuersays.HolisticApproachWhatshappeningintheseedtreatmentsectorsigniiesalargermovementthatisoccurringthroughouttheentireseedindustryamoreholisticapproachtosellingseed.Industryinitiativesareworkingtopromotefruitandvegetableseedsdirectlytoconsumers.Itsmuchmorethanonlysellingproductsorproft.ItsaholisticviewandwevegottheullpicturebecauseweareexpertsinseedgrowthoverallsaysHaug.Accordingtohimtheseedindustryisbecomingmoreocusedonbiggerpictureissuessuchassustainabilityandgrowthacrosstheentirevaluechain.Itsareallydierentviewromjustthinkingaboutsayseedtreatmentonitsown.AndwewentawayromthatviewbecauseseedtreatmentnormallymeansonlytheapplicationothechemicalproductandwewanttoensurewearesecuringsustainablehealthyprotectedandstrongplantgrowthsaysHaug.Byollowingamoreholisticapproachwecreatemorevalueorthearmerbyincreasingandimprovingtheirbusinessgrowthintheuture.Thevegetablesectorhasalreadybeendoingaparticularlygoodjobolookingatthelargerpicturerealizingthatithasto 6SEEDWORLD.COMHarmonizingglobalseedregulationscontinuestobeatoppriorityfortheseedindustry.helppromoteitsproductinorderortheentirevaluechaintobebettero.InrecentyearstheindustryhasbeenpayingmoreattentiononhowitcanpromoteourruitandvegetableproductssaysAntonvanDoornmalenco-owneroRijkZwaan.Forexampleourcompanyissponsoringschoolstoservethekidswithnicevegetableproductswearehavingalocalveggiebenderwhichisasmallgroupokidswhoareshowingushowtheyliketoeatvegetablessotheyaredevelopingtheirownrecipesandweareincontactwithastoodcompaniestosupplythemwithhealthysalads.BreakingDownBarriersHarmonizingregulationshaslongbeenaocusotheseedindustrybutwiththeglobaltradeoseedincreasingmakingsureseedregulationsarestandardizedandunctionalacrossbordershasneverbeenmoreimportantthanitisnow.TheglobalmovementoseedsothereemovementoseedisoneothebiggestchallengesorthevegetableseedindustrytodaysaysvanDoornmalen.Acompanylikeoursisbreedingin27cropsandwithineachcropwehavevariousdierenttypes.Theparentallinesothosevarietiesareproducedinonecountrytheseedisthenshippedtovariousothercountriestobeproducedthoseseedsmightthenbeshippedtoanotherlocationwhereenhancementqualitycontrolpackagingandsoonwilltakeplaceandromtheretheseedsarethensenttomanycountriesallovertheworld.VanDoornmalensaysinternationalphytosanitarymeasurescanverymuchhampertheglobalmovementoseeds.Theentireseedindustryneedstoworktogethertogetthiswellharmonizedinawaywecanreallymoveourseedsreelyintheuturehesays.Thatsahugechallengeandthatgoesorphytosanitaryissuesaswellasorseedhealth.Therehasbeenmuchprogressontrade-relatedissuesthisyearandperhapsnoregionreceivesmoreheatwhenitcomestoregulatorychangesasEurope.HoweverGarlichvonEssensecretary-generalotheEuropeanSeedAssociationreportsthatprogressisfnallybeingmade.EarlierthisyeartheEuropeanCommissionpresentedalong-awaitedlegislativepackagetitledHealthierAnimalsandPlantsforaSaferAgri-FoodChain.ThispackageincludesaproposaltoreviseplanthealthlegislationandtoestablishanewregulationontheproductionandmarketingoplantreproductivematerialsaysvonEssen.AccordingtovonEssentheEuropeanseedindustrywelcomedtheambitionotheEuropeanCommissiontoTheentireseedindustryneedstoworktogethertogetthiswellharmonizedinawaywecanreallymoveourseedsfreelyinthefuture.AntonvanDoornmalen Buckhornoersanunmatchedselectionoreusablepackagingsolutionsdesignedtoprotectyourproductsandincreaseyourproftability.BuckhornsCenterFlowseedboxisthesaestmosteecientwaytotransportanddispenseallkindsoseed.Itstacksourhighhandlesloadsupto2500lbs.anddispensesseedquickly-inasastas30seconds.StopbyASTASeedExpoBooth313tolearnmoreaboutCenterFloworvisitbuckhorninc.omformoreinformation.US1.800.543.4454Canada1.800.461.7579www.buckhorninc.com2013BuckhornMyersIndustriesInc.040512BULKBOXESHAND-HELDCONTAINERSIBCsPALLETSSPECIALTYBOXES 8SEEDWORLD.COMwww.biodiagnostics.net715-426-0246507HighlandDriveRiverFallsWI54022WHENYOUHAVEPEOPLELOOKINGOUTFORYOURBESTINTERESTSWeknowthatyoursuccessiswhatultimatelyleadstooursuccess.Thatswhywestrivetobeyourpartnerinbusinessnotjustyourtestinglab.Manyoourpeopleonceworkedorseedcompaniesthemselvessotheyunderstandyourresearchobjectivesandhowtotakeyourproductstotherontothepack.Throughteststhatincludemarker-assistedselectionQTLmappingandtraitIDweefcientlyanalyzemillionsodatapointsandconsultwithyoutoturnthedataintouseulinormation.AndwithexclusiveintegratedtestpackageslikeFirst-to-Marketyoursuccessiseasierthanevertoachieve.Putyourseedtestingconcernstorest.Contactustoday.THERESNEVERASEEDOFDOUBT.provideamodernlegalrameworkorseedthatisadaptedtothecompetitivenessandvitalityotheindustry.Theaimosimplifcationandharmonizationbybringingallormercrop-specifcdirectivesintoasingleregulationwillprovideastrongerbasisortheproductivitysustainabilitydiversityandqualityoagricultureacrossEurope.Seedmarketinglegislationdatesbacktothe1960sandtherehavebeenconstantamendmentsandchangesandwenowbasicallyneedtocleanituptomakeitmoreaccessiblenotonlytotheregulatorsbutalsotousthesectorandtoalsotakeaccountonewdevelopmentsheexplains.Theindustryhasmaturedquiteabitwearenowmoreinvolvedthaneverincooperationwithpublicbodiesinorexampletheregistrationvarietiesincheckingplantmaterialorplanthealthissues.Soactuallytheindustryhasmovedromameresubjecttobecomemoreapartner.OneothemaininnovationsothepackageistointegrateseedunderthecontrolotheFoodandVeterinaryOfce.VonEssensaysthiswillhelpensuretherulesthatarebeingdecidedattheEuropeanlevelareimplementedinaharmonizedmannerwhichisapreconditionorathrivingcommonmarketorseedinEurope.BringingitBacktotheFarmerWithalltheocusoneedingagrowingpopulationGoldenAcresGeneticspresidentLouBuicesaysitsstillimportanttoremembertheneedsoeacharmercustomersomethingtheindependentseedcompaniesstillexcelat.Wekindoflookatitlikeafunnelwevegotalotofaccessandwedontreallyhavelimitationsonthefrontend.LouBuiceThearmerlikestheopportunitytogoandchooseandnotbeorcedintoaspecifcproductlineorproductoeringsaysBuice.Asindependentseedsmenwereabletogoandlookatanumberodierentproducts.Wekindolookatitlikeaunnelwevegotalotoaccessandwedontreallyhavelimitationsontherontend.Buicesaysthephilosophyheteacheshisemployeesindevelopmentandsalesissimplethattheyshouldocusondoingwhatothercompanieseithercantorarentwillingtodotomeetthecustomersneeds.Sowhenthatunnelgoesdown 10SEEDWORLD.COMEquippingAgRetailersandProducersSince1974BulkSeedSitesNovoSeedCarePrescriptionManagementSystem800-247-1854SeedBoxesTreatersSeedPodsSeedOrderonline247Farmchem.comTendersConveyorshandlingtreatmentequipmentandWHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideoseriesvisitSeedWorld.com.tothebottomweseetheotherkeyiscustomerintimacyandknowingwhatthatcustomerneedsandbeingabletopositiontheproductinawaythatsalmostarazor-sharpocusintermsogettingtherightproductontherightacreheadds.HaugsaysarenewedcommitmenttoocusmoreonthecustomerisactuallyevolvinghowBayerismarketingitsproducts.Ourmarketingapproachwasdrivenmainlyinthepastbytechnologywehavetobethebestinallefcacytrialsandsoonhesays.Howeverwereallyhavetolookaterourcustomerwehavetobemuchmorecustomer-ocusedandaskwhatistheneedothecustomerIthastobeagoodproductbutthenwehavetocheckaterwardsithisverygoodproductisfttingtheneedsothecustomer.CustomercentricityisveryimportantorBayer.EndswithSeedItsaveryexcitingtimetobeinseedasentimentthatASTAchairmanCraigNewmansaysisbeingportrayedatindustryeventsaroundthecountry.ForexampleASTAsCSSandSeedExpoinChicagoeachyearisliketheSuperBowlotheseedindustryandithasbeenincreasinginattendanceeachyearsaysNewmanwhoispresidentandCEOoAgReliantGenetics.Themeetingsattendancein2012increasedbymorethan200romtheyearbeoremakingitthehighest-attendedmeetingsince1977.ItsinterestingIvehadpeopleaskmewhyinterestinseedisgrowingbutIthinkitstheinnovationandthetechnologythatpeoplehavetooerandtheyknowhowimportantitistobeatindustryeventssuchasCSSiyoureintheseedbusinesssaysNewman.Howeverwereallyhavetolookafterourcustomerwehavetobemuchmorecustomer-focusedandaskwhatistheneedofthecustomerMatthiasHaugAs2014rollsaroundandtheworldspopulationcontinuestoclimbmoreandmoreeyeswillbeonagricultureanditsabilitytoproducemoreood.Buicebelievestheseedindustrywillcontinuesteppinguptomeetthechallenge.Thebiggestopportunityorseediscontinuingtohaveproblemssolvedbeoretheyoccurhesaysespeciallywhenitcomestomoredrought-tolerantcropsandinsectandweedresistanceIthinkthegrowerexpectsustohavesolutionstothoseproblemsandweneedtodeliveronthem.JulieMcNabb AUTOMATICCOMPLIANCEANDEASEOFPLANTINGINEVERYBAG.ThebroadestchoiceinaboveandbelowgroundinsectprotectionThetrulysimplerefuge-in-a-bagsolutionfortheCorn-GrowingAreajustllyourplanterandgoContactyourseedreporgotogenuity.comEVERYBUSHELMATTERSMonsantoCompanyisamemberofExcellenceThroughStewardshipETS.MonsantoproductsarecommercializedinaccordancewithETSProductLaunchStewardshipGuidanceandincompliancewithMonsantosPolicyforCommercializationofBiotechnology-DerivedPlantProductsinCommodityCrops.Thisproducthasbeenapprovedforimportintokeyexportmarketswithfunctioningregulatorysystems.Anycropormaterialproducedfromthisproductcanonlybeexportedtoorusedprocessedorsoldincountrieswhereallnecessaryregulatoryapprovalshavebeengranted.Itisaviolationofnationalandinternationallawtomovematerialcontainingbiotechtraitsacrossboundariesintonationswhereimportisnotpermitted.Growersshouldtalktotheirgrainhandlerorproductpurchasertoconfirmtheirbuyingpositionforthisproduct.ExcellenceThroughStewardshipisaregisteredtrademarkofBiotechnologyIndustryOrganization.B.t.productsmaynotyetberegisteredinallstates.CheckwithyourMonsantorepresentativefortheregistrationstatusinyourstate.IMPORTANTIRMINFORMATIONGenuityRIBCompletecornblendproductsdonotrequiretheplantingofastructuredrefugeexceptintheCotton-GrowingAreawherecornearwormisasignificantpest.GenuitySmartStaxRIBCompleteGenuityVTDoublePRORIBCompleteandGenuityVTTriplePRORIBCompletecornareblendedseedcornproducts.SeetheIRMGrowerGuideforadditionalinformation.AlwaysreadandfollowIRMrequirements.Individualresultsmayvaryandperformancemayvaryfromlocationtolocationandfromyeartoyear.Thisresultmaynotbeanindicatorofresultsyoumayobtainaslocalgrowingsoilandweatherconditionsmayvary.Growersshouldevaluatedatafrommultiplelocationsandyearswheneverpossible.ALWAYSREADANDFOLLOWPESTICIDELABELDIRECTIONS.RoundupReadycropscontaingenesthatconfertolerancetoglyphosatetheactiveingredientinRoundupbrandagriculturalherbicides.Roundupbrandagriculturalherbicideswillkillcropsthatarenottoleranttoglyphosate.GenuityDesignGenuityIconsGenuityRespecttheRefugeandCottonDesignRIBCompleteRoundupReady2TechnologyandDesignRoundupReadyRoundupVTDoublePROandVTTriplePROaretrademarksofMonsantoTechnologyLLC.LibertyLinkandtheWaterDropletDesignisaregisteredtrademarkofBayer.HerculexisaregisteredtrademarkofDowAgroSciencesLLC.RespecttheRefugeisaregisteredtrademarkofNationalCornGrowersAssociation.Allothertrademarksarethepropertyoftheirrespectiveowners.2013MonsantoCompany.RIBCOM0312208.25x10.875AdTHEFIRSTFAMILYOFSINGLEBAGREFUGESOLUTIONS. THATSJUSTINOURNATURECONSISTENTPERFORMANCEwithPROVENRESULTSINCOTECandDISCOaretrademarksoINCOTECIntegratedCoatingandSeedTechnologyInc.ArcusisatrademarkoFBSciencesInc.2013FBSciencesInc.Allrightsreserved.FieldCropsVegetablesOrnamentalsAnalyticalServicesNATURALLYDERIVEDARCUSSTSEEDTREATMENTAVAILABLETHROUGHINCOTECItallbeginswiththeseed.ForyearsINCOTEChasbeenimprovingplantabilityandemergenceoseedsbyintroducinginnovativeseedappliedtechnologies.InkeepingwiththistraditionoexcellenceINCOTECnowoersArcusSTcustomblendedwithDISCOflmcoatliquids.ArcusSTisanaturallyderivedplantgrowthregulatorPGRseedtreatmenttechnology.ArcusSTincreasestheefciencyobasicplantphysiologicalprocessesenhancingcropgrowththroughmoreconsistentseedgerminationemergenceandrootdevelopmentwhichisessentialtoimprovedplanthealthandproductivity.GetthemostoutoyourseedwiththeconsistentperormanceoArcusSTandDISCOliquidormulationsoranycrop.Visitwww.incotec.comtocontactusormoreinormation. DISCOTMFilmCoatLiquids-lowdustoffandexcellentplantabilityEncrustingPelleting-seedbuilduptoimproveplantabilityDisinfection-cleanseedsforhealthyplantsPriming-increasespeedanduniformityofgerminationAdditives-enhanceplanthealthandincreasedyieldsINCOTECyourreliablepartnerinprovidingcomprehensivesolutionstoallyourseedneedsGettingthemostoutofyourseedwww.incotec.com 14SEEDWORLD.COMSeedEffortsinAfricaRijkZwaanhasstartedaproessionalbreedingcompanyinTanzaniaAricawherenowmorethan80peopleareworkingallAricansandocoursetheyaremanagedandguidedbyourspecialists.WewerethefrstcompanytodothisandwemetwithormerUnitedNationsSecretary-GeneralKofAnnanandhewasreallyenergeticaboutthisapproachbecauseitallstartswithseedhigh-qualityseedandgoodvarieties.HesaidCanyouhelpmeconvinceothercompaniestocomeanddothesameIampersonallyconvincedbutalsoourcompanyisverymuchconvincedthatthebestwaytohelpAricamoveorwardtohelpthevegetableproductionmoveorwardtoproduceoodohighqualitywithgoodnutrientsorthepeoplethereistosetupproessionalbreedingcompaniesinvariousareasoArica.AntonvanDoornmalenoRijkZwaanEuropesRevampedSeedLegislationThemodernizationothislegislationisnotaboutGMOsitisaboutseed.TherulesweadoptinEuropewillbevalidorallseedthatcanbemarketed.AsyouknoworthetimebeingweonlyhaveverylimitedacreageoGMcropsinonlyaewmemberstatesotheEuropeanUnionandthatisapoliticalissueithasnothingtodowiththerulesortheregulationsasarastheseedmarketingisconcerned.Itreallyisaquestionopublicperceptionleadingtoacertainpressureromactivistsbutalsoromthegeneralpublicromtheoodoperatorsromretailersandromarmers.FarmersocoursecanonlygrowandsellwhattheyknowhasamarketandthatGMmarketisnotyetexistentinEurope.WhetherornotthemodernizationotheseedandtheplanthealthlegislationisactuallychangingmuchothatIamnotsure.Ithinkthereareotherelementsthatmightplayagreaterrole.Europehaslargelyrestrictedtheuseothreekeyinsecticidesneonicotinoidsthatareusedwidelyorseedtreatmentacrossalargevarietyocrops.ThistechnologyhasbeenveryimportantinmakingcertainplantproductionispossibleinsomepartsoEurope.NowwithoutthattechnologywhatisletManyeelthatononehandlimitedcropprotectionandthenontheotherhandnoGMtechnologymeansEuropeanarmersandgrowersarelosingtoolsintheirtoolboxandwiththatlosingcompetitiveness.GarlichvonEssenotheEuropeanSeedAssociationAconcentratedeorttofndanswerstoglobalchallengesiscreatingdialoguesandmomentuminseedindustry.ManyotheexpertsinthisyearsGiantViewsoftheIndustryhadinterestingstoriestotellabouttheopportunitiesortheuture.Enjoysomeothehighlightsotheirnewsandinsights.GiantHighlights DECEMBER201315WhatAbouttheBeesAsyouareawaretheEuropeanCommissionhassuspendedtheuseoneonicotinoidsorthenexttwoyears.Thebottomlineisthatitsabaddayoragriculturebutalsoequallyabaddayorthebees.Itsabaddayoragriculturebecauseoneothebesttechnologiesorinsectcontrolisbeingtakenawayromarmersandalsooneothemostenvironmentallyriendlyandsaetechnologies.Itsalsoabaddayorthebeesbecausethesuspensionisnotaddressingtherealcauseobeedecline.ThatswhatweatSyngentaareocusingon.WelaunchedaprogramcalledOperationPollinator10yearsagolongbeorethewholediscussionaboutthebeeshadbeenpickedupinthepublicandhadgottensomeinternationalattention.OperationPollinatorisaddressingsomeothelosthabitatandnutritionthatwearenowtryingtogetbackintothearmlandscapeorbees.Wehavealsoannouncedtogetherwithanotherindustryplayerafve-pointactionplantofndsolutionsandcomeupwithsomemoresustainablemeasurestoimprovebeehealth.Itisthosetypesomeasuresthatwillhelpthebeesandnotthesuspensionotheneonics.KarstenNeueroSyngentaSeedcareStayingCompetitiveAsanindependentseedcompanywereallysetourselvesapartbecausewespend100percentoourtimeonwhatsomeothelargercompaniesprobablyconsideranichemarket.WedontreallylimitoptionsweprovideanumberodierenttraitplatormsandgeneticplatormstoourcustomersandIthinktheyappreciatethatreedomochoiceandthatswhatwetrulytryandoerthem.Wereallyeellikewerethereandwereinbusinesstoservethatgrowerbecausewerereallytryingtopreservethevaluesandtraditionsandtheindependencethattheamilyarmerhasinourmarketootprint.LouBuiceoGoldenAcresGeneticsPartnershipMattersAgReliantGeneticsisa5050jointventurewithGroupLimagrainwhichisthefourth-largestseedcompanyintheworldandKWSwhichisthefifth-largest.BasicallythetwocompaniescametogethertoachieveacommoncausewhichistohaveabiggerpartoftheU.S.market.Theybothwantedtohaveabiggermarketshare.Andtotakethatalittlefurtherthatsbeenthecommoncausethatshelpedusbesuccessfulbecauseintherestoftheworldthetwocompaniescompetesoitskindofanoddsituationinaway.ButbecauseofthecommoncauseintheUnitedStatesandthesuccessofAgReliantthepartnershiphasgoneverywellandtheyvebeenverygoodaboutcapitalinvestmentwithusandsupportingourgrowth.CraigNewmanofAgReliantGeneticsListeningtotheFarmerWehavealotocontactwiththearmers.Ourpeoplearelisteningtothearmers.Theyareunderstandingtheyaresharingtheirpassion.Thisenablesourpeopletoreallyapplytheirexpertise.Wehavetheheadothescientistandtheheartothearmerandourpeoplearethereoreabletomeetboththedemandsandtheneedsothearmers.Weareabletodevelopcustomizedsolutionsorarmers.MatthiasHaugoBayerCropScience 16SEEDWORLD.COMTheGreatGMVeggieDebateInvegetablesweareocoursearelativelysmallindustryincomparisontofeldcropsbutwehaveanenormousbiodiversityworldwideavailable.IyoucombinethatwiththetremendousamountoexcessinormationwegetthroughnewtechnologiesandiwecanusethenewbreedingtechniquesagainincombinationwiththebiodiversityweareconvincedthatwearecapabletosupplythemarketwiththevarietiesthattheyareaskingorthatwecansolvetheproblemswemeetthechallengesinournewvegetablevarietieswithoutusingGMtechnology.WellthatsatthemomentthesituationandstillitisinterestingocoursetofndoutandrealizewhytherearehardlyanyGMvarietycropsinthemarket.Onethingtopointoutisthatiyoucomparevegetableswithfeldcropsandyoutalkaboutadventitiouspresencewhenathresholdis0.5percentincornandinsoybeanwhenthisproductisprocesseditstays0.5percent.Howeverinvegetablesiyouweretohave0.5percentintomatoesorinstancethatmeansoneseedouto200wouldthenbeaGMseed.Thepointisiyoutakethatoneseedinhi-techhorticulturewearegrowing25-30kilogramsotomatoesoutothatoneseed.Andthosetomatoesareall100percentGMproducts.ImnotsayingthatthisisbadorgoodImjustsayingthatthisissomethingcompletelydierentromthefeldcrops.ThereorebeorethevegetableindustrycommercializesGMvegetablestheywillneedtobeclearaboutthiswithretailers.AntonvanDoornmalenoRijkZwaanComplementaryTechnologiesInadditiontoseedtreatmenttechnologyIamimpressedbythetechnologiesthatseedcompaniesarecontinuouslybringingtomarket.Theyalsocontributetoglobaloodsecurityregardlessowhethertheyallintotheareaogeneticsortraits.ThereoreIdontseetheseedtreatmenttechnologiesasinanywaysubstitutingorcompetingwiththosetechnologies.Itismoreonthecontrarytheyareverycomplementarytowhatseedcompaniesoer.SpecifcallyIthinktherearetwoareaswhereseedtreatmenttechnologycanprovidethebiggestandmostcomplementarybenefttoseedcompanies.Thefrstoneiswhereourseedtreatmenttechnologycanhelpwiththeseedprotectiontheearlycropestablishmentortheearlyseasonpestcontrol.Secondlytherearealsosomevitalopportunitiesseedtreatmentsoerintermsointegratedresistancemanagement.Thecombinationochemicalsolutionswithtraitscreatesmultiplemodesoactionthathelpgrowersavoidresistancebuild-up.KarstenNeueroSyngentaSeedcare EmpoweringyoutodifferentiateprotthriveGreenLeafGeneticsLLCisproudtoprovidehigh-performingAgrisuretraitsanddiversecornandsoybeangermplasmtotheindependentseedcompanymarket.WithGreenLeafyoullhaveAlargeup-to-dateselectionofplantgeneticsAccesstonewproductsandtechnologyassoonastheyreavailableThelatesttraitsfromSyngentaAdviceandfriendlyservicefromexpertsyoutrustCountonGreenLeafforthenewestthemostadvancedthebestforyourcustomers.800.445.0956www.greenleafgenetics.com2013Syngenta.AgrisureGreenLeafGreenLeafGeneticstheAllianceFramePurposeIcontheGreenLeaflogoandtheSyngentalogoaretrademarksofaSyngentaGroupCompany.MW19GL3008-P1513 18SEEDWORLD.COMApproximatenumberofemployeesnowworkingfortherapidly-growingAgReliantGenetics.WeweretheeighthlargestseedcorncompanyintheUnitedStateswhenwestartedin2000andnowwereNo.3sowevehadalotofgrowth.Weveincreasedoursalesthree-foldincornandwevetakenemployeesfrom300toover900.Wereonarapidgrowthmoveandwejustwanttocontinuethatgrowth.Withourtalentedandcommittedteamwewanttocontinueourmomentum.CraigNewmanpresidentandCEOAgReliantGeneticsNumberofleavesinRijkZwaanspopularnewlettucevariety.Wearefocusingonthedevelopmentofnewvarietiestodevelopattractiveeasy-to-usegoodtastinggoodlookingvarietiessothatvegetablesarebecomingakindoflifestyleournewvarietiesshouldbesexier.ForinstanceatRijkZwaanwehavedevelopedSalanovawhichhasarosetteofaround150to200leavesthatareallthesamesizeandyoujusthavetotakeoutasmallpieceofthecurdandthenyouhave150to200leaveswhicharecrunchytastyandyoucankeeplonger.Thesearethekindofproductsweneedtodevelopmoreofinourindustryespeciallyforconvenienceeverythingshouldbeeasyandfasttouseandthatswhatwehavetodevelopmoreof.AntonvanDoornmalenco-ownerRijkZwaanPercentyieldimpactthatKarstenNeufferglobalheadofSeedcareforSyngentasaysthecompanysnewseedtreatmentnematicideClarivabringstosoybeangrowers.Itsgreatbecauseitgivestofarmersasolutiontooneofthemajorunsolvedproblemswhichiscystnematodehesays.Nematodescausemorethan1billionoflossesinU.S.soybeanfarming.Clarivaisactuallyabiologicalseedtreatmentandprobablythefirstthathasarealprovenbenefitorimpactonnematodesandasaresultitcreatesayieldimpactofinmanycasesfivepercent.NumberofplatformsthatMatthiasHaugheadofSeedGrowthforBayerCropSciencesaysthenewbrandiscomprisedof.AtBayerCropScienceweareproudtohaveafullyintegratedon-seedapplicationplatform.BayerSeedGrowthconsistsoffourintegratedareasofcompetencieshesays.Firstofallwetalkaboutourportfolioourinsecticidesandfungicidesbasedonchemicalandbiologicalmodesofaction.Thesecondpillarisourcoating.Wehavecustomizedformulationandcoatingtechnology.Thethirdoneisequipment.WehaveourowncompanyGustafsonwhichisdeliveringGIANTnumbersmodernseedtreatmentapplicationmachinery.Thefourthpillarisourservice.Wearedoingtestingtrainingandtechnicalsupportforfarmersandour10SeedGrowthcentersworldwideareprovingourglobalfootprint.100PERCENTPercentofthetimethatGoldenAcresGeneticspresidentLouBuicesaysthecompanyfocusesontheneedsofindependentfarmers.Wereallysetourselvesapartbecausewespend100percentofourtimeonwhatsomeofthelargercompaniesprobablyconsideranichemarketandsowereallydontlimitoptionssaysBuice.WeprovideanumberofdifferenttraitplatformsandgeneticplatformstoourcustomersandIthinktheyappreciatethatfreedomofchoiceandthatswhatwetrulytryandofferthem.Wereallyfeellikewerethereandwereinbusinesstoservethatgrowerbecauseweretryingtopreservethevaluesandtraditionsandtheindependencethatthefamilyfarmerhasinourmarketfootprint.NumberofresearchstationsintheUnitedStatesownedbyAgReliantGeneticsanditsparentcompaniesLimagrainandKWS.ThereisalotofcollaborationbetweenKWSLimagrainandAgReliantresearchworldwidethereareover30researchstations.IntheUnitedStatesthereare11researchstations.Thereforetheresanexchangeofmaterialandtestingallovertheworlditsdefinitelyanactivecollaborationbetweentheparentcompaniesanduswhichincreasestheeffortsthreetimesforeachofthecompanieswhichwouldhavebeenindividual.CraigNewmanpresidentandCEOAgReliantGeneticsNumberoflocalAfricanpeopleemployedbyRijkZwannsprofessionalbreedingcompanyinTanzania.Wesetupaprofessionalbreedingcompanyinordertoimprovethelocalvarieties.Youcanmakehugeimprovementsforthelocalgrowersandincreasetheincomeofthesmallfarmerswhicharemanytimeswomenwhoarealsofeedingtheirownfamily.WehavestartedaprofessionalbreedingcompanyinTanzaniawherenowmorethan80peopleareworkingallAfricansandofcoursetheyaremanagedandguidedbyourspecialists.AntonvanDoornmalenco-ownerRijkZwaan900150200TO51180 www.hagie.com800-247-4885Whenitcomestoseedproductionchoosethecompanythatsbeenwithyoualltheway.HagieManufacturinghasbeenatrustedpartnerinseedproductionsince1947.Wedeliverexiblesolutionsformultipleplantingpatternsrowwidthsguidancesystemsandseveraldetasselingtoolbarcongurations.TheSTSlineupbringsenhancedversatilityandincreasedproductivitywiththeadditionoftheDetasselingToolbarandNitrogenToolbar.Experienceprovenperformancewiththeindustryleader.PROVENPERFORMANCEINDUSTRYLEADINGINNOVATIONSince1947 20SEEDWORLD.COMLouBuiceGoldenAcresGeneticsLtd.LouBuiceisthepresidentandco-ounderoGoldenAcresGeneticsLtd.InadditiontoservingaspresidentoGoldenAcresGeneticshis19yearsoexperienceintheseedindustryincludepositionsascornproductmanagerandsouthernareabusinessdevelopmentmanagerorMycogenSeeds.ByrevitalizingthefagshipGoldenAcresbrandohigh-qualityperormance-provencornandsorghumseedin1999Buiceandco-ounderBernardSelenskywereabletoconnecttherespected50-year-oldbrandwithanewmissiontoproessionallyserveamilyarmerswithcustomseedsolutionsthatcultivateindependenceandsuccess.InhissparetimeBuiceenjoyscollectingandrestoringvintagearmtractorsbuiltbetween1910and1920.MatthiasHaugBayerCropScienceMatthiasHaugwasbornonMay81961inCologne.HejoinedBayerAGin1984whereheheldanumberopositionsintheormerCropProtectionBusinessGroup.In1995hetookchargeotheCropProtectionBusinessUnitinPortugal.In1998hereturnedtoheadquartersinMonheimGermanyasRegionalHeadEasternEurope.From2001to2007MatthiasHaugwasresponsibleorthecompanyscropprotectionbusinessinItaly.InApril2007hewasnamedheadoregionLatinAmericaAricaMiddleEastwithintheCorporateCenterRegionalCoordinationatBayerAGinLeverkusenGermany.InNovember2009hemovedtoColumbiatoserveasseniorBayerrepresentativeorAndeanCountriesandheadoAndeanCountrieswithintheBayerCropSciencebusinessunitCropProtectionLatinAmerica.SinceDecember2011MatthiasHaugisglobalheadoSeedGrowthwithintheBusinessManagementoBayerCropScience.KarstenNeufferSyngentaKarstenNeuerhasbeenheadoSeedcareorSyngentasince2012.PriortothisheheldtherolesoglobalheadocerealsandheadocerealsorEAMErom2009-2012andheadostrategyplanningandnewbusinessdevelopmentorthecompanyrom2006to2009.NeuerjoinedSyngentaromMcKinseywherehewasaconsultantorsevenyearsandamemberotheleadershipteamotheGlobalChemicalPractice.KarstenholdsaMasteroScienceinindustrialengineeringromtheUniversityoKarlsruheandanMBAromtheUniversityoChicagoBoothSchooloBusiness.NeuerwillsucceedAntonioCarlosasRegionalDirectororLatinAmericaorSyngentaandwillrelocatetoSoPauloBrazilintherstquartero2014.Biographies 22SEEDWORLD.COMCraigNewmanAgReliantGeneticsCraigNewmanispresidentandCEOoAgReliantGeneticsthethird-largestcornseedcompanyintheUnitedStates.PriortobeingnamedCEOin2012Newmanservedasthecompanysvicepresidentosalesandmarketingsinceitsinceptionin2000.HebeganhiscareerintheseedbusinesswithAkinSeedCompanyinSt.FrancisvilleIll.HeheldvariouspositionswithAkinSeedCallahanSeedsandAgriGoldHybridsincludinggeneralmanagerbeorethecompanybecameadivisionoAgReliantGeneticsin2000.NewmanisagraduateoPurdueUniversitywherehereceivedaBacheloroScienceinagribusinessmanagement.HeiscurrentlythechairmanotheAmericanSeedTradeAssociationboardodirectors.NewmanhadpreviouslyservedonASTAsboardodirectorsasthesecondthenfrstvicechairandastheCentralRegionvicepresidentrepresentingtheinterestsomembersinWisconsinIllinoisIndianaMichiganandOhio.HehasalsoservedaspresidentotheIllinoisSeedDealersAssociation.AntonvanDoornmalenRijkZwaanGroupAntonvanDoornmalenischairmanotheadvisoryboardandco-owneroRijkZwaanGroup.VanDoornmalenstartedworkingatthesubsidiaryRijkZwaanWelverinGermanyin1973working10yearsasmanagingdirectorothissubsidiary.In1985hemovedtotheheadofceinDeLierandworkedasmanagingdirectoruntil2009atwhichtimehegavetheoperationalresponsibilitytoMarcovanLeeuwen.Since2009vanDoornmalenhasbeenactiveaschairmanotheadvisoryboardoRijkZwaanandrepresentsthecompanyinvariousnationalandinternationalbranchorganizationsandprojects.GarlichvonEssenEuropeanSeedAssociationGarlichvonEssenissecretary-generalotheEuropeanSeedAssociation.HeisresponsibleortheoverallmanagementoESAanditsstaorthedevelopmentostrategicpolicycampaignsandorthepositioningoEuropesseedindustry.HeadvisestheESAboardandexecutivecommitteeandhasspecifcresponsibilityortheCommitteeonLegislativeandRegulatoryAairsandtherelatedWorkingGrouponBiotechnology.VonEssenisalsoamemberotheEuropeanCommissionsStakeholderDialogueGroupadvisingonpublicconsultationmechanismsandtools.HestudiedagricultureandeconomicsattheUniversityoGttingengraduatingin1990.HestartedhisproessionalcareerintheEuropeanCommissionsDirectorateGeneralorAgriculturebeoretakingascholarshipattheCollegeoEuropeinBrugesgraduatinginadministrativeandpoliticalsciences.From1994to1999heworkedintheEuropeanParliamentwherenexttoagriculturalandstructuralpolicyheworkedspecifcallyontheEUsresearchanddevelopmentpolicyandundinginstruments.JoiningtheEuropeanseedindustryin1999asdirectorpublicaairshebecamesecretary-generaloESAin2004.WHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideointerviewsvisitSeedWorld.com.WithdozensofnewinterviewswithindustryprofessionalspostedeachyeartheGiantViewsoftheIndustryvideoseriescoverstopicsrangingfrombreedingandmarketingtoregulatoryaffairs. DECEMBER201323 24SEEDWORLD.COMANDREWLAUVERislivingthedream.Attheageo23heworksatajobheloveswithacompanyhehasalwayswantedtoworkor.Andastherecipientothe2013FutureGiantsotheSeedIndustryAwardwhichrecognizesleadershipinnovationandcommitmenttotheindustryhehasbeenacknowledgedbythesectorasanimportantup-and-comer.AndrewsdrivetoachievegreatnessinagriculturethroughmeaningulandpurposeulworkissecondtononeandmakeshimatruestandoutintheAmericanseedindustrysaysJoshSt.PetersDuPontPioneersglobalpublicaairsmanagerandLauversmarketinginternshipsupervisorin2012.Hesexhibitedthekindoleadershipandcommitmentthatisatestamenttoourcompanyandleavesuscertainheisthepersonwhowillbestsucceedatbeingagiantorourbusinessandouruturegrowth.LauversworkethicandpassionoragriculturedevelopedatayoungagewhilegrowingupontheamilygrainandlivestockarminnorthwestIowaandasaresultoparticipationinorganizationssuchas4-HandtheNationalFFA.ItAllStartswiththeSeedWishingtoexploretheworldoagricultureurtherLauverattendedIowaStateUniversity.AterhisreshmanyearheacceptedasummerpositionwithMaxYieldCooperativeasaninternscoutingfeldsanddeliveringseedandThisyearsFutureGiantsoftheSeedIndustryawardwinnerisalreadymakinghismarkontheworldofagriculture.GIANTEXPECTATIONSLauverandIowaSenatorCharlesE.Grassley. THREERULESFORAPRODUCTIVECROPYIELD1.NOWEEDS.2.NOWEEDS.3.NOWEEDS.Weedshavenopartinahigh-yieldstory.ButtheLibertyLinktraitandLibertyherbicidedo.TogethertheycontroleventhetoughestweedslikePalmeramaranthgiantragweedwaterhempandmarestail.Withweedsoutofthewayyoullseehigheryieldsonover100differentbrandsofsoybeanscottonandcanola.TakecontrolofyoureldswithLibertyherbicideandLibertyLinkseeds. 26SEEDWORLD.COMchemicalstoproducers.Theroleprovedtobepivotalinhischoiceocareerpath.Ibegantoseethateverythingstartswiththeseed.Youdonthaveanythingiyoudonthavequalityseedtostartthecropo.IdecidedtheseedindustrywaswhereIwantedtobehesays.ActiveonmanyrontswhileattendingISULauverpromotedandsupportedagriculturethroughmanyon-ando-campusgroupsandcommitteesinleadershiprolessuchasAlphaGammaRhoraternitypresidentCollegeoAgricultureandLieSciencesAmbassadorspresidentIowaStateCornGrowersAssociationounderandWorldFoodPrizepro-activecommunicationsassistantamongothers.ConvincedhisschoolnewspapercouldbeneftromapositivevoicespeakingoragriculturehewroteweeklycolumnsortheIowaStateDailyontheimportanceoagricultureglobalchallengesandindustryopportunities.Wegetalotonegativepressinagricultureattimes.EvenatISUwhereagricultureislookeduponavorablymanypeopledontknowverymuchaboutithesays.Lauverexcelledathisstudiesgraduatingwithabacheloroscienceinagriculturalstudieswithdistinctionin2012alsocompletingtheChannelBrandFieldSalesinternshipatMonsantoCompanyin2011andtheNorthAmericaCornMarketinginternshipatDuPontPioneerin2012.Howeveritwastherelationshipshecultivatedoutsideotheclassroomthatultimatelysolidifedhiscareerchoice.TheAmericanSeedTradeAssociationsFutureSeedExecutivesCampusConnectionsprogramprovidedLauverwiththenetworkingexperienceoalietimeduringASTAs128thAnnualConventioninHuntingtonBeachCali.in2011whilehewasinhisjunioryear.ForthefrsttimeinmylieImetpeoplewhowereseasonedveteransintheseedindustry.IwasabletovisualizeacareerintheseedindustryandseeitspotentialsaysLauver.AlsoduringhisjunioryearwhileenroutetoWashingtonD.C.tolobbyortheIowaCornGrowersAssociationLauverwasseatednexttoIowaSenatorCharlesE.Grassleyontheairplane.ForLauveriscurrentlyDuPontPioneersFrankRossInternationalBusinessEmergingLeader.twohoursSenatorGrassleyandLauverdiscussedallaspectsoagriculturealsoconnectingovertheirsimilararmingbackgrounds.TowardtheendothejourneythesenatorsuggestedLauverapplyoraninternshipathisofce.ItwasoneothosetimesinmyliewhereIwasjustintherightplaceattherighttimesaysLauver.ImmediatelyupongraduatingLauverheadedtoWashingtontobecomeSenatorGrassleyslegislativeintern.Ivealwaysbeeninterestedinagriculturalpolicy.Ilearnedhowthegovernmentworks.IntheU.S.16percentoourpopulationrepresentsruralAmerica.ThatdrovemetoadvocateorruralAmericaandarmerssaysLauver.IeelortunatetohavegrownuponaarmIeellikeIvewonthebirthlotteryinasense.InternationalAspirationsAterhisexperienceingovernmentLauveracceptedthepositionoFrankRossInternationalBusinessEmergingLeaderatDuPontPioneer.ItsadreamjobormetobeworkingorPioneersaysLauverwhoseatheralsoworksorthecompany.Lauveriscurrentlyenjoyingthechallengeandstimulationmultipleprojectsandtopicsprovidehimonthe TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comUseKannarSeedKOTEcolorantsandpolymerswithconfidenceAPEFreeSuitableforuseasinertsinfood-usepesticideformulationsUSEPAFREETRIALOFFERTryourtruecoatingsolutiontodemonstrateoursuperioritycompatibilityandeaseofuse.IntensecolorsallseedsCropspecificpolymersVisitwww.kannargroup.comfreeseedexperience 28SEEDWORLD.COMJimSchweigertleftpresentedthe2013FutureGiantsoftheIndustryawardtoLauvercenteratASTAs130thAnnualConventionlastJune.JohnChismofDuPontPioneerisonLauversright.jobeachday.MygoalasayoungpersonistolearntohelpcontributetoourbusinessgoalsasbestIcan.AccordingtoSt.Peterscontribut-ingandmoreisexactlywhatLauverisdoing.Andrewwantsourbusinesstoachievegreatthingsandgivestirelesslyohistimeandtalentsinsupportothatgoal.Hesalwayslearninganddevelopinghimselasanemployeeandapersonwantingtobebettersothathemaydobetterhesays.ThepositionalsoeedsLauvershungerorprojectswithinternationalscopesincehisstudyexperiencesabroadintheUnitedKingdomtheRepublicoIrelandandCostaRicawhileatISU.NextyearLauverwillbemovingtoSaskatoonSask.CanadawherehewillworkwithateamtointroducenewcornhybridstonorthernSaskatchewanaprojectthatpromisestobeaonce-in-a-lietimeopportunityhesays.HehopesmoreinternationalassignmentssayinEuropeorevenAricaareinhisuture.LauverisalsoworkingonamastersoagribusinessatKansasStateUniversitywhichheexpectstocompletein2017.IdontletthegrassgrowundermyeetsaysLauver.Ikeepmovingallthetime.Thatmotivationstemsromaprooundrespectoragriculturehisamilythepeoplehesurroundshimselwitheverydayandamissiontogivebacktoanysourcethathasplayedapartincreatingtheworldheinhabits.MyamilyimmigratedromIrelandandtheywerearmers.AgriculturehasgivenmeeverythingIhavetodayandIwanttogiveasmuchasIcanbacktothepeopleandthesourcethathasgivenmeeverything.LearningaboutinluentialiguresinagriculturesuchasNormanBorlaugandHenryWallacealsoinspiresLauver.Whatdrivesmeisreadingabouthowhardtheyworkedandhowtheycommittedtheirwholelivesbothpersonallyandproessionallytoagriculture.ImnotsayingImthembyanymeansbutsomeoneinourgenerationmanyousneedtostepupandollowintheirootstepstheydidalotorallous.ManjitMisradirectoroISUsSeedScienceCentersaysLauverisalreadysteppingupandmakinghismarkontheindustry.Andrewsintegrityintelligenceperseveranceandabilitytoworkwithandmotivateothersmakehimstandheadandshouldersaboveothers.Andrewrarelydoesanythinginasmallwayheanticipatestheutureotheindustrynotidlystandingbyhopingotherswillmakethesacrifcebutproactivelytakingthoseirststepsnecessarytolaythegroundworktomakechangeareality.TheseedindustryneedsmoreyoungmindslikeAndrewLauverssaysMisra.AndrewLauverislivingthedreamadreamohisownmakingbasedonhardworkdeterminationandenthusiasmorpeopleandagriculture.KariBelangerEditorsnoteTheFutureGiantsoftheSeedIndustryAwardisco-presentedbyASTAsFutureSeedExecutivesandSeedWorldmagazine.AndrewLauverwaspresentedtheawardatASTAs130thAnnualConventioninNashvilleTenn.inJune.Theawardispresentedannuallytoanindividualcurrentlyemployedwithintheindustryorinthegraduationyearofapost-secondaryprogramwithplanstoentertheseedindustry.AgriculturehasgivenmeeverythingIhavetodayandIwanttogiveasmuchasIcanbacktothepeopleandthesourcethathasgivenmeeverything.AndrewLauverWHEREONTHEWEBVisitSeedWorld.comformoreinformationontheFutureGiantsoftheSeedIndustryAward. 30SEEDWORLD.COMIN1970NormanBorlaugwasawardedtheNobelPeacePrizeforhislifetimeofworkdedicatedtofeedingahungryplanet.SeventeenyearslaterthefounderoftheGreenRevolutioncreatedtheWorldFoodPrizetorecognizeothersfortheirlandmarkachievementsinincreasingthequantityandavailabilityoffoodaroundtheworld.InaceremonyDesMoinesIowaonOct.17thisyearsWorldFoodPrizewasawardedtoMarcVanMontagueMary-DellChiltonandRobertFraleybiotechnologypioneerswhoseground-breakingdiscoverieshelpedunlockthekeytoplanttransformation.ThreedecadesagothesethreeWorldFoodPrizelaureatesledindependenteffortstodevelopmethodsforputtingforeigngenesintotheDNAofplants.TodaytheycontinuetheirimportantbiotechworkandtospeakoutinsupportoftheGeneRevolutionthatistransformingmodernagriculture.InexclusiveinterviewswithSeedWorldmagazinethethree2013WorldFoodPrizewinnerssharedtheirthoughtsaboutreceivingsuchaprestigiousinternationalawardandwhatthisrecognitionmeansforthefieldofbiotechology.SeedWorldWhathasbeingnameda2013WorldFoodPrizeLaureatemeanttoyouRFPersonallytheresnothingmorespecialthantoberecognizedbyyourpeersandeveryoneinvolvedintheworldprizewhoaresomeofthemostimportantcontributorstoagricultureandfoodproductionintheworld.MCItsgratifyingandhumblingatthesametime.Itmakesmethinkbacktotheallthecolleagueswhohaveworkedwithmethroughouttheyearsonthevariousprojectstodevelopthistechnology.Theawardreallyistoawholeteamofusnotjustmyself.2013WorldFoodPrizeMarcVanMontaguPh.D.Em.Pro.isounderandchairmanotheInstituteoPlantBiotechnologyOutreachatGhentUniversityinBelgium.Mary-DellChiltonPh.D.isounderanddistinguishedellowoSyngentaBiotechnology.RobertFraleyPh.D.isexecutivevicepresidentandchietechnologyofceratMonsanto.PhotoscourtesyoWorldFoodPrize.BiotechpioneersrecognizedforlandmarkeffortstodriveGeneRevolution.MVMIampleasedthattheWordFoodPrizeFoundationrecognizedthattheGeneRevolutionhasalreadycontributedsufficientlytoreceivethisimportantaward.Muchmorewillcomeinthecomingyears.Imgratefultotheenthusiasticteamofresearcherswhomadeithappen.TheteamatGhentUniversityissaddenedthatwecouldnotsharethismomentwithJeffSchellwhopassedaway10yearsago.SWItisourunderstandingthatthelateNormanBorlaugpersonallyrecommendedthateachoyoubearecipientothishonor.WhatisitliketobeheldinsuchesteembysomeoneconsideredbymanytobethemostdistinguishedigureinmodernagricultureMCIhaveonlythisweeklearnedofthatstoryandIhavetosaythatitsdeeplyhumblingtohearthat.MVMIwasastonishedandimpressedsinceIneverhadanypersonalconversationwithhim.IhighlyappreciatehissupportbecauseNormanBorlaugwassomeonewhoknewagriculturesowell.Healsoknewthatscienceisnotwishfulthinkingbutisinsteadaboutachievinghardfactsandcontrols.RFItisagreathonor.HeandIhaddonealotoftalkstogetherandsharedalotofstagesbringingtogetherthegreenandgenerevolutionstories.Normwasastrongadvocateoftechnologyandagricultureandfeedingtheworldandalotofthethingsthatwetalkedabouthavereallyshapedalotofmyownthinkingandbeliefs.Hereallyimpressedonmehowyouregoingtogetoppositiononanythingyoudothatmattersandyouvejustgottobepreparedtopushitevenharder.ThatwasareallykeyconversationformesoitmakestheawardextraspecialtohavethatconnectiontoNorm.IfIweretonameanybodyhewouldbemypersonalhero.SWDidyoususpectatthetimewhendevelopingthefrsttechnologytostablytranseroreigngenesintoplantshowimportantyourfndingscouldbetoagriculturalproductionworldwideMCNeverNever.InitiallyIwasinterestedinDNAandanything DECEMBER201331thatDNAdoesandwewereinterestedinclaimsthatthismicrobecalledAgrobacteriumputsDNAintoplantcellsandthatitexpressesthere.AndIstartedstudyingthisbecauseIdidntbelieveit.IknewverywellthatoreignDNAwouldntbeabletogetintoaplantcellandcertainlywouldntstaytherereplicateandexpress.IjustknewthatbasedonallthethingsthatIstudiedinschoolandboywasIwrong.MVMOurgroupinGhentcomesromundamentalresearchsowewereinterestedinthescienceaspectocrowngallinduction.SinceitwasknownthatthenatureotheAgrobacteriumstrainbutnotthehostplantdeterminedthesynthesisothenovelcompoundsinthesegallsweormulatedtheworkinghypothesisthatitcouldbeagenetransermechanismromthebacteriaintotheplant.Manyweresayingitwasaantasy.Onceitwasprovenweacceptedtheideathatapplicationsoragricultureshouldbeconsidered.JeSchellandIwerecautiousbutoptimisticenoughtoestablishastartupcompanyinBelgiumPlantGeneticSystems.ThatwasanoveltybecausesuchstartupcompaniesinplantsciencedidntexistinEurope.Wehadquitethesuccesswiththat.WemadethefrstBtBacillusthuringiensisplantsandthefrstherbicide-resistantplantsandparticularlyimportantdevelopednewwaysomakingmalesterileplantsorusinghybridvigorinalotootherplantsthanitisnormallyusedin.Thosewerethreebigsuccesseswehadimmediatelyinthe1980s.RFBackinthe1980swhenwewerefrstthinkingaboutputtinggenesintoplantsIcouldnothaveimaginedthebroadsuccesstherapidglobaladoptionthear-reachingimplicationsthatbiotechhasbroughtintoagriculture.TobeairtobalancethatoutIwouldnthaveexpected30yearsagothatwewouldstillbeaddressingsomeotherumoursandtheurbanlegendsandsomeothepushbackaboutbiotechthatwerestillseeingtoday.IthinkwecouldenvisionapathtobugandweedcontrolbecausewehadtheortunateabilitywithinMonsantotoocusonRoundupReadyasatechnologyandtheBtgenesthathavebeenimportant.Idontwanttotrivializethoseatallbecausebugandweedcontrolaremajorchallengestoarmerseverywherebutclearlynowwerelookingatgenesthatincreaseyieldgenesthatprovideordroughtprotectionandthatstakingittoanewlevel.WhatIdidntappreciateuntilmaybethemid-90swashowdramaticallythebiotechtoolswouldchangeplantjustsociety.TheboardotheBorlaugFoundationdecidedtoshouttotheworldthatthebiotechtoolsarethereandshouldbeused.RFIttookalotocourageortheWorldFoodPrizetonamebiotechnologyasoneothekeytechnologiesorglobaloodsecurityandrecognizeitthatwayandIthinkthatsreallyimportantgivensomeothediscussionthatgoesonWhenwewerefirstthinkingaboutputtinggenesintoplantsIcouldnothaveimaginedthebroadsuccesstherapidglobaladoptionthefar-reachingimplicationsthatbiotechhasbroughtintoagriculture.RobertFraleybreeding.Onceyoustartedtohavetheabilitytosequencethegenesincornorsoybeanandmapthemandusetheinormationandtechnologytoolsyouliterallycanusethosetoolstobreedasterandmorepreciselyandcreatenewcombinations.YouknowIalwaystellolksastheguywhostartedthebiotechprograminMonsantoIwouldtellyouthatourbiggestimpactandourbiggestlegacyishowthesetoolshavechangedplantbreeding.Imeanthewayswebreedcropstodayarecompletelydierentthanwhatwaspossibleonly10yearsago.SWTheWorldFoodPrizerecognizesindividualswhoimprovethequalityquantityoravailabilityoffoodintheworld.DoesawardingthisprizetothreepioneersofbiotechnologysuggesttheimportanceofbiotechcropstofutureglobalfoodsecurityandpovertyalleviationMVMBiotechnologywillbeandshouldbeappliedtotheareaswhereitsmostneeded.Itstobringbetterlivingconditionstodevelopingcountrieswherehalotheworldspopulation3.5billionpeopleliveonlessthan2aday.Withoutusingtheproductsobiotechnologywellneverhaveamorearoundtheprosorconsortheacceptanceissuesaroundbiotech.Theresatremendousopportunityordialogueandtoresetthediscussionaroundtheimportanceoinnovationinagricultureandoodproduction.FoodsecurityromaU.S.perspectiveisgenerallyaroundoodcostaordabilityandchoice.Inotherpartsotheworldyouknowitsaboutsurvivalandhunger.Ithinkincreasinglywhatweregoingtoseeisthatoodsecurityandpoliticalstabilityarereallycrucial.ArecentarticlebyThomasFriedmanbasicallymadethecasethatitwasntacoincidencethattherevolutioninSyriaoccurredrightatertheirworstharvestever.WhenyouthinkabouttheimportanceooodsecurityitnotonlytakesonthecontextocostandchoiceorhungerbutIabsolutelybelievethatitsverymuchtiedtopoliticalstability.SWWhatrolewillbiotechcropsplayinagriculturalsustainabilitystrategiesinthefutureRFIthinkthetoolsthatarebeingdevelopedbothintermsothebiotechtraitsandthechangestobreedingaregoingtobeoneotheabsolutekeystoenhancingagproductivitybothinthe 32SEEDWORLD.COMaceoclimatechangeandthecontinuedevolutionothespectrumopeststhatareoutthere.Wecontinuallyneedtocreatenewgeneticcombinationsthroughbreedingwithbetterresistancegenesandbettertolerancetotemperatureetc.andweregoingtoneedthenewbiotechtraitstoprotectagainstdroughtandincreaseyieldandimprovephotosyntheticefciencyandalltheotherelementsthataregoingtobepartothat.Idontseehowwemeetthosechallengesorincreasedproductiongiventhechallengesaheadithesetoolscantbeullyutilized.MCIthinkthatbiotechwillbeoneothemostvaluabletoolsthattheplantbreederwillhaveinordertomakethecropsotheuture.Andthecropsotheuturearegoingtohaveevenmorechallengesthanthecropsothepresentandrecentpasthavehad.Withclimatechangecomingonweregoingtohavetohavecropsthatcanbegrownundermanydierentkindsoconditionsandweregoingtohavetohavecropsthataremoreresistanttopathogenicmicrobesandinsects.ThebiotechplantcandeenditselagainsttheseproblemsthesepeststhesepestilencesandIthinkthesetoolswillbeessentialinordertoeedthatlargepopulationthatisanticipatedby2050.MVMInthelast10yearstherehasbeenimmenseprogressinourunderstandingothehierarchyinthemechanismogeneexpressionregulation.WestarttounderstandtheroleoDNAmethylationanddemethylationandhistonemodifcationsonthegeneresponsetoenvironmentalstressorduringgrowthanddevelopmentindierentsoilsandweatherconditions.Suchanalysiswillsoonbeaordableenoughthatplantbreedersinwealthynationswillbeabletousethemroutinely.Itisnowuptothepublicsectortoapplythesenoveltoolstobreedingolowacreagecropsorphancropsindevelopingcountries.SWHowwillawardingthisprizetobiotechnologistsaffecttheperceptionanduseofadvancedbreedingtechnologiesandtheirproductssuchasbiotechcropsMCIhopeitwillhaveapositiveimpact.WeneedtohaveasmuchgoodPRaswecanmusterintheaceoalltheoppositiontothetechnology.Withtheprizegoingtothisfelditendorsesthequalityandsaetyoproductswemake.IhavebeenveryhappythattheWorldFoodPrizechosetoawardtheprizethisyeartobiotechnologiststothethreeousbecauseitstimelyanditgivesustheopportunitytoarticulatethevalueothetechnologyintheaceoalltheoppositionthatthepressseemstomountagainstit.RFIbelieveitwillandIthinkmaybeoneothemostimportantimplicationsothatisthenextgenerationoscientists.YouknowtherearealotopeoplewhoareusingthesetoolsbutIthinkittakescouragetotalkaboutbiotech.TheactthattheWorldFoodPrizerecognizesthethreelaureatesopensthedoorandalsowillencourageandThe2013WorldFoodPrizebeingpresentedinDesMoinesIowainOctober.PicturedlettorightareM.S.SwaminathanthefrstWorldFoodPrizelaureateandnowchairothelaureateselectioncommittee2013prizewinnerMarcVanMontaguOlaurRagnarGrimssonpresidentoIceland2013prizewinnerMary-DellChilton2013prizewinnerRobertFraleyandJohnRuanIIIchairotheWorldFoodPrize.Ithinkthatbiotechwillbeoneofthemostvaluabletoolsthattheplantbreederwillhaveinordertomakethecropsofthefuture.Mary-DellChiltonPhotocourtesyoWorldFoodPrize. CELEBRATING75YEARSOFSERVICE 34SEEDWORLD.COMsupportallotheutureinnovationsthatneedtobecreated.FormypartIwanttousethatopportunitytoreallyaddresstheconcernissuesandtalkthroughthatatalevelocandoranddialogueanddirectnessthatyouknowmaybewehaventspokentobeoreaboutthetechnologyandtrytoreachthatimportantmiddleground.IamanoptimistinthatIbelievetheincredibleinnovationsinagriculturecanenableustomeetdemandoroodsecuritybutitsgoingtotakeallotheseinnovationsinbiologyandinormationtechnology.Theresnowaythatwecandoitwithoutthesetools.Andthatswherethediscussionneedstobeplaced.MVMIcanonlyhopeitatleastgivesencouragementtothescientiststospeakupmoreontheimportanceoGMtechnologies.Since1987theprizealwayswenttotraditionaltechnologyandnevertobiotechnologyortogeneengineering.ThereissomuchdisinormationevenintheUnitedStateswheretherearesomanyimportantapplicationsgoingon.Theactthatitfnallywasawardedtoindividualsinthefeldobiotechnologythatisimportantbecausethetechnologyshouldbeexplainedtosociety.PuttingGMcropsinocusandshowinghowimportantbiotechisorthewholeplanetisextremelyimportant.Ocoursetherewillbealotonegativeremarksbutatleastitcreatessomeencouragementorthescientistswhoormorethan30yearshavecontributedinthisarea.SWBecomingaWorldFoodPrizelaureatecouldbeconsideredthecrowninggloryofalongandsuccessfulcareerhoweverwhatareyouworkingonnowandwhatexcitesyoumostaboutthefieldofbiotechnologyforthefutureRFThelargestsellingproductincornintheU.S.nowiscalledSmartStaxthathaseightdierentbiotechtraits.AndImsureiweretalking10yearsromnowtheleadingseedsaregoingtohave20biotechtraits.Theresgoingtobeacontinuedexplosiononewbiotechtraits.IthinkasIsaidearlierthesetoolsarereallychangingtheproductivityobreedingwereabletobringtogetheranddevelopasternewvarietiesandhybridsbasedonusingthemarkersandthemappingtoolsobiotechnology.ThetoolsopurebiotechnologyandGMOshavereallycometogetherwiththetoolsobreedingtocreateverypowerulwaysoliterallybreedingcropsgenebygene.Andwhatthemappingandinormationanddatabasetoolsareallowingustodoisunderstandliterallyhowtooptimizeyieldoneverysquaremetreothearmersfeld.Aswethinkabouttheutureorarmerstheadvancesinbiologyandtheadvancesininormationtechnologybasicallyconvergeonthearm.ThatwillbeamajorsourceoglobalyieldBuhlerSortexInc.T209.983.8400sortexsalesbuhlergroup.comwww.buhlergroup.comIntroducingBhlerspremierhigh-capacityopticalsorter.TheSORTEXAMultiVisionensuresultimatequalityandyieldforagriculturalseedsincludingfieldcropsvegetableseedslawnseedsandmanyothers.UtilizingitsadvancedMultiVisioninspectionsystemandbroadbandLEDilluminationthesorterisexceptionalintheremovalofcontaminantsandforeignmaterialssuchasdiscoloredbrokensplitspotdefectsandmud-stainedproductbirdexcretaglassstonesandotherseeds.Theadvancedinspectionsystemcanevendetectthemostchallengingapplicationssuchasreductionofmycotoxinsoblongsoybeansdentcornfromsweetcornandrefuge-in-a-bagcornseparation.Thelatestandmostadvancedhigh-capacityopticalsorterExceptionalsortingqualityunmatchedyieldBroadbandLEDilluminationEnhancedInGaAstechnologytoremovesclerotiaandforeignmaterialPROfiletechnologytodetectmisshapenseedssuchasoblongsoybeansOffershighestqualityaftersalesservicewithSORTEXTotalCareCleanSeed.ProductiveSeed.SORTEXAMultiVisionPuttingGMcropsinfocusandshowinghowimportantbiotechisforthewholeplanetisextremelyimportant.MarcVanMontagu 36SEEDWORLD.COMAleaderinthedesignandmanufactureofpackagingautomationsystemsandequipment.Established1969.Refuge-in-BagSystems.Netandgrossweighapplications.Single-unitandbulkapplications.ElectronicBaggingScales.Netandgrossweighscales.Refuge-in-a-bagsystemsandSeedCalcenabledelectronics.BulkBagBoxDrumPacking.TaylorProductsIBC3000modulardesignallowscompleteflexibilityfromafree-standingmanualoperationtoafullyintegratedandautomatedsystemhandlingbagsdrumsandboxes.BAGGINGSOLUTIONSFORTHESEEDINDUSTRYELECTRONICBAGGINGSCALESBULKSTORAGEFILLINGREFUGE-IN-BAGSYSTEMSwww.taylorproducts.comTollFree888.882.9567Phone620.421.5550Fax620.421.55312205JothiAve.ParsonsKansas67357ExperienceEngineeringandEquipmentinOneNeatPackage.LEARNMORETHEORIGINALproductivityincreasewhenyoucanstarttobringthepoweroftheimprovedseedstogetherwiththeknowledgeofthefarmandtheagronomyatalevelofprecisionthathadneverbeenpossible.Ithinkthatconvergenceofbiologyandinformationtechnologyinthenextcoupleofdecadesisgoingtohavejustasdramaticanimpactaswhatweveseenwiththechangesinbiotechandbreeding.MVMWearemuchclosertounderstandingwhatgoesoninacell.Thenewinstrumentationsbasedonomicstechnologiesbringusenormousamountsofinformationonsignallingbetweentissuesandbetweenplantandsoilmicroorganisms.Thebigchallengeistotransformasfastaspossibleallthesediscoveriesintoinnovationssothatsocietyunderstandswhatthescientistsaredoingandwhyitsimportant.Thisismymajorconcern.MCIenjoywhatIdoeveryday.Im74yearsoldnowandIstillgotothelabandworkalmosteverydayoftheweek.Itsstillfun.MarkHalsallMary-DellChiltonestablishedoneotheworldsfrstindustrialagriculturalbiotechnologyprogramsleadingappliedresearchinareassuchasdiseaseandinsectresistance.PhotocourtesyoSyngenta. 38SEEDWORLD.COMCraigNewmanTakesOverasChairoftheAmericanSeedTradeAssociationCraigNewmancenterwithhisfamilywhogureprominentlyinhislifewhenhesnotbusyactingaspresidentandCEOofAgReliantGeneticsoraschairofASTA. DECEMBER201339AgReliantsCEOcapsoffabusyyearwithhisappointmenttothetopspotonASTAsboardofdirectors.CRAIGNEWMANHAShadaneventulyear.AttheAmericanSeedTradeAssociationsannualconventioninJuneNewmanwasnamedchairmanothe130-year-oldorganization.ItcomesjustalittlemorethanayearaterhewasappointedpresidentandCEOoAgReliantGeneticsthethird-largestseedcorncompanyintheUnitedStates.TotopitalloNewmanwelcomedthreenewgrandchildrenintotheworldinthelastyearorso.Soyesithasbeenbusyhesayswithalaugh.NewmanrecentlyspokewithSeedWorldabouthispastexperiencesandwherehewantstosteerASTAduringhisyear-longtermaschair.MybiggestgoalistomoveorwardtoimplementournewstrategicplantwoyearsagowedidquiteabitoworktalkingtoourmemberstofndoutwhattheirconcernsareandwhenwegatheredthatinormationandsummarizedandanalyzeditwestreamlineditintoaworkingdocumentsaysNewman.NowmyroleasIseeitistoreallygettoworkandimplementthatplan.NewmansaysthatthekeypointsthatheandASTAwillbeaddressingonbehalotheassociationsmembershavetodowithstrengtheningintellectualpropertyrightsexpandingseedproducersinternationalbusinessopportunitiesandworkingtomakeASTAahigh-valueresourceortheseedindustry.Anotherkeypointhesaysisworkingtowardbuildingapowerulgrassrootsorceorresolvingederalstateandlocalseedtradeissuesbyhelpingosterthenewly-introducedSeedAdvocateprogramaneducationaleortdesignedtoinormlawmakersandthegeneralpublicaboutsomeotheissuestheseedindustryisacing.Long-termCommitmentWhilethatsalottododuringaone-yeartermaschairNewmanisntoverlyworriedaboutbeingabletoseehisaimsthroughsinceASTAsgovernancestructurepermitshimtocontinuesittingontheboardoranothercoupleoyears.Itsreallyasix-yearcommitmenthesaysnotingthathedalreadytraveleduptheboardranksassecondandfrstvicechairotheorganization.ItsagoodthingorcontinuitysoImstillgoingtobeinvolvedorthenextthreeyearsandbeabletowrapupsomeotheprojectsthatwerestartingnow.NewmanbecameinvolvedinASTAnearly35yearsagobutsaysheoriginallyhadnodesignsoneventuallybecomingoneotheleadersotheorganization.WhenhestartedoutNewmanwasmoreocusedongrowingthecompanyhewasworkingoratthetimeAkinSeedasmallseedbusinessinSt.FrancisvilleIll.whichhejoinedinthelate1970saterspendingeightyearsatProcterGamble.PeoplekindowonderedWhattheheckareyoudoingherechucklesNewmanreerringtohisdecisiontoswitchcareerpathsandjoinAkin.ItwasapositionwhereIdbethehighestnon-ownerinthecompanyandatthetimethechallengewassomethingthatappealedtome.TheideaotryingtomakesomethingbigoutosomethingsmallwassomethingIreallywantedtobeaparto.Newmanhasbeenwiththecompanyorthepast30yearsthroughmergersandbuyoutsandlastyearrosetothetoppositioninwhatsnowknownasAgReliantGenetics.Onceyoustartbuildingacompanyyougetcommittedtothatandthepeopleyouvebroughtonboardhesays.Iloveit.IvelovedworkingorthecompanyandIvebeensocommittedtobuildingitupthatitsgreattoseewhereitisnow.NewmanalsonotesthatihedstayedwithhispreviousemployerhemighthaveeventuallyhadtomovehisamilyarawayromhisparentsinIndiana.WehadjusthadoursonandIwantedtomakesurethatIdidntwindupsomewhereacrossthecountrywheremyparentswouldntevergetthechancetomeettheirgrandsonhesays.AdevotedhusbandatherandgrandatherNewmansaysamilyfgureslargestinhislieandhespendsmostohissparetimewithamilymembers.MyamilytakesupalotomyreetimeIvegotonesonandthreedaughtersandtravelingtoseethemandmygrandkidsisprettymuchwhattakesupmostothedowntimehesays.NowthatmykidsareallgrownandmovedouttheywerereallymyonlyhobbyIhavesomemorereetimetospendonindustryissues. 40SEEDWORLD.COMGettingMoreInvolvedNewmanbeganocusingongettingmoreinvolvedintheindustrysevenyearsagowhenhemovedintohisroleasvicepresidentoASTAscentralregion.TheveryfrstmeetingIwasjustamazedandrelievedallatoncethattherearesomerealproessionalsrepresentingourcompanyandtheindustryoutthere.AndyLaVigneandthatgrouparejustgreatIwasjustsoimpressedsaysNewmanwhonotesthatsincegettingmoreinvolvedwithASTAatahigherlevelhesbeenconsistentlyastoundedbythelevelocooperationbetweentheassociations700-plusmembers.Itsjustsuchacompetentenergeticgroupthatslookingoutorthewholeindustryhesays.ThatwasoneothethingsthatimpressedmethemosttheresnocompanybiasesduringthemeetingsImeaneverybodyislookingoutorthewelareothewholeindustry.Newmansaysthatsallpartandparceloworkingintheseedindustrywhichhedescribesasoneotheriendliestcompetitiveindustriesaround.Thepeopleinagriculturearehonestgenerallyspeakingandtheyrehardworking.Theyreproessionalsbuttheyllhelpeachotherthatsnotverycommoninmostindustrieshesays.ThatspartowhyIlikeitsomuchitsbeenverygoodtome.NewmanviewshisworkwithASTAasawaytogivesomethingbacktothepeoplewhohavehelpedgrowhiscareerandtheindustrythathesbecomeafxtureo.CraigNewmanrighttakesoverchairdutiesforASTAfromoutgoingchairBlakeCurtisleftatASTAsannualmeetinginlateJune.learnmoreinpersonatthe2013ASTASEEDEXPOStopbyandcheckusoutUSCistheonlycompanythatdesignsengineersmanufacturesandinstallscompleteBulkSeedSystemsfrombintotender.Withover14yearsexperienceUSCisapioneerinseedtreatmenttechnologyandthemosttrustedpartnerintheindustry.USCLLC.866-703-7472www.USCLLC.comsalesuscllc.comLPX2000TreaterSeedWheelWATCHUSCPRODUCTSINACTION Novozymesistheworldleaderinbioinnovation.Togetherwithcustomersacrossabroadarrayofindustrieswecreatetomorrowsindustrialbiosolutionsimprovingourcustomersbusinessandtheuseofourplanetsresources.LCOPromoterTechnologyisaregisteredtrademarkofNovozymesAS.2013Novozymes.Allrightsreserved.22066-22012-20905-01SWSuccessrootedinscienceToocoldtoowettoodry.Seasonafterseasonyourcustomersfaceachallengingpathtoasuccessfulharvest.ButseasonafterseasonNovozymesBioAgtechnologieslikeLCOPromoterTechnologyandPenicilliumbilaiihelpmanagethosechallenges.AstheworldleaderinbioinnovationNovozymesfocusesonsolutionsthatimproveplanthealthandperformance.Becausewhatsgoodforyourcustomerscornandlegumecropsisalsogoodforyourbottomline.Learnmoreatbioag.novozymes.com.Workwithusandseehowyoursuccessisrootedinourscience. 42SEEDWORLD.COMTheseedindustryhasbeengoodtomeandIeltlikeIneededtobeinvolved.IyourenotinvolvedyoudonthaveavoiceandourcompanyisbigandcomplicatedenoughthatweneedtohaveavoiceandweneedtomakeourconcernsheardexplainsNewman.SoIeltmotivatedbythatatrstbutthenyoustarttogetmoreandmoreinvolvedandyoureallyseehowhardpeopleareworkingonyourbehalandyoureallyjustwanttomakesureandhelpthemsucceedinanywayyoucan.OneothepeopleworkingonbehalotheseedindustryisASTApresidentandCEOAndyLaVignewhosaysthatNewmanswealthoexperienceisdenitelyanassetattheheadotheassociationsboard.WevegotgooddiversityinourleadershipandCraigbringsinagoodstrongunderstandingotheseedindustryintheMidwestandthevariousissuesthatareimpactingthatregionsaysLaVigne.ButhesalsocominginromacompanythathasaverydiversebackgroundAgReliantisownedbytwolargeglobalbusinessesthatareinvolvedinnotonlyrowcropsbutalsovegetablesandfowers.Sohesgotagreatdiverseback-groundthatbenetsourmembershipasawholesowerereallypleasedtohavehimstepintothisroleLaVignesays.JohnTownsAmericanSeedTradeAssociationpresidentandCEOAndyLaVignespokewithSeedWorldaboutsomeoftheplanstheassociationrmedupforthecomingyearatitsannualmeetingwhichtookplaceinNashvillethispastJune.Theassociationrecentlyputthefinishingtouchesonanewfive-yearstrategicplanwhichwillseeASTAfocusongrowinganddevelopingitsworkinanumberofareasuntil2018.Itsfocusedprincipallyintwoareasoneisadvocacyandtheotherbeingcommunications.UnderthatwevegotsixkeyissueareasfocusareasaswecallthemthatweregoingtoworkonexplainsLaVigne.Thoseissuesincludeadvocatingfortheprotectionofintellectualpropertyrightswithintheseedindustrybecomingmorerecognizedasanassociationandasthego-tonationalorganizationwhendealingwithdomesticpolicyandstateandlocalseedissuesimprovingASTAmembersopportunitiesintheinternationaltrademarketplaceandconsistentlyimprovingthewaytheassociationaddressesitsmembersconcerns.LinesofCommunicationWeretryingtostayfocusedonthoseareasandreallyworkonadvocacyandcommunicationsalongthoselinessaysLaVignewhonotesthatASTAsnewSeedAdvocateprogramisoneoftheinitiativestheassociationhasbeensettinguptohelpitsmemberorganizationsbecomebetterequippedtohelpeducatelawmakersandthepublicaboutissuestheseedindustryisfacing.WhatwerelookingatisreallydevelopingastronggrassrootsprogramfortheseedindustryandgettingthemessageoutaboutwherewearewithseedbreedinganddevelopmentandhelpingpeoplebetterunderstandthatwholeprocessexplainsLaVigne.InitiallywelljustworkoneducatingtheseedindustrylegislatorsregulatorsandthepublicabouttheU.S.seedindustry.Lobbyingwillbefurtherenhanceddowntheroadasourmembersstrengthentheirpresenceintheirregionshesays.Tousitsallaboutthatzipcodeandwhereyouliveandhowyourelectedofcialsarelookingatthatmessageyourecarrying.Wewanttohelpourmemberscarryaconsistentmessagetotheirlegislatorsandourmembersknowbesthowtodothatsincetheyknowwhotocontactandknowwhattheprocessisintheirarea.InadditiontothestrategicplanandSeedAdvocateprogramLaVignesaystheassociationwillbedevotingalotofenergyinthecomingyeartogettingthewordoutaboutseedtreatmentstewardship.Wereworkingoneducationandoutreacheffortsonseedtreatment.Thatsanissuethatcontinuestobecomealargerpartoftheindustryandwerelookingathowwecanmakesurethatasnewtechnologiescomeoutinseedtreatmentgrowersareproperlystewardingthoseproductswithnoadverseeffectsontheenvironmenthesays.WHERETHEAMERICANSEEDTRADEASSOCIATIONISHEADINGIfyourenotinvolvedyoudonthaveavoiceandourcompanyisbigandcomplicatedenoughthatweneedtohaveavoiceandweneedtomakeourconcernsheard.CraigNewman PoppEngineeringInc.CreativityProfessionalismresPonsivenessinnovationSeedsofKnowledgetoMaximizeEfficiencyPoppEngineeringwilltaketheprojecthead-onstart-to-finishtoenhanceyouroperationcreatinganadvantageforyouroperatorsandYOU.PoppEngineeringInc.POBox1871AmesIA50010Tel515-232-6118Fax515-232-8814jpopppoppengineeringinc.comRenovate 44SEEDWORLD.COMFutureSeedExecutivesBroadensScopeNewdirectionandvisionsetsrestructuringandrebrandinginmotion.SINCEITSINCEPTIONin2004theAmericanSeedTradeAssociationsFutureSeedExecutivesinitiativehasbeensparkinginterestinanddrawingyoungmindstotheseedindustry.AtatimewhencompetitiontoattractemergingtalentisferceexposureopotentialindustryexecutivestotheseedindustryviaFuSEinitiativeshasbeenanimportantadditionalbeneftthecommitteeprovidestheindustry.FuSEsprimaryobjectivestooerasupportiveandwelcomingenvironmenttoindividualsnewtotheseedindustrytoprovidenetworkingandeducationalopportunitiesandtocultivatemanagementskillsremainsunchanged.HoweveraccordingtoFuSEchairCassieMischthepastyearsawmanyinternalchangeswithinFuSE.ItsbeenanexcitingyearorthecommitteesaysMisch.InadditiontolaunchingarebrandingcampaignweputintoactionaplantoredefnethedirectionandvisionoFuSEandtorestructureourthreemainocusestheCampusConnectionprogrameducationalunitsandroundtablediscussiongroupsintoournewcommittees.ThebreakdownandunctionothenewcommitteesareasollowsTheCommunicationsCommitteeensuresFuSEmessagingremainsconsistentandcohesive.TheConnectionsCommitteeFuSEeducationalunitparticipantsinRaleighN.C.athostcompaniesCottonInc.andSyngentaBiotechnologyInc.inOctober. DECEMBER201345Introducingthenew866.445.6824www.AgPrinters.comCUSTOMPRODUCTBROCHURECustomizedMarketingPiecesClosetheSaleShowyourcustomersexactlywhatyouofferasthesolutiontotheirsituation.Includeapersonalmessageandhighlightonlytheproductsandservicesthatyousuggestforeachuniquecustomer.Eventhecustomersnamewillappearifyouwantitdisplayed.Whenyouarefnishedprintitorsenditelectronicallyinaninstant.Therehasneverbeenatoollikethisoraneasierwaytoincreasesalessocontactustodaytogetstarted.CustomProductBrochureCreatedForSteveRoswarskiChelsieKilmerSalesRepresentativeAgPrinterschelsieagprinters.comBusinessPhone866-445-6824CellPhone765-807-08172013JoinusatASTAonDecember10-12Booth437encompassestheCampusConnectionsprogramincludingnewinitiativesornetworking.TheEducationCommitteewillocusonFuSEseducationalunitsandroundtablediscussiongroups.TheNewDevelopmentsCommitteewillspearheadallnewideasandchanneltheseventurestotheappropriatecommittees.Highlightsothe20122013yearincludedconductingeducationalunitdevelopmentincooperationwithIncotecEnzaZadenandUCDavisSeedBiotechnologyCentersKentBradordhostingthreeroundtablediscussionsandwebinarsocusedonsocialmediaincollaborationwiththeIndependentProessionalSeedAssociationandawardinggrantstosixundergraduatestudentstoattendthe130thASTAAnnualConventioninNashvilleTenn.AneducationalunitocusedonagricultureinthesoutheasternregionotheUnitedStatesparticularlyonthecottonvaluechainandSyngentaslatestresearchprojectsoncornsoybeanssugarcanecerealsvegetablesandsunfowerskickedothisyearsprogrammingathostcompaniesCottonInc.andSyngentaBiotechnologyInc.InJanuaryFuSEwillcontinueitscollaborationwithIPSAintheacilitationoabreakoutsessionatIPSAs25thAnnualConerencewhichwillocusonhowtoworkwithandmarkettoyoungarmers.InadditiontoanothereducationalunitandroundtablediscussionortwoMischsaysFuSEisexploringtheideaodevelopingonlinetrainingtools.Shehopessuchtoolscouldbeobenettoindividualsnewtotheseedindustry.Mischiscurrentlyseekingoutsponsorshiporthe20132014yearallprogrammingissupportedbycompanysponsorships.Theimportanceosupportingnewcomerstotheindustryisamessageindustrystakeholdersaretakingtoheartassponsorshiphassteadilyincreasedovertheyears.EverythingconsideredMischisverypleasedatlastyearssuccessesandthisyearsorthcomingprograms.Ithinkwedidareallygoodjobatcontinuingtoputonourcoreprogrammingwhileatthesametimerestructuringandopeningourselvesuptonewideasthatmightworkorusdowntheroadshesays.ThisnewdirectionandvisionwillallowFuSEtocontinuetoguideseedindustrynewcomersdownrewardingcareerpaths.KariBelangerThisnewdirectionandvisionwillallowFuSEtocontinuetoguideseedindustrynewcomersdownrewardingcareerpaths.CassieMisch 46SEEDWORLD.COMHAVINGTHETALKProponentsaimtotransformmonologuesontheroleofplantbreedinginmodernagricultureintohealthyaccuratedialogues.JanicePersonbackrowsecondfromrightwasoneofseveralag-relatedbloggerswhometupattheBlogHer2013conferenceinJulyinChicagotonetworkwiththeircounterpartsfromaroundthecountry. DECEMBER201347BEINGLEFTOUToaconversationespeciallywhenthesubjectpertainstoyouisunsettling.Forsometimenowthepublichasbeenengagedinwide-rangingdiscussionsaboutmodernagriculturewithoutacknowledgingorseekinginputromtheseedindustrythepeoplewhogiveusthemeanstogrowourooduelandfber.Tiredobeingtalkedaboutotenininaccuratewaysseedindustryadvocatesaresearchingorwaystopullevenwithconsumerscurrentconversationsandbegintorameutureones.HowDidItHappenPublicinterestinoodandhowitgetstothedinnertableisntanewphenomenonbutaccordingtoauthorandagriculturaladvocateMichelePayn-Knoperseveralactorshavepushedittohigherprominencerecently.Shepointsoutthatmorethan98percentotheU.S.populationdoesnotliveonaarmorranch.Thisactcoupledwithincreasedmedia-drivensensationalismaroundoodsaetybiotechnologyanimalwelareandtheenvironmentcreatesone-sidedconversations.RatherthanlookatthisasnegativeIactuallythinkitopensmoredoorsoragriculturetoconnectwithoodinterestssaysPayn-Knoper.ThemeansthroughwhichinormationgetssharedespeciallywiththeadventosocialmediahascreatedanenvironmentwhereconsumersarebombardedwithanarrayoopinionsaboutagriculturenotesJanicePersonwhoheadsupMonsantossocialmediaeorts.Alotothegeneralpublicispassivelyconsuminginormation.Wehavealwaysbeeninterestedinoodwesimplyhaveaconstanteedoinormationaboutoodnowshesays.AmericanSeedTradeAssociationpresidentandCEOAndyLaVignenotesthatmanyotheimportantinnovationsintroducedthroughseedbreedinginthelast10to15yearshadthebiggestimpactoutinthefeld.Manyothosetraitsweremostbenefcialtothearmerwithasecondarybenefttotheconsumerwhetheritwasareductioninemissionsorinputcosts.Thosearehardorconsumerstoputtheirfngersonhesays.Fortunatelythatislikelytoturnaroundinthenearutureasmoreseedvarietiesoerdirectbeneittotheconsumer.Newsoybeanvarietiesthatproduceoilslowerintransatsorwithhigheroleicacidcontentsornewvarietiesoruitsandvegetablesthataremoretoleranttoweatherextremesthesearethekindoagstoriesthatarelikelytoresonatebetterwithhealthandcost-consciousshoppersLaVignesays.IsaScienceLessoninOrderBesidesbeingarremovedromoodproductionthemajorityotheU.S.populationhasahardtimeunderstandingthesciencebehindseeds.Tryingtoexplaintheprincipalsogeneticscanbeoverwhelming.Alotopeoplehaveatoughtimegraspingwhatcompaniesgothroughtobringnewproductstothemarket.WecangiveexampleslikenewcolorsorosesorthathardierplantorshruboryouryardbutthechallengeishowdoweexplainseedbreedingtotheconsumerinawaythatinspiresconfdencenotconusionUnortunatelymanymisperceptionsaboutmodernseedbreedingarerootedinignoranceoverscientifctruths.LaVignenoteshisorganizationmustotenaddresstheassumptionthatresearchersareexperimentinginanewsciencethatsdonebehindthecloseddoorsoalaboratory.Likeanysciencebreedinghasevolvedhesays.Someworkisdoneinthelabbutwehavetogrowoutthevarietiesandseeiitswhatwereanticipating.Alotopeopledontgrasptheconceptthatunlikeaproductthatsproducedinaactoryandcanbeshippedanywhereaplanthastobeadaptedtosomeregionalaspect.Companieshavetobreedorlocalagronomicissueswhetheritsclimateorsoilsortolerance.Thentherestheperceivedskepticismtowardstheuseotechnologyincreatingbetterplantsandseeds.Webeneitmuchlikeothersectorsromnewinnovationintechnologiesandscientifcmethods.Todayresearchersareabletolookatthehumangenomeaspeopleageorgetsicktounderstandwhatshappening.WecanusethatsamekindotechnologytofgureoutwhatmakesaplantsickandwhatcanbedonetomakeitstrongersaysLaVigne.BecomeaResourceBridgingthatkindoinormationgapisdauntingbutPayn-KnoperandPersonwhohavedevotedtheircareerstospanningthatchasmsayitsdoable.Focusingontheconsumersdefcienciesisntthebestplacetostart.ThoseouswhospendourlivesinagriculturewanttojumprightintocorrectingmisinormationwhensimplyopeningabroadconversationwillgetusmuchurtherinthedialogsaysPerson.Ocourseweneedtobesureweareputtingoutgoodinormationonthehottopicsaswellbutinmyopiniontheeasiestwaytogetinrontistobeconsideredaresourceonagriculture.ItseasytobecomedeensivewhensomeonestartsaskingquestionsPayn-Knopernotes.ThegeneralpublicdoesntWecangiveexampleslikenewcolorsofrosesorthathardierplantorshrubforyouryardbutthechallengeishowdoweexplainseedbreedingtotheconsumerinawaythatinspiresconfidencenotconfusionAndyLaVigne 48SEEDWORLD.COMrealizehowdeeplypersonalarmingistous.Theysimplywanttoknowtheyretakingcareotheiramiliesandmakingtherightchoicesaroundood.Weneedtohelpthemeelgoodaboutmakingooddecisionslistentotheirconcernsandtrytoanswerquestions.Payn-KnoperbelievesmakingpersonalconnectionsisthekeytobecomingthatresourcewhetheritstoaarmerwhoblogsoraseedexecutivewhousesTwitter.Sharingperspectivesuniquetothe1.5percentotheU.S.populationwhoworksinagricultureisamustshesays.Thebiggerquestioniswhetheryourewillingtoshareyourexpertiseinawaythatismeaningultopeoplewithaninterestinood.Wehavetolearntotranslateourpassiontotheirpassion.Atthemomentsocialmediaisthemostpopularmethodoroutreacheortswithinthenon-armcommunitybutcompanieshaveoundsuccessthroughothervenuestoo.MonsantohasusedanarrayotoolsthroughtheirAmericasFarmersprograminaneorttomakethatconnection.Inadditiontousingtraditionaladvertisingoutletsandestablishinganonlinepresencethecompanyhasoundsuccessthroughhostingconteststhathonorandrewardhardworkingarmmomsruralschooldistrictsandnon-proitorganizationsaccordingtoPerson.Oneothenewestindustry-wideeortstoengagehealthyconversationsaboutagricultureisthecreationoanewonlineorumGMOanswers.comwherethepublicisencouragedtoplytheexpertswithquestionsaboutgeneticengineeringinoodproduction.WhatsatStakeItheseedindustrycantcatchupwiththeconversationsgoingonnowwhatkindooutcomesshouldbeexpectedSeriousonesaectingthelong-termviabilityoagricultureasweknowitleaderssay.Agribusinesseshaveacriticalpartinthethree-wayrelationshipwitharmersandconsumersbothinhelpingmorearmersunderstandwaystobettersharetheirstoryandinhavingemployeestakeresponsibilityorsharingtheirstory.Wewilllosetherighttoarmaswebestseeftiwecantconnectourpracticesmoreeectivelywiththegeneralpublic.AndasarmerslosetheirrighttoarmyouwillloseyourrighttodobusinessPayn-Knopersays.LaVignesaysitsimperativethatresearchersretainthetoolstheyhavecurrentlyandareabletoexplorenewonesorthesakeooodsecurity.Werenotmakinganynewarmland.Werelosingittodevelopment.Thatmeansimprovedyieldsneedtobeseenontheacreswehaveletandthatresponsibilitycomesbacktotheseedindustry.Wevegottobringthoseinnovationstothemarketplaceorthearmer.MariaBrownYourSeedisinGoodHandsKrauterSolutionsmichaelkrauter-storage.comwww.krautersolutions.comContactusTodayAskforMikeat800-992-2824Climate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pendingWeneedtohelpthemfeelgoodaboutmakingfooddecisionslistentotheirconcernsandtrytoanswerquestions.MichelePayn-Knoper EAEOU27thASTAMANAGEMENTACADEMYBeyondsurface-leveltrainingParticipateinamanagementeducationseminarcreatedspecifcallyoryouaseedindustryproessional.Surroundedbyyourpeersyouwilldiscusswhatkeyactorsaredrivingtheindustryandlearntheconceptsandtoolsyouwillneedtobeasuccessulleader.March372014PurdueUniversityWestLafayetteInd.www.agecon.purdue.educabprogramsastaContactAissaGood765496-3884aissapurdue.eduCenterforFoodandAgriculturalBusiness 50SEEDWORLD.COMDroughtandPestsDriveInnovationsinCornResistantpestsandbetterwateruseefciencyarehighprioritiesorcorngrowersandorseedcompaniesdevelopingnewcornvarietiesandhybrids.THEGROWINGTRENDtowardscornoncornhasincreasedinsectpressureandelevatedtheriskoresistancetoexistingtechnologiesinpestssuchascornrootworm.Monsantohasalreadycommitted6milliontotheCornRootwormKnowledgeProgramwhichsupportsresearchintheareasoCRWmanagementandcontrol.Atthesametimemoreandmorearmersrecognizetheimportanceostewardshipinkeepingexistingcropprotectiontraitsstrongandmostwantreuge-in-a-bagsolutionstomaketheprocesseasier.CustomerswantsimplicitysaysReedMayberryseniorcornmarketingmanagerorDuPontPioneerwhichwillbeoeringmoreoitsproductsasasingle-bagreugeoptionin2014.Overtwo-thirdsooursupplyor2014willbeintegratedsolutionsorcustomerstotrulymakeiteasyorthem.SyngentawilloertheirstnewtraitorCRWiniveyearswithitsAgrisureDuracadeproduct.ItsahybridotwodierentBtproteinsanditstheworldsfrstBthybridproteineCry3.1AthathasactivityonCRWsaysJillWheelerproductleadcommercialtraitsorSyngenta.ManybreedingpipelinesincludecornhybridsthatwilloerbetterresistancetodiseasessuchasGossswiltgrayleaspotandstalkrotdiseasessuchasusariumanthracnoseGibberellaandDiplodia.GossswilthasspreadurthernorthandwestinthelastcoupleoyearssowewillcontinuetooerproductsthathavenaturalGossswiltresistancesaysMayberry.DroughtStressWaterscarcityisanongoingissueormanyU.S.corngrowersandmanyseedcompaniesareworkingonimproveddroughttoleranceinuturelines.SyngentaisworkingonthenextgenerationoitsAgrisureArtesianproductswhichcurrentlyincorporateanativetraitandmultiplegenesthathelpplantsusewatermoreefciently.WehavegeneticallymodifedtraitsalsoinourpipelinesothereiscertainlythepossibilityoverthenextseveralyearsoracombinationoGMandnativetraitstohelpgrowersproducemorewithwaterscarcitysaysPatSteinerheadothecornportolioorSyngenta.Erraticweatherpatternsarepushingthedevelopmentohybridsthatcanperormbothunderdroughtstressconditionsbutalsowhenconditionsaregood.DuPontPioneerhastesteditsOptimumAQUAmaxamilyocornhybridsagainstothercornhybridsin200on-armstudiesunderbothwater-limitedand 52SEEDWORLD.COMfavorableconditions.AQUAmaxisdeliveringyieldstabilityinalow-endyieldsituationandhigh-endyieldpotentialinmorefavorablemoistureconditionssaysMayberry.FarmersonthewesternGreatPlainsalsohadthechancetotryoutanewdrought-tolerantcornhybridjointlydevelopedbyMonsantoandBayerCropScienceandMonsantossecond-generationdrought-toleranttraitforthecentralCornBeltisintheworks.StacksandPyramidsStackedproductscombiningmultiplemodesofactionareconstantlyevolvingtooffernewoptionsforfarmersstrugglingwithpestweedanddiseaseresistanceissues.Monsantosnextgenerationherbicide-tolerantcornwillofferthreeherbicidetolerancestoglyphosatedicambaandglufosinate.MeanwhileDowAgroSciencesnewEnlistcornwillgivetolerancetobothglyphosateandDowsnew24-Dformulation.Thetimingforlaunchofboththeseproductsisdependentuponregulatoryapprovals.DowandMonsantohavealsosignedcross-licensingagreementsthatwillcombineMonsantosthird-generationCRWtechnologyandDowsnext-generationSmartStaxproductstoprovidemultipleinsect-resistantandherbicide-toleranttraitsinoneproduct.Pyramidsarethenextevolutionincombinedtraits.AstackistwodifferenttraitstargetingtwodifferentpestsforexampleacornborertraitandacornrootwormtraitsaysMayberry.Apyramidistwotraitstargetingonepest.ForexampleOptimumAcreMaxXTremehastwomodesofactionforabovegroundinsectcontrolandtwomodesofactionforbelowgroundinsectcontrol.Twotraitstargetingthesamepestisamuchbetterapproachtoextendingthedurabilityofinsecttraitsinourindustry.GeneticsGeneticswillbekeyinprovidingtheyieldsthatfarmersarelookingforovernextfewyearssaysTimWelbanksleadagronomistwithMaizexSeedsInc.Breedingcompaniesaregoingtobeusingthingslikemolecularmarkersandseedchippingtoofferhigh-yieldinggeneticshesays.Thosecompaniesaregoingtokeepthecornyieldcurvegoingup.Allseedcompaniescontinuetoaccessimprovedgermplasmfromglobalsources.SyngentagainedaccesstosixdifferentsetsofgermplasmseveralyearsagowhichhasallowedthecompanysTwotraitstargetingthesamepestisamuchbetterapproachtoextendingthedurabilityofinsecttraitsinourindustry.ReedMayberry AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries 54SEEDWORLD.COMbreederstobringastepchangeinproductperormancesaysSteiner.SyngentasAgrisuretechnologyhasimprovedbothyieldsandqualitysaysWheeler.Ithinkgrainqualityisathingyouwillbehearingmoreaboutaswemoveorwardsheadds.Itsnotjusttraitsandchemistriesthatarebeingstackedinnewcornhybridstoprovidemultiplebeneftstogrowers.MonsantowillbethefrstcompanytobringRNAintererencetechnologytothemarketplaceorcontroloinsectsincornandsoybeans.TheinalproductwillhavethreemodesoactiontargetingcornrootwormssaysRonFlannagancorninsecttraitsplatormleadatMonsanto.TwoothemodesoactionwillbeexistingBttraitsromourlineupandwewilladdtheRNAitechnologywhichusesanaturally-occurringsystemwithintheinsecttocausetoxicity.Anon-biotechapproachtopestmanagementstillinitsearlystagesistheuseobiologicalcontrolssaysJohnChamberscorntechnologyleadatMonsanto.Werelookingatusingnaturally-occurringproductsormanythingssuchasweedcontrolinsectcontroldiseaseevenviruscontrolhesays.WehaveanematicideproductintheneartermthatwillbeaddedtoourAcceleroncornseedtreatmentsystem.TherearemanyactorsthatcanrobaarmeroyieldsoitsvitaltohavetherightproductsoneveryacreandwithalltheoptionsavailableincorngrowersneedhelptomakesuretheycanprotectandimprovetheiryieldssaysWelbankswhoroutinelyconductsthreeyearsotestingbeoreoeringnewproductstohiscustomers.Stableyieldishugerightnowsogrowersarenotonlylookingattraitsbutithastobeingoodgeneticshesays.Wevegottheopportunitytogowithalmostanytraitouttherebuttherearesometraitoeringsthatyoucantgetinthetopgeneticssoitmightprotecthiscropromsomekindoinsectpressurebutiits15or20bushelsbehindsomethingelsethenheslikelytosayno.Hesgottohavethecombinationogeneticswiththerighttraits.AngelaLovellDuPontPioneerwillexpanditsfamilyofOptimumAcreMaxproductstooffersingle-bagrefugeoptionsforbelowandabove-groundinsectprotectionincludingCRWandcornborerfordifferentgeographiesandlevelsofinsectpressure.MonsantosGenuityVTTriplePRORIBCompleteoffers10percentrefugeseedherbicidetoleranceCRAcontrolandabovegroundinsectprotection.SyngentasAgrisureDuracadecombinestheneweCry3.1AtraitwithnovelmodeofactionagainstCRWwithasecondCRWtraitandvepercentintegratedsingle-bagrefuge.DowAgroSciencesRefugeAdvancedpoweredbySmartStaxtechnologystacksmultiplemodesofactionagainstseveralpests.NEWINSECTANDDROUGHTSTRESSOPTIONSINCORNREFUGE-IN-A-BAGSOLUTIONSDuPontPioneerOptimumAQUAmaxcornhybridscombinenativebreedingtraitstoofferbetterdroughttoleranceundervariousconditions.Accordingtothecompanys19207on-farmcomparisonsovertwoyearsthesehybridshavedelivereda8.5bushelyieldadvantageinwater-limitedconditionsanda4.2bushelaverageyieldadvantageunderfavorableconditions.MonsantosGenuityDroughtGardcornhybridsdevelopedincollaborationwithBASFcombinegermplasmselectedfordrought-tolerantcharacteristicswithadrought-tolerantbiotechtrait.Incomparativecompanytrialsthesehybridsshowedanaverageyieldadvantageofmorethanvebushelsperacre.SyngentashybridswithAgriSureArtesiantechnologyuseanativetraitthatenableswateroptimizationandincompanyeldtrialswasshowntoprovidea17percentaverageyieldadvantageinsevereorextremedroughtconditions.DROUGHTTOLERANCEYielddatahasshownthatthe2012U.S.droughtdidnthavenearlytheimpactsomefearedacredittoimprovedgeneticsandtraitsavailableincorn. WhatsnextinweedcontroltechnologyAnadvancedsoybeanproductthatwillProvidetolerancetodicambaandglyphosateBebuiltonthehigh-yieldingGenuityRoundupReady2YieldtraitThisinformationisforeducationalpurposesonlyandisnotanoffertosellRoundupReady2Xtend.ThisproductisnotyetregisteredorapprovedforsaleoruseanywhereintheUnitedStates.Certainstatementscontainedinthispresentationareforward-lookingstatementssuchasstatementsconcerningthecompanysanticipatednancialresultscurrentandfutureproductperformanceregulatoryapprovalsbusinessandnancialplansandothernon-historicalfacts.Thesestatementsarebasedoncurrentexpectationsandcurrentlyavailableinformation.Howeversincethesestatementsarebasedonfactorsthatinvolverisksanduncertaintiesthecompanysactualperformanceandresultsmaydiffermateriallyfromthosedescribedorimpliedbysuchforward-lookingstatements.FactorsthatcouldcauseorcontributetosuchdifferencesincludeamongotherscontinuedcompetitioninseedstraitsandagriculturalchemicalsthecompanysexposuretovariouscontingenciesincludingthoserelatedtointellectualpropertyprotectionregulatorycomplianceandthespeedwithwhichapprovalsarereceivedandpublicacceptanceofbiotechnologyproductsthesuccessofthecompanysresearchanddevelopmentactivitiestheoutcomesofmajorlawsuitsandthepreviouslyannouncedSECinvestigationdevelopmentsrelatedtoforeigncurrenciesandeconomiessuccessfuloperationofrecentacquisitionsuctuationsincommoditypricescompliancewithregulationsaffectingourmanufacturingtheaccuracyofthecompanysestimatesrelatedtodistributioninventorylevelsthecompanysabilitytofunditsshort-termnancingneedsandtoobtainpaymentfortheproductsthatitsellstheeffectofweatherconditionsnaturaldisastersandaccidentsontheagriculturebusinessorthecompanysfacilitiesandotherrisksandfactorsdetailedinthecompanysmostrecentperiodicreporttotheSEC.Unduerelianceshouldnotbeplacedontheseforward-lookingstatementswhicharecurrentonlyasofthedateofthispresentation.Thecompanydisclaimsanycurrentintentionorobligationtoupdateanyforward-lookingstatementsoranyofthefactorsthatmayaffectactualresults.Commercializationisdependentonmultiplefactorsincludingsuccessfulconclusionoftheregulatoryprocess.Theinformationpresentedhereinisprovidedforeducationalpurposesonlyandisnotandshallnotbeconstruedasanoffertosellorarecommendationtouseanyunregisteredpesticideforanypurposewhatsoever.Itisaviolationoffederallawtopromoteoroffertosellanunregisteredpesticide.MonsantoCompanyisamemberofExcellenceThroughStewardshipETS.MonsantoproductsarecommercializedinaccordancewithETSProductLaunchStewardshipGuidanceandincompliancewithMonsantosPolicyforCommercializationofBiotechnology-DerivedPlantProductsinCommodityCrops.Approvedproductshavebeenapprovedforimportintokeyexportmarketswithfunctioningregulatorysystems.Anycropormaterialproducedfromthisproductcanonlybeexportedtoorusedprocessedorsoldincountrieswhereallnecessaryregulatoryapprovalshavebeengranted.Itisaviolationofnationalandinternationallawtomovematerialcontainingbiotechtraitsacrossboundariesintonationswhereimportisnotpermitted.Growersshouldtalktotheirgrainhandlerorproductpurchasertoconrmtheirbuyingpositionforthisproduct.ExcellenceThroughStewardshipisaregisteredtrademarkofBiotechnologyIndustryOrganization.ALWAYSREADANDFOLLOWPESTICIDELABELDIRECTIONS.RoundupReadycropscontaingenesthatconfertolerancetoglyphosatetheactiveingredientinRoundupbrandagriculturalherbicides.Roundupbrandagriculturalherbicideswillkillcropsthatarenottoleranttoglyphosate.GenuityGroundBreakersRoundupReady2XtendRoundupReady2YieldRoundupReadyandRounduparetrademarksofMonsantoTechnologyLLC.2013MonsantoCompany.MDIC-14013SWSeeRoundupReady2XtendSoybeansinactioninGroundBreakersFieldTrialsUnderUsePermitxtendfollowaeld.com 56SEEDWORLD.COMThroughoutNorthAmericathehoneybeeismaintainedasmanagedlivestockandutilizedtopollinateoverone-thirdofthefoodweconsume.Atthesametimethistinyinsectiscombatinganumberofdifferentstressorsthathavebeenandareactivelyculminatingandultimatelyaffectinghoneybeepopulationsandinturnthreateningpollinationservices.Honeybeehealthisaverycomplicatedsituation.Thesebeesandtheircoloniesarehighlycomplexorganismslivinginavarietyofdifferentlandscapeswithnumerousdetrimentalfactorsaffectingthem.ComplicatingthatfurtherthesedetrimentalfactorsarebothdifficultforresearcherstodetectandmonitorsaysVickiWojcikresearchprogrammanagerforthePollinatorPartnershiptheworldslargestorganizationdevotedexclusivelytopollinatorconservation.Thisissueismulti-layeredandwillrequirecontributionsfromalldifferentindustrystakeholdersinordertocometoanyvaluablesolutions.Researchgroupsthroughoutthecountryechothattheissueofhoneybeehealthishighlycomplicatedbutmanyfeelthattheindustryisheadinginapositivedirectioninregardstoresearchproductdevelopmentandstewardshipmeasures.QUICKFACTInanormalbeelifecycleduringthesummerseasonsome2000workerhoneybeeswillleavethehivetodienaturallyeverydayduetotheirshortlifespanofonlyfourtosixweeks.Thedeadbeesarereplacedbynewly-hatchedbeessomaintainingthecolony.Decliningpopulationsinpollinatingspeciesaroundtheglobehavecausedpollinatorhealthtobecomeamuch-debatedtopicinbothpublicandscientificcommunities.AndwhileallpollinatorsplayavitalroleinourecosystemApismelliferathewesternhoneybeehastakentoppriorityinmanyresearchlabsacrossthecountryduetothecriticalpollinationservicesitprovidestoNorthAmericasagricultureindustry.protectingpollinatorsINITIATIVESAIDINGHONEYBEEHEALTHCurrentlythereisanabundanceofstakeholdersworkingtoadvancethisfieldandeverydaywearelearningmoreanddevelopingsolutionstobetterthehealthlandscapeofthesepollinatorsWojcikcontinues.Sincethemid-2000stheU.S.DepartmentofAgricultureU.S.EnvironmentalProtectionAgencyaswellasanumberofpublicandprivatepartnershaveinvestedconsiderableresourcestobetteraddresspollinatordeclinesandthemajorfactorsthatareadverselyaffectingbeehealth.InOctober2012severaloftheseindustrypartnerscametogetherforaNationalStakeholdersConferenceonHoneyBeeHealthandinMayof2013theUSDAreleasedareportonthefindingsfromthisconference.Thisreportidentifiedthefourmajorinfluencesaffectingthedeclineinpollinatorhealthtobenutritionparasitesanddiseasegeneticsandpesticideexposure.Supportedby56SEEDWORLD.COMnumerousdetrimentalfactorsaffectingthemToviewthereportvisithttpwww.usda.govdocumentsReportHoneyBeeHealth.pdf DECEMBER201357WojcikwhooverseesthePollinatorPartnershipsresearchgrantsfundingandprogramssaysthatmanyoftheindustryandnon-industryresearchinitiativescurrentlyunderwayreflectsimilarprioritiesasstatedintheUSDAsreportontheNationalStakeholdersConferenceonHoneyBeeHealth.Manyoftheresearchprioritiesrightnowarefocusedonnutritionparasitesanddiseasegeneticsandcropprotectionproductimpacts.InparticularweareseeingmuchofthefocusconcentratingonthevarroamitedeterminingthenutritionalvaluedifferentcropsprovidehoneybeesaswellasseveralstudiesontheinteractionhoneybeesarehavingwithpesticidescontinuesWojcik.NUTRITIONResearchandscientificdataonthenutritionalrequirementsofhoneybeesandthenutritionalvaluethatcropsprovidethehoneybeeisintheinfancystage.HowevertherearecertainlyanumberofresearchgroupsacrossthecountrydedicatedtoexaminingthesedifferentnutritionalfactorsofthehoneybeeincludingstudieslookingatwhatabeeneedsinordertohaveoptimalhealthaswellastherealityofwhatisavailabletothebeesastheymoveacrossthepollinationlandscapeintheUnitedStates.AlotofthecurrentinitiativesweseearetryingtoaddresswhattypeofflorallandscapecompositionyouneedforabalanceddietinthehoneybeeexplainsWojcik.Researchersaretryingtounderstandwhatnutritionthebeesarereceivingfromwhichfoodandthenwhatfoodisactuallyrealisticallyavailabletothemthroughouttheyear.Wojciknotesthatapossiblecontributingfactortodeclininghoneybeehealthisthatincommercialbeekeepingbeesaremovedintolargesingle-forageareaswheretheyarerequiredtopollinateasinglecropduringitstimeofbloom.OncethepollinationseasonisoverforthatDECEMBER20135757AlmostallmanagedlivestockintheUnitedStatesarefedstructuredandbalanceddietsbuthoneybeesarepresentedwithasuccessionofsinglefoodsourcesasthemovefrompollinationcontracttocontract.VickiWojcikVarroamitesareamajorthreattohoneybeehealthandarebecomingresistanttotwocompoundsbeingusedtocontrolthem.PhotocourtesyofUSDAStephenAusmus. 58SEEDWORLD.COMcertaincropthebeesareleftinthesesingle-foragelocationsalotoftimeswithnoothersourceofnutrition.Thenutritionalaspectofhoneybeeforageisextremelyimportantbecauseofthedynamicabouthowthisspeciesismanaged.AlmostallmanagedlivestockintheUnitedStatesarefedstructuredandbalanceddietsbuthoneybeesarepresentedwithasuccessionofsinglefoodsourcesasthemovefrompollinationcontracttocontract--andnoteverycroptheypollinateisprovidingthecorrectbalancednutritiontheyneed.Currentresearchinitiativesaretryingtodeterminewhattodonutritionallyspeakingwithabeethatismovedfromplace-to-placetopollinatedifferentcropsandhowtomanagethecomplexnutritionofasystemwhereyouhavesingle-foodsourcesthatoccurintighttimeframes.IainKellybeehealthissuesmanagerwithBayerBeeCareCentreagreesthatamoredetailedunderstandingofthenutritionalvaluecropsandartificialdietsprovidethehoneybeewouldbebeneficialandwouldcertainlyaidbeekeeperswhentheyarerequiredtosupplementthebeesdietduringtransportationandstagingpriortopollinationservices.Kellyalsonotesoneofthemajorconcernsheisseeinginregardstonutritionistheneedtodevelopmoreaccessibleforageinagricultureareaswherebeesareplacedtopollinateandrestbetweenpollinationcontracts.Muchoftheconservationlandthatprovidedgoodforage.incertainareasoftheUnitedStateshasbeenlost.TherehavebeenmillionsofacresthathavecomeoutofconservationprogramsoverthepastfewyearswhichhasbeenextremelydetrimentaltobeesandbeekeepersexplainsKelly.TheNationalResourceConservationServicehasseveralprojectsgoingoninattemptstoencouragetheplantingofmorebee-nutritiousforageandhelpcombatthedeterioratingconservationland.Honeybeenutritionisanareaofhoneybeehealththathasanumberofunansweredquestions.Movingforwardtheresearchcommunityisworkingonavarietyofdifferentinitiativesdevotedtobetterunderstandingwhatbeesneedthenutritionalvalueofdifferentcropsaswellasestablishingnutrient-richdiverseforageinpollinationareasthroughoutthecountry.InrecentyearsthemultiplestakeholdersinvolvedinthisissuehavebeguntocommunicateandworktogetherbetterandwehavehadalotofdiscussionsaysKelly.Wearenowseeingamorefocusedapproachtowheresolutionsareneeded.Hopefullytheseeffortswillcometofruitionoverthenextfewyearsandprovidepracticalsolutionsforthebenefitofthebeesandbeekeepers.PARASITESANDDISEASEThroughouttheUnitedStatesthereareseveraldifferentparasitesanddiseasesimpactingcolonynumbersbutithasbeenclearlyindicatedinnumerousscientificstudiesthatthemostdetrimentalfactoraffectinghoneybeehealthistheVarroadestructormorecommonlyknownastheVarroamite.BoththevarroamitealongwiththediseaseNosemaspp.havebeenheldresponsibleforsignificantdepopulationandslowgrowthofhoneybeecolonies.TheVarroamitewasfoundtobeassociatedwithmorethan85percentofthemortalitycasesinastudyconductedlastyearbyaresearchteamattheUniversityofGuelphinGuelphOntarioCanada.ThestudyalsosuggeststhatmanybeecoloniesaredyingasaconsequenceofcombinedeffectsoftheparasitesVarroadestructorandNosemaspp.CurrentmethodsusedtocontroltheseparasitesrelyupontheapplicationofsyntheticmedicamentsQUICKFACTScientistsandregulatoryauthoritiesagreethatbeehealthisacomplexissue.Severalstudieshavealsoindicatedthatbeehealthmaybeaffectedbymanydifferentfactorsincludingpestsandparasitesmicrobialdiseasesinadequatedietbeemanagementpracticesandclimatechange.85ofthemortalitycases DECEMBER201359Supportedbymiticidesandantibiotics.HoweverthecontinuoususeoftheseproductshasledtothedevelopmentofmiteresistancetotheactiveingredientsandthesamecouldhappenwiththeantibioticusedtocontrolNosemadiseaseexplainsErnestoGuzmanprofessorattheschoolofenvironmentalscienceswiththeUniversityofGuelph.Additionallytheuseofsyntheticchemicalsimpliesariskofcontaminationwithtoxicresiduestohoneyandotherhiveproducts.Guzmannotesthatnewstrategiesofmitecontrolareneeded.NosemadiseaseiscausedbythefungusNosemaapisandhasexistedformanyyearsbutscientistswarnthatthediseasecouldhavebecomemoredamagingtobeecoloniesduetotherecentfindinginNorthAmericaofNosemaceranaeanewNosemaspecieswhoseoriginalhostistheAsiaticbeeApiscerana.ThepresenceofNosemaceranaewasconfirmedin2007.ThisnewspeciesofnosemahasbeenassociatedwiththecollapseofthousandsofcoloniesinEuropeandthusisaverylikelysuspectofcolonylossesandpoorcolonydevelopmentinNorthAmericaaswellexplainsGuzman.WojcikagreeswiththeUniversityofGuelphsstudystatingresearchersandbeekeepersaredealingwiththechallengethattheVarroamitesandnosemahavedevelopedresistancetomanyofthemodesofactionthatarecurrentlyonthemarket.SheaddsthatTherearenumerousstudiesbeingundertakentoaidthisissuefromthedevelopmentofnewmiticidestoextensivegeneticresearch.Wojcikexplainsgeneticresearchthatisworkingtoselectivelybreedbeesthathaveparticulargeneticbehaviorthatwillhelpridthemofvarroamites.TherearestudiesunderwaythatwillhelpbeeseitherremovelarvaeandindividualbeesthatareinfectedwithVarroaorgeneticallyalterthemtocleanthemselvesmorefrequently.ScientistsarealsoworkingtobreedbeeswithselectedgenetictraitsthataremorehygenicsimilartothewaycattlearebredtoproducemoremilksaysWojcik.SeveralresearchstrategiesarebeingconductedtobetterunderstandthenatureofparasiticeffectsaswellastodevelopnewcontrolmethodsforVarroadestructorandNosemaspp.Movingforwardresearchersareconfidentthattheyaremakingpositiveprogresstowardinitialstepsthatwillultimatelyaidhoneybeehealth.Theresearchcommunityismovinginagooddirection.TherearesomanydifferentstakeholdersinvestedinfindingsolutionstomanyoftheproblemsthathoneybeesarefacingandtheseresearchersarequiteresponsivetotheindustryandissuesthatarisesaysWojcik.Everydayadvancementsarebeingmadeandtechnologiesandapplicationprocessesareimproving.Lookingattheoveralllandscapeofresearchanddevelopmentinhoneybeehealthwearemovinginaverypositivedirection.INTHENEXTSEEDWORLDWatchforPartVofSeedWorldsProtectingPollinatorsserieswhichwillcontinuetoexaminethecurrentindustryandnon-industryinitiativesgearedtoaidinghoneybeehealthinparticularinitiativesfocusedontherelationshipbetweencropprotectionproductsandhoneybeesaswellasdevelopmentsinhoneybeebreeding.Scientistsareworkingtoalterthebeesgeneticaspectssimilartothewaycattlearebredtoproducemoremilk.VickiWojcik 60SEEDWORLD.COMAFTERRELYINGONtheglyphosate-basedtraitandherbicideprogramsforthepast15yearsorsosoybeanproductionissettobecomemorecomplexsaysRossWeikelheadofsoybeansforNorthAmericaatSyngenta.Insoybeanswevebeenprimarilyusingonetraitformanyyearssosoybeanproductionisgoingtogetalotmorecomplicatedbecausenoteveryseedfromeverycompanyisgoingtohavethesametolerancetotheherbicidehesays.OneofthebigthingscominginsoybeansisanumberofnewherbicidetraitssaysTimWelbanksofMaizexSeedsInc.Growersaregoingtohaveanoptiontopickbetweenprobablythreenewherbicidetraits.TherestheRoundupReady2XtendtraitfromMonsantotheEnlistE3systemfromDowAgroSciencesandSyngentaisgoingtohavetheirMGIherbicide-tolerantSYHT0H2soybeanproductssothatsgoingtobeexciting.SoybeansMovingNorthAnotherbigdriverofnewsoybeanhybridsisgeography.SoybeansarebeinggrownalotfartherwestandnorththantheyhaveeverResistantWeedsandGeographyDriveSoybeanDevelopmentGlyphosateresistanceinweedsisdrivingthedevelopmentofanumberofnewtraitsforsoybeansthatwilloffersoybeangrowersexpandedoptionsforweedandpestcontrol. 3400109thStreetDesMoinesIA50322800-247-6755www.bratney.comthesortofthingyouhavetoseetobelieveCIMBRIASEACOLORSORTERSAtBratneyCompanieswestrivetointegratenewtechnologiesthathelpourcustomersproducethehighestqualityproductsandattainthegreatestproductionrates.CimbriaSEAColorSortersarethelatestsolutionweareproudtooffer.State-of-the-artopto-electronictechnologiesprovidethehighestaccuracyensuringthegreatestpurityofproduct.Thissortofthingcantransformyouroperation. 62SEEDWORLD.COMbeenwhichispromptingcompaniestodevelopearlier-maturinganddrought-tolerantvarietiesorthesegeographies.WearemakingasigniicanteorttoexpandtherangeosoybeanssaysAndrTrpanierDuPontPioneersseniorsoybeansmarketingmanager.ThecompanyisexpandingtheavailabilityoitsTSeriessoybeanvarietieswhicharetargetedtomeetspecifcgrowerneedsandmatchtolocalenvironments.GrowersareaskingorsoybeansthatwillmaximizeyieldinconditionsandchallengesspecifctotheirfeldssaysTrpanier.ForexampleavailableTSeriessoybeanvarietiesorIowagrowersprovideabove-averagetoleranceagainstsuddendeathsyndromeaswellasprotectionagainstwhitemoldwhereneeded.InNebraskatheDakotasandintoCanadaavailablevarietiesprovidegrowersprotectionagainstironchlorosisandsoybeancystnematode.SCNcontinuestocausebillionsodollarsodamageingrowersieldseveryyearandSyngentahasjustcompletedtrialsoanewseedtreatmentClarivaCompleteBeanswhichcombinesanematicideungicideandinsecticideandanactiveingredientPasteurianishizawaetocombatSCN.ThisproductusesaparasitethatsbeenknowntokillSCN.RecentlywehavedevelopedthetechnologytomakeClarivaCompleteBeansacommercialproduct.ItsreallyexcitingbecausetherearentanyothertoolsoutthereotherthanonenativetraitwhichisntworkingaswellasitusedtosaysWeikel.TheproductisalreadyavailabletogrowersintheAmericanMidwestorplantingin2014.SubjecttoApprovalAlimitingactororwhenallothesenewtraitsandtechnologieswillcometomarkethoweverisregulatoryapprovalaprocessthatisincreasinglycausingsomerustrationintheindustry.WedefnitelyhaveamajorissuebecauseoasynchronousregulatorypatternssaysWeikel.TheactthatChinahassuchadierentprocesscontinuestobeaproblem.TheindustryhasseenissuesontheregulatorysidewithgettingcornproductsapprovalsinChinaanditsabiggerdealinsoybeansbecauseChinaisthelargestimporterosoybeansintheworld.Alltheseedcompaniesandtheagriculturalproducingcountriesareworkingtotryandalignregulatoryprocesses.TraitsandTechnologyMonsantohasdeclared2010to2020theDecadeotheBeanandthecompanyhassecond-andnext-generationsoybeansinthepipelinethatwilloermultiplemodesoactionorimprovedinsectcontrolincludingcystnematodeandaphidsaswellasahigher-yieldingsoybeanhybrid.Wehavealototraitsthataregoingtobeavailableinthenext10yearsthataregoingtobeWehavealotoftraitsthataregoingtobeavailableinthenext10yearsthataregoingtobeextremelyvaluabletogrowersacrosstheboard.TonyWhiteextremelyvaluabletogrowersacrosstheboardsaysTonyWhiteproductdevelopmentmanagerosoybeansystemsatMonsanto.Itincludesbreedingtraitsbiotechtraitsvalue-addedtraitsandchemistry.Anothercomponentisimprovedagronomicsgenerallyinsoybeanstohelparmersincreaseyield.Technologyishavingasmuchinluenceinsoybeansasitisinothercrops.PointPioneerssoybeanvarietiesarebeingdevelopedusingAcceleratedYieldTechnologyasetomolecularbreedingtechnologiesthatallowresearcherstoscanandidentiygenesresponsibleorimportanttraitsandincorporatethemintoadditionalsoybeanlines.AYThasallowedPioneertoregister225soybeanpatentsorvarietiestransgenicandnativetraitsandbreedingtechnologies.NewOpportunitiesforEnd-UserTraitsAnumberoend-usertraitsorsoybeansarealsointhepipelineandRandyWilkenpresidentoamily-ownedindependentseedcompanyProHarvestSeedsinAshkumIll.believesthatmayoersomenewopportunitiesintheindustryandhelppersuadeconsumersdoubtulaboutGMcropstoseethebeneftsothetechnology.Myunderstandingisweareprettyclosetohavingsomebiotechproductsthatwouldhaveend-userbeneitssomethingthattheconsumercanseesaysWilken.Mostothethingswehavehadtothispointhavebeenbenefcialtothearmersandmaybeiwegetsomeend-userbeneftsthatwillhelpeasesomeotheconcernsromconsumersitheycanseeabeneftromit.DuPontPioneerlauncheditsPlenishhigholeicsoybeansunderlimitedcontractsin2013.PlenishwasdevelopedusingAYTtechnologyandcontainsmorethan75percentoleicacidand20percentlesssaturatedatthancommoditysoybeanoil.Thehigholeicacidcontentmakesitmorestabletogiveextendedrylieandalongershellieorpackagedoodsandalsohasotherpotentialindustryusestoproducesustainablealternativestopetroleum-basedproducts.Othervalue-addedtraitsthatoerhumanhealthbeneftsincludeMonsantosVistiveGoldwhichwillbepartoitsGroundBreakersprogramor2014thathascombinedbreedingandbiotechnologytoproduceasoybeanoilthatislowinmono-unsaturatedatssimilartooliveoilandcanolaoil.ItsSDAomega-3soybeansalsoindevelopmentaredesignedtoproduceoilwithomega-3attyacidswhichhavebeenshowntobenefthearthealth.Becausegrowershaventhadasmanyoptionsinsoybeansasothercropsinthepastmakingsuretheyaresupportedintheuseothenewtechnologiescomingavailableisasimportantastheproductsthemselves.Thatincreasinglymeanscombining 64SEEDWORLD.COMthetechnologiestraitsandproductsofdifferentcompaniestohelpgrowersachievebetteryieldsinthelongterm.ItsreallyaboutimprovingthewholesystemsaysWhite.Therearealotofcomponentsthatagrowerdealswitheveryyearanditmaynotbejustasimplevarietyselectionorasinglepestproblemitsamultitudeofproblems.Andsoweneedtoconsiderallthesethingsanduseasystemsapproach.AsanexampleRoundupReady2Xtendispartofasystemandthatsgoingtobeimportantaswegettocommerciallaunchbecauseitsnotastandaloneproductitsimplementedwithotherweedcontrolstrategiesandthatshowgrowersaregoingtostaysuccessfulinthefuture.AngelaLovellFromSyngentaMGImesotrioneglufinosateandisoxaflutoleherbicide-tolerantSYHT0H2soybeanproductsdevelopedincollaborationwithBayerCropSciencewhichoffertolerancetoCallistoHalexBalanceandLibertyherbicidesandcombineresidualandpost-emergencecontrolandwillbestackedwithothertraitsincludingRoundupReady2Yield.FromDowAgroSciencesEnlistE3soybeansandEnlistsoybeanswithRoundupReady2Yield.ThatwillprovidetolerancetoglyphosateandDASanew24-DproductfromDow.FromMonsantoRoundupReady2XtendSoybeansstackingadicamba-toleranttraitwiththeGenuityRoundupReady2Yieldtraittogivetolerancetotwoherbicidesglyphosateanddicambawithtwodifferentmodesofaction.FromDuPontPioneerNewproductsintheTSeriessoybeanslineupwillofferincreasedPhytopheraironchlorosisandsuddendeathsyndromeresistancebetterstandabilityhigheryieldsandstemcankerresistancedependingonmaturityrequired.ThirteennewvarietieswillalsoincorporatetheGenuityRoundupReady2Yieldtrait.NEWSOYBEANTRAITSONTHEHORIZONMostofthethingswehavehadtothispointhavebeenbeneficialtothefarmersandmaybeifwegetsomeend-userbenefitsthatwillhelpeasesomeoftheconcernsfromconsumersiftheycanseeabenefitfromit.RandyWilken 66SEEDWORLD.COMASWATERCONCERNSgrowmorearmersaroundtheworldhavetakenaseriouslookatsorghum.Thiscerealcropalsoknownasmiloisprizedorenduringparchedconditionsbutseedproducershavestruggledinrecentyearstorealizeasuccessulharvestthemselvesduetoprolongeddroughtconditions.Possessingcharacteristicsinterchangeablewithcornsorghumisusedoreverythingromgluten-reeoodstoethanolandinterestinthisversatilecropisexpectedtoexpand.Despiteweatherandsupplychallengesamongotherstheseedindustrybelievesitispositionedtomeetgrowerdemandsandsolidiysorghumsplaceamongthisnationstopcrops.DisasterAvertedLarryRichardsonpresidentotheVegaTexas-basedRichardsonSeedssaystheongoingdroughtespeciallyoverthelastthreeyearshadaconsiderableeectonsorghumseedproduction.Itsjustnotconducivetoproducinghigh-qualityseed.Therewererecordlowinventoriescomingintothe2013season.Whenitcametimetoplantthisyearsseedcropunavorableweatherconditionsseemedtooretellanotherchallengingyearahead.FortunatelytherainscameinJulyandAugustandtemperaturescooledslightlytoalloworgoodpollenfow.Richardsonnotestheyanticipatedalater-than-usualharvestbutwiththereturnohotanddryconditionsinSeptembernormalmaturationoccurred.Thisisoneothebestcropswevehadinsixtosevenyears.Theyieldsareaverageandaboveandthequalitiesareexcellent.KayPorterwhoservesasseniorresearchmanagerorDuPontPioneerromtheirPlainviewTexasacilitysaysthecompanyhastakenstepstopositiontheirseedproductiononirrigatedacresinrecentyears.Producingseedinthosestressulyearswaschallengingbutwerelookingatagoodcropthisyear.Thebountycamejustattherighttime.Weexpecttohaveanothergoodyearosorghumsales.WehaventhadinventorycarryoverinthelastcoupleoyearssaysPorter.ContinuousImprovementsDuPontPioneeroperatesthreeresearchcentersinthesouthernplainstwoinTexasandoneinKansas.Staateachacilityocustheireortsonseedneedsspecictothatregion.Portercreditsthecompanyssizeablesalesrepresentativeandagronomistsystemorhelpingthemtailortheirbreedingprograms.Wealignourprogramtoaddresskeyconcernsheardintheelds.ThatsREADYTOREBOUNDGROWINGPOPULARITYANDADVERSEWEATHERCONDITIONSCREATECHALLENGESFORSORGHUMSEEDPRODUCERS. OURCOLORGOESEVERYWHERESensientIndustrialColorsisaleadingglobalmanufacturerandsupplierofdyespigmentsandpolymersforseedcoatingsolutions.OurSensi-CoatTMseedcoatingsprovideacompletepaletteofvibrantshadeoptionsOurfulllineofdyespigmentsandpolymersdeliverscustomizedappearanceenhanceddustcontrolandtheoverallimprovedseedperformancethatseedcompaniesdemandCombiningcolorexpertisewithathoroughunderstandingofindustrychallengesSensientworksdirectlywithagricultureandseedcompaniestodevelopsafereliablefullycustomizedsolutionsthatmeetbothaestheticandfunctionalneeds.SENSIENTINDUSTRIAL.COMSENSIENTINDUSTRIALCOLORSAunitofSensientTechnologiesCorporationaleadingglobalmanufacturerofcolors2515N.JeffersonSt.LouisMissouri63106800.325.8110ManufacturedintheUSA2012SensientColorsLLCallrightsreserved.TheSENSIENTtrademarkandtheSensientTechnologiesCorporationlogoareownedandregisteredbySensientTechnologiesCorporation.Allrightsintrademarksarereserved. 68SEEDWORLD.COMprobablyoneothethingsthatsetusapart.Wegetairlyconstanteedback.Ourbreedingobjectiveisperormancestability.Sorghumisexposedtoallkindsoelementsandwewanttoproducehybridsthatarestablesoastominimizelossorgrowers.Asorcurrentneedsseedtreatmentshavekeptgreenandtingebugissuestoaminimumbutsomeregionaldiseaseproblemshaveresearchersworkingonsolutionsordownymildewanthracnoseandheadsmut.Porteralsonoteslodgingcontinuestobeachallenge.Richardsonconcursthatinsectpressurehasbeenkepttoaminimum.Hecreditstheuseoseedtreatmentsorpreventingpestproblemsalthoughthereisaneedtocombatmidgedamagewhichsystemicinsecticidesdontcurrentlyaddress.RichardsonSeedscurrentlyoersmorethan30hybridgrainandoragesorghumsalongwithasorghum-sudangrasshybrid.Thecompanyanticipatesgrowerswillincreasinglyseekoutmoreearly-maturingvarietiesosorghumordouble-croppingpurposes.Theygivegrowersmoreoptionsandtheyieldsarestillverygood.CurrentlyDuPontPioneerisnearingcompletionotheirALSherbicidetoleranceprogramorsorghum.WetookadierentapproachthanothersinthatweestablishedatraitintegrationprograminwinternurseriestoconvertparentlinestoherbicidetolerancePortersays.Soartheuseosorghumorethanolhashadlittleeectonbreedingprograms.CurrentlygrainsorghumissoughtormakingthisbiouelbutiinterestturnstocellulosicproductionRichardsoniscondentcompanieslikehisalreadyoerthebestoragevarieties.Advancementinsorghumresearchstillpalesincomparisontocornbutthatschangingtoo.Cornutilizesdoublehaploidtechnologybutthatsnotsomethingwereabletodoyetinsorghum.WereseveralyearsbehindcornbuttheadvantagewehaveisthatthosetoolscanultimatelybeusedorsorghumitsjustamatterouscatchingupexplainsPorter.APromisingFutureAslongasdroughtandlimitedirrigationaccessremainissuesorarmerssorghumwillbeviewedasapracticalchoice.WhetheryoutalktosomeoneintheUkrainetheEUorJapanwaterisanissuesaysRichardson.ContinuedbreedingeortsocusedondroughttolerancemeanmorecorncouldbegrownonmarginallandintheMidwestandPlainsbutPortersayssorghumwillalwayshaveaplaceinthewesternGreatPlainswherethestressissosevere.Sorghumisalsobeingusedasamanagementtooltocombatherbicide-resistantweedsespeciallyinthesoutheasternstateswhereitsusedasarotationalcrop.Porterestimatesacresinthatcornerothecountryhavedoubledortripledinthelastewyears.ThecrophasbecomemoreattractivetothoseindairyproductionaswellRichardsonsaysnamelybecausesorghumrequiresone-thirdtheinputcostsocornwithcomparabletonnageonoragevarieties.Stillwhenitcomestoseedproductioncornremainssorghumschiecompetitororacresandalsoinfuencesthenancialsogrowingsorghumseed.Porternotesthatseedproducersarecompensatedbasedoncommoditypricesorcorn.ThenthereistheactthatgrainsorghumistheonlymajoreedstocktobegrantedanadvancedbiouelpathwaybytheEnvironmentalProtectionAgencyunderthesupplementalruleotheRenewableFuelStandards.Thatannouncementcameinlate2012andhasalreadypromptedsomeethanolplantstomaketheswitchromcorntosorghumthusdrivingurtherdemand.Regardlessowhatitsusedorhighperormanceseedthatswellcultivatedisrewardinggrowers.FarmersaredoingabetterjobomanagingsorghumandasaresulttheyareseeingagoodreturnontheircropPortersays.MariaBrownKayPorterLarryRichardsonWereseveralyearsbehindcornbuttheadvantagewehaveisthatthosetoolscanultimatelybeusedforsorghumitsjustamatterofuscatchingup.KayPorter Unlockthehiddenpotentialineveryseed.Ahealthyseedisahappysuccessfulseedandhealthyseedsstartwithcutting-edgeseedprotection.WiththeintegrationoftheBeckerUnderwoodportfolioournewseedsolutionsportfoliooffersthebestinseedhealthandyieldpotential.ButthenwhobettertopamperyourseedsthanacompanylikeBASFFormoreinformationtalktoyourBASFretailerorvisitagproducts.basf.us.2013BASFCorporation.Allrightsreserved.APN-13-MKT-085asta-2 70SEEDWORLD.COMstandardnon-BtplantsthatpestscaneatwithoutingestingBttoxinstheUAnotes.Althoughcontinuedhighinsectpressurein2013haschallengedMonsantotocomeupwithwaystoensuresuccessamonggrowerswhouseBtproductsMonsantocorntraitsmanagerLukeSamuelsaysthisyearwasmuchdierentcomparedto2012.Thetwoyearswerereallypolaropposites.2012hadaveryearlyspringsowehadinsectpressureearlyandacrossabroadgeography.2013oeredadierentwrinkleitwascoolandwetandmuchothatinsectpressurecameaboutlaterintheseasonsaysSamuel.IllinoisIowaandNebraskacontinuedtoexperiencehighcornrootwormpressurein2013headds.Ithinkthebiggestactoreachyearisweather.CertainlyASMONSANTOCONTINUESitsresearchintopestresistanceinBtcropsastudyconductedbyUniversityoArizonaUAresearchershashelpedtoshednewlightontheprob-lemandeaseconcernsaboutthelong-termviabilityoBtcrops.WhenBtcropswerefrstintroducedthemainquestionwashowquicklywouldpestsadaptandevolveresistancesaysBruceTabashnikheadotheUAdepartmentoentomologyontheuniversityswebsite.Andnoonereallyknewwewerejustguessing.Nowwithonebillionacresothesecropsplantedoverthepast16yearsandwiththedataaccumulatedoverthatperiodwehaveabetterscientifcunderstandingohowasttheinsectsevolveresistanceandwhy.ThestudytitledInsectResistancetoBtCropsLessonsFromtheFirstBillionAcresanalyzeddatarom77studieso13pestspeciesineightcountriesonfvecontinents.Theresearchersoundwell-documentedcasesoield-evolvedresistancetoBtcropsinfvemajorpestsaso2010comparedwithonlyonesuchcasein2005theuniversitywebsitesays.ThreeothefvecasesareintheUnitedStateswherearmershaveplantedabouthalotheworldsBtcropacreage.Thestudysauthorssaythefndingsareactuallynotasurpriseandareinlinewithwhattheyexpectedbasedonevolutionarytheoryaccordingtostudyco-authorYvesCarriere.ConditionsaremostavorableiresistancegenesareinitiallyrareinpestpopulationsinheritanceoresistanceisrecessivemeaninginsectssurviveonBtplantsonlyitheyhavetwocopiesoaresistancegeneoneromeachparentandabundantreugesarepresent.ReugesconsistoBtQUESTIONSANSWEREDASMONSANTOCONTINUESITSRESEARCHSTUDYSHEDSNEWLIGHTONPESTRESISTANCETOBtCROPS.PhotoscourtesyofAlexYelichUniversityofArizona.BruceTabashnikoftheUniversityofArizonaholdsapetridishcontainingpinkbollwormcaterpillars. Wecontrolallaspectsothemanuacturingprocessallowingustodesignachamberthatmeetsyourexactingresearchneeds.FromseedgerminationandseedlingdevelopmenttoalgaegrowthandArabidopsisplantsthePercivalScientifcE-36VLPlantGrowthChambercanhandleitall.1-800-695-2743salespercival-scientifc.comContactustodaytoseehowthePercivalE-36VLReach-InPlantGrowthChambercanincreaseyourresearchfexibility.PercivalScientifcsNewReach-InPlantGrowthChamberFlexibilityWithouttheVariabilityNEWE-36VLPlantGrowthChamberIndustryleadingstandardsoruniormityolighttemperatureandhumidityInteriorspaceo29.7t30.8m3withworkareao27t22.5m2providedonfvetiers.Greaterrangeotemperaturecontrolrom4-44C0.5Clightsonand2-44C0.5Clightso.Extendedtemperaturerangesavailable.Highlightintensityoptionavailableupto1000Humiditycontrolohigherthanambientto9010lightsoorsettemperaturesbetween15to30C.Extendedhumidityrangesavailable.Twoexternallymountedlampbanksreduceinteriorheatloadandeliminatetheneedtoopenthechamberandremoveshelveswhenchangingthelightbulbs.ControlledbyPercivalsIntellusUltraControllerwiththeoptionoremotemonitoring.www.percival-scientifc.com 72SEEDWORLD.COMMotherNaturethrowsuscurveballseachandeveryyearinagricultureandlookingatsouthernMinnesotaandnorthernIowawedidntseeasmuchpressureinthoseareassimplybecauseotheharderwinterwehadlastyear.Certainlyacrossthekeyareascornrootwormwascertainlyasignifcantpestagainin2013.OneotheUAstudysmainconclusionsisthattheriskoresistancecanbegaugedbeoreaBtcropiscommercialized.Todosotwomainactorsmustbelookedatwhetherornotthepestsgeneticresistanceisrecessiveandhowwidespreadtheresistancebeingseeninthespecifccropactuallyis.IthepestsresistanceisinactrecessiveandinitialresistanceraretheriskorapidresistanceevolutionislowtheUAsays.InthatcasesettingasideasmallportionoreugelandcansignifcantlydelaypestresistancetoaBtcrop.Theindingthatreugesarethekeytoslowingdownpestresistanceisanimportantone.ThevalueoreugeshasbeendisputedinrecentyearsbutTabashniksaysthestudyshowshowvaluabletheyreallyare.Researchersusedthepinkbollwormasanexample.WHEREONTHEWEBThefullUAsstudyispublishedinthejournalNatureBiotechnologyandcanbepurchasedatwww.nature.comnbtjournalv31n6fullnbt.2597.htmlIntheU.S.scientistsindustryandgovernmentcollaboratedtoensuregrowersimplementedanappropriatereugestrategyortheirBtcrops.PinkbollwormsdidnotrapidlydevelopBtresistancethere.InIndiathoughwherereugeswerenotwidelyandconsistentlyusedthecottonpestdevelopedresistancequickly.IntheworstcasesogeneralBtresistancethestudyauthorssawresistancedevelopedinaslittleastwoyears.Inthebestcasesittookaslongas15years.WecertainlyknowthatBtandothertraitsprovidevaluetogrowersandallowsthemtoreallymitigatealotothoserisksthataectarmingeveryyearoneothembeingpestssuchascornrootworm.AswelookatwhatourplansortheuturearereallyitsaboutmakingthoseproductsdurableandavailableoruturegenerationsaswellaswellasprotectingthenewtechnologysaysSamuel.Reugeisakeyactorinthat.Itisakeythingweredoinginallthetraitswereputtingoutintothemarketplaceandwerecontinuingtomonitorhoweectivetheyareandhowtheyreworkingoutthereaswell.TabashniksayshedoesntthinkpestresistancetocropsissomethingthatcaneverbetotallypreventedhetellstheUA.Theseplantshavebeenremarkablyuseulandinmostcasesresistancehasevolvedslowerthanexpected.Yourealwaysexpectingthepesttoadapt.Itsalmostagiventhatpreventingtheevolutionoresistanceisnotpossible.ForMonsantothatmeanscontinuingtodevelopitsnextgenerationotraitssaysSamuel.Specifctocornrootwormwerelookingaheadtoourthirdgenerationtechnologytobelaunchedlaterinthedecade.Certainlythatsgoingtobeaveryimportantactororbothdurabilityothetraitlong-termandlookingatthereugescenarioagainthatsgoingtobeinareuge-in-a-bagconfguration.Wecontinuetoocusonresearchanddevelopmentonewandbettertraitstocontinuetohelparmersbeproductiveoutthere.MarcZienkiewiczThebollwormHelicoverpazeaisamajorpestofcottoncornandothercropsthathasevolvedresistancetoBtcottoninthesoutheasternUnitedStates.PhotoscourtesyofAlexYelichUniversityofArizona.Aswelookatwhatourplansforthefuturearereallyitsaboutmakingthoseproductsdurableandavailableforfuturegenerationsaswellaswellasprotectingthenewtechnology.LukeSamuel GfasaccassaanDesignedbyLMCsleadingteamoresearcherstoprovidemaximumeciencydurabilityandprotability.TheLMCAsaoers3deningcharacteristicsthatnootherseparatorcan1.SiMpLepreCiSeoperationthatenablesmaximumprocessingeciencythrough-putandROI2.HeAvyduty14-gaugecarbonsteelconstructionthatguaranteesround-the-clockserviceandup-time3.CuStoMizAbLecongurationsthatoeryouthefexibilityyouneedoryouruniqueprocessingapplicationVisitwww.lewismcarter.comorcallLMCat1-800-667-6924toarrangeyourFREESeedAssessment.withthenewLMCAspirator Afeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ITSONEOFTHEmosthotlycontestedtopicsinagriculturetodaythegrowingreliancebyfarmersonseedtreatmenttechnologyandthepossibleimpactoftheseproductsontheenvironmentparticularlybeesandotherpollinators.Inthefaceofgrowingscrutinyovertheuseofthistechnologynumerousindustryinitiativeshavebeendevelopedinrecentyearstofosterthesafehandlingandapplicationoftreatedseedproducts.AmongthemostnotablehasbeentheGuidetoSeedTreatmentStewardshipreleasedbyAmericanSeedTradeAssociationandCropLifeAmericainMarch.JamesMaudeisglobalproductmanagerforseedenhancementforChemturaAgroSolutionswhichspecializesinagriculturalchemicalsandseedtreatmentproducts.HeisamongtheindustryexpertswhorecognizetheimportanceofpublicationsliketheGuidetoSeedTreatmentStewardshipforeveryoneintheagsupplychainincludingseedretailers.TheseresourcesareusefulMaudesays.SeedretailersneedtobeawareofindustryinitiativescommunicatedthroughthesepublicationssotheirindividualbusinesspracticespertainingTreatedSeedStewardshipandSeedRetailerstoseedtreatmentstewardshiparedevelopedandappliedappropriately.NatajaranBalachanderispresidentandgeneralmanagerofINCOTECFieldCropsNorthAmericaacompanythatsuppliesseedtreatmentpolymersandotherseedappliedtechnologiestotheindustry.HesharesMaudesassessmentoftheASTACropLifeAmericanguidelinescallingthemaone-stoptutorialforgoodpracticestobefollowedfromtheapplicatortotheendcustomer.PallePedersenSeedcaretechnologymanagerforSyngentaaworldleaderincropprotectionproductsincludingJamesMaudeistheglobalproductmanagerforseedenhancementforChemturaAgroSolutions.PallePedersenisSeedcaretechnologymanagerforSyngenta.74SEEDWORLD.COM treatedseedsaysseedcompaniesandretailershavecometoincreasinglyrelyontheGuidetoSeedTreatmentStewardshiptohelpimpartcriticalinormationtotheircustomers.Itreallylaysoutexactlywhatyouneedtodotogetmaximumvalueoutotheproductandbesurethatourproductisusedasrecommendedhesays.certifcationorseedproessionals.WearedoingmanythingstoreallytrytomakesurethattheygetthemaximumvalueoutoourproductsandaredoingasuperiorjobonstewardshipthatwecanallbeproudoPedersensays.EducationisParamountWhatexactlydoestreatedseedstewardshipentailandhowdoesitapplytoseedretailersAccordingtoMaudeSaeproductproductiontransportationstorageuseanddisposalareallcomponentsostewardship.Allothesehavesignifcancetotheseedretailindustryexceptinmostcasesproduction.Saetytohumanhealthandtheenvironmentiscontrolledateachstepothestewardshippaththroughthelegalstandardsappliedintheregistrationotheproducttransportandpackagingandstoragestandardsandthewayinwhichtreatedseedishandledandusedintheenvironment.Itistheresponsibilityotheseedretailindustrytoadheretotheguidance.Balachandersaysonewayseedretailerscanhelppromotethesaehandlinganduseotreatedseedproductsisthrougheducation.Retailersplayaroleineducatingtheapplicatorsandtheendcustomeraboutsaepracticesorapplicationhandlinganddisposalheexplains.TraditionallycornseedsPedersenpointstootherimportantindustryinitiativessuchastheSeedScienceCenteratIowaStateUniversitywhichregularlyoersworkshopsonthescienceoseedtreatmentandproperapplicationusageprocedures.TheresalsoSyngentasownSeedCareInstitutewhichprovidestechnologydevelopmentaswellastrainingandNatarajanBalachanderispresidentandgeneralmanagerofINCOTECFieldCropsNorthAmerica.MartyTurneristhedirectorstewardshipandcompliancewiththeSeedTechnologyEducationProgram.DECEMBER201375FormoreinformationontheGuidetoSeedTreatmentStewardshipvisitseed-treatment-guide.com. 76SEEDWORLD.COMaretreatedattheseedcompanysmanuacturingplantsandalotocareistakenontheapplicationoactivestoseed.Howeverthisneedstobecoupledwithgoodsaehandlingpracticesatthecustomerlevelandretailerscaneducatethearmersongoodplantingequipmentpracticeshandlingowasteetc.Farmersareenvironmentallyconsciousandbyprovidinggoodinormationandeducationseedsellerscanenhancetheservicestheyprovidetotheircustomers.Maudeagreesthatseedsellershaveanimportantinstructionalrole.Seedretailersneedtoknowthattheyareanintegralpartoseedtreatmentstewardshiphesaysaddingtheycanhavesignicantinfuenceontheircustomersdecisionsandactions.Thebeststepseedretailerscantakeistopromotethelabelguidanceandsaeeld-usepracticesandsharewiththeircustomershowretailersareworkingtoensureproductecacyandresponsibleusebyollowingbestmanagementpractices.MartyTurneristhedirectorstewardshipandcompliancewiththeSeedTechnologyEducationProgramwhichprovidesservicesandsupporttotheagriculturalindustryincludingseedretailers.HesaysongoingdealereducationeortsoeredbySTEPincludeseedtreatmentstewardshipasitrelatestogrowers.Itisidealthattheyareknowledgeableandcomortablewiththespecicsandrequirementsrelatedtotheproductsthattheysell.Seedtreatmentproductsagainarenodierent.AlongwithgeneralproperseedstewardshiprelayingtheproperguidelinesandstewardshiprequirementsoseedtreatmentsisaresponsibilityothedealeraspartotheirsellingprocesssaysTurner.Idonotenvyseeddealersintheseendeavorsespeciallywhensellingmultiplebrandsmultipletraitprovidersacrossvarioustraitcombinationsandseedtreatments.Itisagreatdealoinormationtokeepupwithandensurethatgrowersunderstandandhelptopromoteproperstewardship.Howeveritremainsimportantorourindustryandimportantordealerstodotheirpartwhichincludesknowingunderstandingandrelayingthisinormationtotheirarmers.ForthisreasonSTEPalwaysrecommendsthatitsdealersunderstandandareabletorelaytoarmersthepublishedrecommendationsoanyparticularproducttheysellincludingtreatedseed.Manycompaniesrecommendbestmanagementpracticestoollowortheiruseoourindustryswideportoliooproductsincludingseedtreatmentshesays.Followingthesepracticeshelpstoreduceanyriskstopeopleandortheenvironment.Inmyopinionthesebestmanagementpracticesreallyboildowntobeingsaewiththeproductssoasnottospillandincreaseunnecessaryexposureandgoodcommunicationwithyourneighboringarmers.WhatsinaLabelEverything.ExpertsagreeononebestmanagementpracticewhichcouldbeconsideredtheprimedirectiveotreatedseedstewardshipAlwaysreadandcomplywithproductlabeldirections.Weknowthevalueoourproductswehavedocumentedyearinandyearoutthattheresahugeeconomicvaluetothegrowers.ItswhyseedtreatmentsareusedsomuchandtheadoptionratekeepsincreasingsaysPedersen.Butbecauseseedtreatmentstodayaremuchmoresophisticatedthan20yearsagoheaddsitsmoreessentialthanevertomakesuregrowersunderstandthatollowingthelabeliscriticaltoensuretreatedseeddoesnthaveo-targetimplications.MaudeagreesChemturaAgroSolutionsstronglysupportsrigorousadherencetolegalregulationsandclearlabelguidanceandproductlabelsareoneothebestresourcesavailabletoretailers.Byreadingandollowingproductlabelsandencouragingcustomerstodothistooseedretailershelpensurethatproductsareusedproperlyandresponsibly.Notonlydoesthisoptimizeproductecacybutitalsosendsastrongmessagethattheentireindustryisworkingtogethertodotherightthinghesays.Themostimportantcommunicationvehicleoaseedtreatmentproductisthelabeldirectinghowtheproductshouldbeused.Itsessentialthatallseedretailerpersonnelbeawareoandollowlabelrequirementssincethelabeldirects 77DECEMBER2013specifcsaepractices.Onceseedistreatedkeyelementsothelabelmustbetranserredtothetreatedseedbagtoensuresaepracticeiscommunicatedallthewaythroughtofelduse.Seedretailersneedtobethepromotersogoodagriculturalpracticesandtheupholdingoalllabelguidance.WhyisSeedTreatmentImportantWhyalltheattentionontreatedseedstewardshipthesedaysProtectingtheenvironmentandpromotingbeehealtharekeyreasonsocoursebutpromotingtheagronomicandeconomicbeneftsotreatedseedusageandshieldingitromnegativepressisanotherindustryconcern.Formanyitsbecomeanessentialtechnologythatssimplytoovaluabletolose.SeedtreatmentsareaveryuniqueandimportanttechnologyorthegrowerssaysPedersenprovidingthemwithatechnologythathelpsprotectthegeneticyieldpotentialorcropsaswellasbetteroptionsorpesticidemanagement.Seedtreatmentsreallyprovideareallyeectiveandtargetedwaytoputtheungicideinsecticideandnematicideexactlywhereitsneededatplantingontheseed.AccordingtoMaudeCornisoneotheworldsleadingcropsandrequiresasignifcantamountoagronomicinputtoprotectitagainstarelativelyhighlevelopestanddiseasepressure.Seedtreatmentsareanessentialpartoagrowersmanagementtoolboxtodealwiththeseissuesandallpossibleactionsmustbetakentoensuretheirproperuseandcontinuedavailabilityhesays.Seedtreatmentsareahighlytargetedlow-doseormochemicalandbiologicalcontroloseedsoilandairbornepestsanddiseases.Whenusedcorrectlyseedtreatmentsoeralow-riskmechanismorcontrollingpestsanddiseasetooptimizecropyieldandquality.Balachandersayswhilemanyalreadyviewseedtreatmentasanindispensablepartomodernagriculturetheonusisoneverybodytoensurethecontinuedsuccessothetechnology.Strongstewardshiposeedtreatmentproductsbytheindustryallalongthesupplychaintotheendcustomerisimportantaswecontinuetoaddanincreasingnumberotechnologiestotheseedwhichbyitselminimizesexcessiveuseochemicalsandmakethemavailablewheretheyaremostneededonandaroundtheseedhesays.Inthismannerwecancontinuetoincreaseproductivityandproftabilitytothearmerwhileminimizinganyenvironmentalimpactstheseproductsmayhaveiusedimproperly.Inthelongtermitwillbebenefcialtotheseedretailersaswellasendcustomerswhilepromotinghighenvironmentalstandardsoragricultureasanindustry.Turneragreesthateveryonestandstobeneftromgoodtreatedseedstewardshippractices.Likeanyproductproperstewardshiphelpspromotethelongevityandvalueotheproducttotheconsumer.Seedtreatmentsarenodierent.Ingeneralseedtreatmentssimplyhelptheinvestmentthatarmersputintotheirseedproductsmeettheirhighestpotential.Properstewardshipotheproductensuresthatitwillbeaviableoptionorarmersormultipleyearshesays.BasicallytheproductbeneftsarethereaseeddealerwillundoubtedlypromotethosebeneftsTurneraddslistingahigheryieldpotentialandreducedinsecticidesprayapplicationsastwoby-productsotreatedseed.Alongwiththebeneftshoweveritisimportantthattherequirementsandresponsibilitiesousingtheproductisrelayedunderstoodandinturnollowedbythearmeriwearetomaximizevalueandsaetyorourenvironmentingeneral.Soinmyopiniontheproperstewardshipinormationshouldbeusedhand-in-handwiththeothersellingpointsotheproducts.WHEREONTHEWEBFormoreinformationonthePesticideEnvironmentalStewardshipprogramvisitpesticidestewardship.org. 78SEEDWORLD.COMNOMATTERWHATkindolivestocktheyareworkingwithitssaetosayoneoproducersbiggestconcernsismaximizingtheproductivityotheirstockgiventheamountograzinglandavailable.Onewaytodothatisthroughadvancementsinorage.TimClarkorageproductmanagerorDairylandSeedsayshiscompanysprimaryconcernhasalwaysbeenthemeasurableendresultotheoragetheysellmilk.ThebiggestthingorDairylandSeedismoremilkperacre.ThesilageindustrytendstomovethroughdierenttrendsbetheynoveltytraitsinsilageordierentprocessingbutDairylandhasalwaysbeenaboutmilkperacrehesays.Wehavetojustiytheproductivitythatbeingmilkversusthemostrestrictiveelementoutthereland.AspartothatphilosophyClarksaysDairylandisgoingtocontinuebuildingonproductsithasoundtobesuccessulinthepast.Thisincludesthereleaseoanewvariantothecompanysaward-winningHybriForcealalaHybriForce3400theworldsrstthird-generationhybridalalainthespringo2014.WeoundedHybriForce400alalain2001.Ittooknineyearsbeoreweputoutthesecondgenerationin2009whichForageTrendsfor2014andBeyondFORAGECOMPANIESBUILDONSOLIDPRODUCTSTOINCREASEPRODUCTIVITY.wassignicantlybetterthantherstone.AndnowjustouryearslaterwerelaunchingthethirdonesaysClark.HybriForce3400oersavepercentyieldadvantageoverDairylandspreviousgenerationoHybriForceaccordingtoClarkandastaggering12.3percentadvantageinyieldoverthecompetitionwhenresultswerecomparedhead-to-head.ThoseguresarentafukesaysClarkasHybriForce3400hasbeenintestingornearlyadecade.HybriForce3400isenteringtheindustryaswebelievethemostextensivelytestedalalaoutthereexplainsClark.Wehadidentiedoneotheparentsin2003andsince2004wevehadthisinourin-housedatasampling.Itsbeentestedattheuniversitylevelsince2008.ClarknotesthatDairylandspartnershipwithDowAgroScienceshasbeenresponsibleorashitothecompanysresourcesintomoreresearchanddevelopmentonewhybridslikethisone.OurGen2hasbeendoingsuchagreatjoborusthatwedidnthavetolaunchGen3butthedevelopmentiscompleteandwevegotaverygoodsupplygoinginto2014.SowiththedemandorbetterorageyieldwehavetogetthisouttherePenningtonsDuranawhiteclovercanbeusedasadurablegrazingcovereveninadverseenvironmentalconditions. WWW.AGECON.PURDUE.EDUAGRIBUSINESS85ONLINEMS-MBAINFOODANDAGRIBUSINESSMANAGEMENT2DEGREESNOTHESISORDISSERTATION5ONE-WEEKRESIDENCIESChoosingagraduateschoolistoughbutthequalityofourprogrammakesiteasy.In27monthsyoucanearnanMBAfromtheIndianaUniversityKelleySchoolofBusinessandanMSinagriculturaleconomicsfromPurdueUniversity.YOURDECISION.EAEOUContactLuannaDeMay765494-4270luannapurdue.eduJANAHAGEMANCLASSOF201227MONTHS 80SEEDWORLD.COMhesaysaddingthatDairylandisexpectingandpreparingorhealthydemandorthenewproduct.LookingaheadtouturealalaproductionClarksaysthecompanyhasalsobeenworkingwithNealMartinormerheadotheU.S.DairyForageResearchCenter.Thecollaborationhasocusedonexpandingthecapabilitiesoralalaintheration.WesupporttheU.S.DairyForageResearchCenteranditsprogramtoseparatethelea-to-stemratioinalalasowecanusethosetwodierentcomponentstobringthembacktogetherinaoragerationexplainsClark.AndthatsjustoneothemanyexcitingprojectsledbytheU.S.DairyForageResearchCenter.Dairylandisntrestrictingitsnewdevelopmentsthisyeartoalala.ThecompanyisalsobuildingonthenumberoavailablevarietiesoitsHiDFCornSilageprogramsaysClark.HiDFwhichstandsorhighlydigestibleorageisaprogramuniquetoDairylandSeedsince1997.Ourpopularityhasgrownsomuchthatwereentering2014withourbiggestproductlineeverinhighlydigestiblecornsilagevarietiesClarksaysnotingthatthedemandorHiDFhasactuallyoutpacedDairylandssupplyinthelastfveyears.Asaresultthecompanyhasbeenworkingonbolsteringitsstockinadvanceo2014.Welistentoourgrowersandwebuildthebestorageproductavailableinthesilageindustrybasedoothateedbackandbasedootheproprietarygeneticsthatweoundedthisprogramonheaddsnotingthecompanyisocusingonbuildingupstockandexpandingtomorevarietiesoitscurrentgeneticline.PenningtonWorkingtoPromoteNovelEndophytesAtPenningtonSeedthecompanythatpioneeredresearchintonovelendophytetallescuesorageagronomistChrisAgeesaysthecurrentocusisntsomuchondevelopingnewproductsasitisongettingmorelivestockarmerstoadopttypesooragegrassesthatwillimproveherdproductivity.TallescuegrasseswhicharecommonlyusedorcattlegrazingcontainaunguscalledanendophytewhichprovidesthegrasswithtolerancetodroughtinsectsheatandanumberootherexternalconditionssaysAgee.Thegrassanditsendophytelivesymbioticallybutnotnecessarilywithoutadownside.AplantwithouttheendophyteisnotnearlyaspersistentasaplantwithitbuttheproblemisthattheKentucky31escuewasplantedonmillionsoacresinthe1940sand50sintheU.S.andtheendophytethatsinitproducesanimaltoxinsaswellsoyouvegotthisgreatpersistentplantbutithasnegativeeectsonlivestockexplainsAgee.NovelendophytesliketheonesPenningtonproducesdonthavethosesametoxiceectsonlivestockyettheyprovidethebeneftsoundinothergrasses.Penningtonstartedproducingthemin2000andnowseveralothercompaniesaregettingonboard.WeweretheonlyonesorawhilebutnowtheressomecompetitionwhichisgoodsinceitgivessomeextracredibilitytonovelendophytetechnologyAgeenoteswithalaugh.NowPenningtonandseveralotherseedproducersincludingBarenbrugDLFInternationalSeedsandMountainViewSeedsareworkingtogetheraspartotheAllianceorGrasslandRenewalinMissouriwww.grasslandrenewal.orghopingtoencouragearmerstoreplanttheirgrazingfeldswiththesenewtypesonovelendophyte-bearingescues.Changingfeldsoverwillimproveproductionsomuchmoreperacre.ThatsreallythenameothegamethegoalisproducemoreperacresmoreefcientlysaysAgee.OntheoldKentucky31theaveragedailygainwhichishowmuchweightacowwillgaininadayoeatingisaboutthree-quartersoapound.Onthenovelendophytesitcanbeone-and-three-quartersDairylandSeedisgettingreadytoreleasethenewestgenerationoitsHybriForcealalainearly2014.HybriForce3400isbeingtoutedasworldsfrstthird-generationhybridalala. PONCHOVOTiVONOWAVAILABLEFORCORNCOTTONANDSOYBEANS.BayerCropScienceLP2TWAlexanderDriveResearchTriangleParkNC27709.Alwaysreadandfollowlabelinstructions.BayertheBayerCrossPonchoandVOTiVOareregisteredtrademarksofBayer.PonchoVOTiVOisnotregisteredinallstates.Foradditionalproductinformationcalltoll-free1-866-99-BAYER1-866-992-2937orvisitourwebsiteatwww.BayerCropScience.us.CR0812PONVOTA014V00R0Appliedonmorethan14millionacresofcornalreadyPonchoVOTiVOseedtreatmentfromBayerCropSciencehelpsfarmersachievehigherlevelsofproductionbyusingasystemicagentthathelpsprotectthewholeplantagainstinsectpests.PonchoVOTiVOalsousesabiologicalcomponentthatprotectsagainstnematodesduringearlydevelopmentleadingtohealthierstandsandlargeryields.Sogettreatedandgetgrowing.FormoreinformationcontactyourSeedDealerorBayerCropScienceRepresentativeorvisitponchovotivo.us.SUREWECOULDTELLYOUABOUTTHEPOSITIVEEFFECTSOFTREATINGYOURSEEDS.BUTITREALLYBOILSDOWNTOTWOWORDS 82SEEDWORLD.COMtotwopoundssoyouregettingalotmoreproductionperacre.Yourenotexpandingacresbutiyoucangetmoreproductionperacrethatshuge.Theallianceiscurrentlyworkingoneducatingarmersaboutthebeneftsonovelendophytes.Ageenotesthatwhileitwontnecessarilybeaneasyconversionhesairlysureitwillbeasuccessulone.Itsalargeexpensetoconvertanoldescuefeldtoanewonehesays.Whenyouplantanewfeldyoucantjustthrowcattleonitsotheresalossoproductionthere.Intheareasthathavehaddroughtthelastcoupleoyearsolkshavereallyreducedtheirherdnumberssoitisanopportunitytogettosomefeldsthatarentveryproductiveandbitethebulletandchangethatlandoverwhenyourenotusingitatthemoment.AgeesaysthatitheprojectissuccessulinMissouriandhesaystheallianceassumesitwillbethenplanstoexpandtotherestotheescuebeltwillbemade.OneothegrassesbeingsuggestedorchangeoversoescuefeldsisPenningtonsownTexomaMaxQIIthesecondgenerationoitsnovelendophytewhichisdesignedtolastlongerintheescueseed.Itpersistsintheseedbetter.Sometimesindierentproductsyoullfndthattheendophytewhichlivesaroundtheseedsometimesdiesquickerthantheseedlosesgermination.ThatsonereasonwhytheseedisexpensivesincewecantcarryitoverandbasicallyhaveoneyeartoselltheseedbeorewepullitotheshelorqualitycontrolreasonsexplainsAgee.Sowevegotmoreseedproductiongoingsoweregoingtohavemoreothatavailable.InadditiontoworkingtoexpandthemarketplaceoritsnovelendophytesAgeesaysthatPenningtonislookingatalternativeusesormoreoitsexistingproducts.WehaveagreatwhiteclovercalledDuranaWhiteCloverwhichisverygrazingtolerantandgreatinadverseenvironmentalconditions.Anytimeyougetalegumelikethatthathastheabilitytofxatmosphericnitrogenandcanincorporatethatintoanagriculturesystemthatsaplushesaysaddingtheclovercanbeusedorbothgrazingandasalivingmulchingrowcropoperationslikeorchardsortreeplantations.Werealwayslookingathowourcurrentproductscanbeuseddierentlyandhowdierentusescanbeneftproducershesays.JohnTownsDairylandSeedsforageproductmanagerTimClark.PenningtonSeedforageagronomistChrisAgee. JOINseedindustryleadersandexpertsinAmericasSaladBowltoLearnaboutnewvegetableandowervarietiesNetworkwithotherU.S.andinternationalseedindustryprofessionalsExplorenewproductsandservicesinthesold-outTradingRoomParticipateinkeydiscussionsonintellectualpropertytradepoliciesemergingdiseasesphytosanitarystandardsandlegislativeissuesandAttendapre-conferenceSeedBusiness101workshopconductedbyUCDavis.AccommodationsattheHyattRegencyMonterreyarelimitedsoregisternowatwww.amseed.org.andseedconference2014JANUARY25-28MONTEREYCA 84SEEDWORLD.COMINTERNATIONALAGRICULTURALDEVELOPMENTBYDENNISTHOMPSONAllEyesontheUnitedStatesMOSTLIKELYbeingareaderoSeedWorldyouullwellunderstandyouruniqueroleandvestedinterestintheUnitedStatesseedindustry.Businessisbusiness.Yourday-to-daydecisionsandactionsrelatedtobiotechnologywhencombinedwiththosemadebyotherstakeholderswillultimatelydeinethecollectiveU.S.experience.FirstandoremostyourdailycontributionandeortwillhelpchartthecourseodomesticagriculturaldevelopmentintheUnitedStates.TheebbandfowotheAmericancumulativebiotechnologyexperiencesubtlyimpactsglobaldevelopmentthroughouttheoodandagricultureindustry.AlleyesareontheU.S.meaningyouTheederalregulatorysystemgov-erningU.S.seedindustrybiotechnol-ogyactivityappliesuniormlyacrossthe50statesincludingthemultipleislandscomprisingHawaiiaswellasPuertoRico.Thescience-basedregula-torysystemisaugmentedbyasystemoederallawsthatrecognizesthevalueointellectualpropertyassociatedwithbiotechnologyandprotectstherightsotechnologyowners.Thisapproachisgen-erallyhighlyregardedandmuchenviedthroughouttheworld.Initialresearchanddevelopmentactivitiesdonotgarnermuchpublicattention.Theyaregovernmentallyregulatedandareperormedconi-dentiallyinhighlycontrolledlabora-toryenvironments.Someothemorepromisingtechnologicaloutcomesromlaboratorydevelopmentwilladvancetotheregulated-connedeldtrialphase.Othosetrialsewerstillwillachievederegulationandeweryetwillbecomecommercialized.Trialsmaybeperormedornumerouisreasons.Somemayocusontraitintrogressionwhileothersdealwithdetermininglevelsotraitecacy.Successuleldtrialdesignandoperationoteninvolvetestingatmultiplelocationsthatprovidevaryingenvironments.DENNISTHOMPSONISDEDICATEDTODELIVERINGSOLUTIONSANDEMPOWERINGPEOPLEANDORGANIZATIONSTOSOLVECOMPLEXPROBLEMSRELATEDTOINTERNATIONALAGRICULTURALDEVELOPMENTANDGLOBALFOODSECURITY.HISCAREEREXPERIENCEANDINTERNATIONALCREDENTIALSINCLUDEEXTENSIONEDUCATIONAGRONOMYANDADMINISTRATION.Fieldtrialsattheonsetmaybeperormedatasinglecloselycontrolledcorporateresearchstation.Howeveritlatermaybecomenecessarytoplaceanexpandednumberotrialsatmultiplelocationsinbroadergeographiestoachievestatisticallysounddataunderawiderangeorequiredenvironments.Multilocationtrialplacementmayrequirerelianceuponmultipleorganizationstoprovideappropriatephysicaleldsitesandagronomicservices.Thismayincludeacombinationomultiplecontractresearchersindustrycollaboratorsuniversitycollaboratorsthird-partyserviceprovidersandcooperatingarmerstoaugmentthecompanysnetworkocorporateeldresearchstations.Frominceptionotheeldtrialphasewithintheregulatoryprocessincreasingnumbersopeoplebecomeinvolvedinorawareotheactivity.U.S.DepartmentoAgricultureorU.S.EnvironmentalProtectionAgencyregulatoryoversightisappliedtoeachpermittedeldtrialthatcontainsanunapprovedtechnologyirrespectiveothenumberolocationsortheirgeographicdisbursement.Alltrialsaresubjecttoperiodicocialvisitstoassurethattheyarebeingconductedincompliancewithpre-approvedprotocolsdesignedtoprotecttheenvironmentromanunintentionalreleaseothetechnology.AspartoanocialobservationtheregulatoryinspectorcanmakedeterminationsastosuchkeyrequirementsasDoesthetrialmeetphysicalseparationrequirementsdistanceromothersexuallyreceptiveplantsthatarepartoanotherplantingArethephysicalboundarymarkersdenotingthetrialappropriatelylocatedandproperlyidentiedPlantsofthefuturecropsareequippedwithimportantnewtraitssuchasherbicideandinsectresistance.PhotocourtesyofBayerCropScience. DECEMBER201385IstheieldareaseparatingthetrialromcertainothercropsortrialsabsentovolunteersDoesthetrialmanagerhaverequiredtrialauthorizationandseedmovementdocumentsonhandIsprooavailabletosupportthatpersonnelconductingthetrialareknowledgeableotherequiredprotocolsandhavereceivedappropriatetrainingQuestionssuchastheserepresentthewiderangeoinormationthatotenisrequiredoatrialmanagerduringanocialregulatoryobservationvisit.TraitdeveloperstaketheU.S.regulatoryeldcomplianceobligationseriously.Theystridentlytrytoavoidinractionswhethersel-identiiedordiscoveredduringanocialobservationvisit.Inractionsunderminecondenceplacednotonlyintherespectivetrialmanagerbutalsointhecompanygrantedtheregulatorypermittoperormthetrial.Failuretoperormatrialinacompliantmannerplacesthepermitholderatsignicantlegalandmonetaryriskintheeventononcompliance.Theneedtoresolvenoncomplianceissuescanlengthenthetimerequiredorcompaniestoattainregulatoryapprovalanddelaycommercialization.Tomitigatetheriskohavingaregu-latedeldtrialoundtobenoncompliantduringanocialobservationvisitcompa-niestakeavarietyoprecautions.Internalorganizationsarecreatedtoprovidequalitymanagementandregulatorycompliancetrainingandoversightservices.Servicesmaybeprovidedorappliedtobothcorporateandexternalpersonnelentrustedtoperormregulatedeldtrials.Company-perormedieldcomplianceinspectionactivitiesarequiteseasonalinnature.Traitdevelopersotenchoosetorelyuponassistanceromexternalserviceproviderstoconductieldtrialinspectionsasameanstogainlaborandcosteicienciesandindependentviewpointsocorporatecomplianceactivities.TheCritereonCompanyisonesuchserviceprovider.ItspecializesinsupportinginternaleortsovarioustraitdevelopersandaccordingtoCritereonprincipalPhilNethecompanyhasdonesoormorethanadecade.NescompanycolleagueRodMaystatesInmanycasesourinspectionsserveasthedryruntohelptheeldtrialmanagerbeullypreparedoraUSDAaudit.TheU.S.biotechnologyexperiencecontinuesalongaormativepathwiththepassingoeachday.Asthecollectiveexperiencegraduallyincreasesbothinbreadthanddepththejourneywillcontinuetobescrutinizedaroundtheglobe.ThecollectiveU.S.experiencewithbiotechnologyintheoodandagriculturesectorsisobservedbymanyasitdevelopsinrealtimeasiitisdevelopinginashbowl.Theprocessismostdynamic.SomeviewtheemergingAmericanbiotechnologyexperienceinseeddevelopmentasbeinggoodinthatuturegrainoilseedandothercropproductionmaybesuicientlyenhancedtomeetincreasingglobaldemandoroodeedandindustrialuse.TheymaycategorizethecollectiveU.S.experienceasahighlyvaluedandrapidevolutionthatwillhelpeedagrowingworldpopulation.YetothersmaydeemtheU.S.experienceasbeingariskyrevolutioninthatitistakingplacemuchtooquicklyandoersartooewassurancesaboutthelong-termimpactobiotechnologyonhumanhealthandsaety.ViewpointsoobserversandstakeholderswilllikelycontinuetovacillatepriortothetimetheinalchapterotheU.S.experiencewithbiotechnologycanbewrittenandrecordedinhistory.Thedynamicswillproviderichsubstanceordiscussionbypeopleromotherlandsandculturesastheytoostrugglewithissuessurroundingbiotechnology.Eachdiscussionwillbeunique.ThoseintheUnitedStatescon-tributingtothedevelopmentintroduc-tionevaluationcommercializationorutilizationoseedproductsderivedbybiotechnologyareentrustedwithaper-sonalandlegalresponsibilitytocomplywiththeU.S.regulatoryprocess.ForbetterorworseeachpersonsactionscontributetothecollectiveU.S.bio-technologyexperienceandultimatelywillinfuencethedevelopmentoagri-culturewellbeyondAmericasshores.Agricultureparticularlytheseedindus-trysegmentremainsadynamicanddevelopingindustry.Everchangingandconstantlyevolving.Youplayavitalrole.DoitwellFieldscaletrialsarepartofassessingpotentialtraitsformarket.PhotocourtesyofSyngenta. KWSandme.Thatshighyield.Thosewhoinvestintopqualityseedcanrestassuredwiththepromiseofagoodyield.FarmersknowKWSseedwillperformbecausewevebeentheseedspecialistforsugarbeetcorncerealsandrapeseedformorethan150years.Thatswhyitcomesasnosurprisefarmersconsiderorangethecolorofsuccess.Findoutmoreatwww.kws.com WhatshouldIdowithunusedtreatedseedTheGuidetoSeedTreatmentStewardshipistheproductofindustry-widecollaborationbetweenseedcompaniesseedtreatmentprovidersanduniversitiesanditdrawsfromdatacollectedworldwide.Itspurposeistoprovidefarmersandseedcompanieswithcriticalinformationandup-to-dateguidelinesformanagingtreatedseedseffectivelytominimizetheriskofexposuretonon-targetorganismslikepollinatorswatersuppliesandanimals.HowdoIhandletreatedseedssafelyDECEMBER201387WhatenvironmentalfactorsshouldIconsiderwhenplantingtreatedseed TheresnoquestionthattodaysseedtreatmentsareenablingAmericasfarmerstorealizegreateryieldshealthiercropsandhigherrevenuesthanever.Atthesametimeprecisionseedtreatmenttechnologyisreducingpotentialriskstotheenvironment.Butlikefarmingitselftheresasciencetousingtreatedseedsuccessfullyandinawaythatmaintainsthedelicatebalanceofnature.TheGuidetoSeedTreatmentStewardshipisavailableonlineatwww.seed-treatment-guide.comwhereinformationonthefollowingaspectsofseedtreatmentcanbefoundSafeUseofSeedTreatmentProductsandSafeHandlingandTransportofTreatedSeedsEnvironmentalStewardshipSelectionofTreatmentProductsCommercialApplicationofSeedAppliedTechnologyTreatedSeedLabelingStorageofSeedTreatmentProductsandTreatedSeedsPlantingofCommerciallyTreatedSeedTheGuideservesasanall-in-oneresourcethataddresseseverystageofaseedsjourneyfromtreatmenttoplantingbutitseasytounderstandandeasyforfarmerstorefertoforanswerstospecificquestions.AndrewW.LaVigneAmericanSeedTradeAssociation88SEEDWORLD.COM Continuousadvancementsinseedappliedtechnologyhaveledtotheincreasinglypreciseuseofcropprotectionproducts.Thisguideoutlineshowallofusinagriculturecanhelpminimizeanypotentialriskandbetterprotecttheenvironmentalongtheway.JayVroomCropLifeAmericawww.seed-treatment-guide.comDECEMBER201389AccessibleviacomputerorsmartphonethesitefeaturesbothanonlineinteractiveGuideandadownloadableversion.AlsoincludedonthesitewillbeASeedGuideGlossaryAnswerstoFrequentlyAskedQuestionsAnexhaustiveListofResourceswithlinkstostateandregulatoryofficesstateandnationalagricultureassociationsandmanyothereducationalsources. 90SEEDWORLD.COMDISCLAIMERTheSeedTreatmentStewardshipGuideisintendedsolelyasaneducationaltoolandasgeneralguidancetoassistproductusersinvoluntarilydevelopingandimplementingstewardshippracticesrelatedtotheuseofseedtreatmentsandtreatedseed.ThisGuideisintendedtoserveasareferencedocumentonly.EntitiesmaychoosetorefertotheentireGuideorspecicsectionsoftheGuideasappropriate.Theguidanceisintendedtobeexibleanditsapplicationwilldifferaccordingtotheproductsinvolvedandsizenatureandcomplexityoftheorganizationusingtheguidance.TheGuideisrepresentativeandnotexhaustive.Itistheresponsibilityofanyuserofthisdocumenttoconsiderthatusersspeciccircumstancesin1developingastewardshipplanspecictoitsbusinessand2meetinganyapplicablelegalandregulatoryrequirements.ThisGuideisnotintendedasandshouldnotbeconstruedaslegaladviceorasubstituteforausersownindividualunderstandingofapplicablelegalrequirements.RegulatoryrequirementsmaybeissuedorrevisedbygovernmentagenciesafterthepublicationdateofthisGuide.Usersareadvisedtoconsultwiththeirlegalcounselandorcontacttheappropriateregulatoryagencyoragenciestoensurecompliancewithapplicablerequirements.TheGuidedoesnotdeneorcreatelegalrightsorobligationsandtheAmericanSeedTradeAssociationASTAandCropLifeAmericaCLAspecicallydisclaimanysuchrightsorobligations.ASTACLAandtheirrespectivemembersdonotmakeanywarrantiesorrepresentationseitherexpressedorimpliedwithrespecttotheaccuracyorcompletenessoftheinformationcontainedinthisSeedTreatmentStewardshipGuidenordotheyassumeanyliabilityofanykindwhatsoeverresultingfromtheuseoforrelianceuponanyinformationproceduresconclusionsoropinionscontainedinthisGuide. TheONLYTrainingSourceDedicatedToSellingSeedV9lN8InThisIssue02BIOMIMICRYTheQuickestWayToImprove03ToBeTheBestTakeTheTestTheNo-Brainer04WhatISYOURPlanForTheRestOfTheYear05SUCCESSFULSELLINGHOWTOHAVENonstopSalesGrowth06POINTOFSALEMovingForward07WhatShouldYouBeDoingRightNowAreYouAProfessionalSeedSellerBIOMIMICRYTheQuickestWayToImprove 0202Themarketplacecontinuestochangebutmethodsforhandlingobjectionssuchaspriceperformanceissuesandorderurgencyhaventchanged.BIOMIMICRYTheQuickestWayToImproveINherTEDtalkJanineBenyustalksaboutBIOMIMICRYsolvingproblemshumansfacebycopyingwhatorganismsofallkindshavealreadydevelopedsolutionsto.Shesaysover30millionorganismshaveusedthepast3.8billionyearstodevisethosesolutionsandwhatweneedtodoistostudyandcopythem.ForexampleThomasandAnaMooreandDevensGustUniversityoArizonaarestudyinghowaleacapturesenergyinhopesomakingamolecular-sizesolarcell.Thegoalistocreateatinysun-poweredbattery.J.HerbertWaiteUniversityoCaliorniaSantaBarbaraisstudyingthebluemusselwhichattachesitseltorockswhatsuccessulsellershavebeendoingor50yearsWevedoneaverypoorjobopassingonsolutionstothecommonchallengessellersaceeveryday.Themarketplacecontinuestochangebutmethodsorhandlingobjectionssuchaspriceperormanceissuesandorderurgencyhaventchanged.Startstudyingandcopyingthosewhoarealreadysuccessulandwatchyourskillsimprove.viaanadhesivethatcandowhatouradhesivescantcureandstickunderwater.BruceRoserCambridgeBiostabilityLtd.hasdevelopedheat-stablevaccinestoragethateliminatestheneedorcostlyrerigeration.Itisbasedonanaturalprocessthatenablespoikilohydricplantstoremaininadesiccatedstateoryears.JoannaAizenbergLucentTechnologiesInc.hasmimickedtheprocessbywhichtheBrittleSeaStarfshsel-assemblesdistortion-reelensesoutoseawater.AllsalespeoplecanimprovetheirsellingskillsbyutilizingBIOMIMICRYstrategiesromalreadysuccessulsalesreps.Howmanychallengesdosalesrepsacerightnowthatcouldbeovercomebystudyingandcopying TheNo-BrainerEveryonewhogottowheretheyarehadtobeginwheretheywere.RichardPaulEvans03WELCOMEbacktothenewestsectionoourJournalThissectionincludesstatementsoactthingsthatyouasaseedsellershouldsayduhtowhenyoureadthem.MakeacollectionotheseNoBrainerstoserveastheoundationuponwhichyoucanplaceallnewideasyoulllearn.No-Brainer2Firstimpressionsareveryimportantoneverysalescall.Okayalltogethernowduh.WellithatissuchaNoBrainerthenwhydoonly20oeldsellerstakeitseriouslyenoughtoactuallydoeverythingtheycantoexecutethissimpleconceptEveryeldsellerwantstobeperceivedassmartproessionalorganizedaleaderandincharge.Yet80reusetolookoractthepart.Theywontdressupkeeptheirvehiclescleanorpracticebeoreevermakingasalescall.Twopeoplewalkintoaroomoneiswearingasuitandtietheotherbluejeansandaplaidshirt.Whoisthesmartonetheproes-sionalonetheorganizedonetheleaderandtheoneinchargeNowthatisaNoBrainerToBeTheBestTakeTheTestMANYfeldsellerscantpassthetest.Thesalestestthatis.Inacttheaverageseedsellertellsmehisclosingpercentageisonlyabout30.Howmanypeoplewouldgetthroughschoolitheyconsistentlyscored30ontestsWhenIwasinschool70wasthelowestscoreyoucouldgetbeorefunking.Wehavealotosalesrepsfunkingtheircareer.Studieshaveshownstudentswhoweregivenpracticetestspriortotakinganactualtestscoredthehighestgradesinclass.NotsurprisingisitSowhyisitthatsalespeoplewhohavethesinglemostimportantjobinthecompanygeneratingbusinessreusetotakepracticetestsbeoretherealtestPracticeandrole-playisthepracticetestthesel-testtakenpriortothetestthatreallycounts.Closingpercentageslessthan70-80simplywontcutitintodaysmarketplace.Successoneverysalescallisjustasimportanttothepotentialcustomerasitistothesalesrep.Growersdontliketohavetheirtimewastedandactuallyhopeeverysellerwhodrivesintotheiryardisbringingsomerealvaluetheycanbuyinto.Insteadmorethan70endupbeingdisappointed.Sellersneedtochangetheirattitudestowardpractice.Practiceissimplystartingwhereyouaresoyouknowwhattoimproveoninordertogetwhereyouwanttobe.Andsel-testingistheastestwaytoimprovesoyoucangettowhereyouwanttobe.Yourmostimportantsaleinlifeistosellyourselftoyourself.MaxwellMaltz Whensuper-successulpeopletalkaboutreasonsortheirsuccesstheystartbytalkingaboutthedifcultiestheyovercameandnottheirsuccesses.MalcolmGladwell04MYknucklesareitchinorsomeskincontactIwanttowakeupsalesrepsbeoreitistoolateandtheyfndthemselvesdownorthecount.Manystilldonthaveaplanohowtheyregoingtofnishthissalesyearsotheycanachievetheirgoals.Herearethreethingstodotomakethisyeararealsuccess.Firstwakeupandrealizethemarketplaceitselfisaveryformidablebutnotimpossibleopponenttodefeatwhenyoudohaveaplan.Icouldneverhitashardasthemarketplacedoesthemarketplacecanbyitseldealaatalblowtofeldsellerswholeavethemselvesunprotectedandtryingtonavigateitwithoutaplan.Secondcustomerswilltaketotalcontrolofyouandyourterritoryifyouletthem.Whentheyreallowedtomakedecisionssellersshouldbemakingsuchaswhichvarietiestobuywhentoorderwhattopayhowtomeasureperormanceandmuchmoreyouhavelostyourabilitytodeendyoursel.Youaregoingdown.Haveaplaninplacethatincludeswell-practicedcounterpunchtechniqueswhichallowyoutowinwhenthosekindsofghtsbreakout.ThirdandmostimportantlythepersonsellingagainstyouinyourterritoryisyourgreatestopponentyourNo.1competitor.Haveaplantoocusonhowyoucanbeatthosepeople.Iyoucantbeatthemone-on-oneyouhavenochanceowinningatall.WhatISYOURPlanForTheRestOfTheYear 05RodOsthusSUCCESSFULSELLINGABOUTayearagoasalesmanagercalledmeexcitedabouttherephehadjusthiredtoopenupanewsalesterritory.Hewasecstaticbecausethe15-yearsalesveterantoldhimhecouldbring70-80ohiscurrentcustomersromhispreviousemployeracompetitorwithhim.WhenthesalesmanagertoldmethenewstheveryfrstwordsoutomymouthwereGethimtoCAMPrightaway.Thisguyneedssalestraining.ThesalesmanagersresponsewasimmediateandindignantHedoesntneedsalestraining.Heknowshowtosell.ThesalesmanagerbelievedhewasgettingthetwothingseverymanagerdreamsowhenhiringanewfeldsellerimmediatesalesandaHOWTOHAVENonstopSalesGrowththerbecomesuper-sellersandtakethemselvestoalevelaboveeveryoneelseinthebusinessortheystarttogetover-confdentandstopullyutilizingtheirskills.Thatswhytheyendupwithewrealcustomersthosebuying51ormoreandmanyjustplainbuyersthosebuy-inglessthan51otheirneeds.IcallittheTHREE-YEARFLOUTopenlydisregardingwhattheyknowhasworkedbecausetheythinktheydontneedtoworkashard.Essentiallytheygetover-confdentandlazy.Tactic2FocusongettingasmanyNOsaspossibleeverydayPlayagamewithyourselandyoursalesteamthatsguaranteedtogetresults.GiveprizestothesalesrepwhogetsthemostNOsromrepwhodoesntneedsalestraining.Likemanyothersalesleadershewasduped.NowitsayearlaterandthesalesmanagerrecentlytoldmehewasverydisappointedinhismiraclemanwhoocoursedidntattendCAMP.Notonlyhadhebroughtadisappointingsixsmallbuyersromhispreviousliebuthehadntevencomeclosetomakinghissalesgoalandhecouldntgetnewprospectstocomeonboardeither.WhathappenedtocausethisormercrackerjacksellertobecomesoineectiveEverysalesrepcancreatenonstopsalesgrowthbyemployingthreetacticstokeephisorhersellingskillsintact.Tactic1AvoidtheTHREE-YEARFLOUTSomethinghappenstoseedsellersatthethree-yearpointoasuccessulcareer.Nomatterhoweectivetheyvebeeninapplyingtheirsell-ingskillsinthepasttheytendtobeginusingthemlessandlessatthethree-yearmark.WhyIttendstobethepointwheretheydecidetoei-prospectivebuyersinaweekstime.Whatyoullfndisthepersonwhowinstheprizewillalsohavethemostsales.Thatsbecauseheorshetookmorerisksandattemptedmoresalesthananyoneelse.GettingaNOisalwaysgoodbecauseitmeansyoureputtingyourselinapositiontogetasaleandeventuallyyoullgetoneortwoorthreeormore.Tactic3JoinaweeklySALESFAILUREGROUPTellingothersalespeopleyoubelongtoasup-portgrouporsalesfailuresmaysoundalittlestrangeatfrstbutwhentheyhearthereasonsbehindittheyllprobablywanttojointoo.Get-tingtogetherwithmembersoyourTeamwhovealsobeengettingthoseNOsandsharingsolu-tionstoavoidgettingturneddownisoneothebestwaystohelpyourselandeachother.Wheneveryoneconessestothemistakestheyvemadewhilepursuingasaleyoullalllearnmorethanyoucanimagine.Itreallyworks.Youllnevermakethesamemistakesagain.70ofthepeoplewhobuyfromyouwillforgetwhytheyboughtwithin10days.Dontletthathappentoyou.RodOsthus 6SEEDWORLD.COM06TamiFraserPOINTOFSALEMovingForwardWEgotthenewsinSeptemberthataverylargechemicalcompanyboughtthelittlebiotechnologycompanywhereIwork.InOctobershareholdersarevotingontheoerandwearetobeguaranteedourjobsoronlysixmonths.HowdoyoucontinuetodoyourjobasnormalbecauseitsbusinessasnormalInterestinglyenoughthisisntmyfrstbuyoutrodeoasthesayingsomewhatgoes.IvebeenwithacompanywhenwemergedwithanothercompanyIvebeenwithacompanythatamalgamatedwithanothercompanyandIvealsobeenwithacompanythatwasboughtout.Eachtimesomethinglikethisoccurreditbroughtangstnervousnessanduncertainty.YoudthinkIdbeusedtoitbynowbuteachtimeithappensitbringsoutthesameoldears.SohowdoyoucontinuetodoyourjobwithsomuchuncertaintyLetsaceitjobswhetheryoureworkingoryourselororsomeoneelsearenicetohave.IlikegettingapaycheckasIamsuremostdo.Sowiththisinmindkeepingyouroptionsandyourmindopenisparamount.Firstoknowtheearsandtheanxietyyoureeelingarecompletelynormal.Ocourseyouregoingtoeelthesechangeiscomingwhetheryoulikeitornot.Dealwiththeseeelings.Takeacoupledaystotalkthroughtheworrywithriendsoramilythenmoveon.Acknowledgetheearworktoovercomeitandthengetmoving.ItsokayasIsaidtobeworriedbutyoucantdwellonitiyouretokeepmovingorward.Nextcoveryourbases.Makesureyourresumeisup-to-dateandyourLinkedIninor-mationisupdatedandcorrect.Alsobesureyouhaveagoodprofleandyourresumeisonyourprofle.LinkedInisawonderulplacetogettheattentionomanyheadhunterssobesureitspolished.Haveaproessionalpicturetakenandputthatinyourprofletoo.Itshouldlookproes-sionaltomakeyoulookpolished.Thisisnotanegativeposturetotakebutitisadeensiveone.Buyoutscanbehugelypoliticalsoitmakessensetobereadyoranypossibilities.SinceyourereadingthisjournalIassumeyoualwaystrytoimproveyourselareopentonewideasandevenimplementRodssugges-tionstogetbettersalesresults.Ialsoassumethishaspaidooryouandyoureconsideredatopsalesperson.GreatContinueon.Yourworkethicandattitudewillbecloselywatchedinthenextewmonthstogaugewhetheryoullftinwiththenewcompany.Quiteotenyouwillhavetoreapplyoryourpositionsoapositiveattitudeandcontinuedgoodresultswillspeakwelloryou.Trynottogetsuckedin.Theattitudesandearsootherscaneasilycontaminateandoverwhelmyouiyoudontstayvigilant.Gossipcanbecomerampantandeveryoneislookingorsignstoindicatewhatmighthappen.Trynottobuy-inandtrynottocon-tribute.Bulliesinyourorganizationwillalsotrytocapitalizeonweaknessesbecausethatswhatbulliesdo.Trytoremembertheydontknowanymorethananyoneelsedoes.Thisisjustanotherreasontostaybusyitmakesithardertoanswertextsemailsandphonecallswhenyouarebusy.Mostoalltrytobeandtostaypositive.Goodsalespeoplearehardtocomebyandeveniyoudontgettokeepyourjobtheresanotheronethatwillcomealong.Withthiseconomythismightbehardtobelievebutinagriculturethingsareabitmorestableandopportunitiesabound.Youmighttakealookaroundjusttoseewhatsouttherejustincasetheresnothingwrongwiththat.Aboveallelsekeepdoingwhatyouredoingandbethebestsalespersonyoucanbe.Thatspeakstheloudesttonewmanagement.WanttheeasiestsaleintheworldAskacurrentcustomerforareferral.Youllhaveovera90chanceofgettingthesale.RodOsthus DECEMBER2013707WhatShouldYouBeDoingRightNowGettingAnAgreementWithEveryBuyerTHEREisonecommontruththatremainsconstantintheseedbusi-ness.AseedorderisNEVERreallyanorderasurethinguntilitsplantedinthesoil.Idontcareiitspaidoranddelivered.Untilitisplantedinthesoiltheseedcanalwaysbereturned.Somebuyersliketotakeadvantageoextradiscountsbypayingearlyothersareperectlywillingtotakeearlydeliveryontheseedtheyorder.Neitherothosemeanstheseedwillgetplanted.Otenarmersjustusethosetwomovesasawaytoputotellingasalesrepnoimmediately.ConfrmationthatisgettinganagreementWHATdoesitmeantobeapro-fessionalItcouldmeangettingpaidorwhatyoudo.Itcouldmeanyouarethebestatyourchosenproessionper-ormingatthehighestlevel.Itcouldalsosimplymeanactinginabusinesslikemannerknowingtheimportanceotreatingeveryoneyoumakecontactwithrespectully.Aproessionalissel-motivatedsel-drivenandalwaysontime.ButthereisonethingweknowaboutalltrueproessionalstheyAREtheverybestattheirparticularcrat.Theyveattainedthatproessionallevelbyputtingincount-lesshourspreparingandpracticing.Practicingde-ace-to-acewithabuyerthoughnot100ool-prooistheONLYmechanismtoensureasale.Itgivestheseedsellerthegreatestchanceomakingsurecustomerreturnsarereducedtozero.Beingtheretoconfrmeverycustomersor-derisessential.Thekeywordsarebeingthere.Eveniacustomerhasbeenbuyingromyouoralongtimegettingaace-to-aceagreementiscrucial.Remembergoingace-to-acewithabuyeristheONLYrealoptionavailabletoyoueveryyear.Youmustdoitinperson.Someothemostgrandiosehaulbacksurprisesinhis-torycomeromcustomerswhowereconsideredconfrmedoverthephone.Theyalsocomeromusingtheassumptionmethodoconfr-mationIcantgetholdohimbutIknowhesgoingtotakeit.Wellweallknowwhatassumereallymeans.Whatyouneedtobedoingrightnowisgettingagreementsace-to-aceagreementswitheverybuyerandeverycustomer.Itwillaccomplishthreeveryimportantthings.Firstitwillhelpensurethesale.Seconditwillteachthegrowersyousellseedtohowyouoperateandwhatprocedurestheycanexpecttoollowintheuture.Andthirdyouwillhavethemostpeace-ulworry-reesalesseasonyouveeverhad.mandsmorethanmererepetitionitrequireswatchingyourselailoverandoverbutnevergivingup.Whenyouseeproessionalspracticeyouseethemmakemistakeatermistakethengobackanddoitagainandagain.Sometimestheiracesshowrustrationsometimestheyrevirtuallyexpressionless.Tryingtolookproessionalisextremelyhard.Sinceeveryonelooksdierentandhasdierentvoicetonesandmannerismsitsnotpossibletocopyan-otherproessionalexactly.Itispeoplesunique-nessthatmakestrueproessionalsbecausetheystandoutromeveryoneelseincludingtheirpeers.Trueproessionalsacceptnothingbutthebestromthemselvestheywantonlyper-ection.Theydoeverythingtheyneedtodotomakesuretheirjobisdoneatthehighestlevelnomatterhowharditmaybe.Theyareneversatisfed.Amateurscanusuallyperormwellwhenthecompetitionisnttootough.Butaproessionalperormsregardlessothesituationortheamountocompetition.AreyouaproessionalseedsellerAreYouAProfessionalSeedSellerIhaveoffendedGodandmankindbecausemyworkdidnotreachthequalityitshouldhave.LeonardoDaVinciPracticingdemandsmorethanmererepetitionitrequireswatchingyourselffailoverandoverbutnevergivingup. 08SignupforourFREEtrainingBlogtodayVisitwww.rcthomas.comandclickonoursign-uplink.SeedSellerTrainingJournal1395-AS.ColumbiaRoadPOBox360GrandForksND58201877710-3222subscribeseedsellerjournal.comwww.seedsellerjournal.comAtwww.seedsellerjournal.comyoucansubscribeandrenewconvenientlyandsecurely.Subscriptionratesare110intheU.S.and150outsideoftheU.S.OrcontactSeedWorldat877710-3222.ApublicationoftheRCThomasCompanySeedWorldV9lN8l2013ContributorsRodOsthusPresidentRCThomasCompanyrodrcthomas.comThomasOsthusVice-PresidentRCThomasCompanythomasrcthomas.comJocelynLewellenSeniorAccountExecutiveChiefEditorRCThomasCompanyjocelynrcthomas.comTamiFraserA19yearveteranofAgseedsalesSeedWorldGraphicDesignRodOsthus DECEMBER201391 92SEEDWORLD.COM DECEMBER201393multipleseedseparatorhttpen.woksm.comEmaillzokwoksm.comTel869318235779Fax869318235907ChinaJiuquanOkSeedMachineryCo.Ltd 2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense.www.meridianmfg.cocleanstorageMeridianSmoothWallbinseliminatecontaminatesfromyourseedforcleanstoragethatisunmatched.-BUILTTOSTORE.timesaverMeridiantakestheworkoutofloadingseedintoyourplanterordrilldecreasingthedowntimeinthefeld.-BUILTTOMOvE. cleanrunningMeridianspatentedconeyordesignallowsforcleanerintakeanddischargecleanout.-BUILTTOMOvE. 96SEEDWORLD.COMTHEIMPORTANCEOFstrongplantbreedingprogramsintheUnitedStatescannotbeunderestimatedsaythetopmindsinthefeld.TheproductivityothenationsagriculturalsystemisdeterminedhalbyplantbreedingandtheotherhalbypracticessaysDavidStellyaproessorinthedepartmentosoilandcropsciencesatTexasAMUniversityandthepastpresidentotheNationalAssociationoPlantBreeders.Youcannotaordnottohavegoodbreedingtobringalongthegeneticcapabilitiesoyouragriculturalsystemhesays.StellyandellowplantbreederAllenVanDeynzearesearcherattheUniversityoCaliorniaDavisSeedBiotechnologyCenterandpastpresidentothePlantBreedingCoordinatingCommitteeareanxioustoseearesurgenceopublicsupportorplantbreeding.HoweverdespitethechallengesothepastdecadeortwobothresearchersareoptimisticabouttheutureoplantbreedingintheUnitedStates.TheutureisbrightsaysVanDeynze.Thepotentialishugebutthepublicresearchsectorneedstobeundedtomakesurethatpotentialisrealized.Stellyagreesthattheutureispromisingbutcontingentonsufcientresources.Onehastounderstandtherehasbeenasignifcantlossinthepublicplantbreedingsector.Someothathasbeenmadeupandevenexpandedinsubareasinthecommercialsector.ThatbeingsaidwereinasituationwherewehaveacompromisedabilitytodowhatneedstobedoneonthepublicendobreedingsaysStelly.ThetypeoundingalsoneedstobeaddressedsaysVanDeynzetosupportplantbreedingcycles.Alotopublicundinghasgonetothree-orour-yeargrantsthatsnotaplantbreedingcycleorprogramitsjustanindividualproject.Plantbreedingreallyneedslong-termunding.Weneedgrantsthatarefve-yearrenewableor10yearssoaplantbreedingprogramcanlive.Youcantstartandstopaplantbreedingprogramhesays.ThecreationopartnershipsandsupportrombothprivateandpublicundscouldseeaplantbreedingprogramthroughthehighsandlowsaswellasosettheexpenseofeldandlaboratoryequipmentaddsVanDeynze.Operatingamainstreambreedingprogramincludingexpendituressuchastechniciansgraduatestudentsprincipleinvestigatorsresearchacilitiesequipmentandconsumablescancostbetween500000and700000annuallysaysStelly.Themodelhelikestoputorwardisbasedonrunningamedicalclinicwherethereisenoughmoneytooperateaswellasundsorextrasineeded.APROMISINGFUTUREPLANTBREEDINGSPOTENTIALINTHEUNITEDSTATESISIMMENSEASLONGASTHEPUBLICRESEARCHSECTORISSUFFICIENTLYFUNDED.Themodelthatneedstobethemainstayisonewherethereisenoughbaseundingtorunaprojectovertimewithoutinterruption.Thatisnttosaythereisntreviewcritiqueandthemandatorypressuretomakethemascost-efcientandeectiveaspossiblesaysStelly.Competitivegrantscouldthenbeusedtosupportareasthatneedocusandemphasis.Isomebodysdoingagoodjobonanimportantprojectthentheyregoingtogetanotherroundoundinghesays.NewTechnologiesMuchotheenthusiasmabouttheutureisaresultotheapplicationonewtechnologiestoplantbreedingandtheabilitytoemploythemoncropsbeyondcornandsoybeans.WerePublicfundingofplantbreedingisanareaofconcernforthoseintheindustry. Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OurtrainingresourcesincludeTargetedSeedDealernetworktrainingOn-FarmAssessmentsOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromincreasedrevenueprofitsandROIasaresultofourcustomizedseedtraittechnologytrainingprograms.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. 98SEEDWORLD.COMTECHNOLOGYENGINEERINGSERVICEwww.petkus.deStrongSeed.HealthyGrain.PETKUS.almostataturningpointwherewecanactuallyapplythetechnologiestoanycropwelikesaysVanDeynze.PlantbreedersarenowleveraginggenomesequencingandrealizingtechnologiessuchasgenomicselectionandtheuseoDNAmarkers.Howevergeneticsstatisticsbreedingmethodologiesandtechniquesremaintheoundationobreeding.ThetechnologiesnowavailabletobreedersallowthemtoacceleratetheprocessandtomakedecisionswithmoreinormationandmorepreciseselectionssaysVanDeynze.Althoughmoleculartechnologiessuchasgenomicsproteomicsandmetabolomicsremainkeytobreedingadvancementsthewaveotheutureandanareageneratingexcitementamongbreedersishigh-throughputphenotypingoplants.AccordingtoVanDeynzethiscutting-edgetechnologyallowsresearcherstoexamineplantsinmoreconcreteandobjectiveways.Forexamplewiththeuseoscannersandlightwavesactorssuchaswatercontentandnitrogenusecanbedeterminedinadditiontodetailedimagesotheplantsstructure.Thisallowsustogetmoreobjectivetraitassessmentsonlargepopulationsthatsthekey.Thelargepopulationscornbreedersusearenowgoingtobeaccessibletoothercrops.WellbeabletoextractthegeneticpotentialothedierentpopulationssaysVanDeynze.Thetechnologyholdspromiseorcropswhereithasbeendifculttoassessthegeneticpossibilitiesolargepopulationsinthepastsuchasvegetables.Thecapabilitiesassociatedwithdataanalysisarealsoadvancingbyleapsandbounds.WerealsogettingsmarterinapplyingstatisticsandnewmodelsinthefeldtoextractmoreobjectivenumbersonthetraitsbybeingabletocontrolspatialvariationsandevenadjustingtolocalclimateandweatheritsquiteexcitingsaysVanDeynze.ThemobilityothesetechnologiesisalsolikelytoevolvesaysStelly.Weregoingtoseemoreequipmentthatsmountedandmobilethatgoesoutintothefeldandwecanrunthroughplotsandgatherlargeamountsodatahesaysraisingtheimportanceotheincreaseduseandpowerocomputationalprocessesincludingtheuseoautomateddataprocessing.TechnologyisallowingbreederstobemoreeectivebyprovidingmoreuseuldatasaysStelly.YoucaninterdigitatethephenotypingelectronicequipmentyoudragthroughafeldwithGPSunitstheycandothistooneinchorbettersoyougetincrediblygooddataromthosesettings.Allothesetechnologiesaregettingastermorereducedinsizeandenablingustodothesethingsinmoreremotesystemsmoreautomatedsystemsmoreintelligentsystemsandmoreintegratedsystems.Wereatthetipotheiceberganditsjustgoingtoaccelerate.Soweregoingtoseelotsoopportunitieshesays.ChallengesAheadHoweverbreedersarecurrentlycollectingdataasterthanitcanbeanalyzedataratethataroutstripsacomputersprocessingpower.ConvertingthatdataintoknowledgeisanotherchallengesaysVanDeynze.Theresnowaybreederscandothisalone.Eveninthepublicsectorbreedingisateamsportithastobenow.Veryewvarietiescomeromasinglepersonanymoreeveninthepublicsectorhesays.Stayingontopothesecutting-edgetechnologieswhileeducatingstudentsontheirapplicationinlaboratoriesandinthe GrowingyourtrustEuralisSemencesoersseedsfromthebestFrenchgenetics.ThankstopowerfulresearchprogramsthevarietiesofEuralisSemencesallowfarmerstoincreasetheprotabilityoftheirfarms.Everyyearmorethan350.000farmersinEuropechoosetosowEuralisSemencesseeds.CornSunowerOilseedrapeSorghumSoybeanwww.euralis-semences.com 100SEEDWORLD.COMfeldsograduatesaremarketreadyalsopresentchallengessaysStellybecauselikeeverywhereelsemoneysalwaysanissuehesays.Tomakethisworkweneedtobeinthefelddovetailingthesetechnologieswiththefeldprogramsandthathasbeendifculttodobecauseothereducedresources.Youreallycanteducateahigh-qualitybreederwithouthavingthemdobreedingandresearchaspartothatprocesshesays.Competitionorundscomesromvarioussectorswiththemedicalindustryatthetopothelistocontendersorpublicspending.Wevelostalotogroundtothemedicalindustries.IyouputitbeorethepublicitsmucheasiertoselltheideaoinvestinginmedicalratherthanagriculturalresearchsaysStelly.Howeveragriculturemayfguremoreprominentlyinthemindsothepubliconcetheyrealizewhatisreallyatstakethatagricultureaectsmuchmorethanjustoodproductionsuchastheenvironmentandhealth.WaterissomethingpeoplecanrelatetoprettyquicklyandissueswithertilizerpollutionisanotheronesaysStelly.Medicineaectspeopleatcertaintimesintheirlivesbuteverybodyneedsoodeveryday.VanDeynzewouldalsoliketoseeamoreequaldistributionounds.Idlovetoseesomedaywherewereinvestingasmuchinagricultureasweareinmedicine.Youwouldthinkthetwohavetoworktogether.PotentialinPartnershipsThecomplementaryalliancebetweentheNAPBandthePBCChasbeenadvantageousorbothorganizations.LastAugustbothgroupswereinvitedtoattendthelatestlisteningsessionotheUSDAsPlantBreedingWorkingGroupatwhichVanDeynzehadtheopportunitytoaddressparticipantsaboutprioritiesandundingmodels.WenowhavemuchcloserinteractionwiththeUSDAtotrytoormulatethenextroundoundinghesays.TheNAPBandPBCCstrivetocommunicatetheimportanceandenhancetheeducationalaspectsoplantbreeding.Howeveraddressingbreedingissuesinpartnershipwithorganizationsthatshareinterestswiththemmayproducemoreefcientandeectiveresults.WevehadsomeinteractionswithEUCARPIAwhichisaplantbreedinggroupinEuropebecausemanyotheissuesarenotuniquetousandsomeareveryglobalinnaturesaysStelly.Weeelitsimportanttodothesethingsinordertorekindlethestrengththatplantbreedingshouldhaveandneedstohaveorustosustainourselvesintheuture.Intheutureproducingagriculturalproductsinanefcientandsustainablemannerwillbeoneothetopchallengestheplantbreedingsectorwillhavetoaddress.ItsnotjustabouthavingenoughbuttoproduceitefcientlywherewerenotdestroyingourenvironmentandwerenotcompromisingourhealthbutweremakingmoneyandproducingthingsthecountryneedssaysStelly.KariBelangerIdlovetoseesomedaywherewereinvestingasmuchinagricultureasweareinmedicine.AllenVanDeynze Weresticklersforthedetails.LetsBuildweitz.comDESIGN-BUILDERGENERALCONTRACTORCONSTRUCTIONMANAGERSPECIALTYMILLWRIGHT5901THORNTONAVENUEDESMOINESIA50321515.246.4700www.weitz.comCLICKWEITZ.COMFBTHEWEITZCOMPANYTWEETTHEWEITZCOMPANY 102SEEDWORLD.COMIFYOUTALKtosomeoneinvolvedinagriculturelongenoughthesizeoanearbyarmisboundtocomeup.Whetheritstheneighborrentingupallthelandthemostdesiredseedcustomerortheirmostloyaltractorbuyerlargearmsarealwaysuntotalkabout.Agolkstalkaboutthebiggestarmertheyknowasitheoperationissurroundedbysomekindomystique.Oneotheirsttopicsthatagretailerstalkaboutistheimportanceothelargeproducer.Largeclientspullalotoweightwhentheygointothemarkettopurchaseinputsanylevelomarginmultipliedoverthenumberounitstheseoperationsworkwithwillhaveasigniicantimpactonthebottomline.Insomecasestherecouldbemotivationtoselltotheseproducersatnearlyzeromarginjusttoqualiyorvolumediscountsromtheretailersmanuacturers.TalkingtoinputsuppliersaboutlargearmersotenyieldstwopolarSEARCHINGFORUNICORNSPURDUEUNIVERSITYSCENTERFORFOODANDAGRICULTURALBUSINESSSTUDIEDTHELOCATIONOFLARGE-SCALEFARMERSACROSSTHECOUNTRYANDHOWITRELATEDTOARETAILERSMARKETPOTENTIALTHERESULTSMAYSURPRISEYOU.oppositeresponses.Someretailerstalkabouthowmanylargearmerstheyservewhileotherstalkabouthowewandarbetweentheseproducersareitheycanbeoundatall.Insomecaseslargearmersareasplentiulasfshinabarrel.Inothercasesitslikeasearchorunicorns.DotheseseeminglyidealcustomersevenexistLargeFarmersAcrosstheCountryTohelpanswerthatquestionresearchersatthePurdueUniversityCenterorFoodandAgriculturalBusinessdecidedtofgureoutwherelargearmersarelocated.ThelatestavailabledataonthesetopicsisromtheUnitedStatesDepartmentoAgricultures2007CensusoAgriculture.Althoughanewsurveyhasbeensentoutdatahasntbeenreleasedandisntexpecteduntilearly2014.Thecenterplanstorevisitthistopiconcethenewdatahasbeenreleased.In2007theUSDAoundthat347760armsintheUnitedStatesreportedplantingcornplantingonly248acresonaverage.TheUSDAdatabreaksthearmsintogroupsbynumberoacres.AtthetopendotheUSDAreportingscalearearmswithmorethan5000acresocorn.Howmanyothese347760armsdoyouthinkreportedhavingmorethan5000acres0.067percent.Notsixpercentbut0.067percent.In2007theUSDAreportedthat233armsplantedmorethan5000acresocorn.Whilethisnumberseemssmallitwasasubstantialincreaseromthe2002surveywhenonly67armsreportedplantingmorethan5000acres.Whenitcomestosoybeansonly74armsplantedmorethan5000acrescomparedwith85armsin2002.Forwheatatotalo300armsreportedplantingmorethan5000acres.Largewheatarmsarethemostplentiulintotalnumbers300andinrelativeterms0.22percentothe136103totalarmsplantingwheat.Largesoybeanarmsaretherarestwithonly74armsand0.02percentoallsoybeanarmsplantingmorethan5000acres.Acloselookatthelargecornarmsrevealsthat116othe233largecornarmsareinIllinois44Nebraska28Iowa23andIndiana23.DavidWidmarisaresearchassociateatPurdueUniversity. DECEMBER2013103103IndianaDataCenterresearchersusedtheIndianadataoradeepermoretargetedlookatarmsizes.UsingtheUSDAs2007CensusoAgriculturetheyevaluatedarmsizeacrosstheboardorallcrops.Thehighest-acregroupreportedbytheUSDAismorethan2000acressoorthisevaluationthatishowthelargestarmcategoryisclassiied.Inall1286Indianaarmsellintothisgroupor2.12percentoallIndianaarms.Thisnumberwasuprom990in2002and713in1997.KnoxCountylocatedalongtheIllinoisborderinsouthernIndianaishometo45armswithmorethan2000acresboastingthelargestcollectionothesearms.KnoxCountyand11othercountiesarehometoatotalo376largearmswhichmeansthatyoudhavetoactivelysearchoranareanotusedbylargearmsinthesecounties.OntheotherhandineasternIndianaveryewotheselargearmsexist.InsomecountiessuchasBrownandOhiothereisonlyonearmerwithmorethan2000acres.Inthesecountieslargearmsarearetailerscrownjewel.ThetwoguresatrightillustrateastoryoarmsizeinIndiana.TherstshowingthenumberoarmsintheUSDAslargestacregrouphighlightstheconcentrationolargeoperationscentralizedintwowesternmulti-countypockets.Toworkinthisareawouldbearetailersdream.IncontrastthesecondimageshowsthenumberoarmsintheUSDAssmallestacregrouplessthan260acreshighlightingthatthesearmsaremorecommonintheeasternstretchesothestate.MovingromtheOhiobordertowardIllinoissmallarmsbecomelessprevalentandthelargearmsbecomethenorm.ConclusionsWhilethisdataisabitoutodatea2007surveybeingreerencedin2013theimplicationsarestillrelevant.Firstthenumberolargearmsisquitesmallnomatterwhichmetricyouusetomeasureit.Whiletheoveralltrendtowardlargerarmsbriefypointedoutinthisreportislikelytocontinuetheactwillprobablyremainthatlessthanonepercentocornarmersplantmorethan5000acresandlessthanivepercent2.12percentin2007oIndianaarmersharvestmorethan2000acres.Overallthesearmsjustarentascommonasonemightthink.Secondlythesearchorlargearmercustomersisaeastoraminesituation.Insomeareaslargearmstendtodominatebutinotherstheyreewandarbetween.IntheUnitedStatesnearly48percentothelargecornarmersareinourstates.InIndianalargearmsaremostcommoninthewestwhilesmallerarmsdominatetheeast.Retailersshouldalwaysbeawareotheircustomers.Comparehowmanylargearmersareoutthereandhowmanyareyourcustomers.Attheveryminimumknowingyourcustomerswillletyoudeterminewhetherthetypeocustomersyouresearchingorexist.Youdontwanttobesearchingorunicorns.DavidWidmaristheresearchassociateatPurdueUniversitysCenterforFoodandAgriculturalBusiness.Hecanbereachedatdwidmarpurdue.edu.DavidWidmar48PERCENTofthelargecornfarmersintheU.S.areinfourstates.Figure1Figure2SourcePurdueUniversity 104SEEDWORLD.COMEQUIPMENTTECHNOLOGYSHOWCASECutting-edgeinnovationsatyourfngertips.BUILTONTRADITIONHAGIEMANUFACTURINGPROVIDESthemostinnovativecropprotectionsolutionsintheindustry.In1947RayHagieinventedtheworldsirstsel-propelledsprayerandoundedthecompany.Threegenerationsmillionsoacresandmorethan65yearslaterHagieManuacturingprovidesasuperiorcustomerexperiencewhilebuildingonthetraditionsandvaluesoouramily-ownedcompany.HagieManuacturingsinnovativecropprotectionsolutionsenhanceversatilityadvancecapabilityandincreaseeciencytooptimizeourcustomersgrowth.HagiesSTSApplicationSystemisasingletanksprayerseriesavailableinourmodelsranging1000to1600galloncapacities.Enhanceversatilitywithboomwidthsranging60to120eetalongwithattachmentsorullseasonnitrogenapplicationanddetasseling.HagiesNitrogenToolbarNTPenhancescapabilityorullseasonsidedressoupto72-inchcornallowingorareaswherenitrogenmayhavebeenleachedordenitriedtoreachitsullestyieldpotential.TheNTBdesignallowsthebartofoatandollowthecontourothegroundtoperormtimelyandprecisenitrogenapplicationswhenandwhereyourcropsneeditmost.Increaseeciencywiththeront-mountedboom275to365horsepowerengines365gallonsperminutesidellthree-inchrontllupto34milesperhourroadspeed20mphapplicationspeedandallwheelsteer.Thelightweightbalanceddesignhassix-ootclearanceandan18-inchcroppackageprovidingullseasonapplicationcapabilitywithreducedcropdamage.The2014STSmodeleaturesanewcabdesignalongwithmanyneweaturesandenhancementsonthedriveengineandsolutionsystem.OptimizeyourgrowthwithaHagie.Formoreinormationvisitwww.hagie.com.SEEDINGTHEFUTUREKWSISONEotheworldsleadingplantbreedingcompanies.Morethan4400employeesin70countriesgeneratednetsalesomorethan1.1billionintheiscalyear201213.Formorethan150yearsKWShasbeenmanagedasaamily-orientedandindependentcompany.Themainareasoitsworkarethebreedingovarietiesandtheproductionandsaleoseedorcornsugarbeetscerealspotatoesoil-seedrapeandsunfower.Fiteenpercentoitsannualsalesareinvestedinresearchanddevelopment.KWSusesstate-o-the-artplantbreedingmethodsandtechnologiestocontinuouslyimprovevarietyyieldsandresistancestodiseasespestsandabioticstress.FurtherinormationonKWSisavailableonlineatwww.kws.com. DECEMBER2013105IMPROVINGCROPPRODUCTIVITYNATURALLYANDSIGNIFICANTLYTHROUGHSUPERIORSEEDENHANCEMENTITALLBEGINSwiththeseed.ForyearsINCOTEChasbeenimprovingplantabilityandemergenceoseedsbyintroducinginnovativeseed-appliedtechnologies.InkeepingwiththistraditionoexcellenceINCOTECnowoersArcusSTcustomblendedwithDISCOflmcoatliquidsoranycrop.ArcusSTisauniqueplantgrowthregulatorPGRproductdesignedtoincreasetheefciencyobasicplantphysiologicalprocessesallowingtheplanttooptimizeitsgeneticpotentialinbothidealandstressulenvironmentswhichotenleadstohighercropyields.AnaturallyderivedseedtreatmentproductregisteredwiththeU.S.EnvironmentalProtectionAgencyArcusSTisabroad-spectrumPGRthatprovidesavarietyobeneftstoanycropincludingincreasedgerminationandimprovedseedlingdevelopmentespeciallyinstressulsoilenvironmentsresultinginstrongerrootestablishmentgreaterbiomassandhigherchlorophylldensity.ApplyingArcusSTasaseedtreatmentincreasestheefciencyophysiologicalprocessesenhancingcropgrowthrightromthestartwhichisessentialtoimprovedplanthealthandproductivity.ArcusSTcanbeappliedtotheseedincombinationwithDISCOilmcoatliquidsandwithmostseedtreatmentpackages.ArcusSTishighlycompatibleandreadilymixeswithbiostimulantsertilizerspolymersungicidesinsecticidesandinoculants.FBSciencesArcusSTisthefrstproductavailablecommerciallywiththepatentedactiveingredientComplexPolymericPolyhydroxyAcids.GetthemostoutoyourseedwiththeconsistentperormanceoArcusSTandDISCOliquidormulationsoranycrop.Contactusatwww.incotec.comorinChicagoatAmericanSeedTradeAssociationConerencebooth317inDecember.MERIDIANSTORAGEPODSP-400MERIDIANSWORKMANSHIPANDcommitmenttocustomerservicehasbeensettingthemapartasanindustryleaderorover65years.TheSP-400itsallaboutconvenience.Designedordeliveryandon-sitestorageoyourseedtheSP-400oersanindustry-leadinginnovativedesigntostoreyourcommoditiesconvenientlyduringhighdemandseasonsthatotenleaveyoushortontime.MeridiansStoragePodprovidesstorageorvirtuallyanytypeoseed.Withacompartmentsizeo400cu.t400unitstheSP-400willmeetyourcapacityneedsandthensome.Itsheavydutysingle-compartmentdesigneaturesall-steelcomponentsconstructedorust-resistantmaterialsandispowdercoatedorlong-lastingdurabilityaMeridianstandard.Itsinnovativedesignandexclusiveeaturesensureeortlessoperationandsecurity.Itsweather-tightshroudedverticalgatewithviewglassensuresthattheintegrityoyourseedisprotected.Withagatetogroundclearanceo31thegateisoperatedbyageardriveandcrankhandle.MeridiansSP-400alsoeaturesaweathertightmechanicaldriverollbacklidwithrubbersecurementlatchandaneasytoopenchaindriveoperatedconvenientlyromtheground.Thelidopeningislargeallowingeasyfllingothepod.Alsotheoverallfllheightis136thelowestintheindustry.TomakeyourjobsaerandmoreefcienttheMeridianStoragePodcomesequippedwithaninspectionladderandtoehold.Thetoeholdisasmallootholdareathatoersasaeandsecurewaytoinspectthecompartmentidesired.Theunitalsocomesequippedwiththreeviewglassesoreasy-to-seecompartmentinspection.Forkpocketsorpodplacementalloworeasyloadingandunloading.Twooptionsareavailableorlegheightloweredortransportorraisedoron-siteuse.TheSP-400alsoincludesaweather-tightdocumenttubeorconvenientaccesstotheownersmanual.Warrantyguaranteesoneyearreeromdeectinmaterialorworkmanshipromthedateoshipmentandfveyearsonthepaintfnish.FormoreinormationonMeridiansStoragePodandtoviewourulllineupoon-armstorageandhandlingproductsvisitwww.MeridianMFG.com. 106SEEDWORLD.COMExploringideasandviewsonallaspectsoftheseedindustry.THEWARONTRANSFATSTheU.S.FoodandDrugAdministrationannouncedinNovemberthatitisbeginningaprocesstoultimatelybantheuseofartificialtransfatinprocessedfoodssayingthefatsarenolongergenerallyrecognizedassafeforconsumption.Transfatshavebeenlinkedtoincreasedrisksforheartattacksandstrokes.ResearchersattheUniversityofMissourihavefoundawaytocreatesoybeanoilthathasnotransfats.Currentlyinordertopreservesoybeanoilforcookingmanufacturersuseaprocesscalledhydrogenationwhichiswhatcreatesthetransfats.Howeveroilswithhighlevelsofoleicacidlikeoliveoilareabletobepreservedformuchlongerwithouthavingtoaddtransfats.MUresearchershavefoundanaturallyoccurringgeneinsoybeansthatwhencombinedwithanothernaturalgeneincreasestheamountofoleicacidintheoilfrom20percentto80percent.ByraisingthelevelsofoleicacidinsoybeanoilwecaneffectivelycreateahealthyalternativetofoodswithtransfatssaysGroverShannonprofessorintheplantsciencesdepartment.Weareworkingwithresearchersaroundthecountrytobegingrowingthesehealthiersoybeansandgetthesoybeanoilintothemarketassoonaswecan.INTERESTINGINFOGRAPHICSTheInternationalServicefortheAcquisitionofAgri-biotechApplicationshaslaunchedanewinfographiconfoodandagriculturalbiotechnologytoraisepublicunderstandingofchallengeswithfeedingtheworldoftomorrow.Theinfographicispartofanewseriesofmaterialsthatwillhighlighttheimportanceofadvancesinagriculturalbiotechnologyanditsroleinensuringfoodsecurityofthegrowingglobalpopulation.NOOCTOBERCROPREPORTTheU.S.governmentcanceleditsmonthlyreportongrainandcottonproductioninOctoberforthefirsttimesincereportingbeganin1866andsaiditwillnotestimateU.S.orworldcropproductionuntilearlyNovember.CancellationoftheOctoberreportmeantthefirstharvest-timeestimateofU.S.cropswouldbeNov.8.ThewidelyfollowedUSDAreportswerethebiggestimmediatecasualtiesofthe17-dayU.S.governmentshutdown.Itsagreatshame.BYRAISINGTHELEVELSOFOLEICACIDINSOYBEANOILWECANEFFECTIVELYCREATEAHEALTHYALTERNATIVETOFOODSWITHTRANSFATS DECEMBER2013107WelosethecontinuityoftheseriesthecoursecorrectionthatitprovidessaidBillNelsonanalystwithDoaneAdvisoryServicesinSt.LouisMo.WehavenevermissedareportinthepastsaidaUSDAspokesmanwhosaidthecancellationofthecropreportwasthefirsttimeever.USDAbegancropreportsin1866coveringcottonandtobaccoayearaftertheendoftheAmericanCivilWar.ThelasttimeUSDAdelayeditspremierereportswasSeptember2001whentheywereheldupfortwodaysinthewakeoftheSept.11terrorattacks.EXPIRATIONDATEThelastU.S.patentcoveringtheoriginalRoundupReadysoybeantraitexpiresin2015.AsU.S.farmersbeginthinkingaboutpurchasingtheirsoybeanseedfor2014plantingtheyhaveanewresourcetoanswertheirquestionsabouttheexpirationofMonsantosoriginalRRsoybeantraitsoybeans.com.EventhoughtheoriginalRRsoybeantraitiscoveredbyapatentintheUnitedStatesuntilthestartofthe2015plantingseasonwerealreadygettingquestionsfromfarmersaboutwhattheycanandcannotdowithRRsoybeans.Soybeans.comcanhelpanswerquestionsgrowersmayhaveaboutpatentsastheypertaintoplantingandsavingoriginalRRvarietiesaswellasthebenefitsofnewseed.ItsagreatresourceforfarmersastheyplanfornextyearsaysMonsantosU.S.OilseedsproductmanagementleadNormSissons.FARMBILLTOP10AccordingtoarecentpostontheUnitedStatesDepartmentofAgriculturesblog10goodreasonswhyCongressmusttakeactionassoonaspossibletoachievepassageofitsFarmBillthisyearare1.AmericasfarmersranchersandproducersneedcertaintyaboutthenextfiveyearsofU.S.farmpolicytocontinuetherecentmomentumoftheU.S.agriculturaleconomyandrisingfarmincome.2.Livestockproducersneeddisasterassistanceappliedretroactivelyinlightofalong-termdroughtthathasforcedtheliquidationofherdstothelowestlevelindecades.3.DairyproducersneedaneffectivesupportsystemthathelpsthemtostemthedeclineinthenumberofU.S.dairyoperations.4.Farmerslandownersandforestownersneedstreamlinedconservationprogramsthatwillmakeamoreefficientandeffectiveuseoflimitedconservationfundswhilebuildingonrecordconservationeffortsunderwaytoday.5.OrganicandspecialtycropproducersneedrenewedandexpandedaccesstoFarmBillprogramsthathavefueledthegrowthofamultibilliondollarindustryindirect-to-consumersales.6.ResearchersandstudentsatLandGrantUniversitiesneedsupporttomeetmodernchallengesinagricultureandcarryouttheinnovationweneedtosustainablyincreaseagriculturalproduction.AnewnonprofitresearchfoundationprovidedbyaFoodFarmandJobsBillcouldleveragemillionsofdollarsofprivatesectorfundingtoprovidethisassistance.7.JobseekersinruralAmericaneednewandexpandedinvestmentsinrenewableenergybiofuelandbiobasedproductmanufacturingallofwhichcancreatejobsinruralareas.8.Beginningproducersincludingagrowingnumberofveteransreturningtothelandneedtechnicalassistancecreditandaffordablecropinsurancetogetstartedandkeepgrowing.ThisisespeciallyimportantasweseektoreversetherisingaverageageofAmericasfarmpopulation.9.ProducersandsmallbusinessownersneedaresolutionoftheBrazilcottondisputethatifleftunsolvedthreatenshundredsofmillionsofdollarsannuallyintariffpenaltiesagainstU.S.agriculturalproductsandotherAmerican-madegoods.10.AndanyonewhoisconcernedaboutthefederaldeficitneedsaFoodFarmandJobsBillthatprovidesmeaningfuldeficitreduction.AMERICASFARMERSRANCHERSANDPRODUCERSNEEDCERTAINTYABOUTTHENEXTFIVEYEARSOFU.S.FARMPOLICYTOCONTINUETHERECENTMOMENTUMOFTHEU.S.AGRICULTURALECONOMYANDRISINGFARMINCOME.WEREALREADYGETTINGQUESTIONSFROMFARMERSABOUTWHATTHEYCANANDCANNOTDOWITHRRSOYBEANS. 108SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.FromanewlydetectedwheatrustinWesternAustraliatoanewsequence-mappingtoolaimedatacceleratingandimprovingDNAresearchintheNetherlands.STATUSNETHERLANDSTWOHIGHLYinnovativecompaniesintheNetherlandsKeyGeneandGENALICEhaveenteredintoastrategicpartnership.KeyGenehaspurchasedalicenseofGENALICEMAPdescribedasagroundbreakingnewsequence-mappingtooltoaccelerateandimproveDNAresearch.KeyGeneisanagro-industrialbiotechcompanyfocusingongenomicresearchandtechnologydevelopmenttoacceleratecropimprovement.Usingcuttingedgemoleculargenetictechnologiessuchasnext-generationsequencingKeyGenehasaleadingandinnovativeroleinthismarket.ThebreakthroughsoftwareofGENALICEMAPisaleapforwardinimprovingouranalysispipelineandinstayingaheadofcompetition.WetestedvalidatedandhavenowimplementedMAPasitimmediatelyoffersmajorcompetitiveadvantagesonspeedandaccuracyinDNAanalysis.InadditionthestrategicpartnershipwithGENALICEallowsustoinuencenewfunctionalitieswithintheproductthatwillbenetourbusinesssaysArjenvanTunenchiefexecutiveofceofKeyGene.GENALICEisaninnovativeDutchsoftwarecompany.InaworldwideonlinelaunchingeventitwillpresentitsrstproducttoallDNAresearcherslaterthisyear.ThisrstcommercialdealevenbeforetheofciallaunchofourproductshowsthequalityofourproductandtheneedforGENALICEMAPintheeldofDNAdataprocessingsaysHansKartenchieftechnicalofcerofGENALICE.WeareextremelypleasedwiththepartnershipwithKeyGene.ItclearlyshowsthatGENALICEMAPishighlywelcomedintheeldofplantgenomics.PlantDNAisoftenfarmorecomplexthanhumanDNA.ThisdemonstratesthatwearealsowellpositionedtodealwithcomplexvariationsinDNAwhichisfoundincomplexdiseasessuchascanceraddsJosLunenbergCEOofGENALICE.STATUSAUSTRALIARESEARCHERSINWesternAustraliahavedetectedanewleafrustpathotypeonawheatvarietyknownasWyalkatchem.ThisnewpathotypewasrecentlyfoundatbothendsofthecountryswheatbeltandistherstoccurrenceofvirulencefortheresistancegenesLr13Lr17aLr17bandLr26.AccordingtoCiaraBeardaplantpathologistwithAustraliasDepartmentofAgricultureandFoodvesamplesofleafrustfromwheatcropsaroundNorthamptonBordenandEsperanceinWesternAustraliawereidentiedasbeingthenewpathotypebytheAustralianCerealRustControlProgramslaboratoriesattheUniversityofSydney.ThesesampleswerecollectedfromarangeofvarietiesshowingunusuallyhighlevelsofleafrustincludingWyalkatchemwhichwaspreviouslyregardedasresistantormoderatelyresistanttoleafrustinWAsaysBeard.SheaddsthatthenewpathotypewasrstdetectedineasternAustraliain2011andispresumedtohaveenteredWesternAustraliaonprevailingwindsorattachedtosomeonesclothing.WhilethepathogenisunlikelytohaveanyimpactonthisyearscropsitservesasamanagementwarningforgrowersfornextyearparticularlyifsummerrainenablesagreenbridgetocarryinoculumintonextseasonBeardsays.worldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.FarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingsolutionsfortheseedindustry. DECEMBER2013109SubjecttofurthertestingbytheAustralianCerealRustControlProgramthepresenceofthenewleafrustpathotypeisexpectedtoresultinEmuRocksleafrustratingbeingrevisedtomoderatelysusceptibleorsusceptibleandWyalkatchemandCoracktomoderatelysusceptible.SomevarietiessuchasKingRockFortuneandZippyhaveleafrustgenesthatareexpectedtostillbeeffectiveandwillhavealesserratingshifttomoderatelyresistantormoderatelysusceptible.FurthermonitoringandtestingisunderwaybytheACRCPtoconrmthepotentialimpacttoWesternAustraliaswheatvarieties.Beardadviseswheatgrowersinleafrustproneareasincludingthosewhereleafrusthasbeenfoundthisseasontodestroyanyvolunteerwheatre-growthbeforethe2014seasonandtocarefullyconsidermanagementoftheseaffectedvarieties.GrowersandagronomistsareencouragedtoreportanyfurtherdiscoveriesofleafrustonlatematuringcropstoDAFWAandsubmitsamplestotheAustralianCerealRustSurveyforpathotypeanalysisshesays.STATUSUKRAINETHESEEDindustryinUkraineispoisedforrapidgrowththankstothecreationofthefreetradezonewiththeEuropeanUnionthatwillhopefullybecreatedaswellasamendmentstoaUkrainianseedlawthatshouldbeadoptedinearly2014accordingtothecountrysMinistryofAgricultureandFood.AsaresultoftheamendmentsUkrainemayincreaseitsownseedproductionby10timesby2025.SoonwewilladoptveryimportantamendmentsthathavebeencreatedtogetherbytheMinistryofAgricultureandFoodStateAgriculturalInspectionofUkraineandrepresentativesofthebusinesscommunity.WebelievetheseamendmentswouldbeasignicantstepforourindustryandwillletUkrainedramaticallyincreaseinvestmentsreachself-sufciencyinseedproductionandevenenterforeignmarketsintheforeseeablefuturesaysValeriyHadjimatovCEOoftheSeedAssociationofUkraine.TheStateRegistryofPlantVarietiesthataresuitablefordistributioninUkrainecontains7110varietiesandhybridssaysNataliaHrapiychukheadoftheSeedDepartmentintheMinistryofAgrarianPolicyandFoodofUkraine.OveralltheseedingdemandinUkraineamountstothreemilliontonsperyearofwhich1.8milliontonsareforspringseedingand1.2milliontonsareforautumnseeding.CurrentlythevolumeofimportedseedsisstilltoohighbutUkraineisactivelyworkingtoreachself-sufciencyinseedproductioninthecomingyears.Theshareofimportedseedsamountsto47percentandtheUkrainianshareis53percentsaysHrapiychuk.SheaddsthatUkraineresearchinstitutionshavebeenproducingmorethan1000originalseedvarietiesinrecentyears.Atthesametimethenumberoflegitimateseedproducersinthecountrysoonwillreach1000Hrapiychuksays.ExpertsmaintaintheestablishmentofafreetradezonewithEUshouldboostthelevelofinvestmentintheUkrainianseedindustrybyEuropeancompanies.IthasbeenprojectedthatthiscouldresultinrecordinvestmentvolumesofUS1.5to1.7billionperyearwhichwouldenableUkrainetoBroughttoyoubyConnectingyourcombinetothemarketwww.farm-king.combecomeself-sufcientinseedproductionby2017andbecomeanactiveseedexporterafterthat. 110SEEDWORLD.COMNATIONALDASWINSSECONDENLISTLAWSUITDowAgroSciencesLLChaswonasecondlawsuitinvolvingitsEnlisttechnology.Ina28-pagedecisionthefederalcourtruledthatDowAgroScienceshastherighttosellEnlistE3soybeanseedandthatalawsuitledinJanuary2012byBayerCropScienceAGseekingtopreventDASfromdoingsomustthereforebedismissed.InreachingitsdecisionthecourtindicatedthatitwasunabletondobjectiveevidencesupportingBayersarguments.ThelawsuitallegedthatDASintentiontosellEnlistE3soybeanseedinfringedonseveralofitsglyphosatetolerancepatents.EnlistE3soybeansarebeingjointlydevelopedbyDASandMSTechnologies.INTERNATIONALCANADAEUREACHHISTORICTRADEAGREEMENTCanadaandtheEuropeanUnionhaveagreedinprincipleonacomprehensivetradeagreementthatwillboosttradeandinvestmenttiesbetweenthetwopartners.ThisisthebiggesttradeagreementthatCanadahaseverreachedcoveringmostaspectsoftheCanadaEUbilateraleconomicrelationshipincludingtradeingoodsandservicesinvestmentandgovernmentprocurement.TheagreementwillprovideCanadawithpreferentialmarketaccesstotheEU.Canadianagricultureandagri-foodsectorsstandtobenetsignicantlyfromincreasedaccesstotheEUs28-countrymarket.Theeliminationofapproximately98percentofallEUtarifflinesonthedaytheagreementcomesintoforcewillmeanthatgrainproducersontheCanadianPrairieswhoexporttotheEUwillseetheirbottomlinesimprove.Oncethenalagreementissigneditwillthenneedtoberatiedbyrespectiveparliaments.GHANABEGINSGMSEEDFIELDTRIALSGhanahasstartedeldtrialsofgeneticallymodiedseedsintheAshantiregionofthecountryaswellasattheSavannaAgriculturalResearchInstituteoftheCouncilforScienticandIndustrialResearch.GhanaistestingthreemainvarietiesofseedsimportedintoGhanafromothercountriesatvariouslocationsacrossthenation.ThethreeareBtricefromColombiaBtcowpeafromAustraliaandBtcottonfromSouthAfrica.ErickOkoreesecretarytotheNationalBiosafetyCommitteesaystheseedswereimportedfromothercountriesbecausetheyhadbeentestedandgrewwellinthosenations.FSANZCALLSFORSUBMISSIONSONGMLUCERNEFoodStandardsAustraliaNewZealandhascalledforsubmissionsfromindustryandthepublicforapplicationstochangethetwocountriesFoodStandardsCodestoallowfoodderivedfromgeneticallymodiedlucernealfalfa.FSANZchiefexecutiveSteveMcCutcheonhasassessedtheapplicationfromGMlucernemanufacturerMonsantoAustraliasayingthatgrowerswillbenetfromimprovedyieldsofforagefortheirgrazinganimals.FSANZssafetyassessmenthasidentiednopublichealthandsafetyconcernsforconsumerssaysMcCutcheon.ClosingdateforsubmissionswasNov.19.ROUNDUPREADYPATENTEXPIRATIONINFORMATIONThelastUnitedStatespatentcoveringtheoriginalRoundupReadysoybeantraitexpiresin2015.AsU.S.farmersbegintothinkaboutpurchasingtheirsoybeanseedfor2014plantingtheyhaveanewresourcetoanswertheirquestionsabouttheexpirationofMonsantosoriginalRRsoybeantraitatsoybeans.com.EventhoughtheoriginalRRsoybeantraitiscoveredbyapatentintheUnitedStatesuntilthestartofthe2015plantingseasonwerealreadygettingquestionsfromfarmersaboutwhattheycanandcannotdowithRRsoybeans.Soybeans.comcanhelpanswerquestionsgrowersmayhaveaboutpatentsastheypertaintoplantingandsavingoriginalRRvarietiessaysNormSissonsMonsantosU.S.oilseedsproductmanagementlead.ThewebsiteoutlinesMonsantoscommitmentsregardingtheoriginalRRtraitpatentexpirationexplainspatentsandbreedersrightsandalsoincludesfrequentlyaskedquestionsandadecisiontreeonsavingseed.DASADVANCESINSECT-RESISTANTTRAITDowAgroSciencesLLChasannounceditisadvancinganinsect-resistanttraitthatwhencommercializedwillprovidesoybeanfarmerswiththebroadestspectrumforinsectcontrolagainstlepidopteranpests.Thecompanysinsect-resistantsoybeantraitisthersttobesubmittedforapprovalsthatexpressestwoBtproteins.DASsaysthiswillprovidebroaderin-plantprotectionoflepidopteranpestsaswellasimprovesustainabilityofthetechnologycomparedtoothersoybeantechnologiesbeingadvancedinthemarketwithonlyoneBtprotein.SubmittedtoregulatoryauthoritiesforapprovalinkeysoybeancountriesaspartoftheglobalauthorizationprocessthetraitisinitiallytargetedforcommercializationinSouthAmerica.FCCSCIENTISTSDEVELOPTRANSGENICWHEATScientistsatPakistansFormanChristianCollegehavedevelopedtransgenicwheatseedsthatarecurrentlybeingassessedforeldperformancebyMakhdoomHussaindirectoroftheWheatResearchInstituteofAyubAgricultureInstituteinPakistan.ThewheatgermplasmseedsaretheresultofaprojectinitiatedbyFCCsbiologicalsciencesdepartmentin2010.Thetransgenicseedswillbefurtherscreenedintheeldundercontrolledconditionsobservingalltherequirementsofbiosafetyguidelines.Theprojectspurposeistointroduceaphytasegenethatcanbreakdownphytatesincreasingthebioavailabilityofironandzinc.REGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness. INIAOVERVIEWINIAisthemainadministrativebodyforagriculturaltechnologyinUruguayresponsiblefordevelopingscienceandinnovationthatmeettheneedsoftheagriculturalsector.With500employeesandover200highlyqualifiedresearchersthatholdaPh.D.orMasterofSciencedegreeINIAcontinuestobealeaderinboththenationalandinternationalresearchfields.INIAisseekinganddevelopingpartnershipsforcooperationandstrategicallianceswithnationalandorforeignorganizationsandcompanies.INIAFIELDSOFACTIVITYInadditiontoconventionalresearchINIAhassuccessfullyencouragedcomplementaryactivitiessuchastradingoftechnologicalfindingstrainingandtechnicalassistanceon-demandresearchandadvisoryservices.INIAsmainexperienceinfieldcropsisrelatedtoSeedProductionCultivationandprocessingQualitycontrolReleaseprotectionmultiplicationMarketingandtradingstrategiesdevelopmentfornewvarietiesPlantBreedingVarietyEvaluationPlantProtectionBiotechnologyDevelopmentsandApplicationsSoilandCropManagementIndustrialGrainQualityINSTITUTONACIONALDEINVESTIGACIONAGROPECUARIAINIALaEstanzuelaRuta50km11C.C.39173Tel.05224060FAX05224061INIALasBrujasRuta48km10RincndelColoradoC.C.33085Tel.03277647FAX03277609INIATacuarembRuta5km386C.C.78086Tel.06322407FAX06323969INIATreintayTresCoronelJ.Arenas1986C.C.42Tel.04222305FAX04225701INIASaltoGrandeRutaalaRepresaC.C.68033Tel.07325156FAX07329624INIADir.NacionalAndes1365P12C.C.11.100Tel.029023630FAX029023633UruguaysAgriculturalResearchLeader.www.inia.org.uy 112SEEDWORLD.COMPEOPLENEWSMonsantoCompanyhasexpandedtheleadershiproleofexecutiveBrettBegemanninthecompanysglobalcommercialoperations.Begemannsnewtitleispresidentandchiefoperatingofcer.AmemberofMonsantosince1983hewaspreviouslypresidentandchiefcommercialofcer.InadditiontocontinuingtooverseeMonsantosworldwidesalesandoperationsBegemannwillalsooverseecorporateaffairs.CibusGlobalapioneeringplanttraitdevelopmentrmhasannouncedthatKeithWalkerhasbeenappointedCEOandpresident.Walkerhasheldthepositionofpresidentsincethecompanywasfoundedin2001andhasledCibusinsignicantlyexpandingitsSanDiegoresearchfacility.MarroneBioInnovationsInc.hasannouncednewadditionstoitsseniorstaff.CarlosReyeshasbeenpromotedtovicepresidentofproductdevelopment.PreviouslyReyeswasdirectorofglobalelddevelopmentwithSuterra.JimLappinjoinsMBIasvicepresidentofproductmanagementandbusinessdevelopment.Lappinbringsmorethan30yearsofcropprotectionindustryexperience.KristieJoneshasbeenappointedvicepresidentofmarketingandhasbeenprovidingconsultingservicestoMBIsince2011.YukoSoneokahasbeenhiredaschiefpatentcounsel.ShepreviouslywasseniorcorporatecounselanddirectorofintellectualpropertyatGenomicHealthInc.BayerCropSciencehasappointedthreenewmemberstoitsexecutivecommittee.EffectiveJan.1thecompanysmanagementteamwillincludeMarcReichardtasheadofagriculturalcommercialoperationsBerndNaafasheadofbusinessmanagementandlabordirectorandDirkBackhausasheadofproductsupply.CurrentheadofagriculturalcommercialoperationsLykelevanderBroekwillcontinuetooverseethefurtherimplementationofINDUSTRYNEWSIndustryNewsisgearedtoseedprofessionalsanddeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.Bayersmarketstrategyuntilhisplannedretirementinmid-2014whenReichardtwillassumetherole.IncotechasannouncedfurtherappointmentstoitsgrowingorganizationintheNorthAmericanvegetableseedbusiness.SteveAdamshasbeenappointedaccountmanagerforAgriCoatLLC.AdamswillberesponsibleforallsalesandmarketingactivitiesatAgriCoat.BradKortsenhasbeenappointedtothepositionofnewproductandbusinessdevelopmentmanager.Korstenwillfocusfull-timeoncustomersolutionsforIncotecvegetableaswellasAgriCoat.LathamHi-TechSeedshasnamedTomLizerasthecompanysnewgeneralmanager.Lizerwillberesponsibleforgrowingthecompanysoverallsalesorganizationbuildingitsdealernetworkandimprovingefcienciesthroughouttheorganization.Lizerhas34yearsofseedindustryexperience19ofwhichwerespentwithKrugerSeeds.HoegemeyerHybridshasannouncedtheadditionofLanceLivingstonandNateGutzmanntoitsstaff.LivingstonwasappointedasaretailaccountmanagerandwillworkexclusivelywithFarmersCooperativeCo.toprovideHoegemeyersalesandproductsupporttotheagronomyteam.GutzmannwasappointeddistrictsalesmanagerandisresponsiblefortherecruitmentofnewaccountsalongwithmanagingcurrentaccountsinnortheastNebraska.PRODUCTNEWSElsevieraleadingproviderofscientictechnicalandmedicalinformationproductsandserviceshasannouncedthereleaseofPathwayStudioWebPlant.Accordingtothecompanythisweb-basedresearchsolutionhelpsplantscientistsexplorebreedingthroughtraitanalysisandenablesthemtomakemoreinformeddecisionsatcriticalstagesofcropproductionandprotectionresearch.PathwayStudioPlantisanimportanttechnologytoadvanceresearchoncropbreedingandsustainabilitysaysJaquiHodgkinsonvicepresidentofproductdevelopmentatElsevier.DuPontPioneerisexpandingtheavailabilityof40PioneerbrandTSeriessoybeanvarietiesfor2014planting.Thebroadrangeofhigh-yieldingvarietieshavebeentargetedtomeetspecicgrowerneedsandmatchedtolocalenvironments.GrowersareaskingforsoybeansthatwillmaximizeyieldinconditionsandchallengesspecictotheireldssaysAndrTrpanierDuPontPioneerseniormarketingmanagerofsoybeans.InNebraskatheDakotasandintoCanadaavailablevarietiesprovidegrowersprotectionagainstironchlorosisandsoybeancystnematode.Asnalproductadvancementsaremadethisfalladditionalvarietieswilljointhelineupfor2014planting.BUSINESSNEWSMendelBiotechnologyInc.aleadingagriculturaldiscoverycompanyintendstosellitsoperatingsubsidiaryMendelPlantSciences.MBIwillcontinuetooperateitsroyalty-basedbiotechtraitbusinessdevelopedprimarilyincollaborationwithMonsanto.Theseparationofthetwodistinctbusinesseswillenableeachtomaximizetheirrespectivevalue.MBIhasengagedKirchnerGrouptoadvisetheboardandleadtheacquisitionprocess.InterestedpartiesshouldcontactKirchnerGroup.KeyGeneandtheDonaldDanforthPlantScienceCenterhaveannouncedacollaborationtostrengthentheplantimagingcapabilitiesatthenewly-builtBellwetherPhenotypingFacilityattheDanforthCenterinSt.LouisMo.Thistechnologyincreasesthepaceofscienticdiscoveryaswellasapplicationsthatimpactagriculturalproductivity.Thiscollaborationwillbecriticaltobringingournewphenotypingfacilityintofullproductionmodequickly.KeyGenehasvastexpertiseand DECEMBER2013113 114SEEDWORLD.COManalyticaltoolsthatourscientistswillbeusingtogetthemostvalueoutoftheirhigh-throughputexperimentsusingbothmodelplantsandcropssaysDanforthCenterPresidentJimCarrington.EvogeneLtd.hasannouncedathree-yearextensionofitsresearchcollaborationwithSyngentaBiotechnologyInc.Thecollaborationwasestablishedtoidentifyplantgenesprovidingresistancetosoybeancystnematode.Thethree-yearextensionfollowssuccessfulresultsobtainedbySyngentaforcandidategenesthathavedemonstratedreducednematodeinfectionandhaveadvancedtofurthertestinginSyngentassoybeanpipeline.EvogeneLtd.hasalsoannouncedtheextensionandexpansionofitsmulti-yearresearchcollaborationwithDuPontPioneerfordevelopingsoybeanvarietiesdisplayingresistancetoAsiansoybeanrust.Undertheone-yearextensionthepartieswilladdEvogenesGene2Productcomputationalplatformtothegenediscoveryprogram.Theplatformisdesignedtoimprovetheefcacyandprobabilityofsuccessoftheresultingnovelseedproducts.SynpromicsaU.K.-basedsyntheticpromotercompanyhasannounceditscollaborationwithDowAgroSciencestodevelopSynpromicsproprietarytechnologyforapplicationinplantscience.Aninitialproof-of-conceptprojectwithDowAgroScienceshasbeguntodemonstratetheapplicationofSynpromicssyntheticpromotertechnologyincertaincrops.TechnologiesdevelopedbySynpromicscansignicantlyenhancethecompanystoolkitfordevelopingimprovedcropssaysDanielKittlevicepresidentofresearchanddevelopmentatDowAgroSciences.Syntheticpromotersintheagriculturalindustryhavesignicantpotentialtoaccelerategenediscoveryandproductdevelopmentofnewtraits.INDUSTRYNEWSToquantifytheimpactofgeneticimprovementonwheatdiseaseandclimatechangeovera26-yearperiodateamofKansasStateUniversityresearchersexaminedwheatvarietyyielddatafromKansasperformancetestsalongwithlocation-specicweatheranddiseasedata.Theirstudyshowedthatfrom1985through2011wheatbreedingprogramsboostedaveragewheatyieldsby13bushelsperacreor0.51bushelseachyearforatotalincreaseof26percent.Researcherssayitstherststudytoquantifyallimpactsclimatechangediseaseandgeneticimprovementusingauniquedatasetandstate-of-the-artstatisticalmethods.CallingtheGermplasmEnhancementMaizeprojectamodelforfuturepublic-privateresearchendeavorsandcitingitsvitalroleinensuringthestabilityofthecornindustryworldwidetheAmericanSeedTradeAssociationissuedastatementhonoringthosewhohavecontributedtoits20yearsofsuccess.ThecollaborativeworkofresearchersfromtheU.S.DepartmentofAgricultureAgricultureResearchServiceourpublicuniversitiesandprivateseedcompanieshavebeeninvaluableinreleasingpubliclymanyuniquecorninbredlinescapableofcontributinggeneticstocombatdiseasesandpestssaysASTApresidentandCEOAndyLaVigne. DECEMBER2013115Foracatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStockMovingGrainWecanhandleit.6810and13diameteraugermodelsavailable.2000through7500BPHcapacities.Featuresdurablegalvanizedorpowdercoatedfinish.Drivefullyenclosedinoilbathhousing.Widebaseundercarriagewithtaperedrollerbearinghubs.Model50andModel85available.5000through10000BPHcapacities.Longlifegalvanizedhousing.Availablein40to100lengthsinselectedmodels.SelectfromElectricDriveorPTODriveoptions.Hydraulicwinchstandardonlongerlengthunits.OptionalHopperExtensionincreasescapacityaroundtheintakearea.810and13diameteraugermodelsavailable.3200through9000BPHcapacities.Swing-AwayfeaturesFlexAngledesignallowingthehoppertoremainhorizontalregardlessofaugeroperatingangle.Featuresdurablegalvanizedorpowdercoatedfinish.Fullyhydraulicundercarriageprovidesquickandconvenientmaneuvering.Swing-AwayAugerMass-TerMoverTopDriveAuger8and10diametermodelsavailable.4000through6000BPHcapacities.Availablein42-82lengthsinselectedmodels.Requireslesshorsepowerthanairsystems.Enmassegrain-moving-grainconceptcauseslessdamagetograinathighercapacities.SelectfromElectricDriveorPTODrivenmodels.GrainPumpTolearnmoreabouttheHutchinsonSwing-AwayAugerMass-TerMoverTopDriveAugerorGrainPumpcallustodayat1-800-523-6993.THEWORLDOVERMOVESAWORLDOFGRAINutchinsonHP.O.Box629ClayCenterKansas67432Ph.785632-2161FAX785632-5964www.hutchinson-mayrath.comINDUSTRIESINC.PurdueUniversitysCollegeofAgriculturewillreceivemorethan20millioninfundingforplantsciencesresearchandeducationtostrengthentheinstitutionsleadershipindevelopingnewandnovelwaystohelpfeedarapidly-growingworldpopulation.Theinvestmentwillincludeenhancingthecollegesabilitytomoveresearchdiscoveriesintocommerciallyimportantcropswithdevelopmentofaplanttransformationfacilitybuildinghigh-speedlarge-scalecapabilitiestoassesscropcharacteristicsandperformancethroughautomatedeldphenotypingandestablishingaplantcommercializationincubatorfacilitytocreateopportunitiesfortheplantsciencesfacultytomoveitsideastothefarmandmarketplacethroughcommercializationandlicensingarrangements.BiologistsfromIndianaUniversityBloomingtonledbyDavidKehoehaveshownforthersttimethataproteinlongknowntobecriticalfortheinitiationofproteinsynthesisinallorganismsalsoplaysaroleintheregulationofgeneexpression.Theproteincalledtranslationinitiationfactor3orIF3isoneofthreeproteinsthatmakeupthecorestructureneededtoguidethejoiningofmessengerRNAsandribosomesasproteintranslationbegins.WefoundthatIF3familiesexistinanumberofplantspeciesincludingcommerciallyimportantcrops.ThismeansthatnewapproachestothemodicationoftraitsinagriculturalplantspeciesmaybepossiblebymanipulatingtheexpressionpatternsofdifferentIF3familymemberssaysKehoe.DeKalbhasrolledoutanewinteractivewebsitethatallowsfarmersacrosstheUnitedStatestolearnmoreabouthowthecompanysglobalbreedingprogramimpactstheirfarms.ThenewwebsitebreedingHQfocusesonbreedinginnovationandadvancementsinanefforttohelpfarmersmaximizeyieldpotential.Thewebsitehostsinformationdedicatedtocornbreedingincludingyear-roundgeneticresearchcornseedtestingandavarietyofvideoshighlightingthetechnologyinaction.Farmerscanalsonavigatethroughbreederprolesfunfactsbreedinglocationsandothersitefeatures.Tolearnmorevisitwww.aganytime.com.BASFhaslaunchedanewmobileplatformm.agproducts.basf.usforU.S.-basedcropprotectionproducts.ThisplatformgivesBASFcustomersandemployeesaccesstocompanyandproductinformationforuseonalltabletandsmartphonemodels.ThenewwebsitefeaturesfullaccesstoallBASFcropprotectionproductinformationincludingrelevantproductlabelsandmaterialsafetydatasheets.TheproductsectiongivescustomersanAtoZlistingoftheBASFproductportfolio.Eachproductlistingfeaturesinformationonhowitworkslabeledcropsproblemscontrolledandaresearchlibrary. 116SEEDWORLD.COMTHISPASTOCTOBERBASFCropProtectionheldapressconerenceinLimbergerhoGermanyinwhichthecompanyunveilednewproductline-upstobelaunchedthroughtotheendo2020withmediarepresentativesromaroundtheglobe.AmongthespeakersattheconerencewasthepresidentoBASFCropProtectionMarkusHeldtwhonotedthatthecompanysnewly-ormedFunctionalCropCaredivisionwillenableBASFtoexpanditsreachotraditionalcropprotectionproductsandbecomegloballeaderinseedandbiologicalsolutionsorgrowersbytheendothisdecade.WearelookingaturthersigniicantinvestmentsatResearchTriangleParklocatedinNorthCarolinasaidHeldt.Throughourwideportolioinunctionalcropcaresolutionsviaseedweedanddiseasecontrolweprojectincreasedyieldsothesetechnologieswhenusedtogether.FunctionalCropCareThecompanysnewFunctionalCropCaredivisionispoisedtolookatnewtechnologiesthatleveragethebestochemistryandbiologyatBASFthroughseedsolutionssoilmanagementandbettercropcare.AsaresultBASFexpectstogeneratesalesomorethan500millionromitsnewdivisionby2020.JrgenHuseniorvicepresidentandheadotheFunctionalCropCaredivisionexplainedthatenablingplantstoreachtheirullpotentialbyaddressingstressactorsthroughoutthegrowingseasoncouldsignifcantlyincreaseyields.Stressactorssuchasweedsdiseasesandpestscanholdbackyieldsbyasmuchas40percentsaidHu.Additionalstressactorssuchascoldnutrientdefciencyandheatcanurtherimpedeyields.IwecanaddressBASFCROPPROTECTIONRAISINGTHEBARBASFSNEWESTDIVISIONKNOWNASFUNCTIONALCROPCAREISSETTOBRINGTHELATESTINNEWTECHNOLOGIESTOTODAYSEVER-CHANGINGGLOBALAGCOMMUNITY.theseactorsyieldshavethepotentialtonearlydouble.TheFunctionalCropCaredivisionislookingatbringingsolutionsandnewtoolsbeyondcropprotectionproductsthatBASFalreadyprovidesexplainedHu.Welookatgrowerneedsintermsoweedsanddiseaseandpestcontrol.Wearenotdistinguishingbetweenchemistryversusbiologybutareusingbothtogethertofndurthersolutionsorgrowersintheseareas.Productresearchanddevelopmentalreadyunderwayincludebioungicidesandbioinsecticidesordiseaseandpestmanagementaswellasearlycropenhancementtohelpmaintainplanthealth.Itsagrowingareaosciencethatcomplementschemistry-basedcropprotectionstatedHu.TheuseobenefcialnematodesisanothernewareaBASFisresearching.WehaveoundthattheuseobenefcialnematodesappliedasasprayorsoildrenchcanprovidecurativecontroloarangeoinsectssaidHu.Headdedthetechnologycanbeusedalongsideungicideandinsecticidechemistriesandcouldbeconsideredanewtoolorprovidingquickperormanceinintegratedpestcontrolprograms.WithBASFsresearchcapabilitiesandinnovativeproductportolioFunctionalCropCareisuniquelysetuptoharnesstheprogressachievedthroughourinterdisciplinarychemistryandbiologyresearchsaidHu.Thiswillhelpustounlockagriculturalpotentialinnewareassuchassoilmanagementwherewelookorproductstoenhancewaterandnutrientmanagementinthesoil.SeedSolutionsIn2012BASFfnalizedthepurchaseoBeckerUnderwoodaleadingproviderobiologicalseedtreatmentsandseedtreatmentPhotocourtesyofBASF. DECEMBER2013117WinklerManitobaTel204331-3000Emailtpppcinc.cawww.ppcinc.caPPCPACKINGPALLETIZINGCOMPANYAUTOMATICTAGPLACER1TO5TAGSPERBAGUPTO35BAGSPERMINUTEWORKSWITHALLBRANDSOFSEWERSCANHANDLETAGSOFALLMATERIALTYPESPATENTEDTECHNOLOGYTHREETAGGERSHOWNINPICTUREFORMOREINFOCALL204331-3000colorsandpolymersaswellasproductsintheareasobiologicalcropprotection.ThislatestacquisitionhasmanyatBASFexcitedabouttheutureespeciallyintermsoinnovativeseedsolutions.Seedsolutionshavebecomeaveryhigh-techproductespeciallyinaworldwithagrowingpopulationstatedHeldt.SeedenhancementtechnologiesareimportantandthishasgreatlychangedorussincethepurchaseoBeckerUnderwood.Modernseedtreatmentssuchaspolymertechnologyhaveonlyenhancedourresearchanddevelopmentcapabilitiesanditsthesenewtoolsthatproducerscandoalotwithromourexpandingportolio.AccordingtoHuthepurchaseoBeckerUnderwoodhasbeenaperectitintermsosynergiesbetweenthetwocompanies.BASFhasbeenactiveinseedtreatmentprojectsbiologicalcontrolandsoilandnutrientprojectsorsometimeandthisadditiononlycomplementsourportoliooproductsheexplained.HeldtsaidusingamodernseedtreatmentpackageromBASFopensupawholenewareaintermsobiologicalcropprotectionwhichwillonlyinluenceyieldspositively.Heexplainedthatbiostackedtechnologiesprovideincreasedplantvigordroughttoleranceandbetternutrientavailability.BeckerUnderwoodsportolioobiostackedproductsnowaddsdierentbiologicaltoolstoenhanceyields.IntestsyoucanseethedierencebyusingabiostackedproducttoenhanceplantgrowthandvigoursaidHeldt.Thebiostackedproductscanalsobeusedincombinationwithconventionalseedtreatments.Weareplanningtoannouncenewbiostackedproductscomingtomarketin2014andexpandtheavailabilityotheseproductsthroughoutallregionswhereBASFispresent.BASFhaslaunchedarangeoVaultbiologicalseedtreatmentsorsoybeanswhicharecurrentlyavailabletogrowersintheUnitedStates.HunotedthatBASFislookingtoexpanditspopularbiostackedportolioinNorthAmericaintoLatinAmericainthenearuture.SoilandWaterManagementBeckerUnderwoodisnowullyintegratedwithBASFsexistingresearchdevelopmentandmarketingactivitiesintheareasoseedtreatmentbiologicalcropprotectionplanthealthandwaterandsoilmanagement.Soilmanagementisthestartorproperseedgrowth.ThereisagreatneedorproducerstohavetheabilitytomanagewatersupplyandworkonwatermanagementandweneedtooernewproductsinthisareaexplainedHeldt.BASFplanstoreleaseanewwatermanagementproductorTheBASFsiteinResearchTriangleParklocatedinRaleighN.C.ishometothecompanysAgriculturalProductsCenter.TheAPCisheadquartersfortheBASFAgriculturalSolutionsNorthAmericanCropProtectiondivisionBASFPlantScienceBASFGlobalInsecticideResearchandBASFGlobalAgriculturalResearchandDevelopment.Thefacilitiesincludeaclimate-controlledgreenhouseandlaboratoriesforplantbiotechnologyresearchandanenvironmentally-controlledinsectproductionfacilitytoexpandinsectcontrolresearch.Bytheendof2012BASFPlantSciencehadinvestedatotalof1.5billioninplantbiotechnologyresearch.BASFAGRICULTURALPRODUCTSCENTERcornproducersbymid-decadewhichHumaintainedwillenablearmerstousewatermoreefcientlytoimproveyieldsandreducetheirirrigationcosts.Withthisnewtechnologyproducerswillbeabletoseeupto50percentinwatersavingsandirrigationcostsexplainedHu.HeldtstatedthatBASFisalsolookingatnewproductstodeliverpropernutrientsupplythroughouttheentiregrowingseason.Dependingonenvironmentalconditionsnutrientlosscanbegreatupto50percentinsomelocations.AnewtechnologycalledLimusromBASFcanhelpkeepandmaintaintheappropriatenutrientsthroughoutthegrowingseasonastheplantsrequirethemsaidHeldt.Thisnewtechnologyalsogreatlyreducesnitrogenlossintotheatmosphere.Limusisexpectedtobelaunchedmid-decade.ShannonSchindlePhotocourtesyofBASF. 118SEEDWORLD.COMProductPositioningSittingdownwithaarmeranddevelopingacroppingplannotonlyaidsinvarietyselectionsaysRodOsthusoR.C.ThomasCompanybutitensuresproperproductplacement.Seventy-fvepercentoallvarietiesneverreachtheirullgeneticpotentialonarmsbecausetheyareplantedinthewrongfelds.HowmanyseedsellerstodayollowthefrstruletosuccesspriortosellingaarmerseedlookingatthefeldsfrstItsallabouthavingaield-by-ieldcroppingplanoreachcustomerOsthusexplains.Everyarmerneedsonebutewhaveonebecausemanyseedcompanysalesrepsjustaskthegrowerwhathewantstodothenwritestheorder.Osthuscomparesaield-by-ieldcroppingplantoadoctorschart.Thedoctorrecommendsthetreatmentandthenplacesitonachartorthepatienttoollow.Thepatientdoesnotdeviateromtheplanwithoutpermissionothedoctor.ThecroppingplanworksexactlythesamewayexplainsOsthus.RoundtableonGMVegetablesSeedWorldAreNorthAmericanconsumersreadyoragreaterpresenceogeneticallyengineeredproductsinthemarketplaceKentBradordThereisasmallractionoconsumerswhowillneverbereadyoranygeneticallyengineeredproductsbutoutsideothatgroupabouttwotoourpercentoshoppersIdonotthinkthatconsumerspersearethebarriertoentryoGEproductsinNorthAmerica.WhenaskedSnapshotsinTimeAlookbackatthetrendskeyeventsandinterestingquotesthatwerecoveredinSeedWorldin2013andwilldefnetheseedindustryinyearstocome.withoutpromptingasinsurveysbytheInternationalFoodInormationCouncilbiotechnologyisnothighonconsumersconcernsaboutoodsaetyorlabeling.ScottLangkampApproximately95percentocornandsoybeanacresintheUnitedStatesarecurrentlygrownwithgeneticallyenhancedseedsanditisestimatedthatapproximatelyone-quarterotheooditemsoundinatypicalgrocerystorecontaincorninsomeormindicatinganalreadysigniicantmarketplacepresenceoroodsmaderomGEcrops.FurthertheInternationalFoodInormationCouncils2012surveyConsumerPerceptionsoFoodTechnologySustainabilityrevealsthemajorityoAmericans74percenthavesomeawarenessoplantbiotechnologyandalmost40percentareavorabletowardtheuseobiotechnologyinoodproductionIntermsobiotechoodsconsumerswouldbelikelytopurchasebasedonspecifcattributes77percentindicatedtheywouldbesomewhatorverylikelytopurchaseoodsproducedthroughbiotechnologythatrequiredewerpesticideapplicationsand71percentindicatedtheywouldlikelypurchasebiotechoodsthatprovidedmorehealthulatssuchasOmega-3attyacids.NormSissonsNorthAmericanconsumersarereadyorhealthyoodgrowninabetterway.ThebeneitsoGEproductsinthemarketplacearewellknownsincetheyhavebeenaroundorwelloveradecade.IthinkthequestionisnoticonsumersarereadyoragreaterpresencebuthowthesaetyandoverallbeneftsoGEproductsaremoreeectivelycommunicated.Thistechnologygivesconsumersahealthysupplyooodwithlessinputsandimpactontheenvironment.InternationalPhytosanitaryStandardsforSeedsFromMythTowardRealityThefrstinternationalstandardorseedmovementhasfnallybeenapprovedandadoptedbytheNorthAmericanPlantProtectionOrganization.ReerredtoasRegionalStandardorPhytosanitaryMeasures36andtitledGuidelinesortheMovementoSeedthisstandardlaysoutcriteriaorthemovementoseedintoromandamongNAPPOmembercountriesandorprocedurestoacilitatere-exportationoseed.TheNAPPOmembercountriesareCanadaMexicoandtheUnitedStates...Thisstandardistheirststepinhelpingtoresolvephytosanitarybarrierstotheinternationalmovementoseed.Astheannexandappendicesarepopulatedwithmoreinormationonseed-borneandtransmittedpathogenstestingmethodsandtreatmentsthisstandardwillbecomemoreuseulbothtotheseedindustryandtotheinternationalregulatorycommunity.RicDunkleseniordirectororseedhealthandtradeAmericanSeedTradeAssociationGlobalizationReshapesSeedSectorAschairmanandounderoAgriCapitalarespectedprivateinvestmentbankingirmspecializinginagribusinessR.B. DECEMBER2013119Multi-purposeRe-UseableWaterproofGluesUsedSiftResistanceBuiltInRugged100lb.TagStockConstructionEasyToUseFold-InFlapsFold-DownTuck-In2802HedbergDriveHopkinsMN55305-3405Ph952545-7124Fax952545-0196WithSpearItsInThBg.SeedGrainSpecialSafetyEnvelopesForSamplingandStorage.CallorSendForFreeSampleKitPricesGummedandUngummedCoinEnvelopesAvailableSeedandgraincleanerSfortheworldCrippenNorthlandSuperiorSupplyCo.8-851LagimodiereBlvd.WinnipegMBPh204-925-6141www.northlandsuperior.comAirScreenCleanersIndentedCylinderLengthSeparatorGravitySeparatorHalabyknowsathingortwoabouttheseedtrade.Foronehethinksbordersnolongermatter.Hebelievestheseedsectorisbecomingmoreglobalizedeverydayasaresultomarketorcesconvergingtoreshapetheagribusinesslandscapeandenrichtheinternationalfowoseedproductsandtechnology.IdontthinktheresasinglesectorinagthatisnotconsolidatingandthereasonorthisistheactthatagribusinessisunorgivingoineciencysaysHalabyaddingthatcorporateconsolidationwithintheseedsectornotonlycontributestoglobalizationitenableseverylinkintheoodchaintobethatmuchmoreecient.ThesedayshesaysallothebigplayerslikeMonsantoandSyngentaunctionfuidlyacrosscountrylines.YoullgetacompanyinIowaownedbyacompanyinBrazilcompetingagainstacompanyinMexicoownedbyacompanyinFrance.Itstotallyglobalized.ProminentagriculturalanalystRobynneAndersonounderoEmergingAgInc.agreestherehasbeensignicantconsolidationamongthebiggestelementsintheseedindustryalthoughtherateoconsolidationvariesbyregion.ForexamplesheexpectsmoreconsolidationtooccurwithinAsia.Ithinkthatglobalizationotencreatesopportunitiesorbigcompaniesandorsmallcompanies.AndthatseemscounterintuitiveexceptbigcompaniesobviouslydowellonaglobalscaleandmanysmallcompaniescanthriveinspacesthatareliterallytoosmallorbigcompaniesAndersonsays.Thechallengewillprobablybeorthemid-sizedcompanywhohastobereallywellmanagedtocopewiththepressureoplayingwiththeso-calledbigboysandyethavingenoughcriticalmasstoundtheirinrastructure.TheSWordDeiningsustainabilityislikedeiningbeautyitsintheeyeothebeholdersaysGregRuehleCEOotheIndependentProessionalSeedAssociation.Tomeitssuchanebuloustopicthatiyoutrytodeineasinglesetotermsthattalloagriculturewellbehavingthesameconversationadecadeormoreromnow.AlthoughdenitionsorsustainabilitymaybeambiguousU.S.seedcompaniesarealreadyworkingwithinsustainablesystemsRuehlesaysevenitheyarenotlabelingthemassuch.Thesearemultigenerationalbusinessesandtheywouldnotbesuchbutorsustainableoperationsthataredenedthroughprotabilitythroughsoundresourcemanagementandthroughsoundconservationpractices.ClearlythesecompaniessuccessullydemonstratesustainabilitythroughtheirmultigenerationalexistencesaysRuehle.Ithinksustainabilityisdemonstratedeverydaybyseedcompaniesallacrossthecountrytheyprobablydontthinkaboutitassustainablebutclearlytheseactionswouldbepartoanyreasonabledenitionosustainability. 120SEEDWORLD.COMTheutureorcornarmersandtheseedindustryisasithasalwaysbeenintertwined.Frommyperspectivewebothhaveopportunitiesandchallengesonthehorizon.Strongcompetitionwithintheseedindustrycontinuestobeneitcornarmersacrossthecounty.Spurringeachotheralongcompetitionhasosteredinnovationleadingtothewidearrayovarietiesnowavailabletohelparmersmaximizetheiryieldpotentialinavarietyocircumstances.Withmanymoretraitsinthepipelinetheworkdonebytheseedindustrywillhelpcornarmersmeetgrowingdemandinanever-changingenvironmentwellintotheuture.Cornarmersunderstandthatseedprovidersaremovingthesetraitstomarketasquicklyasresourcesandgovernmentregulationsallow.Whilethiscontinuousprogressbenetsthosewithnewseedproductsbyallowingthemtobeginrecoupingtheirsigniicantresearchinvestmentitalsobeneitsarmerswhoneedthesevaluabletoolstobetterdealwiththedicultiesthattheyaceintheield.Cornarmersinparticularhavedemonstratedtimeandtimeagaintheireagernessorinnovativeseedtechnologiesthroughtheirrapidadoptionocutting-edgeproductsandpracticesthatgrownotonlyastrongercropbutalsoastrongerutureorU.S.agriculture.Overthepastewyearsgroupsstronglyopposedtobiotechnologyinagriculturestronglyopposedtothesevaluabletoolsuponwhicharmersrelyhavebecomemorevocalintheirattacks.Cornarmersalongwithabroadcoalitionoarmersandranchersunderstandthepotentialimpactthismovementcouldhaveshouldtheirear-basedpropagandabeallowedtodominatetheconsumerconversation.Wehaveacteduponthisunderstanding.ThroughprogramssuchasCommonGroundandtheU.S.FarmersandRanchersAlliancewesteppeduptotheplatetoproviderealcredibleinormationthatassuagesconsumerearsaboutbiotechnology.Wehavealsoworkedwithabroadarrayopartnerstospreadthisunderstandingwiththoseinfuentialintheacademicpolicyandageldsabroad.Acceptanceobiotechnologyabroadcontinuestogrowinimportance.Comingoutothedroughto2012cornarmersintheU.S.willproducearecord13.98billionbushelsocornin2013shouldDepartmentoAgricultureprojectionsholdtrue.Lookingatthisamazingproductionpotentialcornarmersrecognizetheincredibleimportanceoopeningandmaintainingexportmarketsthatwillprovideanadditionaloutletorthisabundanceandsupportcornpricesbyincreasingdemand.Growingexportmarketsrequiresnotonlyeducatingpotentialcustomersonbiotechnologybutalsoworkingtopromotetradeagreementsthatremoveeconomicbarriers.PuttinginplacetradeOptimisticOutlookpoliciesthatopenmarketsbenetsbothU.S.cornarmersandtheseedindustry.TomaximizeourtraderelationshipswemustalsohavesynchronousregulatorypoliciesthatalloworasmoothfowograinromU.S.eldstoconsumersworldwide.AgainNCGAandU.S.cornarmersareworkingwiththeAmericanSoybeanAssociationtheAmericanSeedTradeAssociationandouralliesacrossthevaluechainintheormationotheU.S.BiotechCropsAlliance.Thisgroupwhichistheculminationoyearsodiscussionsworkstoestablishimprovedmoretransparentcommunicationregardingissuesthatpotentiallythreatenthedevelopmentproductionordeliveryoproductsderivedrommoderncropbiotechnology.Itprovidesanongoingdialoguethatensurestheentirecornandsoyvaluechainromtheseedindustrytoexportersareworkingtogethertogetnewtraitsinarmerseldswithaneyetowardmaintainingmarketsorthoseproductsabroad.AdditionallyNCGAhasworkedwithorganizationsrepresentingcornarmersinArgentinaandBraziltoormMAIZALL.ThisnewalliancewillbuilduponthesharedchallengesocornarmersacrosstheAmericastoindareaswhereworkingtogetherwillyieldstrongerresultsthancompletionmight.Themostprominentissuetheorganizationwilltackleinupcomingactivitiesispresentingauniedvoiceinhelpingtoeducateourinternationalcustomersaboutthebenetsthatbiotechnologyoers.Lookingorwardcornarmershavemanyreasonstoeeloptimistic.Wehavetakenonaproactiveroleinbuildingourownuture.Weeelcondentinourseedindustrypartnersabilityandwillingnesstoprovideuswithnewinnovativetoolsthatwillmeettomorrowschallenges.Yetatthesametimeweaceagreatdealouncertainty.Withoutthenalpassageoanewve-yearFarmBillcornarmersareorcedtomakedecisionsabouttheirlivelihoodswithoutthecertaintythataarmprogramsaetynetullywrittenintolawprovides.EachandeverychoicewemakeregardingplantingmustnowbebasedonguesseshunchesandlogicalassumptionsinsteadoonthermknowledgeaFarmBillprovides.Wesawrsthandtheimportanceoaarmsaetynetduringthedroughto2012.Weneedreassuranceromourgovernmentthatitwillstandbyarmersintheutureaswell.MartinBarbreacorngrowerinIllinoisservesasthepresidentotheCornBoardotheNationalCornGrowersAssociationaarmer-ledtradeassociationwithoicesinSt.LouisandWashingtonD.C.AarmerormorethanthreedecadesBarbrejoinedNCGAin1988.HeisapartneralongwithhissonBrandoninChestinFarmswherehegrowscornwhiteoodgradecornsoybeansseedsoybeanswheatgrainsorghumandalala. KEEPTREATMENTSONTHESEEDAlwaysreadandfollowdirections.FloRiteisaregisteredtrademarkofBASF.2013BASFCorporation.AllRightsReserved.13-BU-CP-003Productsappliedtoseedneedtostayontheseedallthewaythroughtoplanting.Fast-dryingFloRitePlantabilityPolymersdeliveruniformcoveragetohelplockdownfungicidesinsecticidesinoculantsandotherseedtreatmentproductsontheseed.ApplicationofaFloRitePlantabilityPolymerhelpsMinimizeundesirabledustduringhandlingIncreaseseedowthroughtreatingequipmentwithlessstickinessandbridgingImproveseedplantabilitywithfewerskipsanddoublesandmoreuniformstandsInsistonFloRitePlantabilityPolymers.Tolearnmorevisitagproducts.basf.us.