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14SEEDWORLD.COMNooneunderstandsthatbetterthantheseedprotectionexpertsatValentU.S.A.Corporation.GetcontrolfromthestartwithNipsItINSIDEInsecticideforuseonsorghumandINOVATESeedProtectantforuseonsoybeans.NOTEFederalregistrationforNipsItINSIDEInsecticideuseonriceispendingatEPA.PluswatchforValentx19supcomingNipsItSUITElineupofseedprotectantproductsofferingleading-edgex1cinside-outx1dprotectionforcontactandsuper-systemicprotectionfromthemostimportantyield-robbingdiseasesandinsectpests.Offeringsareavailableforuseonsugarbeetscerealsandcanola.NurturiNgseed.ProtectiNgiNvestmeNts.Alwaysreadandfollowlabelinstructions.NipsItisatrademarkandNipsItINSIDEVSeedProtectionandProductsThatWorkFromPeopleWhoCareareregisteredtrademarksofValentU.S.A.Corporation.INOVATEChemturaAgroSolutionsandlogoaretrademarksofChemturaCorporation.2011ValentU.S.A.Corporation.Allrightsreserved.11S-1034valeNtseedProtectioNagenciestocallgrowersx1candgetareadonwhattheyx19reseeding.x1dOtherssendoutmassemailsortexts.Nomatterwhatkindox17technologyormethodox17communicationisusedaccordingtoBradleyPinkertonManitobamarketingrepresentativex17orSeCanthebottomlineisthatseedretailersmuststayontopox17whattheircustomerswant.Hesaysthatpartox17thedix17fcultyinplanningx17orthex17utureisduetox17armersleavingseedordersuntilaslateaspossible.x1cOurretailersarehearingx17romtheircustomerslaterandlatereachyear.Thatmakesitchallengingbecauseyoucanx19tcleanawholebunchox17seedin30days.Soourretailersrelyonmarketsignalsx14orderssalesdiscussionsx14tomakethedecisionabouthowmuchseedtoclean.x1dTheonusPinkertonsaysisontheseedretailertoensurethelinesox17communicationwithcustomersstayopen.x1cThebiggestchallengewithlateorderscomestoseedretailerswhoareordertakersratherthanordermakers.Anordermakerissomeonewhogetsonthephoneandcallsallthecustomerswhileanordertakerissomeonewhowaitsx17orthecustomertocallthemx1dheexplains.Ultimatelyix17aseedretailerox17x17ersthebestpossibleproductandservicetogrowerstheoddsaretheyx19llhavehappycustomerswhoorderseedandx17ollowthroughonthepurchasex14butcommunicationiskeyheretoo.x1cThatx19sthetypeox17relationshipwex19relookingx17orwithourcustomersx14arelationshipwheretheytelluswhattheyx19reseeingandwhattheyx19relookingx17orsowecanstayaheadox17thetrendx1dsaysLatham.x1cThoserelationshipsarereallythekeyx17orusinchoosingproducts.x1dJulienneIsaacsOne-on-OneSurveysSomeseedcompanieshaveactuallydraftedasurveythatpinpointsseedpriorityneedsx14theideaisthatrepresentativesconductashortsurveywiththeirgrowerswhorankthetraitsmostimportanttothem.TraitsthatcouldbeincludedonasurveycouldincludeYieldPlantHeightInsectToleranceFusariumResistanceMaturityStrawStrengthRustResistancex1cOurretailersrelyonmarketsignals.x1dx14BradleyPinkertonofSeCan