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FEBRUARY20131February2013PUBLISHEDBYIssuesInkissuesink.comUSAP.O.Box3601395-AS.ColumbiaRoadGrandForksND58201PUBLISHERShawnBrooksbrookissuesink.comEDITORKariBelangerkbelangerissuesink.comSTAFFWRITERSJulienneIsaacsShannonSchindleMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbyJeffHiebertLesleyNakonechnyCIRCULATIONBradGordonJessicaSchwarkCONTRIBUTORSMariaBrownAngelaLovellJulieMcNabbEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesincludethefollowingoneyearUSD45.00twoyearsUSD80.00.InternationaloneyearUSD95.00.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedintheUnitedStates.ONLINERESOURCESFORTHESEEDINDUSTRYHearfromsomeofthebrightlightsintheseedindustry.Themostimportantdiscussionthatisgoingonatthismomentistheso-calledBetterRegulationdiscussion.ThisisallaboutnewmarketlegislationforgettingseedsmarketedwithinEurope.GerardBackxpresidentoftheEuropeanSeedAssociationFindtheGiantViewsoftheIndustryvideoseriesatSEEDWORLD.COMEngageinAgDialogueBayerCropSciencessocialmediahubBayerConnectisameetingplaceforindustrystakeholderstoconverseonkeyagtopicsincludingagsustainabilityfoodfuelfiberandfeedproductionandimportantagvocacytrends.ThehubconnectsindustrystakeholderswithoneanotherandwithBayerCropScienceleadersandexperts.BayerConnectencouragesitsuserstosharethoughtsaskquestionsandsupporttheadvancementofagdiscussionintheUnitedStates.FormoreinformationonhowthehubisfacilitatinggreaterdialogueonimportantissuestheindustryisfacingreadConsumerPerceptionsonSeedInputRequiredonpage4ofthismonthsSeedWorld.CONNECT.BAYERCROPSCIENCE.USKeepupwithalltheseedindustryevents.VisitSeedQuest.comforacalendarofevents. 2SEEDWORLD.COMFEB130404CONSUMERPERCEPTIONSONSEEDINPUTREQUIREDAlthoughspecificdatamaybelackingopportunitiesaboundforeducationalinitiativestodeliverkeymessagestoconsumersandcouldwellstopmisconceptionsfromforming.10OPENDIALOGUEHowdotodaysseedcompaniesgaugeconsumerdemandCommunicationandlotsofit.14VEGETABLEVENTUREWhatareindustryleaderssayingaboutthedevelopmentandreleaseofgeneticallyengineeredvegetablesinNorthAmericaFindoutinSeedWorldsroundtablefeaturingKentJ.BradfordScottLangkampandNormSissons.20ORNAMENTALOVERHAULTheresanatmosphereofoptimismpervadingthenationsfloricultureindustryasthesectordeliversinnovativeproductsanddynamicmarketingmessagestoconsumers.26KEEPERSOFDIVERSITYTheNationalPlantGermplasmSystemisanessentialresourcefortheseedsector.Fundingcutbacksarecausingconcernaboutitsfutureviability.DEPARTMENTS01WhereontheWeb34STRATEGY38CrossPollination42Since191546WorldStatus48RegulatoryRoundup54IndustryNews64GiantViewsYOURFOCUSIS...CONSUMERDEMANDConsumerPerceptionsonSeedInputRequired4OpenDialogue10VegetableVenture14OrnamentalOverhaul20FLOWERANDVEGVegetableVenture14OrnamentalOverhaul20CrossPollination38GiantViews64REGULATORYINTERNATIONALTRADEVegetableVenture14STRATEGY34RegulatoryRoundup4820 4SEEDWORLD.COM FEBRUARY20135Specifcdatamaybemeagerbuttheindustrymustbeproactiveindeliveringkeymessagestoconsumersbeoremisconceptionscanbeormed.CONSUMERPERCEPTIONSOFSEEDINPUTREQUIREDCONSUMERPERCEPTIONSAREcriticaltoanyindustrythatissellingaproducthowevertodaysaverageconsumerisacedwithamazeoheadlinesclaimsjargonandcertifcationsthatcanleavethemconusedormisguidedonwhatasectorisproviding.AndyLaVignepresidentandCEOotheAmericanSeedTradeAssociationsaysthatwhilecertainseedcompaniesmighthavedonesomestudiesthemselvesonconsumerperceptionstheassociationhasntdoneanysuchstudiestodate.LaVignesaysdespitethelackoseedindustryspecifcdatasomeworkisbeginningonconsumereducation.EortsarebeginningtotalkabouthowseedandgermplasmdevelopmentaretheplatormtobringingbeneicialtechnologytothemarketplaceandthatisthebasisbehindourFirsttheSeedFoundationitstartswithvibrantseedintowhichweintroducetechnologyandinnovationhesays. 6SEEDWORLD.COMGivenrecentattemptsatlegislationinCaliorniaorexampleregardinglabelinggeneticallymodifedoodwecansaelysaythattopicisonthemindsoatleastsomesegmentoconsumers.NicoleOlynkWidmarASTAsFirsttheSeedFoundationwasormedin2008toinormtodaysconsumersandtomorrowsworkorceabouttheimportanceotheseedindustry.ThegoaloFirsttheSeedistotalkaboutwhatisgoingonintheindustrytohelpthepublicbecomebettereducatedonwhatshappeninginseedsaysLaVigne.TheNeedforDataAsotodayIdonotknowoanyresearchspecifctoconsumerperceptionsotheseedindustrybutIhavebeenlookingrecentlyorapartnerinterestedinundingworkrelatedtoconsumerperceptionsotheseedindustrysaysNicoleOlynkWidmarassistantproessorintheDepartmentoAgriculturalEconomicsatPurdueUniversity.OlynkWidmarhasdoneanumberoconsumerperceptionstudiesonporkchickenprocessedmeatsovarioustypesmilkyogurtandicecream.Myselandseveralotherageconomistsworkinginthisspaceoconsumerperceptionsovariousacetsoagriculturehavetalkedotheneedothisworkbuttothebestomyknowledgethishasnotbeeninvestigatedyetshesays.HoweverOlynkWidmardoeshavesomeeducatedguessesonconsumerperceptionsoseedbasedonwhatshehaslearnedrompastconsumerpreerencestudies.BasedonwhatIhavedonewithregardtoconsumersIwouldexpectperceptionstochangeduetocroptypeandsectorotheindustry.Thereisalsopotentialordierencesdependingontheconsumerdemographicsincomegenderagegeneralperceptionsoagricultureamiliaritywithagricultureandorusualsourcesoroodsaetyinormationshesaysbutnotesthattheindustrycannotknoworsureiconsumerswithdierentdemographicsreallydohavedierentperceptionsodierentaspectsoseedcompaniesandindustryuntilitgetsthedata.Iperceptionsareconsistentwithmypastfndingstheconsumersperceptionothesectorwhatisbeingdonedoesitinvolvegeneticsandsoonandcropwhatitisusedorenvironmentalimpactandsoonwilllikelyimpactperceptionodierentsectorsotheseedindustryandthetypeocropsheadds.IwouldimaginethatperceptionsodierentcropswillvaryacrosstheUnitedStatesandacrosstheworlddependingonhowamiliarconsumersarewithonecropversusanotherandwhethertheyperceiveittobepartotheirlocallandscapehelpinglocalarmershelpingtheirlocaleconomyandcommunityandsoon.OlynkWidmarstressesagainthatwhileshehasntdoneanyworkinthisareawithintheseedindustryinspecifcsheeelsitisanareathatneedstobeexploredurtherwiththeAsoftodayIdonotknowofanyresearchspecifictoconsumerperceptionsoftheseedindustrybutIhavebeenlookingrecentlyforapartnerinterestedinfundingworkrelatedtoconsumerperceptionsoftheseedindustry.NicoleOlynkWidmarhelpotheindustry.WithouthavingdoneresearchspecifcallyonhowconsumersperceivegeneticengineeringintheseedindustryIcannotcommentorsureonconsumersentimentorperceptions.ButIthinkthatgivenrecentattemptsatlegislationinCaliorniaorexampleregardinglabelinggeneticallymodifedoodwecansaelysaythattopicisonthemindsoatleastsomesegmentoconsumers.AddressingMisconceptionsOlynkWidmarsaysshehasdonesomeresearchwithrespecttowherepeoplegettheirinormationonanimalagricultureanditwouldbehelpultolookatwhereconsumersareseeking ThewaytogreatSeedSolutionsisalwaysacrosstheelds.WithSeedSolutionsfromBASFyougetthemostinnovativeproductsandtechnologiesforseedtreatmentdevelopedinclosecollaborationwithseedcompaniesandgrowersfromaroundtheworld.BasedonthecombinationoffocusedRDandtheknowledgefromtheBASFGroupourtailor-madesolutionsareabletomeetyourindividualneeds.Theyprotectandincreasethevalueoftheseedandtheemergingplantmakingtreatedseedsanintegralpartofcropsolutionsandtheseedindustryanessentialpartofthegrowersinvestmentdecisions.www.solutions-for-seeds.com 8SEEDWORLD.COMinormationwithregardtoseedandtodeterminewhethertheirperceptionsandpreerencesdiersignifcantlybasedonthis.AndthisiswhereinitiativeslikeASTAsFirsttheSeedFoundationcomeintoplay.Theindustryisslowlygettingbetteratreachingouttoconsumerswithattemptsateducationandprovidinginormationbutevenmoreneedstobedoneinthisarea.OnemisconceptionthatisquitecommonisthatwhenyoulookatuntreatedrawseeditlooksthesameastheseedromyearsagosaysLaVigne.SohowdoweexplaintotheconsumerthedierencesromthentonowItlookssimilarbuttherehasbeenalotobreedingtechnologyputintotheseedtomakeitstrongerandmoreviable.orallentitiestoengageinadialoguesaysBethRodenexternalcommunicationsleadorBayerCropScience.Thishubwillhelpusbegintoengagediverseaudiencesinanopendialoguearoundtheopportunitiesandchallengesimpactingagriculture.Producingenoughhealthyaordableoodorourrapidly-growingworldpopulationmakestheneedorthesediscussionsevengreater.Visitorstothesitewillexperienceanarrayoeatureswithaccesstomultiplelayersoinormationwhileallowingorinteractiononvarioustopics.OurgoalwiththissiteistoprovideahubthatenablesthosethatareinterestedinpropellingagriculturebyaccessinguseulinormationandinteractingwithotherthoughtleaderssaysRoden.Wewillcontinuetoevolvethesiteovertimetostayinrontoimportantissuesandprovideuserswithuniqueexperiences.LaVignesaysthatwhiletheseedindustrymightnothavespeciicconsumerperceptiondatayetitcanbeproactiveindeliveringkeymessagesbeoreanyunguidedperceptionsaremade.Whatwecandonowistakeadvantageotheopportunitytoeducatethegeneralpublicabouttodaysseedsandseedresearchaboutwhatplantbreedersandseedcompaniesaredoingtoenhancethequalityoseedtobeneftthearmersthroughincreasedyieldsandproductivityhesays.Wehavethatopportunityandchallengetoensurethatpeoplebetterunderstandhowtechnologicalthispartoagricultureis.JulieMcNabbWhatwecandonowistakeadvantageoftheopportunitytoeducatethegeneralpublicabouttodaysseedsandseedresearchaboutwhatplantbreedersandseedcompaniesaredoingtoenhancethequalityofseedtobenefitthefarmersthroughincreasedyieldsandproductivity.AndyLaVigneLaVignesaysthatleadstoalargerchallengeacingnotonlyseedbutthegeneralagricultureindustry.HowdoyoutalkabouttechnologytodayversushowitwasdoneyearsagoandthatincludessustainabilitycoexistenceandGMorganicversusconventionalversusbiotechnologyHowdoyoueedagrowingpopulationAndweneedtospreadthemessagethatitstartswithhigh-qualityseedhesays.Seedcompaniesarerisingtothatchallengetoday.ToacilitategreaterdialoguearoundimportantissuesagricultureisacinginnovationsandinormationBayerCropSciencelaunchedanewsocialmediahubin2012.Thenewportalshowcasesthecompanyscommitmenttoacilitatingthediscussionaroundooduelfberandeedproductiontrendsandcoverageintheindustryandconsumerperceptionsandadvocacyoragriculture.TheopportunitiestoadvancesustainabilityeortsinvolveandimpactawiderangeostakeholdersthroughouttheoodsystemallthewayromgrowerstoconsumersanditsimportantOntheMindsofConsumersInasurveyofshoppersintheUnitedStatesin2011thefollowingfood-relateditemswerelistedasconstitutingaserioushealthrisktoconsumersBacteriaorgerms50Residuesfrompesticides40decliningsince1992Producttampering39Terroristtampering36FoodfromChina28Antibioticshormonesinlivestock27Eatingfoodpastusebydate23Irradiatedfoods21Foodsproducedbybiotechnology17SourceU.S.GroceryShopperTrends2011FMI 10SEEDWORLD.COMGAUGINGCONSUMERDEMANDisntalwaysaneasythingtodoregardlessowhotheconsumeris.Whetheritsaarmerbuyingseedorapatronmakingapurchaseatagrocerystorethereisoneuniversalactoreconomics.Aconsumertryingtostretchtheamilybudgetwantsareliablesupplyocheapqualityood.Aarmerwantsaseedvarietythatallowshimtomaximizeproductivityoneveryacre.Forseedcompaniesthisisthestartingpointotheincrediblycomplextaskostayingaheadowhattheircustomerswanttodayandintheuture.ItsacombinationoartandsciencetryingtoorecastwhattheneedsoourcustomerswillbeintheuturesaysBenKaehlerDowAgroSciencesgeneralmanagerorU.S.seedafliates.Wecantjustturnontheaucetandproducemoreseed.Wehavetothinktwotothreeyearsaheadowhenagrowerisgoingtobuyabagoseedtomakesurewehavetherightparentseedavailabletoallowustoproducetherighthybrids.Itsalengthyandcomplicatedsupplyprocess.ThenthrowinsomechallengesromMotherNaturethatreallymakesorecastingdifcult.HowdoseedcompaniesstayaheadofwhattheircustomerswanttodayandpredictfuturedemandCommunicationandlotsofit.opendialogue FEBRUARY201311DowAgroSciencesusesmultipleapproachestomakethosepredictionssaysKaehler.Inoneapproachhistoricalusepatternsocustomersandcurrentusageovarietiesandhybridsareconsideredwhenestimatinguturedemand.Inadditionthecompanytalkstoitscustomerstogettheiropinions.WehaveormalqualitativeandquantitativemarketresearchprojectswherewetalktogrowersanddealerstogettheireelingsonwhattheyexpecttouseintheuturesaysKaehler.WemightconductablindsurveyorexampleandaskWhataregrowersusingtodayandDotheythinktheywillchangethatusepatternandisohowThathelpsdrivesomeoourdecisions.MonsantoaccomplishesthatdialogueinanumberowaysrompartnershipsbetweenitsretailersarmerdealersandarmerstoregularcustomerinsightsurveysandseveralannualCustomerOutlookSessionswherethecompanysleadersvisitwithgrowersintheeld.Farmersalsopartnerwiththecompanyinon-armtrialsandserveonadvisorycouncilssuchasGroundBreakersNewProductEvaluatorsincottonandthecompanysGrowerAdvisoryCouncil.StayingconnectedtogrowerassociationsliketheNationalCornGrowersAssociationandAmericanSoybeanAssociationisalsoimportanttounderstandwhatsonarmersminds.AllothesecustomerengagementscreateanopportunityorarmerstotellusaboutchallengesthatnewproductscouldpotentiallyaddressandtheyalsoallowustogiveourarmercustomersinormationaboutourproductsthatcanhelpthemmakeimportantdecisionsortheirarmssaysVaughn.TheEndoftheChainTherequirementsoenduserssuchasprocessorstheoodserviceindustryandconsumerscaninfuencewhatvarietiesaredevelopedbutitisalsodependentuponthecommoditytypeandtherestillhastobegoodagronomicandeconomicreasonstoencouragegrowerstogrowcertainvarieties.TheinfuenceoconsumerusageisdierentbycropsaysKaehler.ForinstanceDowAgroSciencesthroughtheMycogenSeedsbrandsellsNexeracanolainNorthDakotathathasaspecicenduse.Ithasaveryuniqueoilproleandiscontractedtobesenttocertaincrushers.TheoiliscalledOmega-9oilandtherearemanyrestaurantsthatspeciytheywantoilonlyromthistypeocanola.Thatdemandcreatescontractingopportunitiesorgrowersandhasatremendousinfuenceonwhatagrowerinthatregionchoosestoplantduetothiscontract.Itslargelyadierentstoryinthecornandsoybeancommoditymarketswheretheendusewhetheritsorgraincattleeedethanolororexporthaslessimpactonwhatproductgrowersarebuying.TheyarelookingathybridswhichhavethebestreturnsandonestheyaremostcondentusingintheirarmingpracticessaysKaehler.Farmerneedsdriveeveryproductdecisionwemake.Ourcustomerisatthecoreofeverythingwedo.Tobesuccessfulasanagriculturalinnovationcompanyweneedtofocusourresearchanddevelopmentinvestmentsonproductsthatfarmerswantandthatcanprovideacompetitiveedgeforourretailers.TyVaughnCreatingDialogueAccordingtoTyVaughncornproductmanagementleadorMonsantothecompanysproductdevelopmentstrategyisalsodrivenrstandoremostbythedesiretohelparmersincreaseyieldwhilemitigatingriskwhichmeanstwo-waycommunicationwitharmersandretailersisessential.FarmerneedsdriveeveryproductdecisionwemakesaysVaughn.Ourcustomerisatthecoreoeverythingwedo.Tobesuccessulasanagriculturalinnovationcompanyweneedtoocusourresearchanddevelopmentinvestmentsonproductsthatarmerswantandthatcanprovideacompetitiveedgeorourretailers. 12SEEDWORLD.COMThebiggambleiswhethertheendproductwillcreatemorevalueoreveryoneinthechainandthatcanbethebiggestunknown.ThereissometimesdisconnectbetweenwhatsomeenduserssaytheywantandwhattheyarewillingtopayorsaysCarlPetersonoPetersonFarmsSeedinNorthDakota.Oneothethingsthathasbeenastop-startmovementacrossthegrainindustryisspecial-usegrainsorthingslikebetter-qualityoilsromsoybeansandsoon.WhenthepurveyorothesethingsandthatistypicallythelargercompaniesgoestooodprocessorsandsaysDoyouwantthisbetter-qualityoiltheyallsayYesandthenwhentheyaskHowmuchareyouwillingtopayorittheanswerisWedontwanttopayorit.Sothathasbeenaproblemorthosekindsobusinessmodels.KeepingAheadoftheDemandCurvePetersonbelievesitsmoreimportanttoleadthantoollowwhenitcomestopredictingindustrytrendsandconsumerdemands.WeneedtobeoutrontsayingHeresanewtraitoranewgeneticpackagewhichreallyftsyourneedsandyouneedtogetonthisasopposedtosayingWhatdoyouwanthesays.Forexamplethisyearwehaddroughtinmanyareasandsogrowershavegotthatontheirminds.Therearecertainvarietiesorhybridsthatperormedbetterunderthosedroughtconditionsthanothers.ButdoesthatmeanthosearethevarietiesgrowersshouldgoheavyonintonextyearNobodyknowsitherewillbeadroughtnextyear.PetersonFarmsSeedconductslargemulti-yearreplicatedtrialsomanydierentvarietiesindierentenvironmentsacrosstheNorthernPlainstodeterminewhatthebestlong-termsolutionsareoritsgrowersandtohelpgrowersresistthetemptationtoreachorknee-jerksolutionstoimmediateproblems.WetrytolookoutacrosstheindustryatwhatagronomictraitsandwhatbiotechtraitsarecominganddeterminewhichothosearebestsuitedtoourmarketplacesaysPeterson.Sincewedonthaveanytraitsoourownweareabletopickandchooseacrossvariousproviderstoselectwhatftsourcustomers.Partothevaluethatwebringtoourcustomersistomoderatethattendencytojustfghtthelastbattle.Inagricultureonethingiscertaintherewillalwaysbeanotherbattletofght.Fortunatelyseedcompaniesandtheirvastteamsoscientistsbreedersagronomistsmarketersandretailersareworkingtosupplynewandeectiveweapons.AngelaLovellThereissometimesdisconnectbetweenwhatsomeenduserssaytheywantandwhattheyarewillingtopayfor.CarlPetersonAtBioDiagnosticswecombineacumulative100yearsopracticalindustryexperiencewithcutting-edgegeneticstechnologytogiveourpartnersdeepinsightintotheirseeds.Werescientistsandproblemsolvers.Thatmeanswecanhelpyoufgureoutnotonlywhichtestsarerelevanttoyourseedlotbutalsohowtousetheresultssoyoucanachievethehighestseedqualityandgrowyourbusiness.Tolearnmorevisitwww.BioDiagnostics.netorcall715-426-0246HowwelldoyouknowyourseedBesure.GeneticPurityTraitPurityPhysicalPurityGMOEventIdentityZygosityAdventitiousPresenceGerminationVigorChemicalAnalysisBioDiagnosticsInc.2009.Allrightsreserved. 14SEEDWORLD.COMBIOGRAPHIESKentJ.BradfordisaproessorintheDepartmentoPlantSciencesattheUniversityoCaliorniaDavis.OriginallyromTexasheearnedhisBacheloroScienceinbiochemistryandaMasteroScienceinhorticultureromMichiganStateUniversityaswellashisdoctorateinplantphysiologyromUCDavis.AterapostdoctoralellowshipattheAustralianNationalUniversityhejoinedtheacultyatUCDavisin1982andservedasthechairotheDepartmentoVegetableCropsrom1993to1998.In1999heoundedtheUCDavisSeedBiotechnologyCenterandcontinuestoserveasitsdirector.HereceivedaFulbrightScholarawardin1999toteachinArgentinaandtheSeedScienceCareerAwardromtheCropScienceSocietyoAmericain2002.HewaselectedaellowotheAmericanAssociationortheAdvancementoSciencein2003andreceivedtheacultyAwardoDistinctionromtheCollegeoAgriculturalandEnvironmentalSciencesatUCDavisin2007.Bradordsresearchhasspanneddiverseareasoseedscienceromseedgerminationandconservationtomathematicalmodelingandmolecularbiology.Hehaspublishedover160peer-reviewedresearchandextensionarticlesandbookchaptersandco-editedthreebooksonseedbiology.Hecoauthoredatextbookonseeddevelopmentgerminationanddormancythatwaspublishedin2013.AsdirectorotheSeedBiotechnologyCenterheseekstocreateandcommercializenewtechnologiestoimprovecropperormancequalityandsustainability.ScottLangkampisheadovegetablesorSyngentaNorthAmericaandisbasedinGreensboroN.C.LangkampspreviouspositionswithSyngentaincludeheadohorticultureheadoherbicidesheadoungicidesandinsecticidesandWesternU.S.regionaldirector.LangkampjoinedSyngentapredecessorCiba-GeigyaterreceivinghisBacheloroScienceinagribusinessromtheUniversityoWisconsinatPlatteville.HisfrstrolewithCiba-GeigywasasafeldsalesrepresentativeinsouthernIndiana.Laterhewasatechnicalmarketingrepresentativeandadistrictmanager.LeavingfeldsalesLangkampmovedtoGreensboroN.C.tobecomeproductmanagerorungicidesandinsecticides.WiththecreationoNovartisLangkampmovedbackintosalesasregionalsalesdirectororthecompanysWestCoastbusinessbasedinSacramentoCali.WhenSyngentawasormedheheadedthecompanyswesternbusinessunit.Langkampwasnamedheadovegetablesinearly2011.NormSissonsisresponsibleorleadingavegetableseedproductmanagementteamocusedonNorthandSouthAmerica.Inthiscapacityheleadscropstrategydevelopmentandimplementationacrossmorethan10vegetablecropspecies.Asignifcantocusincludesdevelopingandlaunchingnewinnovativevegetableproductsalignedwiththeutureneedsogrowersandconsumersandeectivelymanagingthemultipleproductlinesoahighlysegmentedbusiness.SissonshasspenthiscareerintheagricultureseedandcropprotectionindustryandjoinedMonsantoCanadain1999.WithMonsantohehasheldseveralproductdevelopmentproductmanagementandmarketingrolesinCanadaandtheUnitedStateswiththelastouryearsinvegetableseed.SissonsholdsaMasteroScienceinplantscienceandaMasteroBusinessAdministrationbothromtheUniversityoManitoba.HeresidesinThousandOaksCali.withhiswieMichelleandthreedaughters.Frompipelinedevelopmentstoconsumerdemandtothefactorslimitingthereleaseofnewvegetablebiotechproductsandtheimportanceofindustryinitiativestoeducateconsumersthreeindustryexpertsweighinonthechiefissuessurroundingthedevelopmentandreleaseofgeneticallyengineeredvegetables.VegetableVenture FEBRUARY201315SWAreNorthAmericanconsumersreadyforagreaterpresenceofgeneticallyengineeredproductsinthemarketplaceKBThereisasmallractionoconsumerswhowillneverbereadyoranygeneticallyengineeredproductsbutoutsideothatgroupabout2to4percentoshoppersIdonotthinkthatconsumerspersearethebarriertoentryoGEproductsinNorthAmerica.WhenaskedwithoutpromptingasinsurveysbytheInternationalFoodInormationCouncilbiotechnologyisnothighonconsumersconcernsaboutoodsaetyorlabeling.SLApproximately95percentocornandsoybeanacresintheUnitedStatesarecurrentlygrownwithgeneticallyenhancedseedsanditisestimatedthatapproximatelyone-quarterotheooditemsoundinatypicalgrocerystorecontaincorninsomeormindicatinganalreadysignifcantmarketplacepresenceoroodsmaderomgeneticallyenhancedcrops.FurthertheInternationalFoodInormationCouncils2012surveyConsumerPerceptionsoFoodTechnologySustainabilityrevealsthemajorityoAmericans74percenthavesomeawarenessoplantbiotechnologyandalmost40percentareavorabletowardtheuseobiotechnologyinoodproductionIntermsobiotechoodsconsumerswouldbelikelytopurchasebasedonspecifcattributes77percentindicatedtheywouldbesomewhatorverylikelytopurchaseoodsproducedthroughbiotechnologythatrequiredewerpesticideapplicationsand71percentindicatedtheywouldlikelypurchasebiotechoodsthatprovidedmorehealthulatssuchasOmega-3attyacids.NSNorthAmericanconsumersarereadyorhealthyoodgrowninabetterway.Thebeneftsogeneticallyengineeredproductsinthemarketplacearewellknownsincetheyhavebeenaroundorwelloveradecade.Ithinkthequestionisnoticonsumersarereadyoragreaterpresencebuthowthesaetyandoverallbeneftsogeneticallyengineeredproductsaremoreeectivelycommunicated.Thistechnologygivesconsumersahealthysupplyooodwithlessinputsandimpactontheenvironment.SWWhatarethebiggestlimitingfactorstothedevelopmentandreleaseofbiotechproductsKBTheactorsaresomewhatdierentortheagronomiccropsalreadyusingGEcropsandthespecialtycropsinwhichvirtuallynoGMcropsarecommercialized.Intheagronomiccropsthelimitingactorsnowarethedevelopmentomoredifculttraitssuchasdroughttolerancenitrogenuseefciencyoryield.AsGEvarietiesothesecropsarealreadypresentinthemarketplacetheintroductionourthercropsismainlylimitedbytheiravailabilityandtheeconomicsotheircommercializationincludingtheapprovalsnecessaryincountriesimportingourcommodities.Inthespecialtycropstheexpenseomeetingregulatoryrequirementsandtheuncertainmarketacceptancearethemajorlimitingactors.WewouldlikelyalreadyhavemanyGEvarietiesinspecialtycropsinthemarketithecostsomeetingtheregulatoryrequirementsdidnotmakeituneconomicaltoevendevelopthesecrops.Whilesupermarketandconsumeracceptancecouldalsobeanissueconsumersdonotgetachoiceuntilproductsareinthemarketandtheproductscannotgettothemarketwiththecurrentregulatoryhurdles.SLThereareseveralactorslimitingthedevelopmentogeneticallyenhancedproductsinvegetables.Thefrstiscostwhichisabout100to200millionorthedevelopmentregistrationandconsumerresearchnecessarytoensureamarket.Giventhiscostandthelimitednumberoacresovegetablesgrowntheprojectedreturnoninvestmenttobringgeneticallyenhancedvegetableproductstomarketisquitechallenging.Anotherlimitingactorissupplychaincomplexityandthenumberovegetablespeciesandvarietiesweoer.BringinggeneticallyenhancedoptionstomarketcoulddoublethenumberoproductsinourportolioorexamplewhichwouldgreatlyincreasesupplychaincomplexityorSyngentaandourchannelpartners.NSThebiggestlimitingactoristhecostodevelopmentandregulatoryapproval.Fromaninvestmentstandpointitcantakearound100millionandtenyearsormoretodevelopandThebiggestlimitingfactoristhecostofdevelopmentandregulatoryapproval.Fromaninvestmentstandpointitcantakearound100millionandtenyearsormoretodevelopandobtainregulatoryapprovalsforanewbiotechproduct.NormSissons 16SEEDWORLD.COMobtainregulatoryapprovalsoranewbiotechproduct.Thisleveloinvestmentwillbeverydifculttojustiyormostvegetablespeciesunlessthetraitointeresthasveryhighvalueorverybroadacreapplicability.SWHowmuchinfuencedoconsumertrendsandacceptanceonewbreedingtechniquesplayinthedecisiontodevelopornotdevelopabiotechproductKBThepotentialcostsandreturnsoranynewproductshavetheinalsayinwhethertheyaredevelopedandcommercialized.InthespecialtycropsthecostsomeetingtheregulatorytestingrequirementscombinedwiththeeventbyeventregulatoryapproachmakeituneconomicaltorecoverallothosecostsviasalesoseedsorindividualGEvarieties.InsomemarketssuchastheEUconsumerattitudeswouldlikelydoomaproducteveniitweremarketed.IntheUnitedStatesIthinkthatconsumersingeneralwouldlargelyacceptsuchproducts.Howeverdedicatedanti-GEgroupswouldmountlegalchallengesandboycottsthatwouldmakeconsumeroppositionappeartobelargerthanitactuallyis.Thereintroductionoinsect-resistantsweetcorntothemarketandWalmartsagreementtosellitwillbeatestowhetheractivistoppositioncanovercometheclearbutindirectconsumeradvantagesoreducedinsecticideuseinsweetcornproduction.SLConsumeracceptanceplaysasigniicantrole.WithwheatorexampleSyngentaiscreatingtechnologyplatormsthatwillincreaseproductivityinanenvironmentallyandeconomicallysustainableway.Thisincludesthedevelopmentohybridwheatproductionandusingthetoolsomodernbiotechnologytodevelopnativeandeventuallygeneticallyenhancedtraits.Webelievethatbiotechnologywillbeanothertoolinourplantbreedingtoolboxinthemid-tolong-termtimerame.WehavethecapabilityorexampleorageneticallyenhancedFusariumresistancetraithoweverwepauseddevelopmentothisopportunityseveralyearsago.Beorewecompletethepathtocommercializationtherehavetobeclearandunambiguoussignalsromthevaluechainromthegrowertotheconsumeronhowgeneticallyenhancedtechnologycanbeenabledtoreachthemarket.Weareactivelyengagedwithstakeholdersacrossthevaluechaintomakethisdetermination.Invegetablesconsumeracceptanceanddemandorourproductsisparamount.Withoutittheproductwillnotbeacceptedbythevaluechainoronthearm.NSBecauseitcantakearound10yearstobringanewbiotechproducttomarketanditisverycostlytodosowereallytakeintoconsiderationwhetherornotthevaluetothepeopleinthevaluechainarmersretailersandconsumersisenoughtojustiythecostandtimespent.Consumeracceptancecanbeaconsiderationithereisanon-transgenicoptionthatcanprovidesimilarresults.Forexampleinmanysituationsinvegetableswebelieverecentadvancesingeneticmarkertechnologyandmolecularbreedingtechniquescanbeamoreeectiveapproachthanabiotechsolution.SWHowcantheseedindustryhelptochangetheconversationromAreproductsogeneticengineeringsaetoWowthatsahugesteporwardWhatisyourorganizationdoingtosupportthatconceptKBTheentireindustryromthebreedersandseedproducerstothedistributorsandmarketersmustbemorevisibleandpubliclysupportiveotheadvantagesthatcanresultromusingallothegeneticimprovementmethodsavailable.WhilemandatorylabelingoGEproductsailedinCaliorniaintherecentvotetheissuewilllikelyriseagain.Ilabelingisrequiredandcompaniessimplyacceptalabelwithoutactivelyeducatingthepubliconwhythesecropshelpinmaintainingproductivitywhilereducingtheenvironmentalootprintoagriculturetheywillcedetheopportunitytodefnethetechnologytothegroupsthatopposeit.ThosegroupswillseektoramesuchalabelasawarningwhiletheoodindustryshouldbetakingtheleadInvegetablesconsumeracceptanceanddemandforourproductsisparamount.Withoutittheproductwillnotbeacceptedbythevaluechainoronthefarm.ScottLangkamp FEBRUARY201317inramingitasevidenceoprogressinmeetingthosetwingoalsoproductivityandsustainability.TheUCDavisSeedBiotechnologyCenterhasdevelopedawebsiteonbiotechnologyorsustainabilityatsbc.ucdavis.eduB4SB4S.htmlthathasinormationandresourcesonthedocumentedandpotentialpositiveimpactsontheenvironmentoseveralapplicationsoagriculturalbiotechnology.nextgenerationgeneticenhancementandotherbiotechnologypracticeswillbecentraltooursuccess.NSIngeneralthereneedstobemoreeducationaboutthesaetyandbeneftsobiotechvegetables.IthinkthereisahugegapinknowledgeandtomaximizethedevelopmentobettertastingandmorenutritiousvegetablesweneedtouseTheentireindustryfromthebreedersandseedproducerstothedistributorsandmarketersmustbemorevisibleandpubliclysupportiveoftheadvantagesthatcanresultfromusingallofthegeneticimprovementmethodsavailable.KentBradfordSLSyngentaisactivelyengagedinabroadcoalitionwhoseaimistoimprovetheamountoandaccesstoactualinormationaboutthebeneftsobiotechcrops.Agriculturalbiotechnologycanimproveproductivitysecureandimproveyieldsandproducehigherqualitycrops.Biotechnologyadvancesarecriticaltotheuturesustainabilityoagriculture.Ioodproductionistomeetprojectedpopulationincreasesovertheallothetoolsatourdisposal.Toaccomplishthisthewholesupplychainincludingtheseedindustryneedstoplayanactiveroleineducatingconsumers.Asacompanyweactivelycommunicatethebeneftsandalsoworkthroughpartnershipswiththirdparties.AsanexamplewecontinuetoadvocatethebeneftsoourPerormanceSeriessweetcorndirectlyandthroughoursupplychainpartners. 18SEEDWORLD.COMSWAsitrelatestovegetablescanyouprovideuswithsomeinsightintowhatyouseeinthepipelineasthenextwaveoftraitsisbeingdevelopedKBWerecentlyreviewedtheproductinnovationanddevelopmentpipelineorGEspecialtycropsinNatureBiotechnologyentitledTheRegulatoryBottleneckorBiotechSpecialtyCrops.Manypotentiallyuseultraitsorspecialtycropshavebeendemonstratedinproooconceptresearchparticularlywithrespecttopestanddiseasecontrolbutvirtuallynonearemovingthroughtheregulatoryprocess.TheglobalnatureothevegetableseedbusinesspresentsadauntingchallengeorGEvarietiesduetothemyriadointernationalregulatoryenvironmentsinwhichsuchproductswouldneedtobeapproved.Myownviewisthatthemajoradvantagesorvegetablecropsareinthecropprotectionandpost-harvestqualityareasratherthaninspecicconsumer-orientedtraits.ManyeelthatspecicadvantagesorconsumersasintasteornutritionalenhancementareneededtogainmarketacceptanceoGEvegetables.ThiscouldbetrueorinitiallypenetratingthemarketbutIthinkthatthebiggestadvantagesorvegetablesareinquicklydevelopingnewdiseaseresistancesorinsectmanagementstrategiesorinadaptingcropstoclimatechangeorexampleimprovedstresstolerancethatarenotvisibletoconsumers.Thatiswhytheindustrymusttakeamoreactiveadvocacyroleininormingthepublicabouttheseadvantagesandwhytheybenetusall.SLSyngentahasinvestedsigniicantlyinresearchanddevelopmenteortstounderstandthegeneticmake-upomanyvegetablespecies.Ourabilitytoidentiygenesandthenativetraitstheyrepresenthasadvancedrapidly.Weusethisknowledgetodevelopandbringnewproductstomarketthatarestrongagronomicallyorgrowersbutalsoprovideagreateatingexperienceandvaluechainbenets.Someexamplesweareworkingonincludeaseedlesssnackingpeppertomatoeswithimprovedyieldandgreattasteandmelonsthataresweetandhavealongshellie.FromageneticallyenhancedperspectiveSyngentawilloerAttributeIIsweetcornin2013whichcombinesexcellentinsectprotectionwithherbicide-toleranttraits.NSWithinvegetableseedsthevastmajorityoourRDocusisonadvancedbreedingeortsmorethan95percentinactandthatswhereourresearchocuswillremain.Weseealotoopportunityinmarkerassistedbreedingandusingbettertoolstoselectorconsumertraitsointerestsuchasbettertasteandimprovednutrition.Howeverwealsocontinuetoaddressgrowerandsupplychainneedsbyocusingonimprovedagronomictraitssuchasdiseaseresistanceandplantarchitectureimprovementstoacilitatemoreeectivemechanicalharvest.WhileMonsantoisnotworkingonextensivebiotechvegetableresearchtheoverallindustrydoeshavearobustpipelineoresearcheortsinthisarea.Examplesincludeworkinapplesplumseggplantdrybeanstomatoescabbagelettucecaulifoweramongothers. FEBRUARY2013193400109thStreetDesMoinesIA50322800-247-6755www.bratney.comContactustodayforfullspecsandpricing.nReducesentryerrorsbysynchronizingbatchdataromaremotecomputernEasyselectionothebatchnumberbytheoperatoronthescalesHMInSmartanduser-riendlydatabrowsingtoolnEasydataexportingtoanExcel-basedtemplatebyasingleclicknE955BSMSretroftavailableMOSTACCURATEWAYTOTRACKRIBSCALEDATABlendingScaleManagementSystemBSMS 20SEEDWORLD.COMSINCETHEGREATRECESSIONAmericanshavehadlessmoneyintheirpocketsandinmanycasesnohomeoryardtospenditonduetotheconcurrentoreclosurecrisis.Asaresultthenationsforicultureindustryhashadtoweathersomediculteconomictimeswiththeeectsimpactingseedbreedersanddistributorsaswell.Astheylooktorecoverindustryleadersarentbankingonamiraclecureorsomekindonewtechnologytorevivesales.Insteadtheysaytheyareocusedonmeetingthewantsandneedsoconsumersassoonastheystartspendingagain.FewerSalesFewerPlayersAcrosstheboardtheforicultureindustryelttheeectsotherecessionaterAmericansscaledbacktheirdiscretionaryspendingoverthepastveyears.Thedropinsalescertainlydidntcomeasasurprisetoindustryveterans.MikeMurgianoseniormarketmanagerorSyngentaFlowersInc.sayshistoryprovesthatadownturninthehousingmarketnegativelyaectsthepurchaseoornamentals.CharlieHallproessorandEllisonChairinInternationalFloricultureatTexasAMUniversitysaysthebiggestimpactwaseltintheexitocompaniesromtheornamentalbusinessaltogether.HeestimatesthatthenumberoU.S.growershasshrunkby30percentsincetherecession.ItprovedtobeamorepronouncedlossoproducersthaninatypicalrecessionsomethingHallattributestotheactthatitsbeenseveralyearssincethelastnancialcrisisandtheindustrywasinneedosomerightsizing.Beginningintheearly1980stheforicultureindustrywasexperiencingdouble-digitgrowthrates.The1990swerentbadeithersaysHallwithanaveragegrowthrateosixtosevenpercent.Nowtheindustryhasmaturedandwiththatmaturitycomessomeconsolidationsomethingwereseeingmoreoatthepropagativeandseedlevel.Thenancialpressurehashastenedthat.Wevebeenoverlygoodatproducingplantssomuchsowevehadanoversupplyinrecentyears.RightsizingisnotallbadHallsays.SomeseeconsolidationasaneectotherecessionwhileothersseeitasanappropriateresponsesaysRodStaceyaTheforicultureseedindustrylookstorecoverromaneconomicdownturnwithinnovativeproductsandadynamicmarketingmessage.partnerwiththegeneticsindustrybrokerageandconsultinggroupVerdantPartners.Consolidationintheforiculturesectorisbeingdrivenbytheeconomyoscalenotbytechnologylikeineldcrops.Everyoneistryingtogetbigger.Everyoneistryingtocontrolthevaluechainallthewaydowntotheretailerandthatrequiresyoutobeoacertainsizehesaysnotingthatthiskindomovementisbeingdrivenbybothbignamesintheindustryandprivateinvestment.DemographicsalsoplayaroleintheforicultureindustrysdownturnssaysHall.Theindustrywasbuiltonbabyboomersbuttheyrenowbecomingseniorcitizensandtraditionallyconsumptionoforicultureproductsstartstodeclineater65.OrnamentalOverhaulConsolidationinthefloriculturesectorisbeingdrivenbytheeconomyofscalenotbytechnologylikeinfieldcrops.Everyoneistryingtogetbigger.Everyoneistryingtocontrolthevaluechainallthewaydowntotheretailerandthatrequiresyoutobeofacertainsize.RodStaceyEconomicconcernsarealsoinluencingwhereseedproductionoccurs.GrowingoperationsarespreadacrosstheglobewhichStaceysaysisntanewpracticeconsideringthatthediversityospeciesonthemarkettodayrequiresawiderangeoappropriategrowingconditionshoweverotheractorsaremakingitmoreprevalent.WenowseeseedgrowninplaceslikeCostaRicaGuatemalaandChile.ThatsduetoavorableclimatesbutyoucouldndthesameconditionsintheMediterraneanorCaliornia.Itsmorecost-eectivetogotoacountrywherelaborcostsarelowerStaceysays.AlthoughgrowingoperationsareexpandinginplaceslikeSouthAmericaloriculturecompaniesstillmaintaina Syngentarecentlyinvestedmorethan8millioninitsCenterofExcellencearesearchanddevelopmentfacilityinGilroyCalif.PhotocourtesyofSyngentaFlowersInc.FEBRUARY201321 22SEEDWORLD.COMsignicantpresenceintheUnitedStates.MurgianopointstotheactthatSyngentaFlowersrecentlyinvestedmorethan8millionintheirGilroyCali.acilitycalledtheCenteroExcellence.Theprojectwhichbeganin2011includesnewstate-o-the-artgreenhouseshoophousesandapot-llingoperation.Thegreenhouseswillbehometobreedingprogramsorpansiesviolasgeraniumsandchrysanthemumsamongothers.reactiontotheirintroduction.Iwouldntadviseaclientthattherewouldntbeanybacklashhesays.HoweverthatdoesntmeanconsumerswouldneveracceptGEfowerseedsdowntheroad.Hallsaysseveralyearsagoheandacolleagueaskedmastergardenersortheiropinionsonplantbreeding.Wedidntseeanyhesitanceontheirparttoadoptplantsthatweregeneticallymodied.WhattheywereconcernedaboutwasinvasivenessaboutcreatingabulletprooplantthatposedthepotentialorbecominginvasiveHallsays.PoisedtoDeliverTheresageneraloptimismamongindustryleadersthattheuturelooksbrighter.AtSyngentaMurgianosaysthecompanysinvestmentintheGilroyacilityandthevolumeonewvarietiestheyvereleasedinrecentyearsisevidenceotheiraithinarecovery.Wevehadtworeallybigintroductionyearswhichisanindicationohowmanyopportunitiesthereareinthebusinesshesaysnotingthereweremorethan100newseedvarietiesintheir201213catalog.MurgianosaysoneoSyngentasgoalsistooerornamentalsthatarebothuniqueandapleasuretogrow.Weknowthatconsumerslovefowersthatstheimportantthing.Wheretheystruggleishavingfowersperorm.Wewanttowowtheconsumerandenhancetheirgardeningexperiencesowerealwayslookingortraitsthatwillthrive.BreedingwillhavealottodowithitandSyngentaisuniquelypositionedtodeliverthathesays.PhotocourtesyofSyngentaFlowersInc.SyngentaFlowerssaysitsnewWonderfallPansyatrailingvarietythatcomesinsixshadeswilltransformthemarketandsatisfyconsumerdemand.Wemustremainrelevanttotheconsumersoftomorrow.Wehavesoldourselvesonbeingprettybutitjustdoesntcutitanymore.Wehavetotalkabouttheeconomicimpactsthehealthandwell-beingandtheenvironmentalbenefitsthatornamentalsprovide.CharlieHallTechnologyYes.GeneticModifcationNo.Geneticmodicationhastransormedtheseedindustrywhenitcomestoeldcropshoweverproducersdontseethesamekindopotentialinornamentals.Atthemomentotherbreedingtechniquesaresucientinproducingfowerswithdesiredtraits.AlthoughthecostsassociatedwithtransgenicshavedroppedinrecentyearsStaceysaysitsstillnotpracticalorspeciesinsmallmarkets.Somelimitedgeneticengineeringhasbeendoneaimedatproducingcolorsthatareotherwisediculttoachievenaturally.Hesaystheindustryismorelikelytobenetrommutationandcomputationalgenomics.Knowledgeogenotypesandgenomemapscouldbeveryhelpulaswell.TherearenogeneticallyengineeredseedsinSyngentaFlowersproductlinesaysMurgiano.Wereocusedonusingadvancedbreedingtechnologies.HoweverSyngentabelievesthatallgrowersshouldbeabletochoosethebesttechnologyandproductsinawaythatwillhelpthemmeettheirproductionneedshesays.Murgianopointstotheactthattheyrealreadyabletoproduceplantswithvibrantcolorsbetterdroughttolerancehardinessandalongerbloomtimewithouthavingtointroducenewgeneticmaterial.ItalsohelpsthatcompanieslikeSyngentaareindinggoodresultsbyrampinguptheirvegetativereproductionpractices.Vegetativepropagationhasbeenoneotheastestgrowingareasortheforicultureindustryasawholeoverthelastveto10yearsMurgianosays.HarrisSeedsaRochesterN.Y.companythatsellsfowerandvegetableseedstohomegardenersandproessionalgrowershasalsooptednottocarryGEseed.Wetrytokeepanopenmindtotechnologybuthavenotbeencompletelyconvincedthatgeneticallymodiedorganismswillnothavelong-termeectsonourenvironmentsayscompanypresidentDickChamberlin.Thereisalsoconsumerperceptiontoconsider.AlthoughtheseornamentalswouldntbeconsumedlikeGEoodcropsStaceybelievesthegeneralpublicmightstillhaveanegative FEBRUARY201323 24SEEDWORLD.COMLPX2000PortableTreaterUSCLLC.866-703-7472www.USCLLC.comsalesuscllc.comPatentedLPXPortableCommercialSeedTreatersCompleteCustomBulkSeedSystems-BintoTenderFlxtorPodsFlexibleBulkSeedDeliverySystemsTri-FlotheOnlyTrueContinuousFlowScaleHopperConveyorsHoppersPumpStandsAccessoriesSpecializingInSeedTreatingSolutionsCommercialgrowerswhopayattentiontoconsumertrendscontinuetoproducemorecombinationpotsandhangingbaskets.AlthoughhomegardeningmaybeapopularhobbyHarrisVickyRupleycompanyvicepresidentandornamentalsmanagersaystraditionalfowergardensareactuallydecreasinginsize.Morehomeownersareeithergrowingorpurchasingproductorcontainersorhangingbasketsandlessorgardenbeds.Mixedcombocontainershaveincreasedinpopularityoverthelast10-plusyearsandcontinuetogrowRupleysays.FortunatelythistrendshouldbenetgrowersandbreedersbottomlinesStaceysays.Potsandhangingbasketslastlongerthansmallcell-packswhileondisplayatbigboxstoresorsupermarketsmakingthemmoreattractivetothecustomerandmorelikelytobesold.HoweverHallsaysgrowersmusttakeintoaccountthatthenextgenerationoconsumerswillhaveexpectationsthatgobeyondpotsizes.Wemustremainrelevanttotheconsumersotomorrow.Wehavesoldourselvesonbeingprettybutitjustdoesntcutitanymore.Wehavetotalkabouttheeconomicimpactsthehealthandwell-beingandtheenvironmentalbenetsthatornamentalsprovideHallsays.Igrewupgardeningwithmyparentsandgrandparents.PeopleintheGenerationXandYyearshavenothadthatexperience.Everyoneintheindustrymustembracesomekindoeducationeortstoshowcasethebenetsogardeningandlandscapingheadds.MariaBrownPhotocourtesyofSyngentaFlowersInc.AccordingtothecompanytheDuvetcompactpetuniagrandioraisanotherSyngentaintroductionthatpromisestoperformwellforgardenersthankstoitsuniformcompacthabit. 207QueenElizabethBlvd.WestBox519KamsackSaskatchewanSOA1S0CanadaPhone306-542-2439TollFree1-866-368-9306Fax306-542-3951UnifedAgSolutionsEmailroger.nesbittunifedagsolutions.com.Phone308-380-0189 26SEEDWORLD.COMTHENATIONALPLANTGermplasmSystemcollectsandconservesplantgeneticresourcesorgermplasmfromallovertheworld.Curatorsandotherscientistsacquirepreserveevaluateandcataloguethisgermplasmandassociatedinformationin20genebanksacrosstheUnitedStatesdistributingittoresearchersandbreedersatnochargeandwithoutrestrictions.Thecollectioncurrentlycontainsmorethan557000samplesofmorethan14600plantspecies.Itannuallydistributesanaverageof200000samplestoresearchersworldwideabout75percentdomesticallyand25percentinternationally.Withoutitimprovementstovarietiesandhybridswouldbehardertomake.KEEPERSofDIVERSITYTheseedindustryiscompletelyindebtedtotheNPGScollectiontobeabletocontinuetomakeplantimprovementssaysTimCupkaanindependentcornbreederatAgReliantGeneticsandtheAmericanSeedTradeAssociationliaisonfortheNPGS.IfwedonthaveastronggermplasmcollectiontherereallyisnoopportunitytoevaluateitforallthevarioustraitsthatwehavetodealwithandtrytomakeselectiveimprovementsinourcommercialvarietiesandhybridsnotjusthereintheUnitedStatesbutglobally.TheNPGSsoriginscanbetracedbacktothelate19thcenturybutmanyofitsgenebankswereestablishedsoonafterWorldWarII.TheNPGSassumeditscurrentformduringthelate1980sandisoneofthelargestnationalgenebanksystemsintheworld.ItsanetworkoforganizationsandpeoplethatincludesuniversitiesandNGOsaswellasindustrystakeholders.TheNPGSisledbytheAgriculturalResearchServicethein-houseresearchagencyoftheUnitedStatesDepartmentofAgriculture.SupportfromPartnersThebasecollectionishousedattheNationalCenterforGeneticResourcesPreservationinFortCollinsColo.whichmaintainsbackupseedsamplesofthegermplasmthatisheldinworkingcollectionslocatedacrosstheUnitedStatesandwhichalsoconductsresearchondevelopingmoreeffectivegermplasmFundingcutbacksarecausinggrowingconcernamongindustrystakeholdersaboutthefutureviabilityoftheNationalPlantGermplasmSystem.PhotocourtesyofUSDAARS. FEBRUARY201327Novozymesistheworldleaderinbioinnovation.Togetherwithcustomersacrossabroadarrayofindustrieswecreatetomorrowsindustrialbiosolutionsimprovingourcustomersbusinessandtheuseofourplanetsresources.LCOPromoterTechnologyisaregisteredtrademarkofNovozymesAS.2013Novozymes.Allrightsreserved.19816-22012-20905-01SWSuccessrootedinscienceToocoldtoowettoodry.Seasonafterseasonyourcustomersfaceachallengingpathtoasuccessfulharvest.ButseasonafterseasonNovozymesBioAgtechnologieslikeLCOPromoterTechnologyandPenicilliumbilaiihelpmanagethosechallenges.AstheworldleaderinbioinnovationNovozymesfocusesonsolutionsthatimproveplanthealthandperformance.Becausewhatsgoodforyourcustomerscornandlegumecropsisalsogoodforyourbottomline.Learnmoreatbioag.novozymes.com.Workwithusandseehowyoursuccessisrootedinourscience. 28SEEDWORLD.COMmanagementandpreservationmethods.Germplasmiskeptinbothshort-termandlong-termstoragedependingonseedcharacteristics.TheNCGRPusesadvancedtechniquessuchascryopreservationreezinggermplasminoroverliquidnitrogenatatemperatureo-320.8Forlong-termstorage.TheNationalGermplasmResourcesLaboratoryatBeltsvilleMd.alsosupportsthesystemcataloguesallincominggermplasmandactsasahuborplantexplorationandaclearinghouseortheexchangeogermplasmwithoreigncountries.ItalsomaintainstheGermplasmResourcesInormationNetworkadatamanagementsystemcontaininginormationonallgeneticresourceswithintheNPGS.ThepeoplethatruntheprogramorUSDAandatourcollectioncentersaswellasourNationalCenterorGeneticResourcesPreservationareexcellentpartnerstoourindustryandtheydoaterrifcjobwiththeresourcesthattheyhavesaysAmericanSeedTradeAssociationpresidentandCEOAndyLaVigne.TheyrealizethistrulyistheoundationoAmericasagriculturalcommunityandwecouldntaskorastrongergroupopeoplethanwehavetoday.TheseedindustryplaysacriticalandsupportiveroleinthesystembymultiplyingandcharacterizingseedstockscollaboratingwithNPGSstatoconductjointresearchprojectsdonatinggermplasmtogenebanksandeducatingthepublicabouttheNPGSandplantgermplasmsimportancetoU.S.agricultureandglobaloodsecurity.Seedindustrypersonnelalsodonatemuchtimeandin-kindsupporttoserveontheNPGSscropgermplasmcommitteestechnicalreviewteamsandothergroupswhichurnishinvaluableinormationandtechnicalinputortheNPGSsoperationssaysBretting.Asleading-edgegenomicresearchadvancesplantbreedingatanever-increasingpacetheNPGSisacedwithadditionalchallengesomanagingtheincreasingnumberogeneticgenomeseedstocksgeneratedaswellasconservingthegermplasmocrop-associatedmicrobeswhichareimportantorcropbreedingandenhancingcropyields.Geneticstocksincludeinducedandnaturalmutationsandstocksogeneticodditiesandvariationsonnormalchromosomesandgenes.IsuspectthatalmosteveryimportantgeneticallymodifedtraithasalreadyoccurredinnaturethroughspontaneousmutationoonekindoranothersaysCupka.Howevernoonewastheretoidentiyitandselectitsoitgrewandthenitdied.IwecontinuetocollectgermplasmandmaintaingermplasmromallaroundtheworldromallthedierentspecieswewillSamplesofseedsmaintainedattheAgriculturalResearchServicesNationalSeedStorageLaboratoryinFortCollinsColo.WhatweseeasaconcernisensuringthattheNPGShasadequatefundingandhastheresourcesnecessarytomakesurethatweareaddressingtheevolutionoftheprocessaswegoalong.AndyLaVigneTomorrowsChallengesTheNPGSacesanumberochallengesnotleastowhichismanagingandexpandingoperationalcapacityandinrastructureintheaceodiminishingbudgets.TheUSDAARSprovidesaround80percentotheundingortheNPGSwiththestatesthroughland-grantuniversitiesandstateagricultureexperimentstationssupplyingtherest.WithoutthatrecurrentederalandstatesupporttheNPGSwouldnotexistsaysPeterBrettingaseniornationalprogramleaderortheUSDAARS.ThemostdauntingchallengecurrentlyacingtheNPGSistomeetthestronglyincreasingdemandsoritsgermplasmandinormationwhileacedwithashrinkingcapacitytomeetthosedemands.Fundingcutbackstomanyederalandstateresearchacilitiesuniversitiesandotherpublicorganizationsarecausinggrowingconcernabouttheutureviabilityothisessentialsystem.WhatweseeasaconcernisensuringthattheNPGShasadequateundingandhastheresourcesnecessarytomakesurethatweareaddressingtheevolutionotheprocessaswegoalongsaysLaVigne.WeareseeingvariouscollectionsbeingsomewhatendangeredorexamplewhenaproessorretiresatauniversitywhoisgoingtopickitupanddoestheNPGShavetheresourcestobeabletotakeonthatresponsibilityOneothethingswehavetomakesureofrstandoremostisthattheresourcesareavailabletoenabletheNPGStocontinuetobeastrongsystem.PhotocourtesyofUSDAARS. 30SEEDWORLD.COMmaintaingeneticdiversityandnaturalmutationsthatoccurandwewillfndthatyesitalreadyhappenedyeswewereabletoscreenoriteectivelyandyeswewereabletomoveitintothecommoditymarketsmuchmorequicklythaniwehadtocreateitsyntheticallylater.MaintainingBiodiversityOneotheNPGSsmajorresponsibilitiesisacquiringandconservingthegermplasmothewildrelativesocropswhichincludegenesthatcouldbeinvaluableinensuringtheutureoagriculturalproduction.AswecontinuetoimproveandmodiyourbreedingtechniquestheNPGSbecomesevenmoreimportantsaysLaVigne.Weareabletolookatandminethevarioustraitsthatmaybeinvarietiesthatwedidntnecessarilyneedoutothatvarietybeorebutnowitsgotthattraitweneedoreitheroilqualityornutritionorotheractorsthatyoucantargetandbreedwithmorequickly.WithastrongNPGSwehavegoodinormationanddata-miningcapabilityandwillhelpbreedersaddressissuesaswegoorward.TheNPGSsroleastheoundationoplantbreedingintheUnitedStatesiswellrecognizedbytheseedindustryandissomethingitisworkinghardtopromotetotheagriculturalindustryasawhole.TheNPGSistherepositoryogermplasmthatbreederscanaccesstofndthetraitsthatareimportantindealingwiththeissuesthatareacinggrowerssaysLaVigne.ThatswhereIthinkwehavetostepupouractivitiestocommunicatewithourcolleaguesinotherpartsotheagriculturecommunityabouthowimportantitistohaveastrongNPGSsystem.AngelaLovellStaffmembersattheNationalSeedStorageLaboratoryinFortCollinsColo.preservemorethanonemillionsamplesofplantgermplasm.HeretechnicianJimBruceretrievesaseedsamplefromthe0degreesFahrenheitstoragevaultfortesting.Nobodyunderstandstheimportanceofhelpingeachseedreachitsgeneticpotentialmorethanwedo.AtValentU.S.A.Corporationwerepassionateaboutdevelopinginnovativeproductsthathelpgrowersgetthebestreturnontheirinvestment.AndourparentcompanySumitomoChemicalCompanyLimitedisdedicatedtoinvestinginnewseedprotectiontechnologies.Weunderstandthateventhebestchemistriescanbemadebetterwiththerightformulationsandourexperiencedteamofworld-classresearchersworkstirelesslytodiscoverthem.Ourpatent-pendingLockTightTechnologyischangingthefaceofseedprotectionwithunmatchedretentionhandlingandperformance.Tolearnmoreaboutourstate-of-the-artseedprotectionproductstalktoyourValentseedprotectionprofessionalorvisitwww.valent.com.NurturiNgseed.ProtectiNgiNvestmeNts.valeNtseedProtectioNLockTightisatrademarkandProductsThatWorkFromPeopleWhoCareandVSeedProtectionareregisteredtrademarksofValentU.S.A.Corporation.2012ValentU.S.A.Corporation.Allrightsreserved.12S-1028Alwaysreadandfollowlabelinstructions.PhotocourtesyofUSDAARS. FEBRUARY201331AutomatedLossinWeightSystemforourBulkTreatingCoatingSystemsNEWConsistentlyAccurateNoMoreMetersorMeasuringVesselsConstantlyMonitorsSystemFlowApplicationGTS10BulkSeedTreatingSystem3150CCSRotaryCoatingSystemUniversalCoatingSystemsintroducesALWSAutomatedLossinWeightSystemtobothourCCSRotaryandGTSBulkTreatingEquipment.OurcomputercontrolledALWSaddseverythingbyweightkeepingtheprocessconsistentlyaccurate.NomoremetersormeasuringvesselsALWSalsohasthebuiltinfeatureofconstantlymonitoringsystemowandapplication.IfthesystemdoesnotmakeweightwithintheoperationwindowALWSwillshutdowntheprocessandactivateanalarm.ForamoredetaileddescriptionofALWScontactustodayContactDaveWaldocell1-503-507-3499oce1-503-838-6568emaildaveuniversalcoating.netwww.ucoatsystems.comAvailablefor 32SEEDWORLD.COMtimesaverMeridianSeedTendersbringaproventrackrecordosuccessinthefeld-BUILTTOMOVE.2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense. FEBRUARY201333smoothoperatorMeridianSmoothWallbinsoerindustryleadingqualityandversatilestoragecapabilities-BUILTTOSTORE.www.meridianmfg.co Afeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.ConrmingSeedOrdersSTRATEGYAfeaturedsegmentdesignedtosharebusiness-criticalinformationtoseed-sellingprofessionals.VisitSeedWorld.comtodownloadthisdepartmentandothertoolstohelpyousellseedtofarmers.MOVEOVERCORNsoybeansaresettotakecenterstagein2013andbeyondastheproductpipelinegrowsthebuzzbuildsandtheindustrymovesdeeperintothedecadeofthebean.Soybeantraitsareonthevergeofanexplosion.Theresagreatdealofexcitementaroundthenewtraitsthatarecomingout.CornhastakenthespotlightforthepastfewyearswiththedifferentBttraitsandoptimaldroughtperformancehybrids.Howeverwiththedicamba-basedweedcontrolandmoreandmorehealthysoybeanscomingoutsoybeansareabouttotakethespotlightsaysMartyTurnerdirectorofstewardshipandcomplianceatSTEPLtd.STEPhelpskeepagricultureindustrystakeholdersabreastofthenewtechnologiesavailabletothemandtherequirementsandobligationsassociatedwiththosetechnologies.Turnerandhisassociatesworkdirectlywithkeyseedtraitproviderstheirretailersdealersandfarmersonproductstewardshipandcomplianceeducation.Turnersaysthereareanumberofissuesindustrystakeholdersshouldkeepinmindwhenlicensingsellingorplantingsoybeansin2013andbeyond.SoybeanSavvyAreYouUptoSpeedontheLatestSoybeanDevelopmentsTOPTOPICSIN2013PatentExpirationOneofthebiggestareasofconfusionsurroundingsoybeanssaysTurneristheexpirationoftheRoundupReady1patentandwhatthatmeanstotheindustry.ThebiggestconfusiondealersexpresstomeandwheretheyhavetroublerelayinginformationtofarmersiswhathappenswhenRR1soybeansgooffpatentSomefarmerswanttoknowifandwhentheycansaveseedandreplantithesays.ForsomeitsclearasmudsaysTurner.Afterthe2014seasonsharvestforgrowersthatstillpurchaseRR1beansitisinthespringof2015thatthepatentisformallyoffandtheycanplantsavedseed.HoweverevenwiththatpossibilityofreplantingtherearestillseveralRR1varietiesthatwillbeillegaltosave.ThisiswheretheconfusioncomesinRR1soybeansarecoveredbyotherpatentsthatthebreedershaveearnedanddevelopedforthatvariety.ForexampleevenaftertheRR1traitgoesoffpatentitwillbeillegaltoplantPioneerbrandsoybeansbecausetheindividualnativetraitsandbreedingmethodsaswellasthevarietiesthemselvesarepatentprotected.Protectionofintellectualpropertyisessentialtofutureinvestmentin34SEEDWORLD.COMThebiggestconfusiondealersexpresstomeiswhathappenswhenRR1soybeansgooffpatentMartyTurner researchanddevelopmentinitiativesnecessaryordevelopingthenextgenerationotraitsandtechnologies.Inadditiongrowerswillbesigningtechnologyagreementsstatingthattheycannotreplantsoybeansromthosecrops.Thiswillbemadeverycleartoourcustomers.WehavedonethistopreservetheundingcommittedtoourresearchprogramtoprovidebetterproductstogrowerssaysJerryHarringtonsalesandmarketingpublicrelationsmanagerorDuPontPioneer.Theelevatorspeechorgrowersin2013saysTurneristherearenoRoundupReadysoybeansthatcanbesavedthisseasontheyrestillonpatentintheUnitedStates.Thatswhatgrowersneedtounderstandorthe2013plantingseasonhesays.RR2YClarifcationAnothersourceoconusiondealersandlicenseesshouldclariytotheirgrowercustomersisthepatentonRoundupReady2YieldisnewandRR2Ysoybeanswillbeprotectedormanyyearstocome.SomearmersassumetheycansaveRR2Ysoybeansaswell.WerehelpingtoinormgrowersRR2Yisnewandthatisnotthecase.ThisisstillamessagewellbedeliveringthisyearsaysTurner.Manytraitprovidershaveorareintheprocessoundergoingrenewaleortsotheirlicensingagreements.Theseagreementsareimportantbecausetheyspelloutrequirementsandobligationsassociatedwiththetraittechnologiestothegrowersthatusethem.Theyarelegally-bindingdocumentsandaremoreimportantthanmostarmersmightthink.Asadealeritisimportanttomakesurethatyourarmershavesignedthelatestmostup-to-dateagreementsaysTurner.Itsalsocriticalorgrowerstounderstandwhattheyhavesigned.Ivehaddiscussionswhereaarmerdoesntevenknowheslicensedorwhoheslicensedorthatsthelastthingtheyreconcernedwithbutitisimportant.Cropclaimopportunitiesmayalsobeaectedwhengrowersdonotsignorunderstandtheirlicenseagreements.SteppingUpStewardshipDealersandlicenseesmustalsoeducategrowersontheimportanceoproperproductandtechnologystewardship.Appropriatestewardshippracticesmaintainthedurabilityothetraitsandensurethepipelinekeepsgrowingandcontinuestoimprovedowntheroad.OverallproperstewardshiphelpsensurearmerscontinuetoreceivethebestproductspossiblethroughcontinuedimprovementsandresearchanddevelopmentYouwanttomakesureyoureollowingstewardshiptominimizeanypossibilityoresistanceorothetraitslosingefcacysaysTurner.GloballyapprovalshavebecomemorecomplicatedputtingastrainontraitprovidersandarmerstounderstandandmeetstewardshiprequirementsatatimewhenthatknowledgeiscrucialnewtraitsenteringthemarketplacemaynotbeullyapprovedworldwidesaysTurner.Itsimportanttoknowwhatthestewardshiprequirementsareanditsgettingtougherorarmerstounderstandwithsomanydierenttraitsoutthere.Asitgetsmorecomplicatedtraitprovidersandseedbrandsneedtomakesuretheyrestayingontopoitandbeatthereadytoanswerquestionsortheirarmers.FEBRUARY201335RR1SOYBEANSARECOVEREDBYOTHERPATENTSTHATTHEBREEDERSHAVEEARNEDANDDEVELOPEDFORTHATVARIETY.MARTYTURNERTheresnoquick-and-dirtyanswerorgrowersaboutplantingsavedseedwhenthepatentorRR1expires.Wetelldealersandlicenseestotelltheirgrowerstocheckwiththatspecifcbrandandvarietyiitsokaytosavethematerthe2014harvest.TheresnoshortanswerthatsablanketstatementorallotheRoundupReadytraits.IdontthinktheresgoingtobeanyonebrandthatwillsayAnyoourseedyoucanreplantsaysTurner.Dealersandlicenseescanobtainthisinormationromtheirtraitprovidersorseedcompanypartners.Todownloadthisdepartmentandforexclusivecontentontherealcostofbin-runsoybeanseedforyourgrowercustomersvisitSEEDWORLD.COM. 36SEEDWORLD.COMTRAITTALKThirty-fournewsoybeanvarietieswillbecommerciallyavailabletoproducersorplantingin2013romDuPontPioneer.Theseincludevarietiesoranumberoareaswithresistancepackagesthatprovidetolerancetoironchlorosisdeciencyphytophthorawhitemoldandcystnematode.MonsantoexpectsitsGenuityRoundupReady2Yieldsoybeanstobeitshottestsoybeanproductin2013.Morethan300varietiesareavailableinmultiplebrandsoeringdierentgeneticpackages.In2014MonsantowillbuildonitsRR2YplatormwithRoundupReady2XtendwhichwilladddicambatolerancetotheRoundupReadypackage.SyngentaandBayerCropSciencerecentlyannouncedthattheirnewMGIherbicidetolerantandSYHT0H2soybeanproductsareunderreviewbyregulatoryauthoritiesandshouldbeavailableintheUnitedStatesandCanadapost-2015.MGIisanacronymorthethreeherbicideactiveingredientsmesotrioneglufosinateandisoxautoletowhichtheproductprovidestolerance.MGItolerantsoybeanswilloertolerancetoCallistoBalanceandLibertyherbicidesandwillcombineresidualcontrolwithpost-emergencecontrolorfexibilityoweedcontroloptions.PendingregulatoryapprovalsthenewEnlistWeedControlSystemromDowAgroSciencesistobereleasedin2015.Enlistwillprovidetoleranceinsoybeanstoanew24-Dproductandglyphosate.EducatetheEducatorsWITHTHEINCREASEINPRODUCTPIPELINENOWISAGOODTIMETORAMPUPEDUCATIONINITIATIVESFORYOURDEALERSANDORLICENSEES.INDUSTRYLEADERSGIVETHEIRADVICEANDEXPERIENCEONENCOURAGINGTHEFLOWOFINFORMATIONTHROUGHOUTTHESUPPLYCHAIN.SoonerRatherthanLaterWemustengageourretailpartnersandgrowersasearlyaspossiblesaysTonyWhiteproductdevelopmentmanageratMonsantoCompany.Itsimportantorustoeducatethemonthetechnologybutalsotolistentothemsowecanunveilpotentialopportunitiestoimprovehowtheproductisusedorothercomponentsaroundmakingthetraitsuccessul.Thisapproachincludesearlyinvolvementoretailpartnersandothersininormation-gatheringsessionstogettheireedbackotenbeoreaproductgoestocommerciallaunch.ProvideTalkingPointsTheressomuchscienceandinormationtheyneedtokeeptrackoitsreallyimportantorustotakethatintoaccountaswepreparetoeducatethemsaysJohnKalthoffportoliomarketingleaderatDowAgroSciences.Wetrytoboileverythingdowntotwoorthreemainpointsortheretailersowhentheyarestandinginrontoaarmertheywanttohavetwoorthreethingstheycansaythatwillbeimportantaccurateandcompelling.TrialPlotsforTrainingWespendalototimewithourProductKnowledgePlotstoensureoureldteamsunderstandtheproductstheconceptsaroundtheproductsthediseasestheagronomiccharacteristicsandthetraitecaciesotheproductssaysDonSchafersoybeanmarketingmanagerorDuPontPioneer.AvoidDataDownloadItsaneducationalprocessandnotadataandinormationdownloadandthenwewalkaway.Wemustteachthemthattheymustnotonlyullyunderstandthetechnologybuttheymustbeabletohaveadiscussionaroundtheproductandknowwearethereiollow-upisneededsaysWhite.Itsaneducationalprocessandnotadataandinformationdownload.TonyWhite FEBRUARY201337INTHEPASTtraitsinsoybeansmayhaveseemedrelativelysimplewhencomparedwithcropslikecornbutCarlPetersontreasureroftheIndependentProfessionalSeedAssociationandownerofPetersonFarmsSeedsaysaneweraofsoybeanproductionisdenitelyontheway.Anumberonewsoybeanproductsaresettohitthemarketplaceoverthenextewyearsthatareaimedataddressingthegrowingconcernaboutherbicideresistance.Manyhavestackedtraitsthatwillhelpgrowersbettermanagetheirherbicideoptions.Weedcontrolinsoybeansusedtobearealarthesays.Weusedtohavetomixupallkindsoconcoctionsandsprayatjusttherighttime.ThenitgotrealeasywejustsprayedRoundupbutitsnotgoingtobethateasyanymore.Resistantweedshavebecomeabigproblem.NewdevelopmentsinsoybeanproductsandtechnologiesaregoingtoexpandopportunitiesandpossiblycreateshitsinthemarketsaysPeterson.IthinknewproductsmayragmentthemarketplacemoresothaninthepastsaysPeterson.Maybeyouhavesomeresistantweedsincertainpartsothecountrythatdicambadoesareallygoodjobonwellthatsgoingtobeareallybigadvantageespeciallyiitsaweedthat24-Ddoesntdosowellon.Ithinkthereisgoingtobealotoopportunityaswellasalotopossibilityoshitsinmarketshareandthatiskindoexciting.Weedresistanceistopomindormanycompaniesdevelopingcropprotectants.TheissueisdrivingthedevelopmentotraitsandtechnologytoprotectandimprovesoybeanyieldssaysRexWichertsoybeanportoliomanageratSyngenta.WeedresistanceisanongoingandincreasingchallengeandIbelievethatchangesthepriorityandtheocusowhatagrowerlooksatinunderstandingthevalueoaproductsaysWichert.Manycorporateinitiativesareunderwaytodecreasetheincidenceandspreadoweedresistance.BayerCropScienceisonesuchcompanythathasmademanagingweedresistanceatopprioritysaysEricPetersthecompanyssoybeanherbicideproductmanager.BayerpioneeredaprogramcalledRespecttheRotationaninitiativetopromoteherbicidediversityaswellasreinorcetheprinciplesointegratedweedmanagementthroughrotationocropsherbicidetoleranttraitsandmodesoactionsaysPeters.STAYINGAHEADOFTHEGAMERetailersandlicenseeswhokeepupwithtraitsandtechnologyaswellaspossessagoodworkingknowledgeothegeneticsbehindthemcreatemoreopportunitiesorthemselvesandtheircustomersthanthosewhosimplyfllorderssaysPeterson.Thatfrstgrouporetailershavemoreopportunitiesbecausetheyhavethoserelationshipswithgrowersandunderstandingothetraitsandthegeneticshesays.Therearesolutionstomostotheproblemscomingdownthepipeandseedcompanieshavetodeterminewhichsolutionsftwhichpartotheirgeographyandgetthoseintherightgenetics.Bothseedcompaniesanddealersmuststayaheadothegameandinormtheirgrowercustomersoupcomingissueslongbeoreproblemsshowupintheirfelds.OneothethingsthatwehavedoneinthepastewyearsistobringmoreawarenessotheresistantweedsthatarecomingtotheregionandwhatthesituationisinotherpartsothecountrysaysPeterson.Itsourmissiontotryandmakesuregrowersunderstandwhathashappenedelsewhere.Itcreatesasenseourgencythatwedontwantittohappenhere.Wehavetokeeptalkingaboutthosethingsthatarecomingandthepeoplewhoaresuccessulatdoingthataregoingtobetheonesthatpositionthemselveswellinthemarketplace.Therewillalwaysbenewchallengestoovercomeandnewtechnologiesandproductswilloersolutionstothemanyissuesthatmayarise.SeeddealersandlicenseeswhounderstandandpresentnewtraitsandtechnologiestotheircustomersandtothemarketplacewillcontinuetothrivesaysPeterson.Thekeystrategyistokeepyouroptionsopenhesays.WeedingOutResistanceCarlPetersonIPSAtreasurerandownerofPetersonFarmsSeed FEBRUARY201339Thefirstandonlytrainingcompanytoconductoptimizedseedtraiteducationstewardshipandcompliancetrainingforseedcompaniesdealersgrowersandfieldspecialists.Withmultipletrainingservices10yearsindustryexperienceandcustomizedtrainingtechnologySTEPhasdevelopedtrainingresearchandcompliancepartnershipswithkeyseedindustrycompanies.Thesepartnershipsaredrivingbreakthroughdiscoveriesintraittechnologycomplianceandstewardshiptraining.Tapintoourexperienceandexpertiseanduseourservicestodevelopatrainingprogramforyourcompanyorsupportanalreadyexistingprogram.OurtrainingresourcesincludeTargetedSeedDealernetworktrainingOn-siteGrowerEducationTraitRoyaltyintegrityIntellectualPropertytrainingProgramIntegrityandComplianceAndmoreBenefitfromincreasedrevenueprofitsandROIasaresultofourcustomizedseedtraittechnologytrainingprograms.Contactustodayat1-877-330-STEP-7837oremailusatcontacts-t-e-p.orgforaconsultationandneedsassessment.WewouldlovetodiscusshowSTEPcansupportyourcompanysAgIndustryefforts. 40SEEDWORLD.COMTHEDROUGHT-TOLERANTHYBRIDSSHOWEDYIELDINCREASESOFUPTO20BUSHELSPERACRE.EDUCATECONSUMERSONPRICINGInordertoprovidegreaterclarityonthetruecostperservingforfruitsandvegetablestheProduceMarketingAssociationcommissionedthePerishablesGrouptoconductastudyusingitsnationalsupermarketfreshfoodsdatabase.Thegoaltodeterminethelowestaveragecostatanygiventimeduringtheyearforaconsumertomeetdietaryrecommendationsbypurchasingnineservingsoffreshfruitsandvegetablesperdaywhilehavingvarietyinhisorherdiet.Onaveragethecostforoneconsumertopurchasenineservingsoffruitsandvegetablesfromatraditionalgrocerystoreis2.18.Thisincludestheaverageofbothfullpriceandsaleitems.Theaveragecostforaservingoffruitis28centswhileaservingofvegetablesis21cents.Thisdatashowsthataconsumeronaveragewillpay25centsperservingoffruitsorvegetables.Evenwithoutbenefitofsalesorseasonalbuyingfruitsandvegetablesofferconsumersremarkablevalue.FruitandvegetablecostsperservingarelowestinthefourthquarterforthetotalUnitedStatesandinallregionsofthecountry.Howeverthepricefluctuationbyquarterisrelativelyminor.TheaveragecostforthetotalUnitedStatesforninefruitandvegetableservingspeaksinthesecondquarterat2.31comparedwith2.20inthefirstquarter2.15inthethirdquarterand2.08inthefourthquarter.AVERAGEFRUITVEGETABLECOSTPERSERVINGTOTALU.S.FRUITSVEGETABLESNINESERVINGS52WeeksEnding630100.280.212.18Q320090.270.212.15Q420090.270.202.08Q120100.290.212.20Q220100.290.232.31TESTINGDROUGHTTOLERANTHYBRIDSQingwuXueaTexasAMAgriLiferesearchscientistandhisteamhavebeenevaluatingdrought-tolerantcornhybridsattheNorthPlainsResearchFieldnearEtterforthepasttwoyears.Thehybridsweregrownatthreepopulationsandatthreeirrigationlevelsfromfullirrigationtolimitedirrigation.Atthefullirrigationleveldrought-toleranthybridshardlyshowedanyyieldgainascomparedtothecheckhybridsXuesays.Howeverthedrought-toleranthybridsshowedyieldincreasesofupto20bushelsperacreat75percentand50percentevapotranspirationlevelsoverthecheckdependingonhybridandpopulation.OneofthemostsignificantthingsXuesaystheysawduringthetrialswasbetterkernelsetamongthedrought-tolerantcorncomparedtocheckhybrids.Thiscouldbeinpartduetothehybridsreachingmoisturedeepinthesoilanddevelopingrootsystemsthatgodowndeeperthanthetraditionalhybrids.Anotherpossibilityisthatthedrought-toleranthybridsmayhavetheabilitytoconservewaterbyrollingtheleavesduringdryandhotperiodsXuesays.Weclearlysawsomeyieldbenefitsofthedrought-toleranthybridsatreducedirrigationlevelsasthedrought-toleranthybridsreallydidwellexertingsilksevenduringveryharshconditionsdryandhotatthesametimetasselsweresheddingpollen.THECOSTFORONECONSUMERTOPURCHASENINESERVINGSOFFRUITSANDVEGETABLESFROMATRADITIONALGROCERYSTOREIS2.18.SourceProduceMarketingAssociation ExperiencetheuniquenessandmonochromaticanonymityofKannarSeedKOTEcolorsandpolymersforyourself.BlendinandstandoutFREETRIALOFFERTryourtruecoatingsolutiontodemonstrateoursuperioritycompatibilityandeaseofuse.IntensecolorsallseedsPlatinumpolymerssoybeanVisitwww.kannargroup.comfreeseedexperienceTheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.com 42SEEDWORLD.COM AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries 44SEEDWORLD.COMInsecticidesfungicidesherbicidesanysubstanceswhichwillkillsomethingwhetheritisinsectsfungiorweedscontainingredientswhicharedangerousandcanbeharmfuliftheyarenotusedintherightway.Chemicalcompaniesspendatremendousamountoftimeandmoneyinresearchtestingandre-testinginmakinguptheirformulationssothattheycontainonlythenecessaryingredientsinthequantitiesnecessarytoperformthejobforwhichtheyareintendedandthenintestingandre-testingthemtodeterminetheratesofapplicationrequiredtodothenecessaryjobsothattheymayrecommendonlythequantityabsolutelyneeded.Inspeakinginthiseditorialaboutseedsmensresponsibilitieswearenottalkingaboutlegalresponsibility.Thatisaeldwhichwefeelshouldbelefttomembersofthelegalprofession.WhatwearereferringtoismoralresponsibilitytheresponsibilityweacceptvoluntarilyaspartofourcodeofethicsourdutyourprivilegeourdesiretohelppromotethebestinterestsofourcustomersourindustryandAmericanagricultureaswellasourselves.BigCapacityCycloneSeedersTheCycloneModel100seederisanewpush-typebroadcastspreaderseederdesignedtogivethesamespreadingresultsastheCycloneModelB.Itisdesignedforspreadingfertilizerseedgranularherbicidesandinsecticidesicemeltersetc.Thehopperhasacapacityof100poundsofaveragematerial.Itismadeofgalvanizedsteelandnishedinblackenamel.Stainlesssteelisusedforthefeedguidesrotaryagitatorandfeedowcontrolcable.Thewheelbarrowtypehandlesgivegoodoperatingbalance.TheModel100givesaspreadwidthupto10feetwidedependingonthematerialbeingspread.TheCycloneSeederCompanyalsohasplacedonthemarketanewpull-typespreaderwithadrawbarmountingadaptabletoallpopularlawnandgardentractorssimilartotheModel99initsspecications.1990BroccoliDemandBearsResearchFruitsBrassicasorthemustardfamilyofvegetablescompriseallthosethingsmostofusdidnotliketoeataschildrencabbagecauliowerbroccolibrusselssproutskohlrabikaleandmustardgreens.Westillmaynoteatalotofthesevegetablesbutmorepeoplearenowrecognizingthatwhattheirmothersaidwastruetheyaregoodforus.BrassicasareagoodsourceofmineralsparticularlycalciumpotassiumphosphorousandironaswellasvitaminsABandC.Thesevegetablescontaincomplexsulphurcompoundswhichareresponsiblefortheirdistinctivearoma.Thesecompoundsalsohavebeenlinkedrecentlywiththepreventionofcertaincancers.Healthconcernshavebeenlargelyresponsiblefortheincreasedconsumptionofcertainmembersofbrassicas.Themostnotableexampleisbroccoli.WhilegrowninFranceandItalyasearlyasthesixteenthcenturybroccoliwasvirtuallyunknownintheU.S.until1923whenatestshipmentofItaliansproutingbroccoliwassenttoBostonfromCalifornia.Sincethenbroccolihasrisentothenumbertwofreshgreenvegetableintermsofdollarvalue265milliontoCaliforniagrowersbehindlettuce632million.DollarvaluetoU.S.growersis292millionforbroccoliand1billionforlettuce.Asbroccoliconsumptioncontinuesitsupwardtrendseedproducingcompaniesarebeingaskedtoproducemoreseed.Thecompetitionbetweenseedcompaniesaswellasdemandsfromgrowersproducebuyersandconsumerscallsforseedcompaniestocontinuallyproducebettervarieties.NorthrupKingCompanyVegetableSeedDivisioninGilroyCaliforniawasoneoftherstcompaniestoproduceandmarkethybridbroccoliseedonalargescalecommercialbasisGreenDukein1970.Todayithasalargebreedingandseedproductionprograminplace.Varietieshavebeendevelopedforbothfreshmarketandprocessingindustrieswithimprovementsinuniformityshapecolorandproductivity.FourFirmstoBuildSouthernCanolaMarketAllelixCropTechnologiesAgratechSeedInc.GoldKistInc.andArcherDanielsMidlandhavejoinedforcestobuildamarketinGeorgiaAlabamaandSouthCarolinaforcanola.Thisisconsideredtherstmajorintroductionofcanolaonacommercialscaleintheregion.ThemarketingthrustintheSoutheastwillofferfarmersacanolavarietycalledDeltawhichwasdevelopedbyAllelixCropTechnologiesClarksvilleTenn.ThevarietyhasshownasevenbushelperacreyieldadvantageintrialsattheCoastalPlainsExperimentStationinTiftonGa.SeedswillbemarketedbytheAtlanta-basedAgratechSeedInc.andwillbesoldthroughtheGoldKistInc.distributionnetwork.ThedeliverypointwillbethroughGoldKistelevators.Agratechisaproducerofhybridseedcornproprietarywheatandsoybeansandisasupplierofprivatevarietypeanutseed.GoldKistAgratechsparentcompanyoperatesthelargestdistributionnetworkintheregionandwillbeprovidingchemicalandfertilizerrecommendationstogrowers.ArcherDanielsMidlandwillcrushthecanolacropgrownintheregionatitsAugustaGa.plant.ADMisconsideredthelargestoilprocessingcompanyinNorthAmericawithannualturnoverof8billion.IthascanolaprocessingplantsintheU.S.CanadaandEurope. FEBRUARY201345 46SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.Fromaprize-winningconferenceinBraziltonewmethodsforgreeningthedesertinQatar.worldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.STATUSISFONDECEMBER102012theprizeceremonyotheannualBrazilianPremioCaiowhichrateseventsandservicesinBrazilwasheldinSaoPaulo.TheInternationalSeedFederationisproudtoannouncethattheISFWorldSeedCongress2012heldinRioBrazilwasawardedsecondplaceinthecategoryInternationalCongress.AmongalltheinternationaleventswhichtookplaceinBrazilin2012theISFWorldSeedCongressco-organizedbytheBrazilianSeedAssociationFBEVENTOSandISFwassecondonlytotheUNRio20conerence.Thecongressbroughttogethermorethan1000participantsrom34dierentcountriesgeneratingavolumeo3billioninbusiness.TheCaioAwardorganizedbyEventosExpoEditoreswascreatedin1999withtheobjectivetoencouragerecognizeandvaluetheworkocompaniesandproessionalsotheBrazilianIndustryoEventsprovidingrecognitioninitssegmentandthemedia.OfciallysupportedbyrepresentativeorganizationsbelongingtothesegmentsoeventssalespromotionpromotionalmarketingandbusinesstourismtheCaioAwardhasthemissiontopromotedisseminateandenhancetheuseothemostmodernandeectivemarketingtoolsavailabletothosecompanieschoosingthebestproessionalsventuresandenterprisesinthesesectorsinthecountry.ThenameotheawardisatributetoCaiodeAlcantaraMachadoapioneerproessionalinthesectoroeventsandtradeairswhoisamedorcreativityandsuccessinlaunchingnewproductspromotionandorganizationoevents.MarcelBruinssecretarygeneraloISFSTATUSCHINATHEINCREASINGplantingareaocorninChinahascausedpressureonsoybeanacreagewhichhasbeensharplyreducedinmajorsoybean-growingareassuchasnortheastChinanorthChinaandtheHuanghuairegion.Chinastotalareaplantedtosoybeansin2012decreasedby13.8percentrom2011levelswithafve-yearcontinuousdecrease.Thelandcontentionbetweencornandsoybeansisbecomingmoreandmoreintenseandthishasaectedthenationalsecurityograinandoil.HoweverintercroppingtechnologyisexpectedtoeasethelandcontentionbetweencornandsoybeaninChinasmajorgrain-plantingareas.ThecornandsoybeanintercroppingtechnologydevelopedbytheJilinAcademyoAgriculturalSciencesenablesanadditionalharvestosoybeansandensureshighyieldsincornatthesametime.Theaverageyieldosoybeansundertheintercroppingpatterncanreach1100kilogramsperhectareequivalenttohalothesoybeanyieldunderaunitarycroppingpattern.LiuBaoquanaresearcherattheSoybeanResearchInstitutebelievesthatintercroppingwouldnotreducetheannualoutputocornbutsoybeanyieldwouldbeboostedandChinassel-sufciencyinsoybeanswouldbeimproved.AccordingtoBaoquanthecornyieldunderintercroppingpatterncouldincreaseby1.5to6.5percentromyieldsachievedunderaunitarycroppingpattern.Soybeanscanalsorealizecomparativelyhighyieldsundertheintercroppingpattern.GaiJunyiotheChineseAcademyoEngineeringbelievestheintercroppingpatternorcornandsoybeansFarmKinghasbeenaleaderingrainhandlingfordecadesandisproudtointroduceaprovenlineofon-farmseedhandlingandstoragesolutionsfortheseedindustry. FEBRUARY201347wouldnotonlyguaranteeChinasoutputograinandoilbutalsoplayanactiveroleinarmlandprotectionpromotingthesustainabledevelopmentoagriculture.Inthemajorcorn-plantingareascontinuouscorncroppingandheavyertilizerusehavecausedsoilcompactionandertilitydecreaseswhichhassuppressedtheplantingefciencyocorn.Thepromotionothecornandsoybeanintercroppingpatternwouldsignifcantlyincreasesoybeanoutputandgreatlyensurenationalsecurityongrainandoil.YangWenyuasoybeancultivationexpertromtheNationalSoybeanIndustrialTechnologySystemcalculatesthatover70percentodomesticsoybeandemandwouldbemetindependentlyiall33.33millionhectaresocorn-plantingareasellwithintheintercroppingplantingpatternocornandsoybeans.CCMInternationalSTATUSQATARTHEFIRSTcucumbersgrowninthedesertusingseawaterandsolarpowerwererecentlyservedtoparticipantsattheUNClimateNegotiationsinDohaQatar.Atera10-monthintenseconstructionperiodinvitedguestsenjoyedthefrsttoursotheSaharaForestProjectpilotacilitywhichweremadepossiblebyYaraInternationalASAtheworldslargestsupplieroertilizerQataricompanyQacotheworldslargestsinglesiteproducerorureaandammoniaandTheSaharaForestProject.TheSaharaForestProjectisanewenvironmentalsolutiontoproduceoodwaterandenergyindesertareas.ItisdesignedtoutilizewhatwehaveenoughotoproducewhatweneedmoreousingdesertssunlightsaltwaterandcarbondioxidetoproduceoodwaterandcleanenergysaysJoakimHaugeCEOoTheSaharaForestProject.TheSaharaForestProjectcombinesalreadyexistingandprovenenvironmentaltechnologiesincludingsaltwater-cooledgreenhousesconcentratedsolarpowerandtechnologiesordesertrevegetationaroundasaltwaterinrastructure.Thesynergiesarisingromintegratingthetechnologiesimprovetheperormanceandeconomicsothesystemcomparedtothoseotheindividualcomponents.Byestablishingnewvegetationinpreviouslybarrenlandthesystemalsooersthepotentialtostoreconsiderableamountsocarbondioxideinnewplants.Innovationisessentialtoaddressglobalchallenges.TheSaharaForestProjectcreatesanewapproachtothecombinedissuesooodenergyreshwaterandclimatechangesaysOleJrgenHaslestadCEOoYaraInternationalASA.ThepartnershipwithYaraandQacoisveryconstructiveandwelookorwardtodevelopingourcooperationurtheraddsHauge.OnlyanhoursdriveromthepilotacilitytheUNclimatenegotiationsCOP18tookplaceinDohainlate2012.TheSaharaForestProjectsetouttoinspirethedelegatesasapositiveandinnovativesolutiontofghtclimatechangesaysHauge.TheSaharaForestProjectgainedconsiderableattentionatCOP18andwaspresentedattwoofcialUNsideeventsatCOP18.TheguestsatthepilotacilitymainlydelegatesatCOP18wereshownaroundthe10000-square-meteracilitywheretheylearnedabouttheuniquesaltwater-cooledgreen-housesQatarsfrstoperation-alconcentratedsolarplanttheregionslargestalgaeresearchacilityaswellastechnologiesorturningthedesertgreen.BroughttoyoubyConnectingyourcombinetothemarketwww.farm-king.com 48SEEDWORLD.COMNATIONALBASFPLANTSCIENCEASSIGNEDPATENTBASFPlantSciencehasbeenassignedapatent8338661fortransgenicplantswithincreasedstresstoleranceandyield.TheabstractofthepatentpublishedbytheUnitedStatesPatentandTrademarkOfcestatesPolynucleotidesaredisclosedwhicharecapableofenhancingagrowthyieldunderwater-limitedconditionsandorincreasedtolerancetoanenvironmentalstressofaplanttransformedtocontainsuchpolynucleotides.Alsoprovidedaremethodsofusingsuchpolynucleotidesandtransgenicplantsandagriculturalproductsincludingseedscontainingsuchpolynucleotidesastransgenes.ThepatentapplicationwasledonJuly112008.CERTISUSARECEIVESEXPANDEDEPATOLERANCEOFNEWBIOFUNGICIDECertisUSALLChasenteredintoanagreementwithKakenPharmaceuticalCo.Ltd.ofTokyoJapantointroduceanewpolyoxinDzincsaltformulationtotheU.S.marketundertwotradenamesTAVANO5SCFungicideforuseongrapesandsmallfruitsincludingstrawberriesandOSO5SCFungicideforuseoncitruscucurbitsfruitingandleafyvegetablespotatoesandnumerousothercrops.PolyoxinDzincsaltwasrstregisteredforfooduseintheUnitedStatesinlate2008.TheU.S.EnvironmentalProtectionAgencyhasrecentlyexpandedthetoleranceexemptiontoincludepolyoxinDzincsaltresiduesinonallfoodcommodities.TheEPAsexpandedtoleranceexemptionfacilitatesthedevelopmentofthenewformulationforuseonallcrops.InadditionthependingpetitiontotheNationalOrganicProgramifapprovedwillfacilitatetheuseofpolyoxinDzincsaltinorganicfoodcropproductionsaysTimDamicoexecutivevicepresidentNAFTAforCertisUSA.SYNGENTAVEGETABLESEEDPLANTRECEIVESGSPPACCREDITATIONSyngentahasannouncedthatitsvegetableseedprocessingplantinPascoWash.istherstsiteinNorthAmericatoreceiveGoodSeedPlantPracticesaccreditation.SyngentawillstriveinthecomingmonthstotransitionallactivegreenhousetomatoseedssuppliedinNorthAmericatobeGSPPaccredited.GSPPisanindependently-auditedhygieneandpreventionprotocolthatsignicantlyreducestheriskofClavibactermichiganensissubsp.michiganensisintomatoseedswhileassuringthetraceabilityofseed.ForyoungplantgrowersGSPPcertiedseedmeanssignicantlyreducedexposuretothebacteria.Asoneoftheinternationalleadersincropprotectionandthebreedingofhigh-qualityseedvarietiesfortheprofessionalmarketSyngentahastakenaleadershiproleasoneofthekeyinitiatorsofGSPPsaysMottiSchrammSyngentatomatoportfoliomanager.WithGSPPSyngentaanditspartnersreachtheultimatelevelofhygienicmeasurestosignicantlyreducetheriskofCmminfectionintomatoseeds.ToensurestrictadherencetoGSPPallSyngentaemployeesandpartnersinvolvedintheproductionandprocessingoftomatoseedatthePascositehavebeentrainedonGSPPprotocol.DASANDM.S.TECHNOLOGIESANNOUNCESOYBEANBRANDDowAgroSciencesLLCandM.S.TechnologiesLLChaveunveiledEnlistE3soybeansasthebrandnamefortheindustrysrst-everthree-geneherbicidetolerantsoybean.Thetechnologyisanticipatedtobelaunchedin2015pendingU.S.andimportcountryapprovals.AccordingtoDASEnlistE3soybeanswillbebroughttomarketinhigh-yieldingvarietieswidelyavailableinmultiplebrandsforfarmerswhowantimprovedweedcontrolandhighyields.EnlistE3soybeanswillenableexceptionalweedcontroldeliveredREGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesatthestatenationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.Foracatalogcall303.431.7333salesapplewoodseed.comapplewoodseed.comSeedsofWildflowersGardenFlowersSince1965RegionalSpecialUseCustomMixturesHundredsofSpeciesinStock FEBRUARY201349SeedTendersFllupo40planrwhonsop.Onbl.100Clanou.Nocrossconamnaon.Manansdqual.Fasffcnanddpndabl.Lowmannanc.Smploopra.HoneycombStyleBeltVeyorsHghcapacGrardscharghghGnlmaralhandlng16SpdKngHoncombBlna1014gaugslubMaterialHandlingProtectitwithSpeedKingsBeltSystemsConveyorStyleDrive-OverPitsHonycombBeltOptionalPatentPending70PTODrivemodelavailablein20to70lengthsTheOriginalBelt-in-a-TubeP.O.BOx1438DODGeCityKS67801www.crustbuster.com620.227.7106BeltConveyorsthepreferredmethodforhandlingseedOptionalTelescopingConveyorextendsfrom14to22andPivots180.Availableon160and240Tenders.330bu.411cu.ft.HighCapacityHighClearanceSeedTenders.HonycombBeltOptionalSeedTotes2-Box4-BoxalsoavailableRespectYourSeedPatentPendingInPlantHoneycombBeltConveyorsBucketElevators240bu.SeedTenders 50SEEDWORLD.COMfromtheEnlistSystemcombinedwiththelatestadvancementinsoybeantechnologysaysTomWiltroutseedsandtraitsstrategyleaderwithDAS.EnlistE3soybeanswillbeofferedthroughouttheindustryprovidingseedcompaniesandsoybeangrowersanotherchoicetoadvancetheirweedcontrolanddeliverimprovedyields.INTERNATIONALSYNGENTACOMPLETESTENDEROFFERFORDEVGENNVSyngentahasannouncedthatuponclosingoftheinitialacceptanceperiodofitsbidforDevgen94.11percentofthetotalsharesinDevgenhavebeentenderedunderthetermsoftheoffer.Syngentahasconrmedthatallconditionsofitsofferhavebeenfullledandthebidhasnowbecomeunconditional.IfSyngentaacquiresatleast95percentofthesharesinDevgenitintendstoproceedwithasimpliedsqueeze-outinordertoacquirebyruleoflawtheremainingsharesandwarrants.SyngentawillrequestthedelistingofDevgen.TheprospectusrelatingtothetenderofferandtheDevgenboardmemorandumofresponserecommendingtheofferhavebeenapprovedbytheBelgianFinancialMarketsandServicesAuthority.EFSAUPDATESRISKASSESSMENTOFINSECTRESISTANTMAIZEBT11MON810FollowingarequestfromtheEuropeanCommissionthePanelonGeneticallyModiedOrganismsoftheEuropeanFoodSafetyAuthoritycompileditspreviousriskassessmentconclusionsandriskmanagementrecommendationsongeneticallymodiedinsectresistantmaizeBt11andMON810.EFSAconsideredthevalidityofthesetwoeventsassessmentdespiterelevantscienticpublicationspublishedfrom2005onwardincaseoftheformerand2009onwardincaseofthelatter.EFSAexplainedthatnoneofthepublicationsreportednewinformationthatwouldinvalidatethepreviousconclusionsmadebytheEFSAGMOPanelonthesafetyofmaizeBt11andMON810.ThereforetheEFSAGMOPanelconsidersthatitspreviousriskassessmentconclusionsonmaizeBt11andMON810aswellasitspreviousrecommendationsonriskmitigationmeasuresandmonitoringremainvalidandapplicable.RUSSIACANCELSTEMPORARYBANONGMMAIZENK603TheFederalServiceforSupervisionofConsumerRightsProtectionandHumanWelfarehascanceledatemporarybanontheimportintheRussianFederationandcirculationintheRussianFederationofgeneticallymodiedmaizeNK603.TheInstituteofNutritionoftheRussianAcademyofMedicalScienceshasperformedsafetyassessmentsofGM FEBRUARY201351 52SEEDWORLD.COMBuhlerSortexInc.T12099838400sortexsalesbuhlergroup.comwww.buhlergroup.comOpticalsortingsolutionsforseeds.ThehighresolutionSORTEXZisthemostefficientsorterforalltypesofedibleandagriculturalseedsincludingsoyabeanscornandsunflowerseeds.ItscamerapowercombinedwithInGaAsandPROfileshapetechnologydeliversoutstandingperformanceindetectionandremovalofdefectiveproductsandforeignmaterialssuchasdiscoloredbrokensplitspotdefectsandmud-stainedproductsbirdexcretaglassstonesandotherseeds.SORTEXZMaximumproductsafetybyremovalofchallengingforeignmaterialssuchassclerotiaandbleedinghilumHighestefficiencymaximumyieldincreasesprofitabilityTheuser-interfaceissimpleeasytosetupandoperateCapacitiestomeetspecificcustomerrequirementsIncreasesproductivitywithmaximumuptimeOver20000SORTEXinstallationsin140countriesOffershighestqualityaftersalesservicewithSORTEXTotalCareClean.Productive.Consistent.maizeNK603toleranttoglyphosateandtheanalysisofresultsofpost-monitoringfortheentireperiodofuseoftheproductinthehumandiet.CurrentlyGMmaizeNK603isregisteredandapprovedforuseinthedietofthepopulationof17countriesincludingtheEuropeanUniontheUnitedStatesChinaBrazilJapanArgentinaCanadaandothers.OvertheentireperiodofuseduringsafetyassessmentsnoadverseeffectsofGMmaizeNK603onhumanhealthwerefoundthustheimportbanofGMNK603hasbeencancelled.VIETNAMAPPROVESSYNGENTACORNTRAITVietnamsMinistryofAgricultureandRuralDevelopmenthasapprovedtheeldtestingofSyngentasgeneticallymodiedcornMIR162aGMcornresistanttolepidopteraninsects.ThetrialisaimedtoclarifyissuesonenvironmentalsafetyandimpactoftheGMcornontargetandnon-targethostsspeciesintwoconsecutiveseasonsfromDecember2012to2013onselectedareasinBaRia-VungTauprovince.SERBIAACCEDESTO1991UPOVCONVENTIONSerbiahasannounceditsaccessiontothe1991UPOVConventionandwillbecometheseventy-rstmemberoftheInternationalUnionfortheProtectionofNewVarietiesofPlantsonJanuary52013.ThepurposeoftheUPOVConventionistoencouragethedevelopmentofnewvarietiesofplantsbygrantingbreedersanintellectualpropertyrightonthebasisofasetofclearly-denedprinciples.Tobeeligibleforprotectionvarietiesneedtosatisfycertainconditionssuchasbeingdistinctfromexistingcommonly-knownvarietiesandsufcientlyuniformandstable.EUROPEANUNITARYPATENTINEFFECTTheEuropeanParliamenthasestablishedanewsetofpatentrulesentitledEuropeanPatentwithUnitaryEffect.WiththisnewrulingtheindustryandpublicresearchersnowhavetheoptiontoprotecttheirintellectualpropertywithasingleapplicationresultinginonetitlevalidthroughouttheEUwhichwillcutcostsandpromoteinnovationspecicallyforsmall-andmedium-sizedcompanies.WhilesuchanexemptionwasalreadyprotectedinnationallegislationinGermanyandFranceitwasnotavailabletobreedersoftheremaining25memberstatescausinglegaluncertaintyandstrongconcernsforsmallerbreedingcompanies.ThisisatruemilestoneinourquestforclaricationoftheinterfacebetweenpatentsandplantbreedersrightssaysGarlichvonEssensecretarygeneraloftheEuropeanSeedAssociation. FEBRUARY201353 54SEEDWORLD.COMPEOPLENEWSNewYork-basedAgriCapitalCorporationhasannouncedthatFebruary12013marksitsthirtiethanniversary.IthasbeenoneterricrideallowingustowitnessthegreatchangestakingplaceinthefoodsystemandalsotogetacquaintedwithwonderfulpeoplefromaroundtheworldsaysRurikR.B.HalabychairmanandfounderofAgriCapitalwhichprovidesitsservicesexclusivelytoagribusinessentitiesonaglobalbasis.TodayAgriCapitalworksonaprivateprofessionally-retainedadvisorybasisassistingitsclientsinnegotiatingmergersandacquisitionsarrangingnancingandprovidingconsultingservices.Sinceitsinceptionin1983AgriCapitalhasbeeninvolvedinover500assignmentsonbehalfofsome400agribusinesscompanies.HalabyhasbeenactiveinmanytradeorganizationsincludingtheAmericanSeedTradeAssociationandservingforthreeyearsINDUSTRYNEWSIndustryNewsisgearedtoseedprofessionalsanddeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.ontheboardoftheAmericanFeedIndustryAssociationanditsexecutivecommittee.DesMoinesIowa-basedBratneyCompaniesanequipmentdesignandconstructionrmfortheseedandfeedindustriesrecentlyannouncedthatPeterBratneywilltakeoveraschiefexecutiveofcer.Bratneywillreplacehisfatherwhowillretiretohispositionaschairmanofthecompanyafter35years.PeterBratneywillbethethirdgenerationoftheBratneyfamilytoleadthecompanysinceitsfoundingin1964.FBSciencesInc.haspromotedTerryHansontochieftechnologyofcer.FormerlyvicepresidentofresearchanddevelopmentatFBSciencesHansonhasworkedtoexpandFBSciencesglobalinuenceasaleaderinnaturally-derivedproductsandactiveingredientsthatpromoteplanthealth.AsCTOHansonwilloverseeallaspectsofthecompanysproprietarytechnologyincludingtheproductdevelopmentpipelineandpromisingeffortstoidentifyfuturegenerationsofitsexclusiveplantgrowthregulatorproducts.AdvantaU.S.hashiredBenBeyertoserveasitsU.S.sorghumbreeder.Beyerwillmanageallbreedingactivitiesforgrainandforagesorghums.Beyersresponsibilitieswillincludethecoordinationofsorghumbreedingprogramsmanagementofcropsandbreedingactivitiesmaintenanceandsupplyofbreedingseedcompilationandevaluationofgermplasmdevelopmentofnewgeneticmaterialandidenticationofmarketableproducts.AgriThorityLLCanintegratedagriculturalscienceconsultancyandeldresearchanddevelopmentcompanyhasannouncedthatGiovanniMiglioan 56SEEDWORLD.COMOrderonline247Farmchem.comEquippingAgRetailersandProducersSince1974BulkSeedSitesAutomationwithNovoSeedCarePrescriptionManagementSystem800-247-1854SeedBoxesTreatersSeedpodsSeedhandlingandtreatmentequipmentfromexperiencedprofessionalsatFarmChemConveyorsTendersagronomistandcropprotectionspecialistfromBolognaItalyhasjoineditsstaffofassociates.MigliowillsupporteldresearchproductdevelopmentandprojectmanagementfunctionsinEuropeandnorthernAfricaconcentratingoncentralandeasternEurope.PRODUCTNEWSXiteBioTechnologiesInc.hasannouncedthefullcommerciallaunchofXiteBioPeasRhizoalow-volumeready-to-useliquidpeaandlentilinoculantforspring2013.XiteBioPeasRhizocomesasaconvenientall-in-one-packagereadytoapplyon-seedorin-furrow.XiteBioPeasRhizoenhancesnodulationandmaximizespeaandlentilyieldandwillbeavailabletopeaandlentilgrowersintheUnitedStatesthisspring.LegacySeedsInc.hasannouncedtheStandLifeGeneticsalfalfabreedingprogram.Theprogramwillconsistofvarietiesofalfalfabredformulti-strainresistancetoAphanomycesRace2andalsoRace3.LegacysuniquebreedingandselectionprocesspromisestoleadtothereleaseofmultiplevarietiesthathaveoutstandingagronomiccharacteristicsalongwithexceptionallyhighresistancetomultiplestrainsofAphanomyces.Aphanomycessymptomsincludestuntingandyellowingofalfalfaplantsandinseverecasesreducedstand.LegacyL449APH2istherstreleasefromthisbreedingandselectionprocess.BUSINESSNEWSEnzaZadensnewsubsidiaryEnzaZadenIndiaPrivateLtd.hasofciallybeenregisteredinPuneMaharashtrastatewhichisoneofthemostimportantvegetableproductionregionsinIndia.ThenewcompanywillfocusonthedevelopmentofnewhybridvegetablevarietiesattunedtolocalgrowersinIndiaprovidingimprovedyieldsandbetterdiseaseresistance.VilmorinhasacquiredDelhiIndia-basedCenturySeedsaprivately-heldcompanythatspecializesinvegetableseedsandownsawiderangeofvarietiesderivedfromitshigh-qualitybreedingprogramsformorethan10speciesincludingcauliowerpeppercabbagetomatoandothervegetables.CenturySeedswilljointheHM-ClausebusinessunitandlocallyitssubsidiaryClauseIndiabasedinHyderabadinthestateofAndhraPradesh.GrifnGreenhouseSuppliesInc.aU.S.-basedsupplierofgreenhouseandnurserymaterialshassignedanagreementtoacquiretheSyngentaHorticulturalServicesdistributionandbrokeragebusiness.ThetransactionwillincludethetransferofSHSassetsandemployees FEBRUARY201357 58SEEDWORLD.COMaswellasdistributionandbrokeragecapabilitieslocatedintheUnitedStates.Grifnhasalsosignedalong-termagreementtodistributeandbrokerSyngentaFlowersgeneticsthroughouttheUnitedStates.VilmorinSAisopeningasubsidiaryinMoscowaspartofitsdevelopmentstrategy.OOOVilmorinwillmarketbeetsonionscarrotsandtomatoesaswellasvarietiesofcabbageandwatermelonfromtheMikadoKyowaSeedsline.RussiarepresentstremendousgrowthpotentialforVilmorinSAandthecompanyexpectsrevenuesof2millionfromitsOOOVilmorinsubsidiaryintherstyearofoperation.DuPontPioneerisinvestingmorethanUS40millionintheconstructionofaseedproductionfacilityinStasiDykankaregionPoltavaoblastUkraine.Constructionisunderwayatthefacilitywhichwillbeoperationalintimeforthe2013seasonsupportingtheincreasedcustomerdemandforPioneerbrandmaizesunowerandoilseedrapehybridsinUkraine.UponcompletiontheproductionfacilitytogetherwiththelogisticsfacilitybuiltinStasilastyearwillemployapproximately60full-timeemployeestosupportthewarehousingdistributionandproductionofabout500000unitsofPioneerbrandmaizeandsunowerhybrids.BASFhascompletedtheacquisitionofBeckerUnderwoodforUS1.02billion.Inthecomingmonthsadetailedintegrationplanwillbedeveloped.MostBeckerUnderwoodbusinesseswilljointhenewly-establishedglobalbusinessunitFunctionalCropCareaspartofBASFsCropProtectiondivision.WithinthisnewunitBASFwillmergeitsexistingresearchdevelopmentandmarketingactivitiesintheareasofseedtreatmentbiologicalcropprotectionandplanthealthaswellaswaterandresourcemanagementwiththoseofBeckerUnderwood.NovozymeshassignedadenitiveagreementtoacquireNaturalIndustriesInc.basedinHoustonTexas.NaturalIndustriesisabioagriculturalplayerwithannualrevenuesofUS5million.Biologicaltechnologiesarenaturalsolutionswithmultiplemodesofactionwhichareusedtoimproveplanthealthandgrowthorcombatdiseasesacrossvariousbroadacrecropssuchascornandsoyandhigh-valuecropssuchassaladsstrawberriesandnuts.RijkZwaanhasofciallyopenedtwonewfacilitiesatitssiteinElMamSpain.ThenewcellbiologylabandcompletelyrenovatedandextendedphytopathologylabwillhelpRijkZwaantocontinuetocreatethetop-classvegetablevarietiesofthefuture.Ournewcellbiologylabwillspeedupthedevelopmentofparentlinesfornewvarieties.InthenewphytopathologylabourteamwillidentifyvarietieswithbetterresistancestocontinuetomeetourcustomersneedssaysKeesReininkmanagingdirectorofresearchanddevelopmentatRijkZwaan.PinnacleAgricultureHoldingsLLChasannouncedthatitssubsidiaryJimmySandersInc.hasacquiredGHSeedCompanyInc.anditsrelatedcompanyLiq-QuickFertilizerCo.Inc.BasedinCrowleyLa.GHhassevenretailoutletsandastrongwholesalebusinessservicingTexasArkansasMissouriMississippiandLouisiana.WeareexcitedaboutGHSeedsaysKennyCordellchiefexecutiveofcerofPinnacle.ThisacquisitionalongwithJSIcreatesasignicantplatformtolaunchPinnacleandachievenationalcoverage.MiglFeedandGrainanagriculturalsupplycompanylocatedinHallettsvilleTexaswilljointheJ.R.SimplotCompanysGrowerSolutionsnetwork.WefeltthatSimplotGrowerSolutionswasthebesttforourcommunityouremployeesandourcustomers.Their FASTERCLEANERMOREEFFICIENTSEEDTREATING.Speedyourseedconditioningimprovetreatmentappearanceboostconsistencyandsuperchargeadditivesperformanceallwhileyoureducechemicalresidueandcleanup.Increasedowabilitybooststhroughput.TheAmerican-madeOliverFluidizedBedDryeristhesinglemosteectiveimprovementyoucanmaketoyourseedtreatmentprocess.Nootherseed-dryingtechnologyhasasprofoundaneectonyourprocessandnishedproduct.Nowavailableinfoursizesincludingfullyautomatedversionsthatintegrateseamlesslywithplantautomationsystems.Formoreinformationcallusat888254-7813andseewhatadierencealittlespeedcanmaketoyourseed.www.olivermanufacturing.comCOMPARISONOFTREATEDSEEDAFTERSETTING30MINUTES.SeedonthelefthasnotbeendriedversusseedontherightthatwasdriedbytheFluidizedBedDryer.www.olivermanufacturing.comINTERNATIONAL1.719.254.7813FluidizedBedDryer 60SEEDWORLD.COMSeedsofNativeandNaturalizedWildowersNativeGrassesHerbsCertifedOrganicsEnvironmentalSeedProducersENVIRONMENTALSEEDPRODUCERSP.O.Box947AlbanyOR97321541.928.5868ph541.928.5581faxwww.espseeds.comespespseeds.comcommitmenttoagricultureiswellknownthroughouttheindustrysaysFrankMiglownerofMiglFeedandGrain.Miglstaffwillremainfocusedonprovidingcustomerswithafulllineofcropnutrientscropprotectionseedspecialtyproductsandagriculturaltechnology.TheTwoBladesFoundationhascompletedanon-exclusivelicenseagreementwithDuPontPioneerforaccessto2BladesTALCodetechnologyforcommercialusesincertaincropplants.TheTranscriptionActivatorLikeeffectorcodeenablesanumberofhighlyusefultoolstotargetspeciclociinagenomeandmodulatetheexpressionofgenes.2Bladesholdsexclusiverightsforcommercialusesofthetechnologyinplantsandhasundertakenabroadlicensingprogram.ThelicensetoTALCodetechnologyenhancesDuPontPioneersabilitytodevelopadvancedplantgenetics.DuPontPioneerwillgrant2BladesaccesstoitsimprovementstotheTALCodetechnologyforusein2Bladeshumanitarianeffortstosupportsubsistencefarming.INDUSTRYNEWSAfterthecompletionofthe2012trialingseasonAll-AmericaSelectionshasannouncedthesecondbatchofwinnersforthe2013season.ThefourwinnersincludeageraniumPintoPremiumWhitetoRoseamelonMelemonatomatoCherryJasperandawatermelonHarvestMoon.Thesefourwinnersarenewintroductionsforthe2013gardeningseason.Eachofthesewinnerswastrialednexttotwoorthreeothersimilarvarietiesthatarecurrentlyonthemarket.Withthisannouncementthesevarietiesbecomeavailableforimmediatesale.Syngentacontinuestotakesignicantstridesinthewheatbreedingsectorusinginnovativetechnologyplatformslikegeneticmarkersanddoubledhaploidtechnologyasnewmeansoftraitdiscovery.Syngentahasrampedupitswheatbreedingprogrambyincreasingitseffortstoreleasecommercially-availablehybridwheatvarietiesinNorthAmerica.WereapplyingthesameprinciplesweusedinsuccessfullydevelopinghybridbarleyforEuropetodevelophybridwheatvarietiesforNorthAmericasaysRollieSearsseniorscienceandtechnologyfellowatSyngenta.Ourgoalistoreleasethehybridwheatvarietiestogrowersbytheendofthedecade.Aconsortiumof20researchgroupsincludingWageningenURPlantBreedingpartofWageningenURhasmappedtheentiregenomeofthebuttonmushroomAgaricusbisporus.Thisrepresentsamajorstepforwardforresearchintosustainablemushroomproductionandhealth-promotingsubstancesinmushrooms.SeedandgraincleanerSfortheworldCrippenNorthlandSuperiorSupplyCo.8-851LagimodiereBlvd.WinnipegMBPh204-925-6141www.northlandsuperior.comAirScreenCleanersIndentedCylinderLengthSeparatorGravitySeparator FEBRUARY201361WWW.AGECON.PURDUE.EDUAGRIBUSINESS85ONLINEMS-MBAINFOODANDAGRIBUSINESSMANAGEMENT2DEGREESNOTHESISORDISSERTATION5ONE-WEEKRESIDENCIESChoosingagraduateschoolistoughbutthequalityofourprogrammakesiteasy.In27monthsyoucanearnanMBAfromtheIndianaUniversityKelleySchoolofBusinessandanMSinagriculturaleconomicsfromPurdueUniversity.YOURDECISION.EAEOUContactLuannaDeMay765494-4270luannapurdue.eduJANAHAGEMANCLASSOF201227MONTHS 62SEEDWORLD.COMTheunraveledgenomeisinvaluableinbreedingnewmushroomvarietiesforvariouspurposessaysAntonSonnenbergscientistatWageningenURPlantBreeding.ThescientistshavepublishedtheirndingsinthescienticjournalPNAS.AninternationalteamledbyBeijingAcademyofAgricultureandForestrySciencesBGIandotherinstituteshascompletedthegenomicsequenceofwatermelonCitrulluslanatusandtheresequencingof20watermelonaccessions.Thegenomicdatapresentedinthisstudywillshapefutureeffortsonwatermelongeneticsandevolutionaryresearchandalsoprovideaninvaluableresourceforotherplantresearchandcropgeneticimprovement.Theavailabilityofareferencegenomeforacropisextremelyimportantinthedeeperunderstandingofitsmolecularbreedingandevolutionaryhistory.TheresultshavebeenpublishedonlineinthejournalNatureGenetics.Representativesfromgovernmentalandnon-governmentalorganizationsacrosstheworldhaveagreedtoestablishanewmultinationalinitiativetheWheatYieldNetwork.TheWYNwhichhasbeenestablishedwithintheframeworkoftheG20-sponsoredWheatInitiativewillsupportresearchanddevelopmentactivitiestoraiseglobalwheatyieldsanddevelopnewvarietiesadaptedtodifferentgeographicalregions.TheWYNisalong-termendeavorandaimstoraisetheyieldpotentialofwheatthroughsustainableapproachesbyupto50percentoverthenext20years.OvertherstveyearsthepartnersareplanningtoinvestUS50to75million.Scientistshaveunlockedkeycomponentsofthegeneticcodeofoneoftheworldsmostimportantcrops.TherstanalysisofthecomplexandexceptionallylargebreadwheatgenomehasbeenpublishedinthejournalNatureandisamajorbreakthroughinbreedingwheatvarietiesthataremoreproductiveandbetterabletocopewithdiseasedroughtandotherstressesthatcausecroplosses.Theidenticationofaround96000wheatgenesandinsightsintothelinksbetweenthemlaysstrongfoundationsforacceleratingwheatimprovementthroughadvancedmolecularbreedingandgeneticengineering.Theresearchcontributestodirectlyimprovingfoodsecuritybyfacilitatingnewapproachestowheatcropimprovementthatwillacceleratetheproductionofnewwheatvarietiesandstimulatenewresearch.YourSeedisinGoodHandsKrauterSolutionsmichaelkrauter-storage.comwww.krautersolutions.comContactusTodayAskforMikeat800-992-2824Climate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pending FEBRUARY201363 64SEEDWORLD.COMAsanapiologistIamininitelyascinatedwithhoneybees.Isharemyenthusiasmabouthoneybeeswithothersateveryopportunity.Peoplearenaturallycuriousaboutbeesbutmanyknowverylittleaboutthem.MostpeoplearesurprisedwhenItellthemthatthehoneybeeApismelliferaisnotnativetoNorthAmerica.TheywereintroducedbyearlyEuropeansettlersintheearly1600sandveryquicklybecameanessentialcomponentoagricultureasitexpandedthroughoutNorthAmerica.Therearemanyinsectsandotheranimalsthatareconsideredpollinatorsbutonlythehoneybeecanbemanagedtoprovidethenumbersneededorcommercial-scaleagriculture.Todayhoneybeesareresponsibleorpollinatingmanyotheruitsnutsandvegetablesthatarenecessaryorahealthydiet.SoessentialarehoneybeesthatcommercialbeekeepersarepaidtoollowthebloomromalmondsinCaliorniatoapplesinvariousstatestolowbushblueberriesinMaineandmanyothercropsbytransportingupto1.5millionhiveseachyear.InAlbertaCanadaBayeristhelargestuserohoneybeesorthepollinationocanolagrownorseed.Avarietyohoneybeepestsparasitesandpathogensthreatenthehealthandsurvivalohoneybeecolonies.Inadditionbecausecommercialhoneybeepopulationsaremanagedthetotalnumberocoloniesisartifciallyhighandotenexceedsseasonably-availableoragewhichprovidesnectarandpollentosatisythenutritionalneedsothebees.Theseactorsalongwithotherstressorsincludingextremeweathereventsreductionsinorageareasgeneticcharacteristicsandinsomecasescolonymanagementpracticesarehavingadramaticnegativeimpactonhoneybeehealth.Thereorebeekeepersarehavingdifcultieskeepingcoloniesaliveandthisisveryrustratingandfnanciallydevastatingorthem.OneothemostimportantthreatstohoneybeehealthistheVarroamiteVarroadestructoranexoticparasiteintroducedtoNorthAmericainthemid-1980s.Thismiteisthevampireothebeeworldbecauseiteedsbysuckingthebloodohoneybeesandreproducesonbeebrood.SeriousbeediseasesarealsovectoredbythemitewhichmakesVarroaandtheassociatedpathogensaverylethalmix.Inthelasthalo2012severalconditionsduringtheyearleadmetomakethepredictionthatwecouldbeBeesEverybodysBusinessenteringaperiodocolonylossesprimarilyromVarroaeitherdirectlyorindirectly.Theseconditionsincludedbettercolonysurvivaloverthewintero20112012andanearlyspringin2012whichprovidedpollenandnectarearlierintheyearthanisusualresultinginrapidcolonygrowthanddevelopment.UnortunatelystrongcoloniesandlongbroodrearingseasonsareexcellentorVarroapopulationincreasesaswellandreportsohighermitecountsstartedcominginduringAugustwhichconfrmedthiswasthecase.Thereoreallindicationswerethatcolonylossescouldbesevereintheallo2012andoverwinterintothespringo2013.ThisorecastappearstobecomingtruesoIexpect2013willbeadifcultyearorecoveryandrebuildingbeestocks.BeekeepersdonothavemanyeectivetoolsormanagingVarroamite.Thereoreeortstofndasolutionarebeingrampedupandhopeullyresearchwillprovideneweectivetoolsandstrategiesormonitoringandmanagingthecomplexmixohoneybeeproblemsinthenearuture.Soaradvancesinbiotechnologyandseedtreatmentshavehelpedtransormtheproductivityoourarmsandhavereducedtheriskopollinatorexposurecomparedtothealternativeorepeatedbroadcastapplications.Plantprotectionmeasuresandpollinationarenecessarypartsoadynamicagro-ecosystemanditisclearthatapicultureandcropproductionagriculturemustandcancoexist.BayerCropScienceislookingorwardtocontinuingitsresearcheortstopromoteandprotecthoneybees.In2013BayerwillbreakgroundonanewBeeCareCenteratourheadquartersinResearchTriangleParkNC.Thiscenterisdedicatedtocontributingtothesolutiontohoneybeehealthandotherbeepollinatorsandcomplementsanotheracilitywhichopenedin2012atourglobalheadquartersinGermany.Thecommonpurposeothesetwocentersistoocusourinternalresourceswhilecollaboratingwithotherscientistsandinstitutionstohelpensurethathoneybeesandbeepollinatorsingeneralremainavailabletocontinuethevitalroleopollinatingouroodsupply.Thesolutiontothechallengestohoneybeehealthwillnotcomeeasybutitisclearthatwhenweallworktogethertounderstandthemanyactorsaectingbeehealthandhowtoprovidetheneedsothebeeswewillbeabletoensurethecommercialavailabilityohoneybeesorasustainableagriculturesystemthatwillhelpeedthegrowingworldpopulation.DickRogersapiologistBayerBeeCareCenterBayerCropScienceLP Openingmindstoinnovativesolutions.BASFandBeckerUnderwoodsharingacommonvision 66SEEDWORLD.COMTrademarksregisteredorappliedforofBeckerUnderwoodInc.AmesIA.2013BeckerUnderwoodInc.Fast-dryingFloRitepolymersdeliveruniformcoveragetohelplockdownfungicidesinsecticidesinoculantsandotherseedtreatmentproductsinonecompleteseedtreatment.ApplicationofaFloRitepolymerenhancesthevalueofseedtreatmentsbyAskyourdistributororBeckerUnderwoodrepresentativehowFloRitepolymerscanoptimizeyourseedperformance.Reducingdust-offofactivesIncreasingseedowwithlessstickinessandbridgingImprovingplantabilityanddecreasingskipsanddoublesPProductsappliedtoseedneedtostaythereallthewaythroughplanting.beckerunderwood.com1.800.892.2013