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SEEDWORLD.COMINTERNATIONALEDITION2013EMERGINGSEEDMARKETSINDUSTRYLEADERSTRENDSANDINSIGHTSREPORTONRUSSIALLPPOLICYPROTECTINGPOLLINATORSMODERNIZINGEUROPESSEEDMARKETINGRULESSEEDTREATMENTSTEWARDSHIPINDUSTRYINITIATIVESBONUSGERMINATIONEXCERPTSCANADASSEEDINDUSTRYMAGAZINE Performance4Fourfoldcompetenceinproductsservicescoatingsandequipment.Fourfoldfocusonyourneeds.BayerSeedGrowththefullyintegratedsystemforon-seedapplications.Performance4fromasinglesource.Visitourwebsitewww.seedgrowth.bayer.comtolearnmore.BayerCropScienceAGAlfred-Nobel-Str.5040789MonheimGermanyBayerCropScienceAG2013 ISF20131InternationalEdition2013PUBLISHEDBYIssuesInkissuesink.comUSAP.O.Box3601395-AS.ColumbiaRoadGrandForksND58201PUBLISHERShawnBrooksbrookissuesink.comEDITORKariBelangerkbelangerissuesink.comSTAFFWRITERSJenGolletzMarkHalsallShannonSchindleMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbyJeffHiebertLesleyNakonechnyCIRCULATIONBradGordonbgordonissuesink.comCamMitchellcmitchellissuesink.comCONTRIBUTORSMariaBrownKristynChildresDickHagenAngelaLovellJulieMcNabbMeganSheridanDennisThompsonVladislavVorotnikovEDITORIALBOARDR.B.HalabyAgriCapitalBettyJones-BlissPurdueUniversityBillRompBeckerUnderwoodJohnSchoeneckerHarrisMoranSeedCo.JimSchweigertGroAllianceTomWiltroutDowAgroSciencesKarenWithersPenningtonSeedRonWulfkuhleGreenLeafGeneticsfacebook.comSeedWorldtwitter.comseedworldmagSUBSCRIPTIONSSeedWorldispublishedsixtimesayear.NorthAmericansubscriptionratesareoneyearUSD45.00twoyearsUSD80.00.InternationaloneyearUSD95.00.Tosubscribepleaseemailsubscribeissuesink.com.Pleaserecyclewherefacilitiesexist.Nopartofthismagazinemaybereproducedwithoutthewrittenpermissionofthepublisher.PrintedinGreece.ABOUTLEARNMOREBAYERSEEDGROWTHNEWWEBSITEwww.seedgrowth.bayer.com 2SEEDWORLD.COMISF130604GREETINGSTimJohnsonpresidentoftheInternationalSeedFederationandGeorgePontikaspresidentoftheGreekSeedTradeAssociationwelcomeyoutoGreeceandtheISFWorldSeedCongress2013.06ISFAYEAROFACHIEVEMENTFromworkonphytosanitaryandintellectualpropertyissuestothedevelopmentofthefirstISFcongressapp2012willberememberedasayearofaccomplishment.10GROWTHINGLOBALSEEDMARKETSSeedcorndemandisdrivingexpansioninthreekeyemergingseedmarkets.16RUSSIAINVESTSINSEEDINDUSTRYTheRussiangovernmenthassetitssightsondoublingyieldsby2030.18TREATEDSEEDSTEWARDSHIPATALEOFTWOCONTINENTSSeedassociationsinEuropeandtheUnitedStatesaretakingactiontoenhancestewardshipstandardsfortreatedseed.1624GIANTVIEWSOFTHEINDUSTRYUNDERAMICROSCOPESeedindustryexpertsdiscussoldandnewchallengesasagisputfrontandcenterontheworldstage.28GIANTBIOGRAPHIESMeetourGiantViewsoftheIndustrycommentators.32GIANTHIGHLIGHTSIndustryprofessionalsshareinterestingstoriesaboutthesectorsdirectionovercomingchallengesanddoingbusinesstoday.36MODERNIZINGTHEMOVEMENTOFSEEDINEUROPETimetorenovatenotrevolutionizeEuropesseedmarketinglegislation.42FINDINGCOMMONGROUNDLowlevelpresenceseedpolicydevelopmentinEuropetheUnitedStatesandinternationally.50GM-FREEEUROPEMYTHVS.REALITYESAsGarlichvonEssendiscussespolicypublicperceptionandtheissuesattheheartoftheEuropeanGMdebate.52CONSOLIDATIONConsolidationandcollaborativeeffortsareacceleratinginanumberofcropsacrosstheglobe. ISF201336262SUCCESSINASELLERSMARKETUsingcorporatesocialresponsibilitytoattractengageandkeeptoptalentintodaysmarket.68SEEDWORLDWRANGLINGIsinnovationcompromisedwhencompaniesareinvolvedinlitigationwhilecollaboratingonotherprojectsatthesametime74BEYONDTHESALESTRANSACTIONMovingbeyondthetransactionandintoamoresustainablepartnershipwithcustomers.80PROTECTINGPOLLINATORSHoneybeehealthcontinuestobeatoppriorityfortheagricultureindustry.Althoughdebatecontinuesoverthecausesofdecliningbeehealthexpertssaythereisnoonesimpleanswertoexplaincolonylosses.84BOOSTINGFOODPRODUCTIONCAPACITYYourroleintodaysseedindustryismoreimportantthanyoumightimagine.88ORNAMENTALOVERHAULTheresanatmosphereofoptimismpervadingtheU.S.floricultureindustryasthesectordeliversinnovativeproductsanddynamicmarketingmessagestoconsumers.96VEGETABLEVENTUREWhatareindustryleaderssayingaboutthedevelopmentandreleaseofgeneticallyengineeredvegetablesinNorthAmericaFindoutinSeedWorldsroundtablefeaturingKentJ.BradfordScottLangkampandNormSissons.106KEEPERSOFDIVERSITYTheU.S.NationalPlantGermplasmSystemisanessentialresourcefortheseedsector.Fundingcutbacksarecausingconcernaboutitsfutureviability.112WORLDSTATUSAlookatseeddevelopmentshappeningaroundtheglobe.114SINCE1915SeedWorldhasbeencoveringcriticalissuesfacingtheseedindustryforalmost100yearsheresaretrospectivecollectionfromourcoverageofindustryevents.118CROSSPOLLINATIONTrendsinbiotechproductiontacklingdroughtCOOLdebatesinAustraliaGMcropsinChinaandotherissuesaffectingtheseedindustry.120GREECESAGRICULTUREINDUSTRYInterestingfactsandfiguresaboutGreecesagricultureindustry.8096120 4SEEDWORLD.COMWELCOMETimJohnsonPresidentInternationalSeedFederationGeorgePontikasPresidentGreekSeedTradeAssociationEEPESWELCOMETOATHENSandtheISFWorldSeedCongress2013Thiscongresswillbefullofactivitiesthatwillimpacttheseedindustryforyearstocome.ThemovementofseedgloballyisthecorefunctionoftheInternationalSeedFederation.Thecongresswillprovideyouwithanopportunitytoestablishbusinessrelationshipstohelpbringthebestseedandtechnologiestoyourcustomers.InadditionthecityofAthenshasarichhistorythatIhopeyouwillhaveanopportunitytovisitandexperiencewhilewebegintoworktowardthefutureofseedopportunitiesonbehalfofallseedcompaniesglobally.IwanttothanktheISFsecretariatsofceandtheGreekSeedTradeAssociationforputtingtogetherthiscongress.Peoplecomefromallovertheworldtoparticipateinbringingbetterseedtofarmers.Pleasetaketimethisweektoattendoneofthecommitteeorsectionmeetings.Youwillhavetheopportunitytoseethepeoplewhovolunteerandspendtimeonyourbehalfworkingincommitteesandintheirownnationstosupporttheglobalmovementofseed.Therewillbeatremendousamountofseedpeopletradinganddoingbusinessthroughoutthiscongress.Youcanmeetwithyourglobalcustomersinagreatseedatmosphere.Taketheopportunitytomeetnewpeoplewhocanbeyourfuturecustomersasyoumoveyourseedaroundtheworld.Seesuppliersandbusiness-to-businessrelationshipsthatcanhelpyoudevelopdeliverandprotecthigherqualityseedforyourcustomers.Thewelcomingpartyandgalaareopportunitiestoseefriendsfromallovertheworld.IhopeyougettoenjoythisbeautifulcityofAthens.SeedisLifeTHETIMEIScomingfortheMegarontheAthensConcertHalltoopenitsdoorstowelcomearound1500seedsmenfrom80differentcountries.OnthemorningofMondayMay27youwillhavethechancetoseefeelandhearaboutGreeceanditsseedhistoryaswellasitsbeautifullandscapesislandsandantiquities.AllpeoplelookingtomeettheirseedpartnerswillndtheirwaytoAthensandtheInterContinentalAthenaeumHotelwheretheywillenjoythefacilitiesandthehighstandardsthatwetheNationalOrganizingCommitteehavestrivedtoprovidebyworkinghardduringthepastcoupleofyears.ForGreeceagricultureisamythatraditionascienceandthemainpillarforreturningtogrowthafterthecrisisandrecessionofthepastveyears.Seedisthepillarofagriculturebeingthekeycomponentofattaininghighlevelsofproductioninquantitativeandqualitativeterms.Forthisreasonoureventcontributestobroadeningthebasisofthefuturegrowthofoureconomies.GreeceandAthensarenotonlyyouropportunitytoexploretheseedworldtheyareyouropportunitytodiscovertherootsofscienceartandcivilizationcombinedwithbeautifulbeachesunderthepleasantsunshineofMay.EscapingfromyourtradingtableortakingtheopportunitytospendaweekendyouwillreachbeautifulislandsandancientmonumentslikeDelphiandEpidauruswhilejustahalfhourawayfromthemainvenuetheParthenoninvitesyoutolearnaboutthePericleaneraandthefundamentalsofdemocracy.TheGreekSeedTradeAssociationEEPEStheInternationalSeedFederationandtheNationalOrganizingCommitteelookforwardtoyourparticipationinafruitfulcongressforyoupersonallyandyourbusiness.OurboardofdirectorstheNOCourcongressorganizerEurostarTravelPlanandourvolunteersarereadytoserveyouandcontributetoyourenjoymentofauniquecongress.Greecewelcomesyoutoenvisionfutureagriculture. MANYYEARSOFhardworkculminatedinthe2012ISFWorldSeedCongressinRiodeJaneiroBrazil.DuringthatcongresstherevisedISFtraderuleswereadoptedaswellastherevisedpositionpaperISFViewonIntellectualProperty.ParticipantsalsowitnessedtheormationotheSeedAppliedTechnologiesCommitteeasaregularstandingcommitteewithinISFtoprovidemoreocusonthisieldotechnologies.Inadditionapositionpaperonasingleaccessandbeneftsharingsystemwasadopted.ItwasamemorablecongressinRioresultingingreatachievementsortheseedindustry.TheadoptedpaperswereabigsteporwardandwouldnothavebeenpossiblewithoutISFmemberskeepinganeyeonthebiggerpicture.ISFsmainaimistoacilitatetheinternationalmovementoseedandtomobilizeandrepresenttheseedindustryatagloballevel.InordertoulflitsmissionISFpromotesstrongcooperationamongISFAYEAROFACHIEVEMENT6SEEDWORLD.COMTheInternationalSeedFederationaccomplishedmanygoalsin2012makingitamemorableyearforthesecretariatmembersandseedindustrystakeholders.MarcelBruinsISFSecretaryGeneralPhotoHannaZhou ISF20137nationalandregionalseedassociations.NationalseedassociationsaretrulythebackboneoISF.Theyareattheheartoouractivities.BesidesthemeetingsothenationalandregionalseedassociationssecretariatsduringtheISFcongressandmidtermmeetingseachyearISFtriestomeetwithatleastfvenationalseedassociations.DuringthepastyeartheISFsecretariatvisitedtheseedassociationsoKenyaArgentinaUkraineMexicoandTunisia.HoweverweshouldalsonotorgetthehardworkbeingdonebytheemployeesotheseedcompaniesandseedassociationsthattakepartinISFmeetingsthroughouttheyearandduringthecongress.TheoutcomesothesemeetingsareusedorthevariousoutreacheortsbytheISFsecretariat.Weareallverygrateulorthetimethesepeoplesetasidetocometomeetingsparticipateindiscussionsandengageintheollow-up.InadditionwearegrateultothecompaniesthatallowtheirstamemberstoattendISFmeetings.Itisonlythroughthisjointcooperationbyallmembersinvolvedthatwecanmakeadierence.UnortunatelyromtimetotimeIgettheeelingthatsuchworkornationalassociationsorISFdoesnotgettheappreciationwithincompaniesthatitdeserves.Thisworkcouldgetmoreattentionandresources.AsanemployerwhynotmakeassociationworkpartotherelevantjobdescriptionsinyourcompanyallocatingacertainpercentageotimeandresourcesorsuchcrucialworkRegulatoryMattersISFhasbeenactiveinprovidingcommentsandscientifcandtechnicalinputonphytosanitaryissuessuchasBrazilsNormativeInstructionsandAustraliasEmergencyMeasuresorTomatoamongothers.Theresolutionoproblemscausedbyphytosanitaryregulationsisaslowprocessandrestslargelywithgovernments.TheseedindustrycanhelpbymaintaininganopenrelationshipwithnationalplantprotectionoiceswiththeaimobeinganactivepartnerinupholdingtheprinciplesotheInternationalPlantProtectionConvention.TothisendISFhasinormedalertedandcommunicatedwiththeindustryandinsomeinstancesnationalplantprotectionofcesaboutchangesinregulationsandrequirementsprovidingthenecessarytechnicalinput.ISFhasbeenproactiveindevelopingcrop-specifcpestliststoprovidetheindustrywithinormationonpestsassociatedwithseed.Whenpublishedthisinormationmayalsobeouseinharmonizingphytosanitaryregulationsonseed.LastyearwementionedthatISFhadmetwithTurkishauthoritiestooutlineitsconcernsontherecentseedimportregulationso2012.OnMarch13othisyearateralongadoptionprocesstheTurkishMinistryoAgriculturereleasedSeedImportRegulation2013.Thenewtextincludesseveralrecommendationssubmittedbytheseedtraderommeetingswithministryofcers.Unortunatelythedelayopublicationhashadsomeimpactontheimportandexportactivityoseedcompaniessincethe2012ruleswereinorceupuntilthenewregulationwasmadepublic.SeedAppliedTechnologiesDuringthe2012congresstheerstwhileSeedTreatmentandEnvironmentCommitteewasupgradedtoaregularstandingcommitteeandrenamedtheSeedAppliedTechnologiesCommitteeSAT-Com.InDecember2012theSAT-Comhelditsfrstmeetingdevelopinganactionplanortheupcoming12months.TheSAT-Comhasalsostartedrevisingexistingguidelinesthatrequireupdating.TheobjectiveistohavethemreadytobepresentedatthecongressinAthensoradoptionbythemembershipandsubsequentpublicationonISFswebsite.IntellectualPropertyLastyearwasaspecialoneorISFbecauseatermanyyearsohardworkitwasthe2012congressinRiothatmarkedtheunanimousadoptionotherevisedpositionpaperISFViewonIntellectualProperty.Thepaperincludesanexpandedchapteronplantbreedersrightsandalsoprovidesmuchmoretextonpatentswhencomparedwiththepreviousversion.Inadditionthepaperaddressesotherormsointellectualpropertyprotectionandtheirrelationshipswithplantgeneticresourcesoroodandagriculture.InthemonthsollowingRiotheISFIntellectualPropertyCommitteeworkedonseveralIPtopicsthathadbeenpostponeduntilthepositionPhototakenduringthejointmeetingbetweentheISFIntellectualPropertyandSustainableAgricultureCommittees. 8SEEDWORLD.COMpapersadoption.TheoutcomesoaquestionnaireonthepracticalaspectsoplantbreedersrightsapplicationsexaminationandgrantingwerediscussedresultinginalonglettertotheInternationalUnionortheProtectionoNewVarietiesoPlantsUPOVaskingoritsconsiderationoseedindustryviewpoints.ThedisclosureoorigininpatentapplicationswaslaggedasatopicrequiringthoroughdiscussionleadingtoajointdiscussionwiththeISFSustainableAgricultureCommittee.ISFiscurrentlyworkingonapositionpaperonthistopic.WorldSeedProjectSince2009ISFhasbeenengagedwiththeWorldSeedProjectwhichseekstostrengthentheseedsectorindevelopingcountries.ISFsroleintheprojectistoenhancethegrowtholocalseedindustriestoensurearmersaccesstoimprovedvarietiesandseeds.Thefrstsuccesseshavealreadybeenactualized.ForexamplebothGhanaandtheUnitedRepublicoTanzaniahaverecentlyprovidedtheirdratPBRlawstoUPOVandbothlawswereapproved.ThismeansthatsoontheseedindustrywillbeabletofleorplantbreedersrightsinthesecountriesandcanexpecttoimplementaUPOV-likesystem.AswithallsuchprojectsthereisalwaysaneedorfnancingandtheISFSteeringCommitteehasbeenlookingorpotentialdonors.ISFWorldSeedCongressSurveyresultsindicatedthat95percentothe2012congressparticipantsratedtheirparticipationinthecongressasgoodorexcellent.Althoughthesecretariatisverypleasedwiththeseresultswecontinuetoaddresstheeedbackotheremainingfvepercent.WeconsideralleedbackprovidedbythesurveyandexaminewherewecanurtherimproveourservicetoISFmembers.Registrationeesorthecongresshavenotsignifcantlyincreasedoverthepastseveralyears.Thisisachievedbytherelentlessreviewoallcongress-relatedexpenses.Forexampleinthesatisactionsurveyalargenumberodelegatesindicatedthatthetypicalcongressbagisextraneousasmostpeopleleaveitintheirhotelrooms.Asaresultwewillsoonbephasingthesebagsoutbutrestassuredwewillinormyouothischangebeoreithappens.IampleasedtoreportthatinAthensyouwillseethebirthothefrstISFcongressapp.ThisappwillbeavailableoriPhonesiPadsandandroidsandamobileversionwillalsobeoered.Appaccesswillbepasswordprotectedandonlyavailabletoregisteredcongressparticipants.Asaresultothecreationothisappwewillnotbeprintingadelegateslistorthisyearscongress.ThelistwillbeavailableonthecongresswebsiteinExcelormatandthroughtheapp.Inadditionwewillnotbeprintingcongressprogramsthisyear.Notonlyisthisdecisioncost-eectiveandgoodortheenvironmentitisalsothedelegateswishasprovidedbythe2012satisactionsurveys.MarcelBruinsGroupphototakenduringthemeetingofthesecretariatsofthenationalandregionalseedassociations.Communicationasatopicappearedinjustabouteverymeetingwehadduringthepastyearitsoneverybodyslipsanditsimportanceisbeingrecognizedbyagrowingnumberofpeople.CommunicationCommunicationasatopicappearedinjustabouteverymeetingwehadduringthepastyearitsoneverybodyslipsanditsimportanceisbeingrecognizedbyagrowingnumberopeople.ThispastyearanISFworkinggroupcalledCommunicationwasormedwhichwilltargetnumerousimportantissuessuchasrevisingtheISFcommunicationstrategyidentiyingtargetaudiencesandreviewingtheneedoranimprovedISFwebsitenewsletterandothercommunicationtoolssuchasvideos. SEEDWORLD.COMTHEFIRSTYEARSofthenewmillenniumhavebeenheadytimesfortheglobalseedindustry.AccordingtotheInternationalSeedFederationthevalueoftheinternationalseedtradegrewfromjustover3.5billionin2000toapproximately10billionin2010.Accompanyingthisgrowthhasbeenasteadyriseinthetotalvalueoftheindustrynowpeggedat50billionbyGfKaninternationalresearchcompany.GfKnotesthataftersixyearsofdouble-digityearlygrowththeglobalseedindustrydidcooldownsomewhatin2011whentheannualgrowthrateslowedtolessthan10percentbutreboundedin2012to14percentgrowth.WithitshugedomesticseedmarketestimatedbytheISFat12billiontotalvalueofallseedsalesinthecountryin2011andashomebaseformanyofthemajorcorporateplayerstheUnitedStateshaslongdominatedtheinternationalseedindustry.Theseedindustryisundergoinggreatchangenotjustintermsofdevelopmentsinhot-buttonsectorssuchasbiotechandtreatedseedbutasaresultoftheascensionofcornandrisingdomesticseedproductioninsomekeyemergingmarkets.Growingseedcorndemandisdrivingexpansioninthreekeyemergingseedmarkets.growthinglobalseedmarkets10 ISF201311ThisexpansiontonewregionsismostlyatleasttomyknowledgeincornsaysPieroSismondodirectoroseedtechnologyandtradeortheISF.Hebelieveshigherdemandorcornseedandadwindlingsupplyolandavailableorseedproductioninestablishedmarketsareleadingseedcompaniestolookbeyondtheirtraditionalproductionbase.Astheranksoseed-producingnationsbecomemorecrowdedwhatarethetopemergingmarketstowatchorin2013LeadingmarketanalystTrayThomassaysthreecountriesinparticularstandoutintermsodomesticseedmarketgrowthBrazilChinaandwhatmaycomeasasurprisetosomeUkraine.FoundingpartnerotheContextNetworkanagribusinessmanagementandconsultingrmbasedinDesMoinesIowaThomasbasesthisassertiononthe2012editionotheGlobalSeedMarketDatabaseanannualcompendiumostatisticsandinormationcollectedrommorethan200sourcesandreviewedbycropexpertsromaroundtheworldwhichwasrecentlysoldbytheContextNetworktoGK.BrazilRightnowtheastestgrowingmarketorseedcornisprobablyBrazilsaysThomasaddingthatitisamongthethreeleadingSouthAmericannationsorseedcornmarketgrowth.ArgentinaandChilearealsogrowingseedcornmarketsandtheyaccountorthebulkocounter-seasonseedproductionorcommercialseedcompaniesinNorthAmerica.Thomassaysthatwhenthesermsareworkingtointroducenewproductsoneothemosttime-consumingthingsisgettingromtheonekerneloseedthathasthespecictraitsthatyouwantuptothe100000bagsoseedyouwanttosell.Counter-seasonseedproductioncangreatlyspeedupthisprocessbyenablingmoregrowingseasonsperyear.Otencompanieswillbeshortoinventoryortheirnewesthybrids.TheyllproducetheirseedintheSouthernHemispheresotheycangetmoreseedquicklyandintimeortheNorthAmericanseasonsaysThomas.Theresalotothatgoingonespeciallywhenorecastsarenotquiterightoryouneedtoexpandaproductyouwerentreadyor.Theresawholehostothingsthatcangowrong.BerniceSlutskyisheadodomesticandinternationalpolicyortheAmericanSeedTradeAssociation.ShesaysthefowoseedbetweenNorthandSouthAmericaisanimportantcomponentotheinternationalseedtrade.Brazilisaveryimportantmarketshesays.TheAmericasingeneralareveryimportanttothemovementoseedwithalotocounter-seasonalproduction.HoweverThomassaysitsnotcounter-seasonproductionuelinggrowthinBrazilwhichaccordingtoISFguresboaststheworldsourthbiggestdomesticseedmarketatjustover2.6billion.ThereisalsogrowingdemandorseedinternallyasaresultoincreasedagriculturalproductionrequiredtoeedBrazilsburgeoningpopulationandsupportitsexportmarkets.Thomascitesashitinarmingpracticesasanotheractor.Brazilhasalotofexibilitytogrowmultiplecrops.Theyrebeginningtodoalotmoredoublecroppingsotheyllgettwocropsayearoneowheatorsoybeansandoneocornhesays.Highpricesareexpandingtheirseedmarketandbringingcornintoit.Andasthecountrydevelopstheinrastructuretohandlehighervolumestheseedmarketthereisincreasing.Brazilhasalotofflexibilitytogrowmultiplecrops.Theyrebeginningtodoalotmoredoublecroppingsotheyllgettwocropsayearoneofwheatorsoybeansandoneofcorn.TrayThomasThomasaddsthatBrazilsexpandingagriculturallandbaseisanotheralthoughlessimportantactor.LandiscontinuallybeingmadeavailableinBrazilalthoughthattrendhasreallyslowed.Itsnotassignicantasitoncewas.AccordingtoSismondoBraziliancornproductionhasgrowndramaticallyduetorisingdemandbothdomesticallyandinternationally.IthereismarketdemandandiyouareacountrythatcanulllityouareinabetterpositionthanacountrythathasnothingtosellhesaysaddingthatBrazilsoodcommodityexportsareconsideredacriticalsourceohardcurrency.Sismondosaystheareadedicatedtogrowingcornandcornseedisexpandingrapidlytokeeppacewithdemand.InBrazilcornacreagein2012hasreachedalmost15millionhectares.Thisisahugenumbersincetraditionallythatcountryusedtogrowaround13millionhectaresorlesshesays.Theproductionohybridcornseedhasprogressedrapidlyromastable50000to55000hectarestoasmuchas105000to110000hectares. 12SEEDWORLD.COMacountrywantsthegreatertheincreaseincornusebecausethehighestuseocornistoeedanimals.Andasyoumoveromtakingacropandeatingitdirectlytoeedinganimalsandharvestingtheanimalandthemeatthevolumeocornyouneedtoproducegoesup.SeedcompaniesinBrazilandotheremergingmarketsrecognizethestrategicimportanceogrowingseedin-countrysaysSismondowhichcutsdownontransportcostsandeliminatesthepaperworkandlengthydelaysthatcomewithimportingseed.HeaddscornproducersarealsobenefttingromBrazilspreerredstatuswithoneoitsleadingtradepartnersChina.TheyaresupplyingalotocornandsoybeanstoChinawhichisthebiggestbuyerotheseproductsintheworldSismondosays.ChinaChinaproducesahugevolumeoseeditsel.ThevalueoitsdomesticseedmarketispeggedbytheISFatslightlymorethan9billion.Andintermsoseedproductionintheworldsmostpopulouscountrytheresappearstobenolet-upinsight.ThomassaysseedproductioncontinuestoexpanddramaticallyinChinawhichproducesthebulkoitsownseedorwhatisobviouslyahugeinternalmarket.CompaniesareputtinginplantsinChina.ItsbiganditsgrowinganditsgettingattentionromeverywheresaysThomasaddingChinahasbecomeaprimarycornmarket.UnlikethesituationinmanynationswhereaewbigmultinationalseedcompaniesmightdominatetheseedindustryeveryoneitseemsisscramblingtosecureaootholdinChina.TheChineseseedindustryissoragmentedsaysThomas.TheresnoWesterncompanythathasasignifcantplacethere.AlltherespectiveplayersareworkinginChinabutnoonehassignifcantpresenceandnoChinesecompanyreallyhassignifcantpresenceitsascatteredandragmentedmarket.ForthisreasonChinaisakeymarketorASTA.SlutskysaysherorganizationisactivelyinvolvedinassistingAmericancommercialseedcompaniesthatwouldliketodobusinessinChinapointingtoASTAsrecentlysignedmemorandumounderstandingwiththeChinaNationalSeedTradeAssociationtoacilitateabetterworkingrelationshipbetweenthetwoindustriesandprovidebusinessopportunities.SismondosaysthethirstorcornisbehindmuchothegrowthinChinasdomesticseedmarket.Allthemanyusagesocornaregivingitanadvantagecomparedtoothercropshesays.Cornisprobablytheeasiestsourceohigh-qualitybasicingredientsoroodandeed.ThomasbelievesitisgrowthinmiddleclasspopulationandpercapitaincomesnotjustoverallpopulationthatisreallydrivingtheexpansioninthecornmarketandcornseedproductioninChinaandotheremergingmarketsthesedays.Assadasitmaybeanotherbillionpeoplelivingonadollaradaydoesnotmovethevalueocornmuch.ButatenthothatmovingtothemiddleclasswillhaveasignifcantimpactoncorndemandThomassays.Thatsortworeasonsonethevolumeooodconsumedisincreasedbutmorethanthatitsthedietitselthemovetomoreproteinandbuyinghigherqualityoodandlesssustenanceliving.ThemoreproteinthatLandpressureintraditionalseedproducingnationssuchasFranceandItalyiscausingmoreproductiontoshifteastwards.UkraineAccordingtoSismondodemandorcornisalsorisinginWesternEuropewherelandpressureintraditionalseedproducingnationssuchasFranceandItalyiscausingmoreproductiontoshiteastwardsfrsttoHungarythentoRomaniaateritjoinedtheEuropeanUnionandbeganattractingattentionocornseedcompanies.Nowitsmovingevenurthereast.TodaythenewrontierisUkraineSismondosays.HesaysdemandisgrowingorcornseedthereduetotherapidexpansionoUkrainescornproducingareaacresareorecasttoincreasetofvemillionorevensixmillionhectaresromthecurrent4.5millionsomedevotedtohybridseed.AsaresultUkraineisstartingtoemergeromundertheradarinseedcirclesasevidencedbygrowinginterestromASTA.SlutskysaysUkrainehasntbeenamongherorganizationsprioritymarketsorocusingitsinternationaleortsbutthatcouldchange.OurmembersaretellingusthattheythinktheUkraineisgoingtobeagrowthmarket.Sowereintheprocessore-evaluatingthat.ThomasagreesUkraineisdefnitelyamarkettowatch.HesaysthecountryhasimportedmuchoitsseedromHungaryRomaniaandotherEasternEuropeanneighboursinthepastbutmoreandmoreseedproductionplantsarebeingbuiltthere.AccordingtoSismondomostothisproductionisorinternalorneighboringmarketsalthoughsomeseedisbeingexportedtoWesternEurope.SismondobelievesUkrainescentrallocationclosetoRussiaBelarusandotherormerSovietrepublicsinCentralAsiabodeswellortheuturegrowthothecountrysseedmarket.ThatandotheractorssuchastheswitchtomoremoderngeneticsandmorehybridcropsaremakingUkrainemoreattractivetoseedcompanieshesays. TocreateinnovativeSeedSolutionswerenotafraidtogetourhandsdirty.WithSeedSolutionsfromBASFyougetthemostinnovativeproductsandtechnologiesforseedtreatmentdevelopedinclosecollaborationwithseedcompaniesandgrowersfromaroundtheworld.BasedonthecombinationoffocusedRDandtheknowledgefromtheBASFGroupourtailor-madesolutionsareabletomeetyourindividualneeds.Theyprotectandincreasethevalueoftheseedandtheemergingplantmakingtreatedseedsanintegralpartofcropsolutionsandtheseedindustryanessentialpartofthegrowersinvestmentdecisions.www.solutions-for-seeds.com SEEDWORLD.COM14ThomasmaintainstheincreasingwesternizationandtechnologicaldevelopmentoUkraineisatleastpartiallyresponsibleortheshitromopen-pollinatedtohybridcropswithprovenagronomicbenetswhichincreasestheneedorseed.Whenthedemandorseedgoesupthenseedproductionneedstogouptomatchthathesays.AccordingtoThomascircumstancesinUkrainearesharedbymanyotherdevelopingnationswheretheconfuenceosuchactorsasrisingafuencehighercommoditypricesgrowingconcernsoveroodsecurityquickadoptionocroptechnologieslikehybridseedandthewidespreadacceptanceonoveltraitscreateertilegroundorgrowthindomesticseedproduction.Asmarketsdevelopandsystemsareputinplaceandaspeoplegeteducatedandpricesgoupyoumovetoahybridmarkethesays.Everyacrethatmovesromopen-pollinatedtohybridisabrand-newseedsalesoacrosstheworldascountriesmoveromopen-pollinatedandsel-suciency-drivenproductiontotheuseohybridsyouhaveanincreaseinseedmarketsandalsosignicantincreasesinyieldandeconomicbeneitorthecountriesthataregrowingthemandortheindividualarms.SlutskysaysinadditiontohybridseedallothetechnologiessurroundingplantbreedinghaveevolvedgreatlyinrecentyearsanditsnotjustmaturemarketsliketheUnitedStatesandEuropeleadingtheinnovationeorts.Seedisnotwhatitusedtobeshesays.BrazilandChinaarebothperectexamplesotheirgovernmentsputtingalotomoneytowardincreasingthesophisticationobreeding.MarkHalsallTRAYTHOMASotheContextNetworkaU.S.-basedmarketresearchfrmidentifesAricaasanotherareaotheworldexperiencingseedproductiongrowth.ButhecautionsthatasainvestmentmarketorcommercialseedcompaniesAricastillhasartogobeoreitcancompetewithBrazilChinaUkraineandotheremergingmarkets.Aricaisgrowingbutitsonethat20yearsromnowcouldbeagreatmarket.Butatthemomentitsjustacomplicatedplacetodobusinesshesays.Theresreallynottheinrastructure.Anduntilyouhavetrulystableeconomiesandpoliticalregimesitshardoranyindustrytoreallydevelopdramatically.AndthatsanissueinmostplacesinArica.AFRICAUkrainescentrallocationclosetoRussiaBelarusandotherformerSovietrepublicsinCentralAsiabodeswellforthefuturegrowthofthecountrysseedmarket. RussiaInvestsinSeedIndustryRussiaplanstoraisetheseedindustryoutoaprotractedcrisisthroughinvestmenttothetuneo9.4billioninbreedingresearchandinrastructurewithanaimtoincreaseyieldsandproftability.AFTERTHECOLLAPSEotheSovietUnionoralongtimetheseedindustryinRussiadidnotdevelopmostlyduetotheabsenceostatesupport.Thislackoinvestmentintheseedindustryledtodeterioratinginrastructurewithalmost90percentothemainassetswithintheindustrybecomingeroded.AccordingtoexpertsattheRussianMinistryoAgriculturesSeedDepartmentthisproblembeganintheearly2000sduetodeteriorationothematerialandtechnologicalbaseotheseedselectionprocessdecliningseedproductionandthelackoadequateinrastructure.Asaresultlowqualityseedsmakeup30percentothedomesticseedsupply.Undersuchconditionscropvarietiesareonlyabletorealize30percentotheiryieldpotentialaccordingtoofcialestimates.Independentexpertspegthisfgureevenlowerat15percent.DespitethisRussiahassetitssightsondoublingtheyieldsoitsmainagriculturalproductsby2030.Inparticularthegovernmentaimstoincreasecerealyieldupto150millionmetrictonsbutauthoritiesconfrmthatwithouturtherdevelopmentotheseedindustrythisgoalwillbeimpossibletorealize.Thereorethegovernmenthasrecentlyadoptedalong-termprogramtodeveloptheRussianseedindustrywhichisoutlinedinthepaperentitledTheStrategyofSelectionandSeedIndustryDevelopmentthrough2020.ThroughthisprogramtheRussiangovernmentplanstoinvest281billionrubles8.9billiontodevelopascientifcandcommercialoundationortheseedindustry.StakeinSciencePresentlyvarietyselectionintheRussianFederationismainlyrepresentedbybreedingcentersotheRussianAgriculturalAcademy.Thereareewnon-stateselectioncentersinthecountryandtheseareusuallythedepartmentsolargeseedcompanies.Russiaoperates42agriculturalbreedingcenterswhichdevelop300to400newvarietiesandhybridsoagriculturalplantseachyear.Accordingtoofcialstatistics16SEEDWORLD.COM ISF201317rom1991to2013itwasrecordedintheStateRegisteroBreedingAchievementsthat1614varietiesandhybridsovariousagriculturalcropsandotherproductsweredeveloped.HoweverasTable1indicatesthedistributionobreedingcentersinRussiaisextremelyuneventhusthegovernmentplanstospend80billionrubles2.7billiononthedevelopmentoascientiicoundationortheseedindustrywiththenumberobreedingcenterstobeincreasedby50percentby2020.MajorInvestmentinBusinessDevelopmentUndertheprogramabout200billionrubles6.7billionwillalsobeinvestedtosupportbusinessesoperatingintheseedindustry.Accordingtothepaperthemoneyspentonresearchactivityintocropbreedingshouldincreaseby28percentby2018and30percentby2020whencomparedwiththeaverageleveloexpendituresrom2006to2010withaprojectedincreaseintheproportiononon-budgetaryundsby32percentin2018and45percentin2020.Inparallelthegovernmentplanstoincreasepatentsthroughthecreationonewvarietieswithanincreaseoupto35percentin2018and45percentin2020inbreedingacilityassets.IncreaseInnovationAnotherpriorityisincreasingtheleveloinnovationinsmallbusinessestherebyincreasingthenumberosmall-scalebreedingandinnovativeseedcompaniesby30unitsin201350unitsin2018and60unitsin2020.Thegovernmentalsoorecaststhatwithstatesupportinvestmentattractivenessaswellasproftabilityoseedbusinesseswillgrowsignifcantlycomparedwithcurrentlevels.IncreasedQualityandProductionAllothesemeasuresshouldresultinadramaticincreaseinthedomesticTable2.ProgramImplementationResultsTotalUnitsPersonnel20112013TotalUnitsPersonnel20142018TotalUnitsPersonnel20192020Totals20112020Developmentomodernbiotechnologyandnewbreedingmethodsunits409660196Creationomodernvarietiesandhybridsunits6809163541950Developmentomoderntechnologiesorcultivationocropsunits24264595Trainingoscienticpersonnelpersons200470150820Includingdoctorspersons22252673IncludingPhDcandidatespersons178220224622SourceTheStrategyofSelectionandSeedIndustryDevelopmentthrough2020Table1.ScientifcRussianFederationSupportoBreedingandSeedProductionNameoFederalDistrictNumberoBreedingCentersUnitsDominantCulturesCentral13GrainslegumescerealsvegetablesoilseedsfaxcanolasugarbeetsruitberrieseedNorthwest1GrainspotatoescanolaeedSouthandNorthCaucasus11GrainslegumescornriceoilseedsruitgrapeseedVolga6GrainscorncerealsoilseedsfaxpotatoesruiteedUralian3GrainspeaspotatoesruitberrieseedSiberian6GrainscerealslegumespotatoesruitvegetablesberrieseedFarEastern2SoybeansgrainsvegetablespotatoesberriesruiteedSourceTheStrategyofSelectionandSeedIndustryDevelopmentthrough2020productionoqualityseedoragriculturalproducers.ThegoalistohaveenoughRussian-producedseedtomeet70percentodemandby2018and75percentby2020.Themainassetsotheindustryarealsoexpectedtoincreaseby80percentby2018and90percentby2020.BoostingProductivityAccordingtoRussiaMinistryoAgricultureorecaststheseinvestmentsshouldpromotetherapiddevelopmentocropproductioninRussiaandleadtoasignifcantincreaseincropyields.Inparticularitisexpectedthatcerealyieldshouldriseby70percent.FortheRussiangovernmentitisveryimportantthatinvestmentsarecharacterizedbyhighreturnsorexampleeverydollarthatisinvestedshouldreturnalmostsevendollarstothestate.Therealizationotheprograminincreasedproductionoagriculturalproductsshouldgenerate1.9trillionrubles66billionorthestatebudgetandsignifcantlyincreasetheproftabilityandcompetitivenessoRussiasseedproducers.VladislavVorotnikov 18SEEDWORLD.COMTHETREATEDSEEDmarkethasbeenred-hotinrecentyearswithinnovationsintreatmenttypesactiveingredientsandnewapplicationtechnologiesleadingtoincreasedadoptionbymorearmersandoragrowingarrayocrops.ButastheuseotreatedseedhasgrowninEuropeNorthAmericaandaroundtheworldsohasspeculationaboutthepossibleimpactodustrominsecticide-treatedseedontheenvironmentparticularlybeesandotherpollinators.Aseriesoscientifcstudiesoverthelastewyearshaveincreasinglylinkedneonicotinoidsthechemicalgrouposystemicinsecticidesthatincludesclothianidinimidaclopridandthiamethoxamoundinsomeseedtreatmentproductstonegativeeectsonbeehealth.Thishasincreasedpressureongovernmentregulatorstostepinandimposenewrulesonseedtreatmenthandlingandusageorinsomeinstancesorbidtheuseoneonicotinoidpesticidesaltogether.InlateApriltheEuropeanCommissiondecidedtopressaheadwithabanontheuseoneonicotinoid-containingproductsormostcropsdespitetheEuropeanUnions27memberstatesailingtoreachanagreementonthematter.Thetwo-yearbanwhichgoesintoeectDec.1hasbeencriticizedbyGermany-basedBayerCropScienceandotherneonicotinoidmanuacturers.AnAprilpressreleaseromBayerCropSciencedescribesthebanasaset-backortechnologyinnovationandsustainability.TherestrictionotheseneonicotinoidswillresultincropyieldlossesreducedoodqualityandlossocompetitivenessorEuropeanagriculture.ThiswillhaveanegativeimpactonarmersRDdrivenagcompaniestheseedindustryandtheoodvaluechain.Thecompanysaysitremainsconvincedthatneonicotinoidsaresaeorbeeswhenusedresponsiblyandproperlyaccordingtolabelinstructionsaddingthatclearscientiicevidencehastakenaback-seatinthedecision-makingprocess.Thisdisproportionatedecisionisamissedopportunitytoreachasolutionthattakesintoconsiderationallotheexistingproductstewardshipmeasuresandbroadstakeholderconcerns.WiththesituationinEuropeCanadasPestManagementRegulatoryAgencyannouncingareviewoapprovedneonicotinoidpesticidesandissuingnewusagerulesinFebruaryandacoalitionobeekeepersandenvironmentalandconsumergroupssuingtheUnitedStatesEnvironmentalProtectionAgencyoveritshandlingoclothianidinandthiamethoxamitisunderstandableisomeintheinsecticide-treatedseedsectoreelbesieged.Butormanyothersthissegmentotheindustryisbynomeansalostcausearromit.ProminentseedorganizationssuchastheEuropeanSeedAssociationandtheAmericanTreatedSeedStewardshipATaleofTwoContinentsInthefaceofincreasingscrutinyovertherelationshipbetweenneonicotinoidsandbeehealthseedassociationsinEuropeandtheUnitedStatesaretakingactiontoenhancestewardshipstandardsfortreatedseedandtofurtherreduceenvironmentalrisksespeciallytobeesandotherpollinators. ISF201319SeedTradeAssociationaswellastheassociationorthecropprotectionindustryintheUnitedStatesCropLieAmericahavebeenworkinghardtodebunkmisconceptionsandeducatethepublicandgovernmentregulatorsabouttheagronomiceconomicandenvironmentalbeneftsotreatedseedaswellasinstitutemeasuresaimedsquarelyatminimizingandmanagingriskstobeehealth.EuropeanSeedTreatmentAssuranceSchemeTheESArecognizesthatensuringthehighestqualityseedtreatmentisimportanttoprotectingtheenvironmentandreducingriskstopollinators.ForthisreasonithasspentthepasttwoyearsdevelopingtheEuropeanSeedTreatmentAssuranceschemeaimedatensuringallpartsintheseedtreatmentchainassumetheirrespectiveresponsibilitiesandputinplacespecifcqualityassurancemeasures.WewanttoestablishgoodseedtreatmentpracticesthroughouttheindustryinEuropethatsrelevanttoalltreatmentsnotonlyorinsecticidesbutalsoorungicidesandorallcropssaysGarlichvonEssenESAssecretarygeneral.ThemaineaturesoESTAareIndependentcerticationofseedtreatmentsitesbyaccreditedauditorsDefinedqualityreferencevalueswithauniformtestingprotocolSafeusehandlingandcareinformationandproductlabelingorusersUnderthisinitiativeonlycertifedseedtreatmentacilitiescanusetheESTAlogoontheirproductstodocumentcomplianceandacilitatethereemovementotreatedseedthroughouttheEuropeanUnion.SGSGermanyrecentlybecamethefrstcompanyaccreditedbytheESAtocarryoutseedtreatmentauditsorthecertifcationoseedtreatmentplants.TheaccreditationoSGSastheirstESTAcertiyingbodymarksanotherimportantstepintheimplementationothescheme.ItshowsthattheconceptisworkableandthatitisnowbeingtakenupinpracticebytheseedcompaniessaysvonEssen.WereullysupportingtheESTAschemeromESAandhavebeeninvolvedromthebeginningsaysMartinGrussglobalheadoSeedGrowthproductsorBayerCropScience.ItisagoodexampleothegrowingcommitmentotheseedtreatmentindustryinEuropetothehighqualityotreatedseed.ThebanonneonicotinoidapplicationsincludingseedtreatmentormanycropswillbeinplaceacrossEuropeinDecember.ESABayerCropScienceandotherplayersinthetreatedseedindustryhavecriticizedtheEuropeanCommissionobeingtooreliantontheprecautionaryprinciplewithouttakingtheprincipleoproportionalityintoaccount.Theymaintainthatthereisalonghistoryothesaeuseoneonicotinoid-basedproductsandthatwhenusedresponsiblyandproperlyanyimpactonbeesisnegligible.Wearegenuinelyconcernedaboutthehealthohoneybees.AsanagriculturalcompanyweareasmuchdependentonbeesasourcustomersthegrowerssaysGruss.Currentscientifcevidencehasoverwhelminglyconcludedthattheincreasedmortalityobeesasitsbeenobservedinsomepartsotheworldislargelyduetoacomplexsetoactorsincludingdiseasesandparasitesparticularlythevarroamite.VonEssensaystheESTAschemehasbeenmetwithscepticismromsomequartersprimarilythosewhowouldliketohaveaverydetailedveryrigidandverycontrolledintensiveregulatorysysteminplacewhichwethinkisverylikelygoingtobeverydifculttopoliceandverycost-intensivenotonlyorusbutintheendorarmers.WethinkitmuchbetteriwestartwithavoluntarysystemwhichisdeactoimplementedbythewholeindustryandwhereyouhavecontinualimprovementothestandardsbyadaptingthesestandardseveryyearexplainsvonEssenaddingthatsuchFormoreinformationontheESTAvisiteuroseeds.orgesta.PhotocourtesyofBayerCropScience.CustomertrainingatBayerCropSciencesSeedGrowthCenter. 20SEEDWORLD.COMfexibilityisnexttoimpossiblewithinthecomplexconnesoEuropeandecision-making.Wethinkoursystemdoesthetrickbutisalotleanerandasterthananythingthatthegovernmentscouldcomeupwith.VonEssenbelievesasimilarapproachmightworkwellinotherplaceslikeSouthAricaandSouthAmericasincetheESTAschemeisnotocusedonaregulatoryenvironmentwithinaspeciccountry.Wehavetriedtokeepitasgenericaspossiblehesays.ThereisnothinginourguidethatisspecictoEurope.GuidetoSeedTreatmentStewardshipOntheothersideothepondtheAmericanseedindustryistakingadierentapproach.InMarchtheAmericanSeedTradeAssociationandCropLieAmericaunveiledtheGuidetoSeedTreatmentStewardshiptheresultoayear-longinitiativeaimedatpromotingthesaehandlingandmanagementotreatedseed.DrawingondatacollectedworldwideandendorsedbytheNationalCornGrowersAssociationtheAmericanFarmBureauFederationandtheAmericanSoybeanAssociationtheguideistheproductoanindustry-widecollaborationbetweenseedcompaniesseedtreatmentprovidersanduniversities.Itprovidesarmersandseedcompanieswithcriticalinormationandup-to-dateguidelinesormanagingtreatedseedeectivelytourtherminimizetheriskoexposuretobeesandothernon-targetorganisms.Theguideservesasanall-in-oneresourcethataddresseseverystageoaseedsjourneyromtreatmenttoplantingsaysAndrewLaVigneASTApresidentandCEO.Itsdesignedtobeconvenienteasy-to-understandanduseultotheentireseedandcropproductionvaluechain.PamJohnsonpresidentothecorngrowersassociationsaystheguidewillbeaninvaluableresourceorourmembers.Wereencouragingallcorngrowerstoreertoitbeoreduringandaterthecornplantingseason.ASTAandCLAbeganaggregatingseedtreatmentresearchandsaetyinormationromuniversitiesseedcompaniesinternationalseedassociationsandothersinearly2012inresponsetothegrowingconcernsabouttheeectsoseedtreatmentdustonpollinators.ThehealthopollinatorsespeciallyhoneybeesiscrucialtoagriculturalproductionintheU.S.andworldwidesaysJayVroomCLApresidentandCEO.Thecropprotectionindustryseedgrowersandbreedersseedtreatmentcompaniesequipmentmanuacturersandarmersallplayaroleinsupportingthrivingbeepopulationsthroughstewardshipandsoundscience.InadditiontocontributingtoEuropesESTAschemeBayerCropSciencewashappytoassistwiththedevelopmentoagoodstewardshippracticesguideintheUnitedStates.AspartoASTAandCropLiewehavecontributedtothisexcellentdocumentsaysGruss.Ithinkitisanotherexampleothejointresponsibilityotheseedcompaniesandthetreatmentindustrytoassurehigh-qualitytreatedseedandcontributetothesaehandlinganduseothatseedbygivingguidanceandcheckpointstoconsiderinthewholeprocess.EssentiallytouchingonallaspectsoseedappliedtechnologytheguideisintendedtoserveasaresourceorcommunicatingbestpracticesacrosscropsandtreatmentTheASTAguideisavailableonlineandinPDFformatatseed-treatment-guide.com.Thereisagrowingcommitmentfromtheindustrytosupplyhigh-qualitytreatedseed.PhotocourtesyofBayerCropScience. KWSandme.Thatsreliability.Trustisntsomethingthatgrowsovernight.ManyfarmingfamilieshavereliedonKWSforgenerations.Formorethan150yearswevebeentheseedspecialistthatdeliverswhatfarmersexpectthebestqualityseedforsugarbeetcorncerealsandrapeseed.Thatswhyitcomesasnosurprisefarmersconsiderorangethecolorofreliability.Findoutmoreatwww.kws.com 22SEEDWORLD.COMsegments.ItincludesguidanceandinormationresourcesorsuchprocessesasPlantingoftreatedseedSafeuseofseedtreatmentproductSafehandlingandtransportofseedSelectionoftreatmentproductTreatedseedlabelingStorageoftreatedseedTheguidealsoincludesaseedtreatmentglossaryandanextensivelistoresources.Itwillbeupdatedregularlytokeepupwithadvancesinseedtreatmenttechnologiesandensureseedcompaniesandgrowershavethelatestinormation.Theindustry-ledinitiativeisalsointendedtoidentiyandexplainbestseedtreatmentmanagementpracticestogovernmentregulatoryagenciestoensurethatunnecessaryregulationsarenotputinplace.AccordingtoASTAandCLAtheresponseromtheEPAandtheUnitedStatesDepartmentoAgriculturehasbeenpositive.TheEPAsquitepleasedasaregulatororiskassociatedwithpesticideproductssaysVroom.Theirpreerenceisalwaystoencourageactivitiesbyindustrysegmentsthathelpavoidregulationbecausewealreadyhavequiteaconsiderablebodyoregulatoryrequirements.Theyhaveenoughtodoasitisandwouldpreertoencourageindustriesworkingwitharmerstondwaystoreduceandeliminateriskthatdontinvolvedirectgovernmentregulatoryactivity.LisaNicholsASTAsdirectoroscienceandinternationalaairsandoneotheprimaryarchitectsotheguidesaysAccordingtoourconversationswiththeEPAtheimmediatenextsteportheindustryisnottoimposenewregulationsbasedonseedtreatments.NicholsaddsthatintheU.S.weoperateataveryhighlevelostewardshipalready.WewereverytransparentwiththeEPAthroughouttheprocessodevelopingtheguideandtheyvebeenextremelysupportiveespeciallyinthelaststageswhichhasbeentheeducationandoutreachpiece.Theyveputalotoemphasisonthatasbeingimportantortheindustryanditsstakeholders.WhenaskedtocomparetheguidewiththeESTAschemevonEssensaystheEuropeaninitiativeislessprescriptiveintermsodescribingspecicstepsorseedtreatmentstakeholdersandusers.Ourobjectivetohavehigh-qualitytreatedseedisthesameandwelookateachandeveryactorthatcouldhaveaninfuenceonthat.TheESTAbasicallydenescriticalcontrolpointsandismoreprocess-driventhanstandards-drivenhesays.Vroomsaysthetwoapproacheswhiledierentdidnotdevelopinisolationoeachother.MostothecompaniesthatworkedonthatprograminEuropearethesamecompaniesthathelpeddeveloptheASTACropLieAmericastewardshipinitiativesowebelievethatallthesameprincipalsareatworkhere.Webelieveinharmonizationoourglobalstewardshipeortssotheresalreadyconnectivitythere.WecanlearnromeachotheronacontinuousbasisandthatsthereasonthatwestayinconstantcontactwithourEuropeancolleagues.MarkHalsallTHEBIGGESTAREAoconcernwithseedtreatmentwhichinvolvestheapplicationobiologicalorchemicalagentstoseedtokillrepelorcontrolpestsorenhanceplantgrowthisdust.Whenagitatedtreatedseedcanreleasesignifcantamountsofneparticulatematterwhichusuallyconsistsonaturallyoccurringseeddustalongwithcomponentsotheseedtreatment.JayVroompresidentandCEOoCropLieAmericasaysfndingwaystoreducetreatedseeddustisdefnitelyapriorityortheindustry.Newinnovationssuchasreplacementsortalcasalubricatingagentareintheworks.Therearesomealternativelubricantsalreadybeingdevelopedandincommercialapplicationandwebelievethereismoreworkbeingdoneinthatspacehesays.Thesearelubricantsthatdontenhancethedusttheyareheavierandclingtotheseedsanddontendupcreatingadustsituationastalchasdone.BayerCropScienceorexamplesaysithasdevelopedanewlubricantsystemwhichhasbeenshowninteststodramaticallyreducepotentialdustexposurewhencomparedtoexistingalternatives.SpeakingatthePollinatorSummitinMarchhostedbytheEPAandtheUSDAinArlingtonVa.BillHairstonBayerCropSciencesdirectoroproductdevelopmentorSeedGrowthreportedairbornedustreductionsoupto90percentwhenusingthenewlubricationsystem.OurinitialworkinthelaboratoryandlimitedfeldtrialsoverthepasttwoyearshasbeenverypromisingHairstonstatedinapressrelease.HeaddedthatBayerCropScienceplanstoevaluatethenewlubricantsystemon200000acresocornintheUnitedStatesandCanadaduring2013.Vroomsaysnewseedcoatingpolymerswhichacttoreduceoreliminatedustbylockingitinarealsobeingdevelopedalongwithimprovedactiveingredientsparticularlyinsecticidesandungicidesoruseinseedtreatmentproducts.Thereiscontinuousresearchanddevelopmentorbettersolutionstomorepreciselyprotectseedandaccomplishtheprotectiongoalswithever-minimizingexcessriskshesays.Almosteverydirectionthatyoucanimaginewebelievethatinnovationisunderwayandwillyieldbeneftstotheenvironmenttohumanhealthandtoarmereconomics.Ithinkweregoingtoseeacontinuingexpansionintoothercropmarketswithhigherpenetrationsoseedtreatmentapplicationsoravarietyoreasons.WhenitcomestotechnologicalinroadsinseedtreatmentthedirectoroscienceandinternationalaairsatASTALisaNicholsissimilarlybullishIthinkthatthetechnologyoseedtreatmentsiseverevolvingsowecanlookorwardtoalotonewinnovationonthisront.INTHEPIPELINE 24SEEDWORLD.COMAstherapidpaceoftechnologycontinuestoevolveseedinnovationsandtheimportanceoffeedingagrowingpopulationputsagriculturefrontandcenteroldandnewchallengesintheseedindustryareunderamicroscopeontheworldstage.ITSAGOODtimetobeinagricultureandparticularlyinseedinnovationisatanall-timehighandwithagrowingpopulationitdoesntlooklikethatwillslowdownanytimesoon.Iftheseedindustryisgoingtosuccessfullyfeedagrowingpopulationintheyearstocomeithasatallordergrowmorewithless.Andtheimprovementsintraitsandgeneticsthatareinthepipelinearetrulyexciting.Thisyearrefuge-in-a-bagissomethingthatIseefromatraitstandpointthatsreallygoingtochangethedynamicsagainofhowfarmersgetaccesstogeneticsandtechnology.ThattraitcomingonboardinmultipledifferenttechnologiesisgoingtobechallengingbutexcitingforfarmersseedcompaniesandtheindustryasawholesaysTimJohnsonofIllinoisFoundationSeeds.Whilefiercecompetitionwithintheindustryremainsexcitingnewtraitsandgeneticsarealsobringingtheindustrytogetherlikeneverbefore.Johnsonsaysfromtheviewpointofaproductdevelopmentandlicensingandproductioncompanyheisexcitedforallpotentialcustomersnotjusthiscompanyssuccess.WhenIlookatgeneticsobviouslywereexcitedaboutGIANTVIEWSINDUSTRYUNDERAMICROSCOPEOFTHE ISF201325metduetopeopleslackounderstandingowhatGMproductsareithasnthappenedyethesays.Buttheywereresistanttotrainsbackinthe1800sandresistanttoautomobilesandIthinkhereagainwhenweeducatepeopleaboutthevalueandthesaetytheyllbuyintoit.HoweverSissonssaysthereisstillalongregulatoryroadaheadoGMvegetableswhichcouldlimittheirdevelopment.WhenIthinkabouttheutureoGMproductsinvegetablesIthinkitsgoingtobeprettylimitedintermsothenumberoproductscomingatleastintheneartermsaysSissons.Thereareacoupleoreasonsorthat.Firstowhenyouthinkaboutdevelopingandobtainingregulatoryapprovalorabiotecheventthecostisupwardso50million.Fromavegetableseedstandpointthatsprettyrestrictivebecauseyoueitherhavetohaveaveryhighvalueproductoryouhavetohaveverybroadacrestomakenancialsense.AsaresultothatIthinkthenumbersoproductsthataregoingtomeettheneedsobroadacreorhighvaluetomakesenseothe50millioninvestmentaregoingtobeewandarbetween.LicensingConcernsLingerAstechnologyanduseotraitstackscontinueJohnsonsaystheindustryisgoingtostarttoseeadditionalagreementswithspecicneedsusesandresponsibilities.Agreementswillstarttoocusoncertainnichesorexamplewhenyoulookatthedroughtresistanceproductsandhowtheythowyoumanagethemorhowtheoutputtraitsworkorpeoplewhenpeoplelookatagreementsorthesetypeoproductsandhowtheyredenedtheyjustneedtomakesuretheyreworkingwithintheparametersothoseagreementsandbeingresponsibletothose.RonWulkuhleoGreenLeasayswhenitcomestolicensingagreementsitsalmostcertainthattheyregoingtogetlonger.Agoodriendomineoncetoldmethatgoodencesmakegoodneighborsmeaningiyouhaveareallygoodagreementthenitprovidesaclearunderstandingowhatsexpectedonthepartobothparties.Whenyouhavethatyoubothunderstandhowmanyresourcesyoucaninvestyouunderstandhowaggressivetobeandyouunderstandwhatrewardyoucancountonattheend.Wulkuhlesaysthereasonagreementswillgetlongerissimpletechnologiesarebecomingmorecomplex.Manyotheproductsweselltodaycontainmultiplecomponents.WereworkingonAgrisureArtesianasanexamplethathasmultiplealleles.Werealsoworkingonmultipletraitstackedproductsandwiththosecomechangingrequirementsespeciallyromaqualityassurancestandpointhesays.SowealwaysmakesurewecallitEandEtestingthatthetraitisturnedonandisunctioningwithgoodecacyandthattheproductsareequivalentinyieldintheabsenceowhateverpestthattraitistryingtocontrol.Asaresultittakessomepapertoexplainthatandtohaveagoodagreement.ExistingTogetherWiththeincreaseotechnologyandthenumberobiotechtraitscomingintothemarketplaceAndyLaVigneotheAmericanSeedTradeAssociationsayscoexistencehasbecomemuchmoreoaocus.WhilecoexistencehasalwaysbeenacorepartoseedproductionitisbecomingincreasinglymoreimportantespeciallyinWashingtonD.C.saysLaVigne.newproductswerebringingorwardromourcompanybutthereisalsotheexcitementoreachindividualcompanywhatsimportantortheirpartothebusinesstheirsegmentotheindustrytheircustomerbase.Sowereexcitedaboutwherethoseopportunitiesareorpeopleheadds.Betteruseowaterisanotherareaoexcitementortheindustryandisextremelytimelyaterthedroughto2012intheUnitedStates.Wearetakingamulti-prongedapproachtodroughtsaysJohnSoperoDuPontPioneer.OurAquaMaxcornoeringisreallyaboututilizingnativetraitsandutilizingourAcceleratedYieldTechnologyandmarkertechnologiestocombinethosenativetraitstogethertoprovidebetterdroughttolerancesolutions.Butwealsohavebiotechnologyapproachestargetinggenesthatwouldimpactdroughttoleranceatdierentstagesotheliecycle.Howevernewtechnologybringswithitnewchallengesandtheseedindustryisacingsomeoitsbiggestonesyet.BridgingtheGMDivideOneothebiggestchallengeswhetheryouareanindividualseedcompanyortheindustryasawholeishowdowebestdeploytheinnovationthatwehaveinrontousinanecientmannerasksNormSissonsoMonsanto.Hesaysintheseedindustrythereistypicallyalotoragmentedmarketsegmentsandalotouniqueneedswithincrops.BeingabletoaccomplishtheeconomiesoscaletodeveloptheinnovationthetechnologythatwehaveandgetanadequatereturnonthatinvestmentisachallengesaysSissons.Whereverwecanlookacrosstheglobeandmakesenseosegmentsthatspantheglobeindierentgeographiesthatisdenitelyahelporourorganizationorortheindustryasawhole.Manyintheseedindustrynowagreethatbiotechnologywillbecriticalintheutureorproducingmorewithless.WeallunderstandtheimportanceobiotechnologyespeciallyincornsoybeansandcottonandwhatshappenedthereinbiotechnologysaysScottTetelleroSyngenta.IthinkwhatdrivesthedevelopmentoGMcropsistheconsumer.Iyoulookatthepopulationrightnowwereatroughlyanestimatedsevenbillionpeopleandby2050wellbeatninebillionpeople.Wevegottoemploytherighttechnologyinanecientandsustainablewaytouelthegrowingdemandoroodhesays.IyoulookatsomeothesurveysdonebytheCouncilonFoodAgriculturalandResourceEconomicsthemostrecentsurveywhichwasdonein2010statesconsumersarereadyorGMvegetables.KellyKeithlyoKeithly-WilliamsSeedsagreesthatbiotechnologyisahugecomponenttoproducingmorewithless.GeneticallymodiedvegetableshavegottocomesothatwecanincreasetheproductionincreasethequalityandthefavorbutalsoincreasetheabilityovariousvarietiestobegrownwhereitsnotcompatibletotrytogrowthemtheretodaysaysKeithly.VegetablesthattakelesswaterorthatcangetthewateroutothegroundeasierandattributeslikethatIthinkthatsgoingtocomethroughGMvarieties.Keithlysaysitisonlyamatterotimebeoretheseproductshitthestoreshelves.SixorsevenyearsagoIheardaspeakertalkabouthowwedbedevelopingGMvegetablesbeoretheendo2009butjustbecauseotheconsumerresistancewe 26SEEDWORLD.COMWeareworkingcloselywiththeUSDAollowingSecretaryVilsacksreinstatementotheAC21AdvisoryCommitteeonBiotechnologyand21stCenturyAgriculturetolookattheissueocoexistencebetweenconventionalorganicandbiotechcropstolimitnegativeimpactsononeortheother.AndthenthequestionwillbecomeinwhatdirectionwilltheproposedpolicyrecommendationsleadLaVignesaysthisisanareathattheseedindustryneedstohelpthepolicymakersgetright.Weallknowthatnobiologicalsystemis100percentpure.Foodproductionisnot100percentthatsMotherNature.Youalwayshavenaturalimpactsonourproductionprocesseshesays.Sohowdowelimitpotentialnegativeimpactsbetweencroppingsystemstoenableproducerstobesuccessulintheireorts.OureortsinthisprocessaretoprovideinputintotheAC21processabouthowtheseedindustryproducesseedinwaysthatarebasedoncoexistenceinordertoproducehigh-qualityseedorallmarkets.TalkingTradeAnotherchallengeobringingonnewinnovationishowtominimizetradechallengessuchasphytosanitaryrequirementslowlevelpresenceandintellectualpropertyprotection.WhereverwecanminimizethosechallengesisgoingtoreallyincreasethepaceoinnovationinseedandreallybringbettersolutionsorseedgrowersaroundtheglobesaysSissons.Hesaysdiscussionswithintheindustryarebecomingmoreocusedonthechallengesoharmonizingregulationsasmuchaspossibleandminimizingsomeothosenon-taritradebarrierswheredierentjurisdictionsdecidetoimposenon-science-basedrestrictions.Whereverwecangettomoreoascience-basedapproachIthinkthatsreallygoingtohelpinminimizingthoserestrictions.LaVignesaysASTAhasbeenworkinghardonanumberotradeissuesthathaveabigimpactontheabilityothatmovementoseedbothintotheUnitedStatesandintoothercountries.IntermsophytosantaryissueswecontinuetoworkreallycloselywithNAPPOinCanadatheUnitedStatesandMexicotoessentiallyharmonizetherequirementsorpestriskanalysisbetweenthethreecountriesandthenharmonizingpestlistshesays.AndexpandingonthatwecontinuetomakeprogresswithouractivitieswiththeSeedAssociationotheAmericasromNorthtoSouthAmerica.WecontinuetoocusonBrazilastheyupdatetheirpestlistsworkingtomakesurethelistsarescientifcallysound.TransparencyinthedevelopmentothelistswillbecriticalaswecontinuetoseethatincreaseinthemovementoseedromNorthandSouthAmerica.LowlevelpresenceisalsoontheradarsaysLaVigneandmuchprogresshasbeenmadeinthelastyear.WecontinueworkingwithNAPPOandSouthAmericancountriesLaVignesays.BetweenBrazilArgentinaMexicotheUnitedStatesandCanadaweproduce80percentplusoallbiotechcropsgloballysooureortswiththesecountriesaretohelpacilitatetheissuesonaglobalbasisandensureacceptanceintheinternationalarena.FoodSafetyIntensiesAnotherareaoimportancethathasbeenthrustintothespotlightwithincreasedinnovationespeciallyinthemediaisoodsaety.Whensomebodyhasanissuewithoodsaetytheystopeatingthatoodwhenpeoplestopeatingcertainvegetablesorruitsthenpeoplestopbuyingseed.ItreallydoeshaveadevastatingeectandweretryingtoplayamuchmoreactiveroleintheoodsaetyarenaontheproducesideLaVignesays.Theresalwaysatieinitneverailsweendupseeingamediareleaseinwhichsomeonetriestoassociatetheissuebacktoseed.LaVignesaysthemediaandgeneralpubliccanbeeasilymisguidedandtheseedindustryneedstostayontopocommunicatingtherightmessage.Whatweveseenmostrecentlyinthemediaisalalasproutsmediatalksaboutalalaseedinsteadoalalasprouts.Itautomaticallygetstiedbacktoseedissues.Sothisisareallysensitiveissueaswespendagreatdealotimeworkingwithourcolleaguesotherorganizationsandseedgroupstotalktothemediaaboutseednotbeingacarrierorthesediseases.Alsomakingsurethatwegatheralltheinormationandscientifcdataavailabletojustiyourpositiononbehalotheindustryhesays.SeedsStorytoTellPerhapsthebiggestissuethatseedacesishowtobestcommunicatetogovernmentandthepublichowitismeetingandexceedingallothesechallenges.InagriculturethepeoplethatweservethatwegrowoodfberandevenuelordontunderstandwhatagricultureisdoingtoservethisnationaswellastheworldsaysKeithly.Andhesaysitistheseedindustrysjobtomakesurethatstoryistoldrightapointthatalsocomesbacktotheentireindustryworkingtogetherlikeneverbeore.Weneedtomakesurethevariousstatelegislaturesarentworkingagainstusbutratherworkwithustoenableustodoourjobbetter.Therescomingatimehereprettyquickwhenitsgoingtobeverytoughtoeedthepopulationothisworldandwevegottofgureouthowtodothatandhowtohaveourgovernmentsworkingwithustohelpusgetthatjobdone.JulieMcNabbBiotechnologywillplayacriticalroleinthefuturewhenproducingmorewithless. PBSIncreaseYourSuccessindevelopingvarietiesandhybridsProvidingsoftwaresolutionsforplantbreederssince1990IsyourplantbreedingsoftwareworkingforyouIsyourdatainasecuredatabaseoracrossspreadsheetsAGROBASEGenerationIIisacomprehensiveexiblepowerfulrelationaldatabasesystemdevelopedforthemanagementandanalysisofplantbreedingdata.Findoutwhyplantbreedersatseedcompaniesuniversitiesandgovernmentresearchorganizationsin40countriesacrosstheworldtrustAGROBASEGenerationII.OurLearningCentrewithover80tutorialsassuresthebestreturnoninvestment.FeelfreetoviewtheDiscoveryTutorialsforanimmediateoverview.WiththreePhDsaspartofourgrowingsoftwaredevelopmentandsupportteamwearestronglypositionedtohelpourclientsworldwide.VisitusatBooth200ISFWorldSeedCongressAthensGreeceMay27-292013Newfor2013AGROBASETabletAskfordetailsAgronomixSoftwareInc.WinnipegManitobaCanadaPhone1-204-487-4245Emailinfoagronomix.comLearnmorefromourDiscoveryTutorialsand3-minutemovieatwww.agronomix.comUsedworldwidewhensuccesscounts 28SEEDWORLD.COMBiographiesTIMOTHYL.JOHNSONPresidentIllinoisFoundationSeedsInc.SGIFieldCropsDivisionTimL.JohnsonservesasthepresidentoSGIFieldCropsDivisionIllinoisFoundationSeedsInc.BeorebecomingpresidentatIFSIheservedaspresidentorSeedGeneticsInc.whichwasacquiredbyIllinoisFoundationSeedsin2003.From1976to1993hewasemployedatAgriPro.Heheldvariouspositionsthereromhourlyemployeetobusinessmanagerorcorn.JohnsonparticipatesinseveralseedorganizationsInternationalSeedFederationcurrentlypresidentandpastchairmanotheBreedersCommittee.AmericanSeedTradeAssociationcurrentlyparticipatesontheexecutiveboardandvariouscommittees.AmericanSeedResearchFoundationboardofdirectors.IndianaCropImprovementAssociationpastpresidentoftheboard.HereceivedtheCropsandSoilsAwardin2010.IndianaSeedTradeAssociationpastchairmanoftheCornCommittee.HereceivedtheLietimeMembershipAwardin2008.JohnsonismarriedtohiswieBettyandhastwochildrenKateage23andBlakeage20.Heenjoysamilyworkingandhavingun.KELLYKEITHLYPresidentandCEOKeithly-WilliamsSeedsKellyKeithlygraduatedromtheUniversityoArizonain1970withabachelorsdegreeinagriculturaleducation.HeworkedasasalesrepresentativeorFerryMorseSeedCompanybeorejoiningImperialValleyMillingCompanyintheImperialValleyoCaliorniain1975alsoinvegetableseedsales.In1981heandhisemployeratImperialValleyMillingCompanyWaltWilliamsoundedKeithly-WilliamsSeedsavegetableseedonlycompanywithKeithlyservingaspresidentandCEO.StartingoutwithtwoemployeesKeithly-Williamsnowhas142employeesserving18westernstatesthatcoverallthemajorgrowingareasinthosestatesandapproximately80percentoMexico.Keithly-WilliamsSeedsoersgrowersarmersconsultant-typeservicesbasedonstrongproductknowledgeandserviceon-sitetrialsandproessionalandexperiencedrecommendations.Keithly-WilliamsSeedshasbeenabletointroducenewvarietiesthroughtrialinginproductdevelopmenttodeterminesuitabilityormarketsinthevegetableproductionareastheyserve.Keithly-WilliamsSeedshasenjoyedbeingpartothemovementogrowerscustomerschangingromtheuseoopenpollinatedvarietiestohybridsopeneldtoprotectedculturedirectseedingtotransplantingandthushavinglargeinfuenceintheintroductiononewvarietieswhichhaveresultedinincreasedproductionorarmersgrowersandhigherqualityorconsumers.OutsideoKeithly-WilliamsSeedsKeithlyhasservedagricultureandtheseedindustryinmanycapacities.HeispastpresidentotheCaliorniaSeedAssociationhasbeenamemberotheAmericanSeedTradeAssociationsince1978andhasservedinanumberoleadershiprolesandispastchairmanotheboard.HehasalsoservedontheCaliorniaStateSeedAdvisoryBoardor12yearsandontheAlumniCouncilortheUniversityoArizonaCollegeoAgricultureandLieSciencesandiscurrentlyamemberotheAg100Councilortheuniversity.ANDREWW.LAVIGNEPresidentandCEOAmericanSeedTradeAssociationAndrewW.LaVignejoinedtheAmericanSeedTradeAssociationinFebruary2006asthepresidentandchieexecutiveocer.Witha17-yearcareeringovernmentrelationsindustryrepresentationpublicaairsadvocacyandmanagementLaVigneisanexpertintheareasoagricultureoodpolicyandinternationaltrade.DuringhistimewithASTAhehasledtheexpansionotheassociationsdomesticgrassrootsprogramandthereorganizationotheinternationalcooperatorprogram.Healsopushedtocoordinateregionalandinternationalphytosanitarystandardstoacilitatethemovementoseedglobally.PriortojoiningASTAtheFloridanativewasexecutivevicepresidentCEOoFloridaCitrusMutualrepresentingcitrusgrowersonissuesaectingtheirbusinesses.PriortothatLaVignespentouryearsaspresidentexecutivedirectororFloridaFertilizerandAgrichemicalAssociation.HealsoworkedintheU.S.CongressandtheU.S.DepartmentoAgricultureservingasalegislativedirectorandasanagriculturecommitteestaer.Inbothpositionshehandledagriculturalenvironmentalimmigrationandtradeissues.HecurrentlyservesontheboardodirectorsortheNationalFriendsotheArboretumandisamemberotheAgriculturalPolicyAdvisoryCommitteeorTrade. 30SEEDWORLD.COMNORMSISSONSAmericasProductManagementLeadMonsantoVegetableSeedDivisionNormSissonsisresponsibleorleadingavegetableseedproductmanagementteamocusedonNorthandSouthAmerica.Inthiscapacityheleadscropstrategydevelopmentandimplementationacrossmorethan10vegetablecropspecies.Asignifcantocusincludesdevelopingandlaunchingnewinnovativevegetableproductsalignedwiththeutureneedsogrowersandconsumersandeectivelymanagingthemultipleproductlinesoahighlysegmentedbusiness.SissonshasspenthiscareerintheagricultureseedandcropprotectionindustryandjoinedMonsantoCanadain1999.WithMonsantohehasheldseveralproductdevelopmentproductmanagementandmarketingrolesinCanadaandtheUnitedStateswiththelastouryearsinvegetableseed.SissonsholdsamasteroscienceinplantscienceandamasterobusinessadministrationbothromtheUniversityoManitoba.HeresidesinThousandOaksCali.withhiswieMichelleandthreedaughters.JOHNF.SOPERVicePresidentCropGeneticsResearchandDevelopmentDuPontPioneerJohnF.Soperisvicepresidentocropgeneticsresearchanddevelopmentwithresponsibilityoradvancingworldwidecropgeneticsresearchstrategiestodriveincreasedproductivityandcreatenewvalueorseedandagriculturalvaluechaincustomersthroughadvancedplantgenetics.SoperbeganhiscareeratDuPontsubsidiaryDuPontPioneerin1987asasoybeanbreederinMinnesotaandin1994wasnamedregionalsoybeanresearchdirectororthenorthernUnitedStatesandCanada.In1999SoperwasnameddirectorosunlowerresearchwithadditionalresponsibilityortheoversightoPioneerssorghumricemilletandalalaresearch.SoperledPioneerssoybeanresearcheortsasitsdirectorrom2001through2010whenhewasnamedvicepresidentocropgeneticsresearchanddevelopment.HeholdsbacheloroscienceandmasterosciencedegreesromtheUniversityoMarylandCollegePark.SoperearnedhisdoctorateinagronomyandplantbreedingromNorthDakotaStateUniversity.SCOTTTEFTELLERHeadCoastalCommercialUnitforSyngentaScottTetellerservesasheadcoastalcommercialunitorSyngentabasedinRosevilleCali.GrowingupinaruralcommunityinArkansasTetellerlearnedthevalueoarmingandsupportingtheruralcommunity.Tetellerbeganhiscareerearlyinagricultureworkingonthearm.Heworkedasaarmhandorhisamilyandneighborsaswellasadjacentbusinesses.TetellerattendedArkansasStateUniversitywhereheobtainedhisdegreeinagronomy.HethenwentontotheUniversityoArkansaswhereheearnedamasteroscienceinagricultureeconomics.HebeganhiscareerasacollegeinternorUniroyalollowedbythreesummerinternshipswithBASF.PriortotakingonhiscurrentroleinJune2011hewasheadosalesorRogersBrandVegetables.HealsospenttimeasadistrictmanagerorNKSeedsinthesouthernUnitedStates.InadditiontothesepositionshehasheldpositionswiththeSyngentaCropProtectionbusinessasaglobalproductmanagerbasedinBaselSwitzerlandAgriEdgespecialistdistrictmanagerandsalesrepresentative.Tetellerhasspentthelast24yearsworkingorSyngentaanditslegacycompanies.RONWULFKUHLEHeadofGreenLeafaSyngentaBusinessRonWulkuhleisheadoGreenLeaaSyngentabusinesswhichout-licensescornandsoybeangeneticsandtraitstoindependentseedcompanies.HehasheadedGreenLeasinceitscreationin2004andpriortothatheldavarietyomarketingandmanagementpositionswithinSyngentalegacycompaniesdatingbackto1984.Hehasservedontheboardsoanumberoindustryorganizations.WulkuhlehasabachelorsdegreeinagronomyromKansasStateUniversity.WHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideointerviewsvisitSeedWorld.com.Withdozensofnewinterviewsofindustryprofessionalspostedeachyearthevideoseriescoverstopicsrangingfrombreedingandmarketingtoregulatoryaffairs. ISF201331 32SEEDWORLD.COMFacingIntenseCompetitionCollaborationsareveryimportanttoday.Wehavemorethanathousandcollaborationscurrentlywithalotoforganizationsaroundtheworldbothpublicandprivate.Whatweretryingtodowithourprogramtostayoutontheleadingedgeisbeveryclosetocustomersandreallyunderstandthosecustomerneeds.Youmighthaveheardoursloganofrightproductrightacrethatreallymeansdevelopingproductsthatarespecificallydesignedforgeographicregionsthatarerelativelysmallratherthanamorehistoricalapproachoftryingtofindacoupleofhybridsorvarietiesthatcrossfromcoasttocoastacrossthematurityzoneinthecountry.Thatsthestrategythatwevebeentaking.JohnSoperofDuPontPioneerSmallButMightyIbelievethatsmallerindependentcompaniescanprotectthemselvesthewaythebigcompaniesdo.Theyvejustgottoalwaysbelookingatandfiguringouthowtodoabetterjobtomaintaintheirplaceintheindustry.Servingnichemarketsandthingslikethatareonethingbuttheyvealsogottoseewhatsgoingonaroundthemandfigureouthowtoadjustsothattheyaretheredoingthesamethingthatthebigcompaniesaredoing.KellyKeithlyofKeithly-WilliamsSeedsDoWhatYouDoBestAlwaysdowhatyoudobest.Recognizewhereyourstrengthsareandbuildonthosestrengths.Whetheryourethelargemultinationalcompanyoryoureasmallregionalcompanyoranorganiccompanyfindthatnichefindthatvalueandgodrivethatsuccess.Thatsthevalueyoucanbringtothefarmer.TimJohnsonofIllinoisFoundationSeedsIncreasedImportanceonPackagingofSeedHistoricallyIwouldsaythatbrandingandpackaginginthevegetableseedindustryhasnotbeenthatimportant.Whenwetalktogrowerstheywilltypicallysaytheirpurchasedecisionisbasedonthevarietythattheygrowandtheyputalotofemphasisonthevariety.HoweverIwouldsaythatitischangingandIthinkitisgoingtochangeevenmore.Ithinkthepaceofinnovationinvegetableseedisgoingtoincreasesubstantiallyinthecomingyears.Asaresultthelifecycleofspecificvarietiesisgoingtobecomeshorter.Foragrowerthatsgoingtobecomemoredifficulttomakesenseofallthedifferentvarietiesthatarecomingandchanging.Asaseedcompanyifyoucanofferaportfolioofproductsunderabrandanddeliveraconsistentcustomerexperiencewiththatseedbrandthentheseedbrandisgoingtomeanalottothegrowerinthelongterm.ThereforeIseethatseedbrandingandpackagingisgoingtobecomemoreandmoreimportantinthefuture.NormSissonsofMonsantoGiantHighlightsWithagriculturefrontandcenterontheworldstagemanyoftheexpertsinthisyearsGiantViewsoftheIndustryvideoserieshadinterestingstoriestotellaboutansweringsomelingeringchallengesinseedaswellassomemoretimelyissuesthathavearisen.Enjoysomeofthehighlightsoftheirnewsandinsights. GrowingyourtrustEuralisSemencesoersseedsfromthebestFrenchgenetics.ThankstopowerfulresearchprogramsthevarietiesofEuralisSemencesallowfarmerstoincreasetheprotabilityoftheirfarms.Everyyearmorethan350.000farmersinEuropechoosetosowEuralisSemencesseeds.CornSunowerOilseedrapeSorghumSoybeanwww.euralis-semences.com 34SEEDWORLD.COMDeterminingWhatMakesYouUniqueTodayforanindependentseedcompanyitssoimportantthattheydeterminehowtheycandifferentiatetheirownbusiness.Howtheycanbeuniquetothefarmerandhowtheycandeliveritmightbeaproductitmightbeaserviceitmightbethewaytheypackagetheproductbutitshouldbesomethingthattheycanowninadditiontotheirbrandsomethingthatmakesthemunique.Uniquedoesntnecessarilymeanthattheyhavetodoitbetterbuttheyhavetodoitdifferent.Sometimesseedcompaniesmakethemistakeoftryingtoappealtoeveryoneandthatsnotpossibleforahugeorganizationletaloneacompanythatstryingtocompeteperhapswithinapartofastateoracrossacoupleofstates.Seedcompaniesreallyhavetodecidewhattypeoffarmertheyareservingwhatdemographictheyaredealinginandifthereareothercharacteristicsaboutthefarmerthattheycanbestsupportandthengoafterthat.RonWulfkuhleofGreenLeafaSyngentacompanyRecruitmentTopPriorityRecruitmentofplantbreedershasbeenachallenge.Whatweveseeninthelast10anddozenyearsisasmallerpoolofplantbreedersparticularlythosethatareNorthAmericanbornandbred.DuPontPioneerisnotopposedtohiringthebestscientistsintheworldsowevebeenhiringsomescientistsfromothercountriesseveralcomingoutofLatinAmericaandAsiaandafewfromEuropeaswell.Werealsogettingoutthereandtryingtobebettersupportersofeducationespeciallyatthegraduatelevel.Wesupportanumberofgraduatescholarshipsandwearesupportingsomeprofessorsandsomechairsouttheretohelptheuniversities.TheotherthingIvedonepersonallyisgetoutandvisitanumberofaguniversitiesandtalkedtostudentsaboutplantbreedingandopportunitiesintheseedindustry.Somehavefullintentionofpursuingag-relatedcareersbutothersstudyingbiologyandsomeoftheperipheralsciencesarebeingintroducedtoagriculturalcareeropportunitiesforthefirsttime.Oneofthegoodthingsisthattherearegrowingnumbersofstudentsenteringbiology.Alotofstudentsareenteringfieldslikeecologyandsomeofthosetypesofkidshavethesamedesiresandskillsetsthatwerereallylookingfor.Thosearekidsthatreallywanttodosomethinggoodforthefutureoftheplanetandthesametypedontmindworkingoutsidealittlebit.Thatsobviouslyveryimportanttobeingagoodplantbreedertobeabletogetoutthereandknowtheplantjustlikeyouknowyourownkids.JohnSoperofDuPontPioneerTappingIntoConsumerTrendsWeconductasignificantamountofresearchontrendsinconsumerpreferencesforvegetables.Forexamplewelookattasteandqualityprofilesandthenweseektomarrythosewithagronomictraitsthataredesirabletogrowers.WearecontinuallyworkingtocombinethoseelementstogetherinourbreedingprogramsandanswerthequestionwhatisittheconsumerultimatelydesiresandhowcanweprovidethatwiththeappropriateagronomicpackageandtraitthatthegrowerneedstobeabletoproducetheyieldandthereturnoninvestmentheslookingforScottTeftellerofSyngentaKnowledgeSellsMybestadviceforsellingseedistoknowwhatyourcustomersneedknowwheretheirindustryistrendingandbetherehelpingtoforgethechangeratherthanjustbuyingintoitandservicingitlater.Ialsobelievethatbybeinghonestwithourcustomersanddoingagoodjobforthemincreasesourconfidenceinwhatwearedoing.Ialsothinkwevegottoearnourbusinessbysupplyingthatproductknowledgethatthegrowersneedandtheservicethattheyneedtheservicethatoursuppliersexpectustoprovideandthenwevegottogetpaidforthat.Wevegottoquitearningourbusinessbyhavingthecheapestprice.KellyKeithlyofKeithly-WilliamsSeedsGettingtheMostfromLicenseAgreementsIalwaystellpeopletoreadthoselicenseagreementsandIknowpeopleattimesgetfrustratedbecausetheyresobooked.Ifyoureadthroughthemidentifythevaluethattheybring.Alsoidentifythechallengesorresponsibilitiesyouhaveinthoseagreementsandfollowthroughonthose.GetthemostoutoftheagreementjustlikeyoushouldgetthemostoutofthegeneticsorthetraitsyouareusingandIthinkagreementshavetobelookedatthesameway.TimJohnsonofIllinoisFoundationSeedsUNIQUEDOESNTNECESSARILYMEANTHATTHEYHAVETODOITBETTERBUTTHEYHAVETODOITDIFFERENT.RonWulfkuhle ISF201335 36SEEDWORLD.COMALTHOUGHTHEFOUNDATIONoEuropesseedmarketingrulesremainssolidthetimehascometomodernizethelegislationasameanstostreamlinepolicyandosterinnovationamongthecontinentsplantbreedersandgrowers.MorethaniveyearsagotheEuropeanCommissionlaunchedareviewothe12basicactsordirectivesthatcurrentlygovernthewayseedandplantpropagatingmaterialsareproducedandmovedwithintheEuropeanUnion.Intheallo2012theDirectorateGeneralorHealthandConsumersdratedaproposalorrevisionstotheEUlegislationonthemarketingoseedandpropagatingmaterial.Theproposaliscurrentlyunderreviewbyotherrelatedbodieswithinthecommission.OnceanagreementisreachedanofcialproposalwillbeorwardedtotheEuropeanCouncilandParliamentorconsiderationwhichisexpectedtooccurthisMay.TimetoRenovateNotRevolutionizeSomeothetenantsothecurrentlegislationdatebacktothe1960sbutaccordingtoGarlichvonEssensecretarygeneralotheEuropeanSeedAssociationagewasnttheonlyreasonareviewwasinorder.ForexampletheEuropeanCommissionregularlyevaluatespolicyapplicabletoindividualsectorswiththeintentosimpliyinglanguageorthebeneftoeconomicgrowth.Duringthereviewprocessitbecameapparentthattheseedandarmingsectorswantedsomechangeitwasequallyclearhowevertheywerentlookingorarevolution.IntheareaoplantreproductivematerialandplanthealththeevaluationoundthemainpillarsothelegalrameworkstillvalidandmuchappreciatedbyallstakeholdersvonEssensays.Newmarketingregulationsshouldallowforstrongerprivatesectorinvolvementsayadvocates.modernizingseedineuropethemovementof 38SEEDWORLD.COMThosepillarsincluderegistrationrequirementsbasedonaplantsdistinctnessuniormityandstabilityandvalueorcultivationanduse.Thesecriteriaareusedorvarietylistingcompulsoryseedcertiicationoragriculturalcropsandtodeterminespeciicexemptionsorclearlydeinedmarketsoruses.NigelMoorebusinessadministrationdirectoroKWSUKLtd.andESAsvicepresidentsaysEuropeanoodsecuritywasamajorconsiderationwhenthecurrentstandardsespeciallythevalueorcultivationandusewereenactedaspartotheoriginallegislation.Todaytherequirementsorcontinualgeneticgainromnewvarietiescontinuetobeimportantduetotheregionsocusonsustainability.ItisessentialtoEuropeanprivatesectorplantbreedinginvestmenttohavethisregulatoryrameworkprovidingabasisorplantvarietydevelopment.ItsretentioninthenewlegislativeproposalisverymuchwelcomedbytheseedindustryandprovidesacontinueddrivertoraiseproductivityperarmedhectareanddeliveronpublicpolicyonsustainableagriculturesaysMoore.Clariicationoimportanttermsshouldtheyberealizedinthenewlawwouldhaveanimmediateimpactoninternationaltrade.Forexampleproblemswithdirectimportsandmisleadingdeclarationshavearisenduetothevaguewayinwhichthetermimportsiscurrentlydened.WehopethenewlegislationwillbeclearthatallseedplacedintheEUmarketmustalsoulilltheEUrulesnormsandstandardsstartingwithbelongingtoacorrectlyregisteredvarietyvonEssensays.AlthoughsimplicationisonegoalindustryleaderssayuturelegislationmustcontinuetorespectthedierencesbetweenspeciesandmarketsorexampleestablishingidenticalrulesorINORDERTOASSURETHEQUALITYOFTHESEDELEGATEDCONTROLSTHEQUALITYSYSTEMREQUIREMENTSTOBEMETBYOPERATORSHAVETOBECLEARLYDEFINEDANDVERIFIED.GerardMeijerinkITISESSENTIALTOEUROPEANPRIVATESECTORPLANTBREEDINGINVESTMENTTOHAVETHISREGULATORYFRAMEWORKPROVIDINGABASISFORPLANTVARIETYDEVELOPMENT.NigelMooremanydierencesointerpretationandpracticeshaveemerged.Withthenewlawbasedonaregulationandthusdirectlyapplicableinall27memberstatesmoreharmonizationandwiththatanevenstrongercommonmarketorseedshouldbeachievedhenotes.IndustryRequiresEfciencyTheEuropeanSeedAssociationadvocatesthatthenewpolicyintheinterestomodernitymustalloworavegetablesandagriculturalcropswouldbeproblematic.WeclearlywanttomaintainfexibilityanddierentiationwherethisisbeneicialorarmersandgrowersbreedersandocoursepublicorocialbodiessaysvonEssen.Oneproposedchangetothecurrentlegislationbeingwelcomedbytheindustryisanewormat.Theoldlawisbasedondirectiveswhichrequireimplementingactsbymemberstates.OvertheyearsWEHOPETHENEWLEGISLATIONWILLBECLEARTHATALLSEEDPLACEDINTHEEUMARKETMUSTALSOFULFILLTHEEURULESNORMSANDSTANDARDSSTARTINGWITHBELONGINGTOACORRECTLYREGISTEREDVARIETY.GarlichvonEssen ISF201339Maxi-CapPlatinumGravitySeparatorOliverDVX512AutomatedFluidizedBedDryerTMSEPARATEYOURBESTFROMTHEREST.Simplybyseparatingoutseedsthatdontmatchupinsizeorshapeeliminatesamajorityoftheproblemspreventingyourharvestfromperformingtoitsfullpotential.Sizedoesmatterandsodoesshape.OliverSIZERIGHTPrecisionSizersusestate-of-the-arttechnologyandthetightestscreentolerancesintheindustrytoremoveseedaslittleas.003outofsizeorshape.Makeyourharvestthebestitcanbewithconsistencythatsetstheindustrystandard.Forover80yearsOliverhasbeenimprovingtheprocessesthatoptimizeyourproduct.OliverPrecisionSizerseliminateseedsizevariancessosmalltheycancompromiseanentirecrop.GravityTableSeparatorssortbydensitywithinafewpercentagepointstoremovedamagedorunderproducingseedsandcontaminants.FluidizedBedDryerskeepcostlyseedcoatingsandtreatmentswheretheybelongOnyourseed.AndDestonersquicklyremoveheavycontaminants.Allarecoveredbythelongestwarrantyintheindustry.VisitourwebsitetoviewtheentirelineofOliverproducts.Sizedoesmatter.FormoreinformationvisitOliverManufacturing.comPrecision-SizerTIGHTESTTOLERANCESINTHEBUSINESS.SIZERIGHTPrecisionSizerHi-CapDestoner 40SEEDWORLD.COMmoreefcientandlesscostlysystemorvarietytestingandseedcertifcation.Thenatureotheindustryhasevolvedgreatlysincethefrstseedactsweredrated40yearsago.Weworkinadierentmuchmoreinternationalbusinessenvironmentinmoreopenmarketswherecompetitionisiercerthanever.Highqualityandhighspeedaredemandedbyarmersandgrowersandmustbeassuredbybreedersandseedproducers.OnlycompaniesthatconsistentlyproduceandassurebothhaveachancetocontinuetogrowvonEssensays.ReorganizationamonggovernmentagenciesandstrongerinvolvementbytheprivatesectoraremeansbywhichefcienciescanbeachievedsaysvonEssen.TheESAisalsocallingortheCommunityPlantVarietyOicetoplayabiggerroleinseveralareas.TheagencyhasdemonstrateditsabilitytoworkefcientlyonvarietyprotectionandtheESAwouldliketoseeitadministeradditionaltaskssuchasthecommoncatalogueovarietiescurrentlymanagedbytheEuropeanCommission.WeseeanumberoactivitieswherevarietyprotectionandvarietyregistrationaresomehowlinkedorrestonthesamepillarsuchastheDUSrequirementsvonEssensays.MorethanveyearsagotheEuropeanCommissionlaunchedareviewofthe12basicactsordirectivesthatcurrentlygovernthewayseedandplantpropagatingmaterialsareproducedandmovedwithintheEuropeanUnion.WECLEARLYWANTTOMAINTAINFLEXIBILITYANDDIFFERENTIATIONWHERETHISISBENEFICIALFORFARMERSANDGROWERSBREEDERSANDOFCOURSEPUBLICOROFFICIALBODIES.GarlichvonEssenItsalsologicalthattheEuropeanUnionadoptamorecooperativeormogovernancewhereintheindustryisviewedasapartnerratherthanjustabodysubjecttodecision-makingtheexpertiseoproessionalswithinthesectorbeneittingromthequalityandspeedoplanthealthcontrolsandcertifcationvonEssensays.Todaysseedsectorismuchmoreproessionalthan40oreven50yearsagoandsoarearmersandgrowers.Wecantakeovermanytasksthatinthepasthadtobecarriedoutbyofcials.Butitisdecisivethatthesystemcontinuestodeliverthenecessarytrustoallparties.ThatiswhyweadvocateapartnershipwherequaliiedandaccreditedprivateoperatorscarryoutdefnedtasksunderofcialsupervisionvonEssensays.GerardMeijerinkSyngentasseniorgovernmentrelationsadvocatesayshewouldwelcomemoredelegationunderoicialsupervisiontoprivateoperatorswhilerespectingstringentstandards.Inordertoassurethequalityothesedelegatedcontrolsthequalitysystemrequirementstobemetbyoperatorshavetobeclearlydefnedandverifed.Competentauthoritiesneedtoauditandperormpost-controlsonarepresentativenumberoseedlots.ThisshouldassurethatonlyoperatorswiththerightexpertiseacilitiesprocessesandinternalcontrolswillbeeligibleorthisdelegationMeijerinksays.MariaBrown www.syngenta.comGetinvolvedJoinmorethan400leadingexpertsfromaroundtheworldontheGlobalRootHealthNetworkGRHNagrouphostedbySyngentaonLinkedInprofessionalnetworkingservices.TheGRHNcommunitypostsscienticresultsandtechnologiesplusdiscussionsandinter-viewsrelatedtoRootHealth.2013Syngenta.ImportantUseseedtreatmentproductssafely.Alwaysreadthelabelandproductinformationbeforeuse.Labelscontainimportantconditionsofsaleincludinglimitationsofwarrantyandremedy.Thereferencedproductisregisteredforuseincertaincountriesandnationallabelinstructionshavetobereadandfollowedpleasecheckwithyourlocalregulatoryauthorityforfurtherinformation.VIBRANCEandRootingPowerTMaretrademarksofaSyngentaGroupCompany.TheINlogoisaregisteredtrademarkofLinkedInCorporation.Digging-intothechallengeofRootHealthneedsmorethanashovel.WilliFischerGlobalSeedCareManagerusestheSyngenta-customizedrhizotronemethodtoobserverootsystemdevelopment.2012Syngen-taGlobalSeedCareInstituteSteinSwitzerland.Scanhereforashortlivelyvideo...aboutwhyRootHealthmattersornditontheSyngentachannelatwww.youtube.comWhenisthelasttimeyouinspectedarootsystemIndustryexpertsandscientistsincreasinglyocusontheabilityorootstoecientlyusewaterandnutri-ents.Healthyandrobustrootsystemsleadtobettercropdevelopmentatallcriticalstagesandunderdiferingen-vironmentalconditions.Teyprotectthegeneticpotentialothecropandultimatelyleadtohighermorestableyield.Measuringtheimpactobioticandabioticstressesonplantsandespeciallyontheirrootsundergroundhasprovenchallengingwithnewandinterestingstudiesunderway.RootHealthisaresearchareawithuntappedpo-tentialordiscoveryandinnovationexplainsChristianSchlatterSyngentaGlobalAssetManagerandCropLead.SyngentaisocusingonRootHealthasonesolutiontohelparmersgrowmoreromless.Weseerootsasanewrontierocropproductivityandsustainableagriculture.Howwecandig-intothechallengeTesoilprovidesaverycomplexenvironmentsaysSchlatter.Newapproachesarebeingdevelopedus-inginnovativetechniquesandmultidisciplinaryskills.ForthisreasoninSeptemberSyngentawillgathermorethan100researchexpertsromaroundtheworldatthe2013GlobalRootHealthForuminBeijingChina.BuildingontherstGlobalRootHealthForum2011MiamiUSAandsevenregionalForumsheldin2012-2013participantswillexchangeperspectivesaboutvari-ousapproachestodetectrootarchitectureandrootinter-actionswiththesoilandkeypathogensthatimpactrootsystemdevelopment.Bothindustry-wideresearchandglobalproductsolutionsarerequiredAtSyngentaRootHealthresearchhasresultedinVIBRANCEanovelseedtreatmentungicide.ItistherstSyngentamoleculedevelopedspecicallyorseedtreatmentandofersuniqueRootingPowerthatresultsinstrongerhealthierrootsrightromthestart.World-wideeldtrialsshowmoreconsistentyieldsorallmajorcrops.SaysSchlatterTeSyngentastrategycombinesex-pertiseinSeedsCropProtectionandSeedCaretogetherwithstrongexternalcollaborationineveryregiontoaddresstheRootHealthchallenge.TolearnmoreaboutVIBRANCEandRootHealthpleasestopbyourboothattheIntercontinentalHotelroomKappaandorseewww.syngenta.comDIGGING-INRTHEALTHTAdvertorial 42SEEDWORLD.COMLOWLEVELPRESENCEwhichreferstotheunintendedpresenceatlowlevelsofageneticallymodifiedeventthathasundergoneascience-basedsafetyassessmentforcultivationinatleastonecountrybutnotinthecountryofimportcontinuestobeanissuefortheseedindustry.ZerothresholdsarestillchallengingtradeandtwotrendsmaketheneedforpoliciesthatoutlinethresholdorcommontestingstandardsmoreacutethanevertherapidlyincreasingcultivationofGMseedsgloballyandtheincreasingglobaltradeofseeds.StatusTheChallengesOneofthebiggestchallengestheindustryisfacingwithrespecttothepotentialforLLPingrainandseedrelatestothedifferenttiminganddurationoftheapprovalprocessesforGMcrops.Thiscreatesasituationofasynchronousapprovalsapprovalsbeinggrantedonthesameproductatdifferenttimesofteninunpredictablewaysduetodelaysinacountrysdecision-makingprocesses.ThishasanimpactonatechnologyprovidersabilitytocommercializeaproductincludingthepossibilitythatcommerciallauncheshavetobedelayedayearormoreexplainsDeniseDewarexecutivedirectorofplantbiotechnologyatCropLifeInternational.CountriesarestartingtoaddressthisforgrainwithininternationalLLPinitiativesbutthereisstillalongwaytogobeforeitissolved.AdetailedstatusreportonlowlevelpresenceseedpolicydevelopmentinEuropetheUnitedStatesandinternationally.FINDINGCOMMONGROUND VisitKannarGroup.comconfidenceformoreinformation.KannarEarthScienceLtd.Seedenhancementforawholesomeworld.TheSeedKOTErangeofproductsisdesignedwithseedenhancementinmind.KannarEarthScienceLtd.2220NorthmontParkwaySte250DuluthGA30096Phone678475-1155Fax678623-5849www.KannarGroup.comUseKannarSeedKOTEcolorantsandpolymerswithconfidenceAPEFreeSuitableforuseasinertsinfood-usepesticideformulationsUSEPA 44SEEDWORLD.COMAccordingtoMarcelBruinssecretarygeneralotheInternationalSeedFederationthebiggestroadblockISFiswitnessingnowistherestrictionsdrawnupbygovernmentsthatarestrugglingwithhowtodealwithsituationsoLLP.InthatrespectISFisstatingthatanynationalLLPpoliciesshouldbescience-basedpracticalandtransparentsaysBruins.Suchpoliciesshouldalsoprovideormechanismsthatareproactiveandpredictableortheglobalmovementoseedandprovidelexibilitywithrespecttoriskassessmentapproaches.LLPpoliciesshouldacknowledgethatitisnotpracticalorachievabletorequirezeropresenceoGEseedapprovedinonecountrybutnotapprovedinthecountryoimport.StatusEuropeAtpresenttherearenoEU-widethresholdlevelsortheinadvertentpresenceoGMseedsinbatchesoconventionalseeds.AlthoughEUpolicyrequiresthatallconventionalseedshouldbereeotracesoGMithasneverestablishedstandardsamplinganddetectioncriteriathatwouldallowseedproducersandarmerstobeabletoconfrmthattheirseedisinconormitywithEUlawsaysCarelduMarchieSarvaasoEuropaBio.DivergentnationalapproachestosamplinganddetectionoGMtracesinseeddistorttheinternalmarketsaysduMarchieSarvaas.Inseveralmemberstateslegalcertaintyisminimalandrisksandcoststobusinessoperatorsaredisproportionate.TherapidincreaseoGMcultivationaroundtheworldmakestheneedoracommonEUtestingstandardandalabelingthresholdmoreacutehesays.TherehavebeenarangeocostlyincidentsaectingbothGMandnon-GMseedproducersinEUmarkets.Despitepoliticalsupportorasolutionsuchastheexampleslistedbelowrombothpublicandprivatesectorsnopoliticalsolutionshavebeenproposed.Europeanministershaveunanimouslyrequestedasolutionormanyyears.Europeanministershavetwiceunanimouslyrequestedanadventitiouspresenceinseedsthreshold.In2006theCounciloAgriculturalMinistersinvitedtheEuropeanCommissiontocomeorwardassoonaspossiblewithcommunitylabellingthresholdsorseeds.In2008theCounciloEnvironmentMinistersunanimouslyinvitedthecommissiontoadoptpracticableAPinseedsthresholdsassoonaspossible.TheEuropeanCommissionhasbeenawareoftheneedtoaddresstechnicallyunavoidablepresenceoroveradecade.In2002CommissionerMargotWallstromwrotethatsettingtolerancethresholdsistheonlywaytoaddresstheproblem.Closingourmarketcompletelyisnotaviableoption.In2004aCollegeoCommissionersdebateconcludedthatlabellingthresholdsshouldurgentlybefnalized.Aseconddebatein2005inthecollegereconfrmedthis.In2007thecommissionsmidtermreviewoliesciencesaskedorathreshold.In2008PresidentJosManuelBarrososBiotechSherpaGroupcalledoranAPthreshold.TheScienticCommitteeonPlantswrotein2001thatseedthresholdswereneeded.In2006acommission-sponsoredJointResearchCentrestudyagainemphasizedtheurgentneedorAPthresholdsorseeds.Manynationalscientifcauthoritieshaverecommendedthesame.Adventitiouspresenceinagriculturereferstotheaccidentalorunintentionalappearanceofforeignmaterialinaproduct.Thisusuallyhappensintheproductionharvestingstorageandmarketingofgrainsseedsorfoodproducts.DivergentnationalapproachestosamplinganddetectingofGMtracesinseeddistorttheinternalmarketsaysCarelduMarchieSarvaasofEuropaBio. 46SEEDWORLD.COMTheEuropeanseedindustryandEuropeanfarmersorganizationshaveaskedoranAPthresholdleveloroveradecade.In1999theseedindustryaskedthecommissiontosetthresholdlevelsoradventitiouspresenceoGMOsinconventionalseed.Between1999and2012theseedindustryandarmershaveaskedoranAPlevelinnumerousletterseventsandmeetingswiththecommissionandmemberstates.In2012theEuropeanSeedAssociationandEUfarmlobbygroupCopa-Cogecatogetherwith10otherfoodchainorganizationsaskedCommissionerJohnDallitoadoptatechnicalsolutionorseedatestingandsamplingprotocolorseed.TherequestwasrepeatedtoCommissionerTonioBorginlate2012.WhileallothesemovementssignalthepoliticaldesireorprogressmostinEuropesseedindustryincludingEuropaBioagreethattodayurtherpoliticalactionisneededtorestoretheEUsinglemarketinseedinotherwordsasinglesetoprotocolsorsamplingandanalysisorGMpresenceinseedisneededasastarttore-establishingthesinglemarketinseedssaysCarelduMarchieSarvaasoEuropaBio.SpeciicallyduMarchieSarvaassaystheEuropeanCommissionandmemberstatesmustmoveto1setclearandpracticabletechnicaltestingprotocolsordetectingthepresenceoGMseedsinconventionalbatchesand2establishlabelingthresholdsforadventitiouspresenceoapprovedGMseedinconventionalseedandinsodoingeliminatethedivergingnationalapproaches.StatusUnitedStatesIn2002theOfceoScienceandTechnologyPolicycoordinatedaneortwiththeUnitedStatesFoodandDrugAdministrationEnvironmentalProtectionAgencyandtheUnitedStatesDepartmentoAgriculturesAnimalPlantHealthInspectionServicetoupdateitsexistingregulatoryauthorityorplantbiotechnologytoaddressinstancesoadventitiousandlowlevelpresence.TheseactionswereaimedtoaccountorincreasedresearchanddevelopmentandfeldtrialsandwereintendedtominimizethechancesoaregulatedproductromenteringcommercesaysMattOMaradirectorointernationalaairsortheBiotechnologyIndustryOrganization.ForexampleFDAsearlyoodsaetyevaluationencouragesdeveloperstoconsultwithFDApriortoconductingfeldtrails.TodayOMarasaystheU.S.governmentisactivelyengagedintheglobalLLPdialoguewithothercountriessuchasCanada.IndustryseesgreatvalueinhavingthisglobaldialogueencouragemajorexportingandimportinggovernmentstotakeaproactiveapproachinaddressingLLPinordertominimizeimpactsontradesaysOMara.ASINGLESETOFPROTOCOLSFORSAMPLINGANDANALYSISFORGMPRESENCEINSEEDISNEEDEDASASTARTTORE-ESTABLISHINGTHESINGLEMARKETINSEEDS.CarelduMarchieSarvaasAccordingtoMarcelBruinssecretarygeneraloftheInternationalSeedFederationthebiggestroadblockISFiswitnessingnowistherestrictionsdrawnupbygovernmentsthatarestrugglingwithhowtodealwithsituationsofLLP.TheUnitedStateshasbeenocusedonworkingwithothercountriesonthedevelopmentoanOrganizationorEconomicCooperationandDevelopmentpaperonseedLLPwhichhasjustbeenfnalizedbytheOECDWorkingGroupontheHarmonizationoRegulatoryOversightinBiotechnologysaysBerniceSlutskyseniorvicepresidentodomesticandinternationalpolicyortheAmericanSeedTradeAssociation.TheUnitedStatesisthechairothisworkinggroupshesays.TheOECDpaperlaysouttheprinciplesthatcanbeusedbyregulatorswhenacedwithaseedLLPsituation.ThisdocumenthasbeenacceptedandwillnowgothroughthedeclassifcationprocessinOECDwhenitwillbecomeanofcialandpublicOECDdocument. 48SEEDWORLD.COMStatusInternationalCropLieInternationalisalsoexcitedaboutthepassingothenewOECDdocumententitledLowLevelPresenceofTransgenicPlantsinSeedandGrainCommoditiesEnvironmentalRiskSafetyAssessmentandAvailabilityandUseofInformationwhichSarahLukiemanagingdirectoromultilateralandregulatoryaairssaysispositiveortheentireglobalseedindustry.ThescopeothisdocumentcoversLLPsituationswhereseedshipmentscontainlowlevelsotransgenicseedthathavebeenreviewedorenvironmentalrisksaetyandreceivedauthorizationorcommercialcultivationunconfnedreleaseinoneormoreexportingcountriesbutnotinacountryoimportsaysLukie.AccordingtoSlutskywhosaysASTAplayedanimportantroleinitsdevelopmentthispaperwillbeveryvaluablewhenworkingwithgovernmentsaroundtheworldonthisissue.WorkingTogetherOtherthanthroughtheOECDEuropeisnotcurrentlyworkingwithcountriessuchastheUnitedStatesandCanadaonLLP.HoweverSlutskysaystheU.S.governmenthasworkedcloselywithArgentinaBrazilandCanadaintheglobalLLPdialogue.ThesecountrieshavealsoworkedtogethertoraisetheimportanceoEuropeadoptingapracticalapproachtoLLP.TheSeedAssociationotheAmericashashadaseedLLPprojectongoingorthelasttwoyearsandoneotheprimarycomponentsothisprojectiseducatingregulatoryauthoritiesonthebestmanagementpracticesotheseedindustryandthatseedqualitystandardsalwayshaveatoleranceorthresholdassociatedwiththemsaysSlutsky.WearemakingprogressinmovingtowardabetterunderstandingothesenormalpracticesintheseedindustryandhowtheycouldapplytoseedLLPpolicy.Bruinssaysprogressisbeingmadenomatterwhatsideotheoceanyoustandon.HavingacommonLLPpositionthatissupportedbythewholeseedindustryisalreadyafrststeptowardabetterunderstandingandhopeullyinduetimeanin-depthcooperationbetweencountriesandcontinentshesays.JulieMcNabbTHEEUROPEANSEEDASSOCIATIONhasrecentlyreleasedapositionpapertitledAdventitiousPresenceBringingClaritytoConfusion.ThispaperonadventitiouspresenceinEuropeconcludesthefollowingstepsareneededTheimmediateestablishmentofclearandlegallycertainrulesfortheadventitiouspresenceoftraceamountsofapprovedGMmaterialinnon-GMseedlots.LabelingthresholdsforGMseedsthatareadventitiouslypresentinnon-GMseedatlevelsthatarepracticablyandeconomicallyachievableandwhichtakeaccountofdifferentcroptypes.RespectforothercountriesfreedomofchoiceandavoidanceoftradedisruptioninsafeproductsthroughestablishingpermanentallowancesfortheadventitiouspresenceofGMmaterialinimportednon-GMsuppliesoncetheexportingcountryhasassessedtheGMmaterialassafeforhealth.RespectforEuropeanfarmersandusersrightstochoosebyacceptingthepresenceoftracelevelsofallGMmaterialsthathavebeenapprovedassafe.ESASPOSITIONONLLPHAVINGACOMMONLLPPOSITIONTHATISSUPPORTEDBYTHEWHOLESEEDINDUSTRYISALREADYAFIRSTSTEPTOWARDABETTERUNDERSTANDINGANDHOPEFULLYINDUETIMEANIN-DEPTHCOOPERATIONBETWEENCOUNTRIESANDCONTINENTS.MarcelBruinsTheissueoLLPinseedraisesquestionsregardingenvironmentalrisksaetyandcompliancewithmandatedlegislativerequirementsortheimportingcountryaswellastheseedandcommoditytradeindustriesinbothimportingandexportingcountriesLukiesays.ConsequentlyanenvironmentalrisksaetyassessmentmaybeundertakenbytheimportingcountrytoevaluatetheenvironmentalrisksaetyotheunauthorizedtransgenicplantintheLLPsituationnotorthepurposeoauthorizationbutrathertheassessmentcanprovideabasisorandmaybeusedbytheimportingcountrytoinormdecisionstomitigateandormanagetheLLPsituationshesays.Thisnewly-completeddocumentpresentsapproachestorisksaetyassessmentinLLPsituationswherethereisknowledgeotheidentityotheunauthorizedtransgenicplant.ISFhasalsobeenveryactiveaddressingLLPandhasdevelopedapositionpaperentitledISFViewonLowLevelPresenceinSeedwhichisupforadoptionatthe2013ISFWorldSeedCongressinAthens.WiththedocumenttheinternationalseedindustrywishestopresentitsviewsoLLPinseedwiththeintentoputtingorwardinormationthatwillbeuseultonationalauthoritiesastheydeveloptheirpoliciesoraddressingthisimportantissueexplainsBruins.Thecommitmentotheseedindustryistoprovidearmerswithasaeandreliablesupplyohigh-qualityseedvarieties. WHENITcomestoplantbiotechnologyandmorespeciicallytothegeneticmodifcationoplantsEuropestillseemstobedierentrommostotherpartsotheworld.Whilemanycountrieshaveembracedthetechnologyatabreathtakingpaceandthenumberandacreageogeneticallymodifedplantsareconstantlygrowingatdouble-digitfguresyearateryeartheEuropeanUnionhashadconstantdiscussiononperceivedrisksexaggeratedbeneftsandscientifcindependencewithanear-totalabsenceoanypracticalfeldexperience.TheEuropeanUnionhasbeenatthecenteronumeroustradedisputesevenattheleveloWorldTradeOrganizationpanelsasmanycountriesseetheirexportsundulyrestrictedbytheEUsrigidzerotolerancepolicyandpainstakinglyslowapprovalprocesses.GM-FreeEuropeMythvs.RealityLatelytheEuropeanCommissionhastriedtobringnewmovementintothedeadlockeddiscussionthroughitsproposaltonationalizethedecisiononactualplantingsoGMcropswhilemaintainingthecompetenciesandbodiesorsaetyassessmentandgeneralapprovalattheEUlevel.Butagainthisattemptseemstohavegeneratednomorethandebatewithnoconcreteresultsinsight.ForatleastayearmemberstateshavebeenunabletomaketheprincipaldecisionowhetherornottotakelegalresponsibilityortheirpoliciesonGMcrops.Thereareanumberoreasonsorthiswhichplantbreedersandbiotechdevelopersshouldmakecleartotheinterestedandwiderpublic.FirstandoremostthecurrentstatusmeansthattherehavebeennopositivedecisionsmadeonnewGMcropsorplanting.Thisisexactlywhatthevastmajorityomemberstatesconsidertobeinlinewithtwootheirmainpoliticalobjectivesnottoupsettheirhighlyvocalandwell-organizedenvironmentalNGOsspecificallywhenelectionsloomonthehorizonandtoshittheactualpoliticalresponsibilityorallnegativeconsequencestotheEuropeanCommission.SowhatwouldnationalministersandgovernmentsactuallygaininthecasethattheycouldmakethefnaldecisiononGMGarlichvonEssenisthesecretarygeneraloftheEuropeanSeedAssociation.PhotoCourtesyofSyngenta.50SEEDWORLD.COM ISF201351plantingsthemselveswithoutintererenceattheEUlevelNotmuch.Onthecontrarytheywouldhavetovisiblyandlegallytakeresponsibility.InotherwordstheywouldneedtosubstantiateclaimsothelackosaetyoGMcropsorhumanhealthortheenvironmentoutlinethespecifcclimaticoragronomicconditionsthatwouldmaketheco-existenceoGMandnon-GMagriculturalproductiontechnicallyimpossibleandtostandupattheWTOlevelandarguetheirindividualcases.Inshorttheywouldhavetoadmitthattheyareconstantlybreakingtherulesandregulationsthattheythemselveshavesetornootherreasonthanthepoliticalconsiderationtoavoiddifcultdiscussionsandunpopulardecisionsthatrequiretrueleadership.CurrentlynationalministerswithorwithoutdirectresponsibilityorthebiotechdossiersareintheluxuriouspositionoclaimingtodeendtheircitizensagainstthetechnocratsinBrusselsandnon-EuropeanmultinationalcompaniesthatseemtobetryingtoforceGMcropsandooddownthethroatsoEuropeans.WhattheydeliberatelyorgettoadmitisthatGMproductsarebasicallypresenteverywhereinEurope.HugeamountsoeedandoodproductsproducedromgeneticallymodifedplantsinotherpartsotheworldareshippedtotheEUdailyedtoitscattlepigsandpoultryandaredirectlyorindirectlypartooureverydaydiet.Butthenagainthisislargelyhiddenbehindtraceabilityandlabelingrulesthataredesignedtopreventratherthanensureconsumerunderstanding.SugarromageneticallymodiiedsugarbeetmustbelabeledasGMsugarwhiletheuseogeneticallymodiiedenzymesinsugarproductionromconventionalsugarbeetsdoesnotneedtobelabeledGM.AndmeatordairyproductsromanimalsedwithGMproductsdonotrequireanylabelingatall.InshorttheserulesareaveilthathidesthetruthromconsumersthatEuropesarmproductionislargelydependentuponimportsoproductsthataregeneticallymodiiedandthattheoten-claimedGM-reeEuropeisamythratherthanarealitybutamyththatispoliticallytooconvenienttobedemystifed.ThequestionremainsisEuropereallysodierentDoEuropeansreallywelcomebiotechnologywhenitcomestomedicinalandpharmaceuticalapplicationsbutstronglyresentitwhenitcomestooodoreveneedproductionromplantsWhatcanbededucedromallrespectivestudiesandenquiriesThepictureisblurredatbest.ManyEuropeanshaveastrongskepticismmainlymotivatedbythesimplequestionWhatsinitormeMostEuropeansdontseeanypersonalbenefts.Andtheonesthatshouldi.e.Europesfarmershavesofarnotbeenveryvocalintheiradvocacyoaccesstothetechnology.HoweverwithoodsecuritycomingbacktothepoliticalagendahighereedpricesandconsequentlyhigherHugeamountsoffeedandfoodproductsproducedfromgeneticallymodifiedplantsinotherpartsoftheworldareshippedtotheEUdailyfedtoitscattlepigsandpoultryandaredirectlyorindirectlypartofoureverydaydiet.Thisislargelyhiddenbehindtraceabilityandlabelingrulesthataredesignedtopreventratherthanensureconsumerunderstanding.GarlichvonEssenoodpricesandincreasinglyiercecompetitionontheworldcommoditymarketsthesituationmaychangeasterthanmanyhaveconsideredpossible.SuddenlythequestionWhatsinitormemaybeansweredwithlowerprices.AndEuropeansarehighlysensitivetooodpricedevelopments.OcoursethereisnosingleargumentthatwillsuddenlywintheheartsandmindsoEuropeansoragriculturalbiotechnology.Ormoregenerallyoritsagriculture.FordecadestheEUsagriculturalpolicyarmersandassociatedsectorssuchasplantbreedersandeedorpesticidemanuacturershavebeenbrandedasexpensivetotaxpayerslargelyunnecessaryandunsuccessulinaddressingthewishesocitizens.WhilethisappreciationisnowinallychangingasEuroperealizesitsneedsandresponsibilitiestowarditsownoodsecurityitisimportantorplantbreedersandbiotechcompaniestoseizethisopportunitytoormastrongvocalandlastingcoalitionwithitscustomersEuropesarmersandgrowersandadvocatethemuch-neededsustainableintensifcationoEuropeanagriculturetothebeneitotheenvironmentandtheeconomy.Thissustainableintensiicationcanonlybeachievedwithtechnology.Itisnewplantvarietiescarryingnewtraitsthataretheanswertotheincreasingdemandsoanincreasingworldpopulation.ItishightimethatEuroperecognizesplantbreedingandbiotechnologyorwhattheyarekeysectorsorouruturethatdeservestrongandvisiblepoliticalsupportandhonesttransparentandenablingregulationsaswellaslong-termcommitment.GarlichvonEssen 52SEEDWORLD.COMAGJOURNALISTSstartedwritingaboutconsolidationsintheseedindustry30yearsagoorsoitseems.Butthebeatgoeson.WithspeciallicensingagreementsonspecifictraitspartnershipsonuniquegeneticsandworkingagreementsonbiologicalgeneticimprovementsforavarietyofcropswilltherebeevenmoreconsolidationsThomasF.BudHughesapartnerinVerdantPartnerskeepshisfocusontheseedandcropgeneticsindustryworldwide.Hisreadisthattheconsolidationprocessisnotslowingdowninfactwithcertaincropsinsomepartsoftheworldbusinessmergersandstrategicalliancesarelikelyacceleratingorjustshiftinggears.ConsolidationsmoveatdifferentspeedsacrossdifferentindustriesincludingagriculturenotesHughesbutitalsovariesamongstcrops.InthatregardmajorconsolidationeffortswithintheU.S.cornindustryhavedefinitelyslowed.AfewcorndealsarestillhappeningintheUnitedStateswhileothersmayinvolvecompaniesoutsidetheU.S.especiallyinEuropeLatinAmericaandpartsofAsia.Moreoverseedconsolidationandcollaborativeeffortshavenowmovedintoothercropssuchassorghumsoybeanswheatturfgrasscanolaandmore.LookattheheadlinesTrayThomasTheContextNetworkAndyLaVigneASTABudHughesVerdantPartnersGregRuehleIPSACONSOLIDATIONExpandingbusinessalliancesaroundtheglobeareacceleratingcertainconsolidationeffortsintheseedindustry. TURNKEYCIMBRIA.COMSOLUTIONSFORHANDLINGANDSTORAGEOFGRAINANDSEEDCimbriadevelopsandmanufacturesanentirerangeofequipmentandsolutionsforseedprocessing.Thoroughtechnicalengineeringexperienceandin-depthproductknowledgeenableustosupplysolutionsforcleaninggradingandtreatmentofvariousseedandgrainproducts.Specialfocusiskeptoneffectivesortingandcleaninggentlehandlingcrop-puritysafeanddust-freeoperationandlowrunningcosts.ASCIMBRIAFaartoftvej227700ThistedDENMARKPhone4596179000holdingcimbria.comGROWINGINTOTHEFUTURETAKINGCAREADDINGVALUECONVEYINGDRYINGSEEDPROCESSINGELECTRONICSORTINGSTORAGETURNKEY 54SEEDWORLD.COMmonthaftermonththebottomlineisthattheneedforconsolidationandstrategicpositioningneverreallyendssaysHughes.GregRuehlechiefexecutiveofficeroftheIndependentProfessionalSeedAssociationthinkstheoutrightacquisitionphaseofconsolidationsintheseedindustryhasslowedconsiderably.WhatIthinkhasnotslowedisverticalintegrations.ThesecanbemuchlessformalbutIseethistrendcontinuingtoimpacttheindustry.Hecitestworeasonsforthesetypesofbusinessagreements.Itsexpensivetotakeanewtraittothemarketplace.Itsexpensivetobuygermplasmasseedisthedeliverymechanismfortraits.Itsmucheasiertogotoamajorplayerwhohasgermplasminplaceandfamiliaritywithcross-licensingagreements.Theseagreementscanhelpprovideaccesstoalargerpartofthemarketplace.HecreditstheU.S.seedindustryasbeingthegloballeaderingeneticadvancementthesuccessfulintegrationofbiotechtraitsintothatgermplasmandtheadoptionofbiotechproductsintothemarketplace.ButwerenottheonlyonescautionsRuehlementioningsomegreatRDworkinSoutheastAsiaandEurope.WhatIseeisthenewerphenomenonofanincreasingnumberofagreementsbetweenU.S.andinternationalcompanies.ThisallowsatraitdevelopedelsewheretobeintegratedintothepipelineoftheU.S.seedindustry.Thisisthebestwayofmarryingtogetherthetwopiecesneededtosuccessfullylaunchthatnewproductintointernationalmarketshesays.Hesuggeststheseagreementsarethelogicalroutefortheintroductionofnewbiotechtraitsintocertainmarketsprovidingthecountryisacceptingofgeneticallyengineeredproducts.RuehlesaysthiscouldalsobethedooropenerintotheU.S.seedindustryfortraitsdevelopedinothercountrieswiththoseGEproductsratherthanbeingmarketedbacktothecountrywheretheyoriginated.CONSOLIDATIONISJUSTBEGINNINGTOHEATUPINSOMEAREASOFTHEWORLD.TrayThomasDuetoincreasingconcernsaboutfoodsecuritytheseedindustrywillkeepexpandingbusinessalliancesaroundtheworld. OurforaandaunaisnaturalbutcannotbetakenorgrantedNatureswealthisabundantandessentialforlife.AtRijkZwaanweareacutelyawareofthis.WedeveloptheverybestvegetablevarietiesandvegetableseedseverydayagainmakinguseoftherawmaterialsandpossibilitiesNaturehastoofferus.ButwealsoacceptNatureasitis.AfterallouraimistocontinuedevelopingnewvarietiesformanyyearstocomeandthatisonlypossibleifweuseourknowledgewithrespectforNature.Thatswhatwebelievein.RijkZwaan.www.rijkzwaan.com 56SEEDWORLD.COMEveryoneintheseedindustryrecognizesseedisnowaglobalbusiness.BecauseofincreasingworldfoodconcernsbothRuehleandHughesagreethattheseedindustrywillkeepexpandingbusinessalliancesacrosstheglobe.Hughesindicatesseedimprovementsderivedfrombiotechnologyhavebeentheprimarydriverofrecentconsolidations.Todaymanydifferenttechnologiesareaddingvaluetoawiderangeofcrops.Asinvestmentsingenomicsbiotechandadvancedbreedingkeepimprovingthegeneticsofdifferentcropsthoseinvestmentsarealsodrivingconsolidations.WeseeitincropaftercropsaysHughes.VegetabledealswillcontinuetorollalongaswellbutIbelievetherealenergytherewillcomewhentechnologyisdevelopedtoenablestep-changeimprovementsinthequalityandnutritionalvalueoffreshproduce.Henotesalmost400millionacresofbiotechcropswereplantedworldwidein2011.Andthelargestrateofgainwasindevelopingcountries.Soyoucansensethatmorecropswithmoretechnologyinmorecountrieswillgeneratemoreconsolidations.HoweverHughesprojectscornwillbethemostvaluableseedintheworldmarketforsometime.TrayThomasatTheContextNetworkaddsThereisplentyofacquisitionandconsolidationactivityoutsideofNorthAmericainfactconsolidationisjustbeginningtoheatupinsomeareasoftheworld.InNorthAmericahoweverconsolidationhasslowedconsiderably.Thebigcompanieshavemadethebigdeals.Theresjustfewerofthesmallerguysleftandmostofthemwanttoremainindependent.Somehoweverarelookingforopportunitiestocollaboratewithothersmallerseedfirmstobecomebigenoughtoberelevanttothetraitsuppliers.ManyofthesearrangementsarealreadyinplacebutroomforthistypeofconsolidationstillexistsforsomesaysThomas.In2011almost400millionacresofbiotechcropswereplantedworldwidewiththelargestrateofgainindevelopingcountries.Thepointbeingthatifyouareonlya25000-bagseedfirmyoudonthavemuchofabargainingchiphoweverifyoucombinewitheightothersimilar-sizedfirmsthenyouhave200000unitsofpotential.Thatvolumecangeneratesometraitandgeneticconversation.Thatssmartbusinessandprovidesbetteraccessforthoseinvolvedhesays.OveralltherearentmanyacquisitionslefttobemadeintheU.S.Nowitssortofconsortium-buildingtimeamongstthesmallerseedcompanies.Theremaystillbeabigdealtohappenbutmostofthebigdealsarenowinplace.AndyLaVignepresidentoftheAmericanSeedTradeAssociationagreesthatmergersandconsolidationsarenowfewer.Butyoucontinuetoseesomeofthisbusinessactivityforvariousreasonsbeitaccesstospecificmarketingareasorsimplyagreatdiversityopportunityforproductsintothemarketplace.Weseethatnewrelationshipsfacilitateproductionofparticularseedproductsespeciallyinvegetableseeds.AlsowithworldIFYOUAREONLYA25000-BAGSEEDFIRMYOUDONTHAVEMUCHOFABARGAININGCHIPHOWEVERIFYOUCOMBINEWITHEIGHTOTHERSIMILAR-SIZEDFIRMSTHENYOUHAVE200000UNITSOFPOTENTIAL.THATVOLUMECANGENERATESOMETRAITANDGENETICCONVERSATION.THATSSMARTBUSINESSANDPROVIDESBETTERACCESSFORTHOSEINVOLVED.TrayThomas ISF201357 58SEEDWORLD.COMtradeandspecificlicensingagreementsmuchmoredoableitrepresentsnewexpansionopportunitiesforseveralseedcompanies.WereseeingmoreseedrelationshipsbetweenNorthandSouthAmericaespeciallybetweentheU.S.ChileBrazilandArgentina.AlsoIsensemuchmoreactivitybetweenU.S.andEuropeantraitdevelopersinvegetableseedbusinesses.Vegetablesaresodiverseandessentiallyproducedthroughouttheworld.BeetsareanothercropwithdevelopingglobalinterestssaysLaVigne.NotsurprisinglyhesaysastrongandresponsivefarmbillisthenumberoneCongressionalpriorityofASTA.HoweveramajorchallengeintheU.S.SenateispassageoftheInternationalTreatyonPlantGeneticResourcesforFoodandAgriculture.WeretryingtobuildaframeworkforallcountriesforabetterunderstandingofhowseedandgermplasmwillbemovedgloballyandhowcompanieswhohavedevelopedthisgermplasmwillbecompensatedwhenitmovesintoglobalmarketssaysLaVigneindicatingthishasbeenalong-termprocess.UnfortunatelytreatiesingeneralarenotpopularwithourU.S.Senatehesays.OutsideMoneyinSeedGeneticsAsthefinancialstakesintheseedindustrycontinuetorampupwillnon-agcapitalstartseekingapieceoftheactionviainvestmentfundingwithselectedseedindustryfirmsHughescutstothequicksayinginvestorsarealwayslookingforaplacetoputtheirmoneywhereitwillgrow.AndmanyinvestorsarenowrealizingagricultureisoneofthebiggergrowthindustriesinAmerica.Privateequityhasalwaysbeenaplayerinagriculture.HoweverHughesbelievesthebiggestdriverinseedindustryconsolidationsintheimmediatefuturewillbecapitalfromstrategicinvestors.Cropgeneticsisaresearch-drivenbusinesshoweververyfewinvestorsoutsideofagriculturehavethepatiencetositaroundISEEDEFINITEINTERESTINTHEINVESTMENTCOMMUNITYOFBEINGAMOREACTIVEPARTICIPANTINTHESEEDINDUSTRY.GregRuehleMoreseedrelationshipsaredevelopingbetweenNorthandSouthAmericaparticularlybetweentheUnitedStatesChileBrazilandArgentina. Rwww.applewoodseed.comRegionalSpecialUseCustomMixturesHundredsofSpeciesinStockForaCatalogPhone303.431.7333Fax303.467.7886Emailsalesapplewoodseed.com5380VivianStreetArvadaCO80002USARWildflowersWildflowersGardenFlowersSince1965Seedsof... 60SEEDWORLD.COMnewtechnologieseventhoughtheyhavenomeanstobringproductstomarket.Thebigcompaniestrytobegoodateverythingbutseldomreallyare.Soindthosenicheopportunitiesandsimplyworkhardertocompeteinthoseniches.Butthatsaidallcompaniesworkingincropsormarketsthatareimpactedbytechnologyareeventuallygoingtorequiresomesortocollaborationwithatechnologyprovider.Andthatcanbethemostimportantstepaprivatecompanytakes.YoumaythinkyoucandoitonyourownbuttherealitytodayisthatisgettinghardertodoeveryyearsaysHughes.BrandLoyaltyTodaySoisbrandloyaltystillunctioninginthemarketplaceOrbecauseoallthenewarrangementsgoingonwithintheseedindustryarearmersevenconcernedaboutbrandanymoreTheyshouldbeandIthinktheystillaresaysHughes.Henotesthatbrandloyaltycoversseveralissuesbutevenastheworldoagriculturechangesarmersstilldobusinesspersontoperson.Brandreliabilitybasedaroundgoodcustomerserviceandindingtherightproductsoreacharmarestillundamentalintheseedbusinesshesaysaddingthatmostgrowerstodaybuyrommorethanoneseedsuppliersoblindallegiancesimplydoesntworkinthemarketandshouldnt.Thereisstillloyaltyonabrand-namebasiscommentsRuehle.Yesarmersrecognizetremendousadvancementingeneticperormanceandbiotechtraitsthathelppreservetheyieldpotentialorthatcropbutyoucantputcustomerserviceintothatbagoseed.Thatgetsdeliveredoutsidethebag.Andthatwillalwaysbetheadvantageoaregionalcompany.Theyrenotjustvisitingthemarketplacetheyrelivingit365daysotheyear.Theyseethatcustomerinchurchataschoolunctionatthelocalcoeeshop.Thatvitalrelationshipdisappearswithtoomuchconsolidation.HowtosurviveinthisintensebigmoneygameItsatoughcrystalballtoreadventuresRuehle.Geneticperormanceisliketablestakesinthispokergame.Plusyouvegottoprovidethelatestincutting-edgetraits.Thankullyweareseeingmorebroadlicensingarrangementstoday.Howeveryoustillhavetoprovidealevelocustomerservicethatsetsyouapartromyournationalbrandcompetitors.DickHagenandwaitorRDtoturnoutproductsorthemarketplace.Mostinvestorswanttoseepositivefnancialgrowthwithinfveyearsbutincroptechnologya10-yearwindowismoreappropriateormeasuringreturnoninvestment.SothosewiththemosttogainarestrategicinvestorsthatarealreadyinthebusinesslikeMonsantoDowAgroSciencesandDuPontsaysHughes.Otherpossiblestrategicinvestorsarecompanieswithdeeppocketssuchasglobalenergycompanieslookingorneweedstockcropsorrenewableenergy.Oroodcompanieswhomonitorchangesinconsumerpreerencesandarelookingorwaystotiethequalityandproitabilityotheirinishedproductsontheoodshelbacktotherawingredientscomingromthearm.Ruehlerecentlyaskedaninvestmentriendwheremoneyisgoingthesedays.TheinvestmentbrokertoldhimconsiderableinvestmentmoneyisheadingrightbacktoU.S.agriculturespeciicallytheseedindustry.AndwhythisnewinterestBecausetheseedindustryisatthecuttingedgeovirtuallyallagriculturalbusiness.Iseedeiniteinterestintheinvestmentcommunityobeingamoreactiveparticipantintheseedindustry.Therearealotosmartpeopleouttherewhoknowthisisnowamultibillion-dollarglobalbusinesssaysRuehle.Howdosmalleramily-ownedseedcompaniessurvivethisfnancially-drivencompetitionHughesoerssageadvice.Youpickyourbattles.Anumberocompaniescantakeonthegiantsonacrop-by-cropbasisinselectedmarkets.Butormostitjustsimplyrequirestoomanyresourcestocompetehead-to-headacrossallmarkets.Aprivatecompanymustrecognizewhereitsstrengthslieaproductioncompanyamarketingcompanyorabreedingcompany.Fewcompaniesanymorehaveexpertiseinallthreeunctions.Manyregionalcompaniesareexcellentbrandmarketersbuttypicallyinalimitedrangeocropsandgeography.SomesmalltechnologyshopsareabletobesuccessuldevelopingYOUCANTPUTCUSTOMERSERVICEINTOTHATBAGOFSEED.THATGETSDELIVEREDOUTSIDETHEBAG.GregRuehle SUCCESSINASELLERSMARKETAstutecompaniesareusingcorporatesocialresponsibilityinitiativestoattractandengagetoptalentinatightmarket.62SEEDWORLD.COM JOSHUACOBBaPhDstudentatCornellUniversitywantstomakeadierenceintheworld.Andinhischosenlineoworkhemightbeabletodojustthat.AsaplantbreederCobbisoneothepreciousewaggraduatescompaniesarevyingtorecruit.JustmonthsromearninghisPhDCobbisbeingcourtedbyallthemajors.Likeothergraduatesinag-relatedfeldshesahotcommodityinasellersmarket.Buthehasntletitgotohisheadinsteadheplanstoleveragehispositioninthetalentmarkettoorwardhisowngoalsorsocialdevelopment.TofndmyselsittinginapositionwherelargemultinationalcompaniesareinterestedinwhatIbringtothetableisreallyhumbling.IlookatitasanopportunitytoleveragealittlebitothedierenceIwanttomakeintheworldsaysCobb.Itshardertoeellikeyoucanbetruetoyourownsenseosocialresponsibilityiyourestrugglingtogetajobinthefrstplace.Butiyouhavelotsodierentpeoplevyingtoemployyouthatgivesyoualittlemorereedomtoconcernyourselwithhowyouwantyourcareertoimpacttherestoyourlie.CobbssenseosocialresponsibilityintensiiedaterhistravelsinArgentinain2001whichcoincidedwithaperiodoftremendouspoliticalandeconomicturmoilorthatcountry.Thepesocrashedovernightandthegovernmentliterallywentthroughsevenpresidentsinlessthansevendays.EvenmartiallawwasinstitutedinmanyothehighlypopulatedareastocontrollootingandriotsCobbexplains.Iknewamilieswhowerealreadystrugglingtomakeendsmeetandsuddenlytheyhadnomoneytobuyood.OneothemoststrikingscenesormewaswatchingagroupowomenwhowerebangingemptypotsandpansonthegatesoWal-MartsayingLetusinletusin.Theywantedaccesstotheoodlockedbehindthosegateshesays.ThesceneletadeepandlastingimpressiononCobbwholetthecountrywitharenewedsenseopurpose.WhateverIdidwithmycareerIwantedittomeansomethinghesays.Iwantedittomeansomethingorpeopleorthealleviationohumansuering.Cobboundthatpurposeinplantbreeding.Formeplantbreedingwasbiologymaderelevant.ItwasbiologythathadrealeconomicconsequencesandthatswhatIwaslookingor.NowasCobbexamineshisjoboptionshefndshesinapositiontoconsidermorethanjustapaycheck.IapproachmyjobsearchattheendomyPhDwithatremendoussenseosocialresponsibility.Inplantbreedingwherejobsareplentiulwedonthavetoconcernourselveswithsalariesandcompensationpackagesthoseareagivenweknowtheywillbegood.Nowalloasuddenourdecision-makingcriteriaalluponconcernssecondarytooureconomicneedsormepartothatissocialresponsibilitysaysCobb.AtightmarketornewtalentallowsgraduateslikeCobbtoscrutinizecompaniessocialpoliciesandresponsibilitiesbeoresigningonthedottedline.Andtheydo.IlookatpotentialemployersandatsomelevelIconsidertheirormalizedcommitmenttosocietyandtheenvironmentbutImmostlylookingoravenuethatallowsmethereedomtopursuecropimprovementinawaythatbothmeetsmyobligationstomyemployerandtheirobligationstotheirshareholdersbutalsoempowersmyowngoalsofndingscience-basedsolutionsthatcontributetotheabolitionopovertyandhungerCobbsays.ISF201363 64SEEDWORLD.COMSocialLicenseAccordingtoDarrenSwansontheInternationalInstituteforSustainableDevelopmentsNaturalandSocialCapitalProgramdeputydirectorandForesightGroupprogramleadersocialresponsibilityalsoknownascorporatesocialresponsibilityisanorganizationsaccountabilityfortheimpactsofitsdecisionsandactivitiesonsocietyandtheenvironmentthroughtransparentandethicalbehaviorthatisconsistentwithsustainabledevelopmentandthewelfareofsociety.ThisdefinitionisbasedontheInternationalOrganizationforStandardizationsISO26000standardhesayswhichprovidesguidancetobothbusinessandpublicsectororganizationsonsocialresponsibility.IttakesintoaccounttheexpectationsofstakeholdersisincompliancewithapplicablelawandconsistentwithinternationalnormsofbehaviorandisintegratedthroughouttheorganizationsaysSwanson.Iseesocialresponsibilityasanorganizationtakingasystemsviewlookingatitseconomicsocialandenvironmentalperformance.Itsafairlywell-acceptedunderstandingthereisaholisticsetofissuesthatanorganizationshouldbeplanningaroundandreportingontogivetheshareholderorthetaxpayertheinformationtheyneedtoknowabouthowtheorganizationisperformingthatskey.CompaniesreportingontheirsocialresponsibilityeffortsbenefitinmanywayssaysSwansonsuchaspositioningthemwithasociallicensetooperateincreasedcompetitivenessandtrustfromlocalstakeholdersandcommunitiesincreasedabilitytodealwithcomplexanddynamicsituationsandemployeeattractionandretention.MysenseisthatthenewgenerationofemployeescomingoutofschoolareprettysavvywithrespecttosocialandenvironmentalissuesandareattractedtoorganizationsthatgetthebigpicturebecausetheyseethebigpicturesaysSwanson.CompaniesarelookingatsocialresponsibilityinanewlightsaysJeanneMeisterfoundingpartnerofFutureWorkplaceandco-authorofThe2020WorkplaceHowInnovativeCompaniesAttractDevelopandKeepTomorrowsEmployeesTodaybecauseacommitmenttoCSRcanattracttoptalent.InthebookMeisterquotesresearchconductedbyConeCommunicationsfromtheConeMillennialCauseStudywhichindicated80percentof180013-to25-year-oldswanttoworkforacompanythatcaresabouthowitimpactsandcontributestosociety.ThisyearresearchconductedbyFutureWorkplaceandreportedinMultipleGenerationsWorkfound69percentofthe1189multiple-generationemployeesand150managerssurveyedwanttoworkforanorganizationwhosevaluesmatchtheirown.ThisemphasisonCSRisnowimportantbeyondtheMillennialsegmentoftheworkforceandisfastbecomingoneofthekeyleversforattractivenesstoemployeessaysMeister.AstudyconductedbyNetImpactentitled2020WorkplacePreparingfortheFutureandnotedinMeistersblogonForbes.comindicated35percentoftheworkerssurveyedwouldtakea15percentpaycuttoworkforacompanycommittedtoCSR45percentwouldtakethatpaycutforajobthatmakesasocialorenvironmentalimpactand58percentwouldtakethepaycuttoworkforanorganizationwithvaluesliketheirown.HowevernotonlyarecompaniesusingsocialresponsibilityasadrivertoattractandkeepthebestandthebrightestbuttheyarealsousingCSRasatoolforemployeeengagement.IfyourecontributingtoacauseitimpactsyourlevelofengagementtoyourcorejobfunctionsaysMeister.ArecentsurveybyAdvancedMicroDevicesindicates96percentofitsgreenteammembersagreedthatcontributingtoacausewhileatworkimprovedtheircommitmentandlevelofengagementtotheircorejobfunctionandtothecompanynotesMeister.Ifyoucaremoreaboutyourjobyouregoingtogotheextramileforyourcustomersshesays.Companiesarenowfocusingontrackingtheconnectionbetweenemployeeengagementandcustomersatisfaction.EmployeesatBayerCropSciencewillgothatextramilefortheircustomersandinturnfortheiremployer.AccordingtoaninternetsurveyonsciencecareersbythejournalSciencerespondentshighlightedBayerssocialresponsibilityagendaaswellashigh-qualityresearchandemployeeloyaltyasreasonsforBayersstatusasoneoftheworldstopemployerssaysUtzKlagesanexternalcommunicationsmanagerforBayerCropScience.Bayerisheavilyinvestedinitscommitmenttosustainability.OneofBayerscorporateobjectivesistoachieveabalancebetweeneconomicsocialandecologicalconcernswithinthecontextofitsresponsibilityfortheenvironmentandsociety.SocialcommitmentisanestablishedpartofBayerCropSciencessustainabilitystrategyandcorporatepolicy.WeconsiderourselvespartofsocietyandseeourcommitmentaslivinguptotheroleofagoodcorporatecitizensaysKlages.Fromfoodchainpartnershipswhichhelpgrowersproducehigh-qualityfoodJeanneMeisteristheauthorofThe2020WorkplaceHowInnovativeCompaniesAttractDevelopandKeepTomorrowsEmployeesToday.Forguidanceonhowbusinessesandorganizationscanoperateinasociallyresponsiblewayvisitiso.org.TheISO260002010internationalstandardhelpsclarifywhatsocialresponsibilityis. AGRAspecializesinthecompleteseedplantfacility.WemanufactureequipmenttohelpyouateverystepoftheprocessfromourmaterialhandlingsystemstoourpatentedGEN-ELbucketelevatorstoourhigh-capacityhuskchoppersystemstooursingle-passdouble-passandcombinationseedcorndryers.Everythingwedoistailoredtotakeyouefcientlyfromstarttonishthroughtheentireseedproductionprocess.Fromreceivingtohusk-sortandchoppingtodryingshellingbulkstorageload-outsizingbaggingandwarehousestorageAGRAhasacustom-designedsolutiontomeetyourneeds.DesignEngineeringSteelFabricationMillwrightErectionEquipmentInstallationProjectManagementConstructionManagementProjectAssuranceSolutionsTurnkeyfromtheGroundUpSpecializedinSeedSpecializedindesign-buildseedconditioningplantsgrain-handlingequipmentandbulkstoragefacilities.Committedtomeetingeachofourcustomersspecicneedswiththeultimategoalofensuringqualityandefciency.AGRAistheseedindustrystopchoiceforgeneralcontractors.excellenceinTurnkeyAbility.Reliability.TMAGRAIndustriesAgProcessingandBio-EnergySystemsAGRAIndustries1211WWaterStreetMerrillWI54452800-842-8033www.AgraInd.comAGRAIndustries 66SEEDWORLD.COMusingtheprinciplesosustainableagriculturetoagriculturaleducationnumerousdynamicinitiativesareunderwayatBayeraspartoitssocialresponsibilityplatorm.Weviewthepromotionoworthycausessuchasagriculturaleducationasalong-terminvestmentinsocietysutureviabilityandasacontributiontoapositivebusinessenvironmentpropellingarmingsuturesaysKlages.Inmanypartsotheworldwealsopromoteeducationalopportunitiesorthenextgenerationocusedonagriculturalscienceandraisingawarenessothejudicioususeonaturalresourcessuchaslandsoilandwater.InternationalDrawSomecompaniesareoeringplacementsincountrieswithemergingmarketssuchasBrazilRussiaIndiaandChinaaspartotheirrecruitmentpackagestoattractsocially-mindedtalent.TheseprogramssuchasIBMsCorporateServiceCorpsoerparticipantslie-changingexperiencesbuildingglobalcitizenshipskillswhileallowingthecompanytomeetitsownfnancialandsocialinterestsillustratingagrowingtrendocompaniesmakingCSRstrategictoitsobjectives.AnumberocompaniesthathavecreatedinitiativesundertherubricoCSRaremanagedbytheorganizationsoundationtobothbuildglobalcitizenshipandmakeitstrategicsoitsactuallyusinganemployeesskillsinoneothecountriesaroundtheworldthatthecompanyhasdesignatedhighgrowthwithinthenextdecadeandaligningittotherecruitingobjective.ItsaverybigtrendthatcompaniesaregettingstrategicaroundCSR.TheyresayingIweregoingtodevoteresourcesandtimewewantthesealignedwithourcorporateprioritiesandusethemasadrivertorecruitandengagetoptalentsaysMeister.ForCobbaninternationalplacementmaybetheclinchertosecuringhistalents.ItisreallyimportanttometoservethecomponentotheglobalpopulationthatIeelcouldreallystandtobeneftromhigh-yieldingvarietiesandimprovedagriculturaltechnology.ThatswhywhenItalktoprospectiveemployersthefrstthingIaskaboutisaninternationalassignment.OnecompanyhasalreadyapproachedCobbaboutworkingwitharicebreedingoperationinIndia.ImexcitedbecauseiyoulookatIndiaandyouconsiderriceproductivityriceyieldsareaboutone-thirdowhattheyareinChina.Theresalotoprogresstobemade.IlookatitasanopportunitywhereIcanserveacompanyandtheirfnancialinterestsbutdoitinawaythatsparalleltothedevelopmentinterestsoagrowingpopulationthatstrugglestoeeditsel.ItsauniqueopportunityitsrareorthefnancialinterestsoamultinationalorganizationtobeinlinewiththegoalsopovertyalleviationanddevelopmentsaysCobb.AndonceacompanyhassuccessullyattractedtoptalentlikeCobbsocialresponsibilityinitiativesmayhelptokeephim.Imattractedtoandmorelikelytostaywithacompanythatworkstoconnectitsemployeesincollaborativenetworksthatexpandmyownthinkingthatnurturesynergisticideas.ThebottomlineormeisIwanttoworkwithanorganizationwhereIcanbuildacareerthatsupportsratherthancompeteswithmyownsenseosocialresponsibilityandcivicdutyhesays.KariBelangerFutureplantbreederJoshuaCobbisattractedtointernationalassignments.SustainabilityReportIncreasesCompetitivenessThebeneftsodevelopingasustainabilityreportoryourcompanyaremanysaysDarrenSwansontheInternationalInstituteorSustainableDevelopmentsNaturalandSocialCapitalProgramdeputydirectorandForesightGroupprogramleader.Thebeneftswillshowupinyourcompetitivenessandyourabilitytohavethetrustolocalstakeholdersinyourcommunity.Itcomesoperationallyiyoudonthaveareportingsysteminplacethatlooksacrossthosesocialeconomicandenvironmentalissuesyoureill-positionedtodealwithverycomplexanddynamicsituations.Theothermainelementisgettingasociallicensetooperateorinotherwordsthegeneralacceptanceolocalstakeholders.IyourenotseenashavingyourfngeronthebreadthoissuesthenyouaredisadvantagedisomeoneelseinyoursectordoessaysSwanson.Atglobalreporting.orgguidancesupportandresourcestostartsustainabilityreportingisavailable.GRIprovidescompaniesandorganizationswithacomprehensivesustainabilityreportingframework. EmpoweringyoutodifferentiateprotthriveGreenLeafGeneticsLLCisproudtoprovidehigh-performingAgrisuretraitsanddiversecornandsoybeangermplasmtotheindependentseedcompanymarket.WithGreenLeafyoullhaveAlargeup-to-dateselectionofplantgeneticsAccesstonewproductsandtechnologyassoonastheyreavailableThelatesttraitsfromSyngentaAdviceandfriendlyservicefromexpertsyoutrustCountonGreenLeafforthenewestthemostadvancedthebestforyourcustomers.800.445.0956www.greenleafgenetics.com2013Syngenta.AgrisureGreenLeafGreenLeafGeneticstheAllianceFramePurposeIcontheGreenLeaflogoandtheSyngentalogoaretrademarksofaSyngentaGroupCompany.MW19GL3008-P1513 INWHATHASnowbecomeaglobalarenathecomplexitiesodoingbusinessintheseedworldaretakingonnewdimensions.Howevertheyboildowntoabasicproblemhowtoshareinormationwhilestillattemptingtomaintainlegalprotectionointellectualproperties.Insimplertermssuccessulbusinessesmustbegoodneighborswithoutsacrifcingfnancialopportunitiesintheprocess.RecentcollaborationsmakingheadlinesincludetheollowingSyngentaandDowAgroSciencesofferreducedrefugeoptionsBayerandPioneerlaunchnewseedtreatmentBayerandMonsantoentersoybeanagreementBASFandMonsantoexpandcollaborationsmaximizingcropyieldHoweveralsodrawingmediaattentionarelegalcasesinvolvingtheseedindustry.ForexampletwomajorcasesstillinprocessincludeDuPontsappealotheverdictthatwasreachedinavoroMonsantoinMonsantospatentinringementcaseagainstDuPontandinarulingagainstBayerBiosciencedueArelegalwranglesintheseedworldimpedingorencouragingnewtechnologiestoenterthemarketplaceSEEDWORLDWRANGLING68SEEDWORLD.COM GLOBALEXCELLENCENONGWOOBIOADDRESS8-12JUNGBU-DAERO368BEON-GILYEONGTONG-GUSUWONGYEONGGI-DO443-372KOREATEL82-31-218-1161FAX82-31-216-7981WEBSITEWWW.NONGWOOBIO.COMNongwooBioiscommittedtodevelopingtheindustryofbio-agriculturethesourceoflifeandenrichingthelifeofmankind.Beingresponsibleforbetterproduceweperformresearchforhighqualityvegetableseedsandsupplythemallovertheworld. 70SEEDWORLD.COMtoinequitableconductDowAgroScienceswasawardedcostsof5.3million.Indeedtheramiicationsocompaniestakinglegalactionagainstoneanotherwhilecollaboratingwitheachothercontinuestomakeheadlines.Butthismostcompellingenvironmenttriggerssomeobviousquestions.Howdoesthisaectthedecision-makingprocessAndwithnewtechnologiesconstantlydrivingthemarketplacedothesepatentinringementlegalchallengesalterorevenseriouslyimpedetheresearchanddevelopmentambitionsoanyfrmdoingbusinessintheseedworldAnattorneyworkingintheSeedCapitaloMinnesotacommunityoOliviaSteveHettigpointsouttheimportanceoprotectingintellectualpropertyinthisenvironment.Becauseitissuchafercelycompetitivebusinessseedcompaniesareveryconcernedaboutprotectingtheirintellectualpropertiesandwillspendtimeandmoneyhavingconfdentialityagreementssignedandenorcedhesays.Logicwouldsuggestthattwocompaniesincollaborationonsomethingwouldtemperthedesiretobringalawsuitagainsttheothercompanyorearoharmingtheexistingcollaborationormakinguturecollaborationslesslikely.HoweverithematterisimportantenoughIcouldseeonecompanybringingalawsuitagainstanotherwithwhomitisincollaboration.RodOsthuspresidentotheR.C.ThomasCompanyandaseedindustryveteranwithseveralyearsoexperiencedoingbusinessdevelopmentpresentationstoagribusinesscompaniessaysoveralllitigationisnottobeeared.Allseedcompaniesneedtobeawareotrademarksandtherealityopatentinringementbuttheydontneedtoearithesays.Themostimportantthingcompaniescandoiscreatestrongrelationshipswithtechnologyprovidersthenollowtheirrulesinhowthosetechnologiesaretobeusedandmarketed.Iyoudontownthetechnologyyoucannotmaketherules.OsthuslistsseveralpotentialconsequencesolitigationwhencompaniesalreadyhavecollaborationagreementsApprovalandreleaseofnewtechnologyisoftendelayedtothemarketplace.Ithisisbreakthroughtechnologythisdelayhasnegativecostimplicationsorbothproducersandconsumers.Confusionwithproductionandmarketingstrategiesandwiththebuyingaudiencethearmer.Allseedcompaniesneedtobeawareoftrademarksandtherealityofpatentinfringementbuttheydontneedtofearit.Themostimportantthingcompaniescandoiscreatestrongrelationshipswithtechnologyprovidersthenfollowtheirrulesinhowthosetechnologiesaretobeusedandmarketed.Ifyoudontownthetechnologyyoucannotmaketherules.RodOsthusDecision-makerscanletemotionsstemmingfromanadversarialsituationcompromisetheirabilitiestocontinuecollaboratinginotherareaswhentheywouldbewisertoremoveemotionfromtheequation. TherightequipmentreallydoesaffectyourbottomlineBaggingEquipmentSupplySpecialists1.630.879.6665www.KEY-MAT.comSt.CharlesIllinoisUSABagClosingEquipmentReliabilityversatilityandqualityareattributesyouroperationlooksforwhenpurchasingseedhandlingequipment.TrustKey-Mattoofferafulllineofhighqualityseedhandlingtestingandgradingequipment.Protectyourseedinvestmentandsavetimeandmoneybycontactingustodaytogetahandleonyourseedequipmentneeds.SodoesthewrongequipmentRecentreportsbytheU.S.CommerceDepartmentandtheEuropeanCommissionsonIPRrevealshowdamagingtheuseofillegalcounterfeitequipmentandpartscanbetoyourcompany.Thendingsshowthattheaveragecostofcounterfeitequipmentandpartstocompaniescanrangebetween33726.0642157.58USDannually.Dontletcounterfeitpartsandequipmentnegativelyimpactyourbottomline.Callusnoworsign-upatourwebsitetoreceiveyourexecutivebriengonthe4waystoprotectyourbusinessfromcounterfeitequipmentparts.This99.00executivebriengisFREEofchargetoISFWorldSeedCongress2013delegates.BagCodersBaggingScalesSeedCounters 72SEEDWORLD.COMMisinformationaboutthetechnologybecausecompaniesmayormaynotknowexactlyhowmuchinormationcanbeshared.Increasedcomplicationofthesalesprocessduetotheamountolegaldocumentationneededtoenorcetheuseoftheproducti.e.warrantiesanddisclaimers.Suppliersmayshyawayfromofferingproductsandtechnologiesromcompanieswithareputationorbeinglitigators.ChicagopatentattorneyKeithParroLockeLordhasover30yearsofexperienceadvisingcompaniesintheseedindustryaswellasover15yearsofmarketentrylitigationinthepharmaceuticalindustry.Hecharacterizestheseedindustryasbeingrelativelynewtodealingwithdisputesinvolvingutilitypatentswhileatthesametimedealingwiththeintricaciesolicensingagreementsjointventuresandothercollaborativeeortsonamorecooperativebasis.InthepharmaceuticalworlditisnotuncommontobeinvolvedinlitigationoncertainproductswhileatthesametimehavingjointventuresorproductcollaborationsonotherproductssaysParr.Companiesneedtostructuretheirinternaldecision-makingprocessestomakecertaintheymakerationaldecisionstotakeadvantageoacollaborationthatisavorablewhilestillbeingabletomakedierentdecisionsonproductswheretheyhavedisputedissues.Parrsaysdecision-makerscanletemotionsstemmingromanadversarialsituationcompromisetheirabilitiestocontinuecollaboratinginotherareaswhentheywouldbewisertoremoveemotionromtheequation.IthinkitisimportantorcompaniestodevelopinternalstructuresandreportingprocessestoensurethattheyaremakingrationaldecisionsinalldisputedmatterswhilealsomakingrationaldecisionsonmatterswheretheywouldbebetteroworkingcooperativelyParrnotes.AskedwhetherwinningatanypriceshouldbetheambitionwhenlitigiousissuessuraceParrcautionsthatnooneeverwinscompletely.Inanyeventintheseedindustryitsimportanttohaveacompetitiveatmospheretobringouttheverybestinpeoplewhichverydirectlyleadstobetterproductshesays.Farmerswanttoseecompaniescompeting.Tothemthatmeansbetterproductsandtheongoingintroductiononewtechnologyiswhatmakesagriculturesuchanexcitingindustryorallparticipantsespeciallythoseinvolvedintheseedindustry.ParrwhoownsandoperatesourarmsinIllinoisandoneinWisconsinemphasizesthatarmerswanttoseecompaniesresolvedisputedlegalissuesbecauseseedandtechnologycompaniescontinuallydoingbattleinthecourtsprojectanimageouncertaintythattheAmericanarmerwouldliketoavoidgivenalltheothervariablesincludingweatheractorsthattheyhavetodealwith.CompromisingInnovationDoescontinuingconfictbetweenseedcompaniespotentiallyslowdowntheadvancementonewgeneticsnewtraitsandothertechnologiesParrbelievesitcan.Companiesmaydelaydecisionsaboutintroducingnewproductsitheyareconcernedaboutpotentialpatentinringement.Butitisalsoimportanttoencourageandrecognizeinnovation.Somecompaniesdontalwaysaccessandanalyzeenoughinormationinattemptingtodevelopandintroduceanewproductimanagementbecomestoopassivebecauseolitigationearshesays.AlthoughwiththeInternetandothermoretraditionalsourcesoinormationasubstantialamountoinormationmaybepubliclyavailableaccessingthatinormationandutilizingitinadecision-makingprocessdependsuponamanagementteambeingableandwillingtodososaysParr.Companiesmaydelaydecisionsaboutintroducingnewproductsiftheyareconcernedaboutpotentialpatentinfringement.Butitisalsoimportanttoencourageandrecognizeinnovation.KeithParrIagreethatsomecompaniesmightbeslowaboutenteringintoacollaborationparticularlyithecompanytheyhopetodealwithisalreadyengagedinlitigationhesays.Theywontwanttobetherecipientoasubpoena.Theywontwanttoappeartobeaidingorassistingoneortheothersidesothepotentialdispute.Bythesametokentheseedindustryapparentlyisalreadyenteringintorelationshipswhichbenetbothpartiesandtherevenuestreamoeachparticipant.ContractualprotectiontolimitthedownsideriskisthekeytomakingcollaborationsworksaysParr.Osthusreasonsthatthegreaterthedevelopmentcostoaparticulartechnologythemorelikelythecompanywillbetoprotectitaslongasitcan.Releasingaparticulartechnologytotheindustrymightgeneratemoreincomebutsuchatacticotenhastensthecommoditizationothetechnologywhicherodeslong-termprotability.Recognizingthatrsttomarketisthemantraotheseedworldhesuggeststhatlitigationsometimesdoesnothingmorethanslowdowntheultimateintroductiononewtraitsandnewtechnologiesbyothercompanies.Wheretrustingandhonestyagreementsusedtobesupportedbyahandshakethatnolongerexists.Litigationtoalargeextentnowbothcontrolsandrenestheentireprocessohowuturetechnologieswillbedeliveredandused.DickHagen 74SEEDWORLD.COMAseven-stepprocesstomovingbeyondthesalestransactionandintoamoresustainablepartnershipwithcustomers.JENNALANGLEYasalesrepresentativeatMycogenSeedsisexcitedtogotoworkeveryday.MyfarmersandretailersarethepeoplethatIwakeupforLangleysays.EachmorningwhenIgetinmypick-upIfocusonhowIcanaddvaluetothecustomersoperationsandIknowwhenIseemycustomersitgoingtobealotoffun.Atthesametimesheknowsitsgoingtobehardworktoo.Langleycovers15countiesinnorthwestIndianaandmanagesrelationshipswith50customers.Herpositionissimilartomanyseedsalespeopleandonethatgetsincreasinglymorechallengingasfarmersbecomemoresophisticatedintheirbuyingdecisions.Knowinghowtogainadeepunderstandingoftheircustomersoperationsandidentifyingtheirlong-termgoalswillallowseedsalespeopletomovebeyondthetransactionandintoamoresustainablepartnershipwiththeircustomersaccordingtoScottDowneyprofessorofagri-salesandmarketingatPurdueUniversity.THESALESTRANSACTIONBEYOND 76SEEDWORLD.COMToachievethatpartnershipDowneysuggestsworkingthroughaseven-stepprocesswhichstartswithidentiyingpotentialcustomersthroughprospecting.ProspectingOteninestablishedseedbusinessesnewsalespeoplewillstartworkingromalistocurrentandpreviousclientsbuteventuallytheyneedtofndnewprospects.Therearemanywayssalespeoplecanbuildtheirprospectlist.Bypartneringwiththemarketingdepartmenttheycanidentiysegmentsopotentialcustomerswhoalignwellwiththecompanyscompetitiveadvantages.Forexampletheymightdecidetoocusonarmerswith5000ormoreacresprogressivearmersorarmerswithcertainsoiltypes.Theremayalsobearmerswhohaveattendedthecompanyseventslikefelddaysbuthaveyettomakeapurchase.Thosearealsoidealcandidatesorasalespersonslist.Downeysuggeststhatiacustomerhasseenpositiveperormanceromacompanysseedsalespeopleshouldaskorreerralstootherarmers.IthesalespersoncanclearlyarticulatewhatmakeshiscompanyuniquethenwhenheasksorreerralshesnotjustsayingWhoelseshouldIpeddlemyproductstoDowneyexplains.BuildingTrustItsimportantorsalespeopletobuildtrustwheninitiatingrelationshipswithprospectivebuyers.Trustisestablishedthroughsalespeopleswordsandactionssuchasbeinghonestanddoingeverythingtheycantodeliveronanypromisestheymakeduringasalesvisit.Evenactionslikeshowingupontimearevitalwhenbuildingtrust.IIshowuplateorwithoutanappointmentitsaystothecustomerthatIcaremoreaboutmyschedulethanIdoabouthisDowneysays.Beingasalespersondoesntnecessarilymeanhavingalltheanswers.Sometimesitmeanssolvingproblemstogetherwiththecustomer.Byworkingwiththecustomerasapartnerthesalespersoncanbuildtrusttoagreaterdegreeandaddresssomeothechallengesthecustomerencounters.Langleyknowsthatshewontalwayshavetheanswerbutsheiswillingtofndtherightresourcesuchasoneothecompanysagronomiststohelpindasolutionorhercustomers.ItrytotreateacharmlikeitwasmyownLangleysays.IwanttomakesurethatImnotover-promisingorunder-deliveringandthatmycustomersproftinthemostpositivewaythattheycan.UnderstandingCustomerNeedsWithalevelotrustestablishedsalespeoplecanbegintoaskquestionsthatprovidemorespecifcinormationaboutthecustomersoperationnotjustwhattheywanttobuy.Forexampleasalespersonshouldknowhowthearmoperatesonadailybasiswhatthearmerbelievesheneedsinordertooperatesuccessullywhatresourceconstraintshesacinghowthearmerwantstogrowhisoperationthelong-termgoalsorthearmetc.Thisistheinormationthatsdrivingthearmerspurchasingdecisions.SelectingandPresentingValueArmedwithknowledgeaboutthecustomersgoalsandneedsthesalespersoncaninitiateaconversationabouthowhercompanysproductswillhelpthecustomerachievesomeohisgoalsormeetavitalneed.ItsallaboutrelatingthevalueaproductoersinawaythatismeaningultothecustomerDowneyexplains.RatherthansayingThisseedwillaccomplishthisbecauseithasthistraitthesalespersonshouldrelatethevaluetothecustomerinawaythatconnectsbacktothethingsshelearnedwhendevelopingherunderstandingothecustomer.UnderstandingCustomerNeedsSelectingandPresentingValueDealingwithObjectionsSecuringAgreementFollow-UpBuildingTrustTherearemanywayssalespeoplecanbuildtheirprospectlist.Bypartneringwiththemarketingdepartmenttheycanidentifysegmentsofpotentialcustomers. SUETSaat-undErntetechnikGmbHoffersneutralandindependentcontrac-tualservicesforallspeciesofseedsProcessingPelletingFilm-coatingwithInsecticidesFungicidesorbiologicallyactiveingredientsSeedtapesandotherseedformsalsowithCertificationandworldwidelogistics.Ourdevelopmentprocessinstallationsandproceduresmeetthehigheststan-dardsofqualitysafetyandenviron-mentalprotectionwithofficialautho-rizationalsoforgeneticallymodifiedGMseeds.Wealsooffertailor-madeProductsforuseinorganicfarmingPelletingandfilm-coatingtechnologyCoatingmaterialandsuspensionsSeedatitsbestPOBox1780D-37257EschwegePhone495651927-5Fax495651927-324httpwww.suet.deE-Mailinfosuet.de 78SEEDWORLD.COMDealingwithObjectionsWhileworkingwiththeircustomerssalespeopleshouldtrytorememberthatintodaysmarketplacebuyingseedisahugedecisionorarmers.Seedchoicedictatesthetypesochemicalsthatwillbeusedandhowtheyreappliedaswellastheequipmentthataarmerwillownandwhattheircroprotationwillbe.Financinganddiscountingalongwithweatherandsoilvariabilityimpacttheirdecisiontoo.FarmersaregoingtoexplorecompetingoerswhenmakingsuchasignifcantdecisionandsometimestheeasiestwaytoboilitdownistosayHowmuchdoesitcostPricemaynotbetheprimaryobjectionthatacustomerhasbutitsalmostalwaysimportant.Thesalespersonshouldexplainindollarsandcentswhyhisseedistherightchoiceorthearm.Thesalespersonshouldreerbacktohisunderstandingothecustomersoperationandexplainthevalueohisseedintermsothecustomersmainobjectiveproftandyieldorcost.ObjectionsmustbeapproachedrealisticallyandwithconcernDowneyadvises.MycustomerknowsthatIbeneftromasalesoIdontwanttohidethat.ButIalsohavetomakesurethatthedecisionsImrecommendingwillbeneftmycustomerinthewaysthatareimportanttohim.IIdontdothateectivelythenitunderminestrust.SecuringAgreementClosingthesaleisaboutsecuringthearmersagreementandmanaginghisexpectationsatthesametime.Itismorethangettingthecustomertosayyesorsignacontract.Thisisthetimetodiscusswhenthecustomerwillhearromthesalespersonagainandwhenthecustomerwillreceivetheseed.Sometimesacustomermayalsoneedtoberemindedaboutthedecisionthattheyhavemade.BecauseothecomplexityintodaysmarketitseasyorthecustomertoremembereaturesoaproductthesalespersontalkedaboutbutthearmerchosenottobuyDowneysays.Sometimesasalespersonneedstounsellorremindthearmerabouttheirconversationsandresetthearmersexpectations.Buildingrelationshipswithmycustomersismyfavoritepartofthejob.HelpingthemreachthehighestpotentialontheiracresisthereasonthatImhappytogotowork.JennaLangleyFollow-UpWhenthepaperworkisfnishedandtheexpectationsaresetitstimetodeliverandollowup.Thebiggestwaytobetraytrustinarelationshipistonotdeliveronpromises.Thesalespersonshouldhelpthegroweranalyzeperormanceaspartoollow-upandassessmentornextyearthatmeanscomingouttolookatthefeldDowneysuggests.Itsagoodideatotakepicturesoemergingseedlingsandduringtasseling.Itsalsocriticaltorevisitthegoalsthearmersaidhewantedtoaccomplishandhowthesalespersonsvaluepropositionwillhelphimdothat.Thesalespersonshouldensurethathehasdeliveredtheexpectationsheinitiallydiscussedwiththearmerandthatthoseexpectationshavenotchangeddrastically.Iasalespersonsonlyollow-upcomesthenexttimethecustomerisreadytomakeabuyingdecisionthenthesalespersonreallyisntapartnerinthebusinesssaysDowney.Inthatcaseyoudonthaveapartnership.Youhaveanannualtransaction.Following-uppositionsthesalespersontoselltothearmerorthenextyear.Thatswhenthesalesprocessbecomescyclicalandthesalespersoncaninitiateanotherconversationaboutthearmersgoals.Downeysuggestslookingattheweatherandpestthreatsthatmayhaveaectedtheoriginalseed-buyingdecisionandbringingthembackintotheconversationabouttheselectionprocesstheollowingyearinordertoensureanongoingrelationship.Langleycallsonherarmersmultipletimesthroughouttheyeartostrengthenandmaintainherpartnerships.AlthougheachcustomerwritesacheckorseedjustonceayearIspendtimewiththemthroughouttheyearbuildingpartnershipsandtrustwhichisvitaltooursuccessLangleysays.Buildingrelationshipswithmycustomersismyavoritepartothejob.HelpingthemreachthehighestpotentialontheiracresisthereasonthatImhappytogotowork.MeganSheridanandKristynChildresEditorsnoteMeganSheridanisthemarketingdirectorandKristynChildresisthemarketingassistantattheCenterforFoodandAgriculturalBusinessatPurdueUniversity. TypeEUeligibleAvailablefromNEWKentuckyBluegrassesRubixEligibilityinprocessColumbiaSeedswww.columbiaseeds.comAvailableHarvest2013BlueCoatEligibilityinprocessColumbiaSeedswww.columbiaseeds.comAvailableHarvest2013DauntlessEligibilityinprocessCheckwithColumbiaRiverSeedforasourcenearyouAvailableHarvest2013KentuckyBluegrassVarietiesYankeeColumbiaSeedswww.columbiaseeds.comMountainViewSeedswww.mtviewseeds.comRubiconColumbiaSeedswww.columbiaseeds.comCANUSFeldsaatenFreudenbergerwww.freudenberger.netAllofEuropeArrowheadExclusivelyfromMountainViewSeedswww.mtviewseeds.comBlueSapphireColumbiaSeedswww.columbiaseeds.comBeijingRytwayEcotechnologyCo.Ltd.www.rytway.com.cnCNAviatorColumbiaSeedswww.columbiaseeds.comCorsairCheckwithColumbiaRiverSeedforasourcenearyouBeijingRytwayEcotechnologyCo.Ltd.www.rytway.com.cnCNMarauderCheckwithColumbiaRiverSeedforasourcenearyouBlackJackEligibilityinprocessCheckwithColumbiaRiverSeedforasourcenearyouBeijingCloverSeedTurfCo.www.bjclover.comCNCadetCheckwithColumbiaRiverSeedforasourcenearyouHardFescueVarietySwordEligibilityinprocessAvailableHarvest2013Forfurtherinformationpleasecontactusat509-783-4052paulcolumbiariverseed.com Roughlyone-thirdofthefoodweconsumeisreliantonthetirelesslaborofpollinators.AndApismelliferathehoneybeeistheonlypollinatorcapableofbeingmanagedonascalelargeenoughtosatisfythedemandsoftheglobalagricultureindustrymakinghoneybeesindispens-ablepartnersinthepursuitoffeedingthemasses.AlmostallofthedietaryitemsthatweliketoeatandthataregoodforusarehighlydependentonthehoneybeeforpollinationsaysIainKellybeehealthissuesmanagerwithBayerCropScience.AccordingtoBayerthereareapproximately25000to35000commercialbeekeepersintheUnitedStatesandhoneybeepollinationservicesareestimatedtoprovide40-billionworthofaddedvaluetocropsworldwideeveryyear.IntroducedtoNorthAmericafromEuropeintheearly17thcenturyhoneybeesrequirelargequantitiesofnectarandpollentoreartheiryoungandproducehoney.Incommercialusehoneybeesaretreatedasmanagedlivestock.Thehivessupporthighpopulationsofbeesandaretransportedbybeekeeperstofarmersfieldstoprovidemasspollinationofcrops.QUICKFACTWithouttheinterventionofindustrystakeholderscontinuedlargeannuallossesofbeecolonieswillcausefinancialstressonthebeekeepingindustry.Thisyearoverwinterlossesofhoneybeecolonieshavereachedanall-timehighinNorthAmericaandhoneybeehealthcontinuestobeatoppriorityfortheagricultureindustry.Debateoverpossiblecausesofdecliningbeehealthcontinuesinmanynationsthroughouttheworldbutmanyexpertssaythereisnoonesimpleanswertothisissue.protectingpollinatorsSupportedby80SEEDWORLD.COMUNDERSTANDINGCOLONYLOSSThecommercialpollinationindustryhasbeenexperienc-inglossesofadultworkerbeessincethemid-80s.Acrosstheglobebeeshavebeendyingoffatalarmingratesinsomecaseswholecoloniesatatime.INTERVENTIONREQUIREDMostofthegeneralpublichasnoclearideaofhowweproducefoodinthiscountryorthechallengesfacedbytheagricultureindustrysaysGeorgeHansenpresidentoftheAmericanBeekeepingFederation.Honeybeesarethreatened.Generallythebeescannotsurvivewithoutinterventionfromhumanstoprotectthemfrompestsandtosupplementtheirnutrition.Continuingdeclineofbeehealthandpopulationswillhaveeco-nomicandecologicalrepercus-sions.Expertswarnwithouttheinterventionofindustrystake-holderscontinuedlargeannuallossesofbeecolonieswillcausefinancialstressonthebeekeep-ingindustrywhichcouldbecomeunprofitableandinturntriggergreaterriskstoglobalfoodse-curity.Itisaneconomichard-shipforbeekeepersitcostsmoreinlaborbuyingqueensandmodificationtomanagementproceduressotheywillnotbeinafinancialpositiontomaketheHoneybeesarethreatened.Generallythebeescannotsurvivewithoutinterventionfromhumans40billion increasestheyneedtomain-tainaprofitablebusinesssaysDickRogersanapiologistwithBayersBeeCareCenter.Withouthoneybeepollinationservicestheagricultureindustrywillbeforcedtoinvestinalternativesolutionsforpollinationorcreatefinancialincentivesforhoneybeebeekeepers.Somebeekeeperswhohavefacedthesedramaticlossesfoundtheironcehealthyhivesmostlyemptywithonlythequeenbeeandafewworkerbeesremaining.Foragingbeeshadapparentlyleftthehiveandneverreturned.Thisdisappear-anceofforagingbeesultimatelyleadstothedemiseofentirecoloniesleavinghiveswithexcessbroodandveryfewbeeremains.Inthemid-2000sthesesymptomswerelabeledcolonycollapsedisorderhowevertherearemanydisordersthatnegativelyaffectbeehealthandthesecanresultinavarietyofsymptoms.COMPLEXPROBLEMThereasonforthedie-offspuz-zledbeekeepersandresearchersalike.Sincethelate1990stherehavebeenmanyscientificstudiesintopossiblecausesofcolonydeaths.ThroughthisresearchsomeexpertsarenowrefutingthevalidityofCCDcallingitaconvenientsimplisticlabelforwhatisactuallyaverycomplexproblem.CCDisatermthatcausesalotofconfusion.Thereisthisbeliefthatthebeesaredisappearing.Itisnotthattheyaredisappear-ingitisthatthehiveisdyingfrommultiplefactorssaysKelly.Whenwebegintolookatwhythesebeesaredyingoffthepublicdoesntunderstandtoacertainextentwhatisdonewiththehoneybeehowitismovedthekindofneedsthathavetobemetinordertosurvivebecauseofthattheybegintopointatsimplisticsolutionsaswaystoimprovehoneybeehealth.Accordingtoanumberofapi-ologistsmultiplestressorshavecreatedtheperfectstormofvulnerabilitywherethedeclininghealthofbeesmakesthemmoresusceptibletovirusesanddis-easepathogens.ScientistshaveidentifiedmorethanadozendifferentfactorsthatcontributetotheoveralldeclineinhoneyQUICKFACTSomeexpertsarenowrefutingthevalidityofCCDcallingitaconvenientsimplisticlabelforwhatisactuallyaverycomplexproblem.ISF201381Accordingtoanumberofapiologistsmultiplestressorshavecreatedtheperfectstormofvulnerabilitywherethedeclininghealthofbeesmakesthemmoresusceptibletovirusesanddiseasepathogens.PhotocourtesyofBayerCropScience. 82SEEDWORLD.COMbeehealthincludinghabitatandforagelosscausingnutritiondeficiencyintroducedparasitesvarroacideuseemergingnewvirusesotherbeedisordershivemanagementandpossibleexpo-suretopesticides.Theylabelthesedie-offsasCCDbutitsnotreallyadisorderbecausethatwouldsuggestitiscausedbyonefactor.ItismoreofasyndromeoranundescribedcauseexplainsRogers.Weliketothinkofitasageneraldeclineofbeehealthandthattheyarereactingindifferentwaystothedifferentcombinationofstress-orsaffectingthem.Throughouthistorytherehasalwaysbeenoverwinterlossofhoneybees.Beforethemid-80sbeekeeperstypicallylostfiveto15percentoftheircoloniesan-nually.ThemainculpritsatthattimewerestarvationoldqueensandsimplerproblemssaysRogers.INCREASINGLOSSESSincethemid-80sshortlyaftertheintroductionofthevarroamitewehavehadveryhighlosses.Thencontrolledmanage-mentofthemitespulledthoselossnumbersbackagain.Afewyearslaterthemitesbecameresistanttothosetreatmentsandthelosseshavebeengoingupeversince.Beekeepersconsiderthevarroamitetheirgreatestobstacleinmaintaininghealthycolonies.Knownasthevampireofthebeeworldvarroamitesfeedonbeebloodandreproduceonbeebroodspreadingviraldiseasessuchasdeformedwingvirusandchronicparalysis.Mitesarevectoredbybeeswhichcanthenspreadthemfromhivetohive.IfabeekeeperdoesnothaveasuccessfulmitecontrolprogramtheirhiveswilldieperiodsaysHansen.Thereisnorefugenostyleofhiveorbreedofbeesthatwillchangethatfact.Averageoverwinterlossesre-cordedsincetheintroductionofthevarroamitehavebeenintherangeof30to35percent.Someexpertshavepredictedthatwith-outcorrectiveactiontocontrolmitesandotherbeedisordersoverwinterlossescouldreach50to60percentthisspring.ThisisoneofthoseyearswhenitwasclearthatmitesweregettingoutofcontrolsaysRogers.Therewereotherfactorsinvolvedaswellbutthat50to60percentlosshasbecomearealitythisyearbecausethosedisorderswerentmanagedproperly.Overwintercolonylosseshavehitanall-timehighinNorthAmericabuttomanyindustrystakeholdersthiscomesasnosurprise.Lastyearwasagoodyear.AndsoalotofbeekeepersandresearcherswerepredictingbecauseofthecyclicalnaturethisyearwouldbeabadyearespeciallyifpeopledidntgetthevarroamiteundercontrolquicklysaysKelly.Atthestartoflastyearhoneybeepopulationswerethestron-gesttheyhadbeeninyearswithonlya22percentoverwinterlossgoingintothe2012growingsea-son.Howeverthisalsocreatedtheperfectopportunityforthevarroamiteandotherpathogenstoflourish.Becauselastyearwasamildwinterandthebeescameoutstronginthespringin2012themitecameoutstronginthespringaswellsaysKelly.Inthefallinorderforacolonytosurvivethewinterandemergeinthespringwithstrongnumbersitisessentialforthecolonytobuildupalargehoneysupplyhelpingtocreatestrongwinterbeesthatarefreeofdiseaseandparasites.Ifthecolonyhasabighoneycropandraiseslotsofbeestomakethewinterclus-terlargeandhealthythentheyhaveagoodstartthenextyear.ConverselyapoorcropwithQUICKFACTWithoutcorrectiveactiontocontrolmitesandotherbeedisordersoverwinterlossescouldreach50to60percentthisspring.Beekeepersconsiderthevarroamitetheirgreatestobstacleinmaintaininghealthycolonies.PhotocourtesyofBayerCropScience. ISF201383poorconditionsgoingintothewinterwillgenerallycauseweakwinterclustershighermortalityandsmallhivesstartingthenextseasonexplainsHansen.2012wasthesmallestdomestichoneycropeverrecorded.Beekeepersarenowenteringtherecoveryphasebuildingupcolonypopulationsforthisyearspollinationseason.Thisisanaturallyoccurringprocessinnaturebutcommercialbee-keepersspeedupthisprocessbysplittingcoloniesasecondqueenbeeisproducedcoloniesswarmandthenbeginthetaskofreproducingtobuilduptheirnumbers.Someexpertsbelievethatthroughproperhiveman-agementitspossibletoregainsufficienthoneybeenumbersbe-forethecomingwintermonths.Ithinkwhatisgoingtohap-penisthisisgoingtofollowahost-parasiterelationshipwheretheparasiteandattemptstomanagetheparasitehasresultedinahugelossofthehostthehoneybee.NowwearegoingtoreplaceandreplenishthehostinahealthierenvironmentsoIexpectwhatevernumberswegetbacktothisyearwillsurviveverynicelyoverthewinter.IforeseewewillhaveaverylowwinterlossnextseasonsaysRogers.ManyorganizationsintheUnitedStatesandaroundtheglobearepursuinginitiativestodeter-minethemosteffectivewaystomitigatecolonylossesandreturnSupportedbyhoneybeepopulationstoamorestablestate.Withmanydie-offshavingalreadyoccurredthisspringagricultureprofessionalsarebeingurgedbyexpertstoseekoutinformationonthevari-ousissuesaffectinghoneybeehealth.Itwouldbebeneficialforpeopletoworkwithbeekeeperstalktobeekeepersandunder-standwhattheyaretrulyfacingsaysKelly.JenGolletzWatchforparttwoofthisfive-partseriesonseedworld.comIfabeekeeperdoesnothaveasuccessfulmitecontrolprogramtheirhiveswilldieperiod.GeorgeHansenIfthecolonyhasabighoneycropandraiseslotsofbeestomakethewinterclusterlargeandhealthythentheyhaveagoodstartthenextyear.2012wasthesmallestdomestichoneycropeveryrecorded.GeorgeHansenPhotocourtesyofBayerCropScience. 84SEEDWORLD.COMTHEEVER-CHANGINGandconstantlyevolvinginternationalseedindustryisanexcellentexampleoglobaldynamicsatplaywithinthebroaderindustryoagriculture.Thediverseglobalagriculturalindustrycloselymonitorsdevelopmentswithintheseedindustry.Sodoleadersromotherindustriesandsegmentsosociety.WhyManyhaveaninterestinhowgrowingglobalooddemandswillbemetintheuture.Thestakesbyanymeasurearelarge.Increasingoodproductioncapacityandimprovingoodsecurityonaglobalscalearetwohighlyvisibleandperhapsviablemeansomeetingprojectedutureooddemand.Formanyengagedinproductionagriculturetheissueooodsecurityismorediculttograspthanthatoincreasingoodproductioncapacity.Theimplicationsrelatedtoincreasingthecapacitytoproduceoodalonearemany.Severalotheseimplicationsrelatedirectlytotheseedindustryothersindirectlyandsomenotatall.Todayscornerstoneindustrytopicsarelikelytoremainattheorerontoourthinkingoryears.Amongthemostprominentisthecontinuedimprovementocoregeneticspackageswithrespecttoincreasingyield.Geneticenhancementeortswillalsoplaceemphasisonincreasingthenutritionalattributesooodorhumansandanimalsattainingawiderrangeopestprotectiongeneratingadditionaloptionsrelatedtoherbicidetoleranceimprovingwaterutilizationandtailoringcropresponsetovaryingsoilnutrientlevels.Advancementoncornerstonetopicsmustbeaccomplishedasnewtopicscontinuetoemerge.Futurediscussionswilltakeplacewiththebenetotheavailablescienceothedaythecollectiveexperiencesosocietyandrelevantstakeholderinput.Thesediscussionswillnottakeplacesolelywithintheseedindustryorevenwithinthebroaderscopeotheagriculturalindustry.Discussionwilltakeplaceamongandbetweenmanyoutsideourindustry.Governmentsatmanylevelsandrommanynationswillcontributetothediscussion.Industriesbeyondthoseinvolvedinproductionagriculturewillalsoaddtothediscussion.Socialandreligiousorganizationsaroundtheworldwillweighinaswell.Allasstakeholderscanbeexpectedtohaveeitherdirectorindirectinfuenceontheseedindustryastohowoodproductioncapacitymaybeincreasedonaglobalscale.Undoubtedlysignicantdiscussionrelatedtotheprosandconsousingbiotechnologyasatoolwithintheseedindustrywillcontinue.BoostingFoodProductionCapacityEmbraceandengagewithyourglobalseedindustrycolleaguesthecollectivewealthofstakeholdercreativityknowledgeandexperiencehasthepotentialtoincreaseglobalfoodproductioncapacity. 86SEEDWORLD.COMSomemayseethechallengeoeedingagrowingworldpopulationprimarilyromacommercialpointoviewwhileothersopttoplacegreateremphasisonsocialresponsibility.Oneneednotembraceonlyasingleviewpointattheexpenseotheother.Whiletheseviewpointsdiertheyarenotnecessarilymutuallyexclusive.Thechallengeisdauntingandrequiresopen-mindednessandcreativethinking.Creativitycanbeinspiredbyintentionallybuildinguponourpersonalknowledgeandexperiencebaseandbyopeningourmindsandheartstothevalueoknowledgeandexperienceheldbyothers.Andparticularlyromthoseholdingsimilartypesoknowledgebuthavingdierentexperiencesromours.Creativethinkingalonewillnotnecessarilyresultinahostonewknowledgeorideas.Rathercreativethinkingmaymorelikelyresultintheidentiicationoappropriatealternativeapproachestosolveproblems.Belt.Themodelincludescommunity-basedseedretailoutletsthatsupplyavarietyocropproductioninputssuchasdryandliquidertilizercropprotectionchemicalsandseedamongotherinputsandservices.Otentheretailerwilloerlocalcommercialarmersseedrommorethanoneseedcompanyorseedbrand.Theoergenerallyincludesseedormultiplecropkindsi.e.cornsoybeanorsmallgrain.Typicallyalargeselectionandsupplyowidelyavailablevarietieswelladaptedtotheimmediatelocaleareavailable.TheU.S.seedretailermustestablishbusinessrelationshipswithseedcompaniesthatwillmeettheneedsolocalarmersandgeneratereasonableproftsortheretailer.Theretailerhasmanyresponsibilitiesandconcerns.ArethecoregeneticpackagesadaptedtoperormwellinthelocalareaArethegeneticpackagesenhancedwithotherattributesdesiredbylocalarmerssuchasdiseaseorinsectprotectionorherbicidetoleranceDoarmersknowhowtoplanttheseedstrategicallyThelistgoeson.Nowenvisionadistributionmodelwherealocalarmermaychooseorbeobligatedtouseonlytheseedmadeavailabletothemthroughacommerciallenderagovernmentprogramornongovernmentalorganization.Furthermoreenvisionaselectionovarietiesthatmaynotbewelladaptedtolocalconditionsorthatlackotherdesiredandimportantattributes.Lastbutnotleastenvisionamodelthatsimplycannotassureaarmertimelyaccesstoseedorseedthatisreasonablypriced.Theindustrysseeddistributorsworkundervaryingbusinesseconomicandsocialsystemmodelsandunderverydierentagronomicconditions.Howevertherealityisthattheyservesimilarunctionsandtryhardtogetthejobdoneundertheiruniquecircumstances.MightnottheylearnromthestrugglessuccessesandevenailuresooneanotherMoreullyengagingandembracingthosethroughouttheglobalseedindustryshouldbeseenasanexcitingandinvigoratingopportunity.Intentionallychartacoursetodaythatwillbroadenyourhorizonsordealingwithtomorrow.Bepreparedalongthewaytoexperienceanincreaseinyourcreativethinkingcapacityandtheexcitingandrewardingdiscoveryonewopportunitiesoryourcompany.Yourpersonalroleintodaysseedindustryisomoreimportancethanyoucanimagine.Strivetoperormgoodworkandachieveresultsoryourcompany.Rememberthatyourjourneymoldedbyyourpersonalexperienceandknowledgewillcontributetothecollectivesocietaleorttoincreaseglobaloodproductioncapacity.Agricultureparticularlytheseedindustrysegmentremainsadynamicanddevelopingindustryever-changingandconstantlyevolving.Youplayavitalrole.DoitwellDennisThompsonDennisThompsonisdedicatedtodeliveringsolutionsandempoweringpeopleandorganizationstosolvecomplexproblemsrelatedtointernationalagriculturaldevelopmentandglobaloodsecurity.Hiscareerexperienceandinternationalcredentialsincludeextensioneducationagronomyandadministration.Theindustrysseeddistributorsworkundervaryingbusinesseconomicandsocialsystemmodelsandunderverydifferentagronomicconditions.Howevertherealityisthattheyservesimilarfunctions.AgronomicknowledgeandexperiencepertinenttoSouthAmericansoybeanproductionorexamplemaynotbeullytranserrabletoconditionsinsub-SaharanAricaorthoseintheU.S.CornBeltAsiaorEasternEurope.Experienceandknowledgerelatedtobusinesspracticesculturalbeliesandeconomicconditionsdierrompersontopersonandaroundtheworld.Knowledgeandexperienceinbroadormcansetthestageortheinspiredtothinkmorecreatively.Fromacommercialseedindustryperspectiveitisparamountthataproitmeasuredincurrencyinitiallyberealizedthengrownandmaintainedoverasustainedperiod.Theproftsmustbesharedtovariousdegreesthroughouttheexistingvaluechaininagivenmarket.Multiplemodelsorvariationsupongivenmodelsarelikelytoberequiredacrosscropkindsgeographiesandculturestoachievesustainableproftability.Thoseviewingtheseedindustryromasocialperspectivemightshyawayromthetermproitsinceitisgenerallymeasuredinmonetarytermswithpreerenceorthetermbenefts.Forsomebeneftssuchasrelationshipssel-ulfllmentandcontributionstosocietyarevaluedmorehighlythanproftsmeasuredincurrency.Forillustrativepurposesenvisionacommercialoror-proftseedretaillocationdistributionmodelintheU.S.Corn 88SEEDWORLD.COMSyngentarecentlyinvestedmorethan8millioninitsCenterofExcellencearesearchanddevelopmentfacilityinGilroyCalif.SINCETHEGREATRECESSIONAmericanshavehadlessmoneyintheirpocketsandinmanycasesnohomeoryardtospenditonduetotheconcurrentoreclosurecrisis.Asaresultthenationsforicultureindustryhashadtoweathersomediculteconomictimeswiththeeectsimpactingseedbreedersanddistributorsaswell.Astheylooktorecoverindustryleadersarentbankingonamiraclecureorsomekindonewtechnologytorevivesales.Insteadtheysaytheyareocusedonmeetingthewantsandneedsoconsumersassoonastheystartspendingagain.Theforicultureseedindustrylookstorecoverromaneconomicdownturnwithinnovativeproductsandadynamicmarketingmessage.OrnamentalOverhaulPhotocourtesyofSyngentaFlowersInc. 90SEEDWORLD.COMFewerSalesFewerPlayersAcrosstheboardtheforicultureindustryelttheeectsotherecessionaterAmericansscaledbacktheirdiscretionaryspendingoverthepastveyears.Thedropinsalescertainlydidntcomeasasurprisetoindustryveterans.MikeMurgianoseniormarketmanagerorSyngentaFlowersInc.sayshistoryprovesthatadownturninthehousingmarketnegativelyaectsthepurchaseoornamentals.CharlieHallproessorandEllisonChairinInternationalFloricultureatTexasAMUniversitysaysthebiggestimpactwaseltintheexitocompaniesromtheornamentalbusinessaltogether.HeestimatesthatthenumberoU.S.growershasshrunkby30percentsincetherecession.ItprovedtobeamorepronouncedlossoproducersthaninatypicalrecessionsomethingHallattributestotheactthatitsbeenseveralyearssincethelastnancialcrisisandtheindustrywasinneedosomerightsizing.Beginningintheearly1980stheloricultureindustrywasexperiencingdouble-digitgrowthrates.The1990swerentbadeithersaysHallwithanaveragegrowthrateosixtosevenpercent.Nowtheindustryhasmaturedandwiththatmaturitycomessomeconsolidationsomethingwereseeingmoreoatthepropagativeandseedlevel.Thenancialpressurehashastenedthat.Wevebeenoverlygoodatproducingplantssomuchsowevehadanoversupplyinrecentyears.RightsizingisnotallbadHallsays.SomeseeconsolidationasaneectotherecessionwhileothersseeitasanappropriateresponsesaysRodStaceyapartnerwiththegeneticsindustrybrokerageandconsultinggroupVerdantPartners.Consolidationintheforiculturesectorisbeingdrivenbytheeconomyoscalenotbytechnologylikeinieldcrops.Everyoneistryingtogetbigger.Everyoneistryingtocontrolthevaluechainallthewaydowntotheretailerandthatrequiresyoutobeoacertainsizehesaysnotingthatthiskindomovementisbeingdrivenbybothbignamesintheindustryandprivateinvestment.DemographicsalsoplayaroleintheforicultureindustrysdownturnssaysHall.Theindustrywasbuiltonbabyboomersbuttheyrenowbecomingseniorcitizensandtraditionallyconsumptionoloricultureproductsstartstodeclineater65.Consolidationinthefloriculturesectorisbeingdrivenbytheeconomyofscalenotbytechnologylikeinfieldcrops.Everyoneistryingtogetbigger.Everyoneistryingtocontrolthevaluechainallthewaydowntotheretailerandthatrequiresyoutobeofacertainsize.RodStaceyContinuedonpage92PhotocourtesyofSyngentaFlowersInc.AccordingtothecompanytheDuvetcompactpetuniagrandioraisanotherSyngentaintroductionthatpromisestoperformwellforgardenersthankstoitsuniformcompacthabit. ISF20131INTERNATIONALEDITION2013germination.caLowLevelPresenceGIANTVIEWSTHETIMEISNOWCONSOLIDATIONMUTUALBENEFITSWHEATQUALITYNewMarketingEraintheSNEAKPEEKISSUE CANADAisblazingatrailwhenitcomestolowlevelpresencepolicysayseedindustryleaders.AtatimewhensomecountriesareshyingawayromtalksonLLPCanadaslinesocommunicationareopenwiththeintenttodeveloppolicythatosterstradewhileatthesametimeensuringthehighestlevelooodsaety.RightnowinsomeimportingcountriesthereisareluctancetomoveorwardonLLPpolicyissues.CanadaisleadingthatdiscussionbygoingthroughaconsultationprocessanddevelopingaCanadianLLPpolicyorimportsintoCanadasaysWillHillpresidentotheFlaxCounciloCanada.CanadaisleadingthewayintermsodevelopingaresponsibledomesticLLPpolicythatwillhelpacilitatethereemovementogoodsbetweencountrieswithoutimposingadditionalriskandwithoutgivingupitsabilitytoassessthoseproductsastheyreputorwardorapprovalinCanada.BydoingthatCanadaiscertainlyleadingCanadaSpearheadsWorldwideLLPEortsPOLICYTRAILBLAZINGthewaysuchthatotherjurisdictionswillhaveamodelwithinwhichtodealwiththeissuesaysHill.ToddHyraamemberotheboardodirectorsortheCanadianSeedTradeAssociationandSeCansbusinessmanagerorWesternCanadaalsobelievesCanadaissteppinguptotakealeadingroleinworldwideLLPeorts.Canadahasbeenonecountrythathascontinuedtobringtheissueolowlevelpresencetothetablebecauseitsanimportantissuethatneedstobeaddressed.WeareoneothecountriesintheworldthatiscautiouslytakingastepintherightdirectionsaysHyra.ThegovernmentandindustryhavebeenworkingtogetheroverthepastcoupleoyearstocomeupwiththresholdlevelsandIapplaudthemortakingthenecessarystepstoworktowardsomethingthatcanbepracticalandachievableorthoseinvolvedintheindustry.Currentlytherereallyisnoseedpolicythathasbeenadoptedsowhensomethingcomesupitisassessedcasebycasebuttheindustryneedstomoveorwardgloballyonsomethingthatcanworkoralltradingpartners.Zerotoleranceisnotapolicyhesays.Hillalsosayszerotoleranceisinsupportable.Theworldjustcantlivewithzerotolerance.Wehavetolerancesortraceamountsomanysubstancesthatareknowntobeharmultothehealthohumansandanimals.ItseemsillogicaltomethatwedonthavetolerancelevelsorverylowlevelsoGMproductsthathavebeenapprovedas100percentsaeinoneormorejurisdictionsandwillinalllikelihoodbedeterminedsaebyscienceinotherjurisdictionsastheyworktheirwaythroughtheregulatoryprocesssaysHill.Aslongascountriescontinuetodeaulttozerotolerancepoliciestradewillcontinuetobedisrupted.Foranyoneintheexportbusinessthereisthepotentialorunapprovedeventstoshowupincargoesatverylowlevels.Whatthatdoesisputthewholeexportpipelineinjeopardy.AndHillunderstandsfrst-handtheindustry-widecrisisthatcanarisewhenlowlevelsounapprovedGMproductsaredetected.In2009tracesothederegisteredandnon-2 ContactDaveWaldo.cell503-507-3499.oce503-838-6568.emaildaveuniversalcoating.netwww.ucoatsystems.comSeedCoatingSystemsEquipmentOver30yearsofexperiencewithequipmentdesignmanufacturingandinstallationoneverycontinentontheglobe.Wehavedoneeverythingfromthesmallestlaboratorysystemtocompletelarge-scaleseedpelletingplants.SeedCoatingPolymersColorantsUniversalCoatingSystemsUCSystemshasdevelopedseedcoatingpolymersthatprovideasmoothevencoveragekeepingyourprotswiththeseednotinthebag.OurpolymerformulationsareavailableinmanycoloroeringsaswellasournewlytrademarkedUNICOATNUDEwhichgivesthecoatedproductanaturalseedappearance.UCSystemsalsohasthecapabilityofcustomblendingproductsforspecializedcustomerrequirements.SeedCoatingTreatingPolymersforTodaysDemandingMarketSuperabsorbentpolymerallowstheseedlingtosurviveforlongerperiodsbetweenwaterapplicationevents.Thiscoatingprovidesasmoothevencoatsignicantlyreducingdusto.3150CCSRotaryCoatingSystemGTS10BulkSeedTreatingSystemUNICOAT 4commercialGMfaxvarietyCDCTridwereoundinCanadianshipmentstoEuroperesultingintheimmediatecessationolaxtraderomCanadatothatcontinentandevennowdespitetheprogressmadeineliminatingtracesoTridromCanadasfaxseedsupplyandanextensiveandcostlytestingprotocolinplacetradewiththeEuropeanUnionismodestwhencomparedwithpre-Tridexportlevels.ThecostozerotolerancehasbeenhighagreesHyra.Zeroornear-zeroblockstradeandcausesextraordinarytestingcostsacrossgrainseedandallcomponentsothesystem.Asaparticipantintheorageandseedindustrythelackoglobalpolicyhasstalledprogressandadvancementotechnologyinorages.TheproblemwiththeLLPpoliciesorlackthereosaysHillistheyarenotscience-based.Theyarebasedonpoliticalconsiderationsjurisdictionalconcernsetcetera.ItsreallytoobadwecantgettogetheronthisissueandagreeitheUnitedStatesorexamplesaysthatsomethingissaeat100percentitshouldnotbeabigleapoaithtosaysomethingatonepercent0.5percentor0.1percentissae.Itsareallackoaithinsciencetosaythatonerecognizedjurisdictioncouldbesoarobaserelativetotherestotheworld.PartotheproblemisaperceivedinringementonoodsaetyjurisdictionsaysHill.Nobodysaskingnationstogiveupjurisdiction.WhattheyreaskingistoallowtradetocontinuewheretherearetraceamountsandImtalkingverysmallamountsothisproductsoastonotdisrupttrade.Its100percentsaeinoneormorecountriestheremustbealevelaverylowlevelatwhichtheriskisacceptable.WewillcontinuetoapproveneweventsthroughouttheworldandthedelayinobtainingapprovalinallglobaljurisdictionscreatesadisconnectsaysHill.Thatdisconnectcanbeasmuchastwoorthreeyears.Thatmeansortwoorthreeyearstheresahighriskthatyouwillhaveacargothatgoesovertooneothosejurisdictionswithanunintendedadmixtureataverylowlevelandhavethattotalcargorejected.AgainCanadasLLPpolicycouldactasamodeltoassuageearsaboutoodsaetyregulation.Canadawontgiveupanyjurisdictionalauthorityandwontcompromiseoodsaety.WhenCanadaspolicyisullydevelopedIthinkwhatyoullseeisapolicythatshowspeoplethatyoucanactuallydealwiththeproblemandstillbecondentinyourabilitytoregulateandensurethatyourpopulationhasthehighestlevelooodsaetysaysHill.KariBelangerandShannonSchindleZeroornear-zeroblockstradeandcausesextraordinarytestingcostsacrossgrainseedandallcomponentsofthesystem.Asaparticipantintheforageandseedindustrythelackofglobalpolicyhasstalledprogressandadvancementoftechnologyinforages.ToddHyraOurtradehasgoneromsomewhereintheneighbourhoodo400000tonnesperyeartolessthan30000tonnesbecausewereunabletomovethatproducttoEuropeinawaythatdoesntputundueriskontheexporterandorthatmattertheimporterontheotherside.TridwasapprovedinCanadaandtheUnitedStatesbutnotEurope.Itsnotaoodsaetyissueitsatradeissue.TheamountweretalkingaboutorTridis0.01percent.Thatsjustsomethingtheexportbusinesscannotdealwith.ItreallycausesconcernsintermsothecontinuationoexportssaysHill.IwehadaglobalLLPpolicythatsaidiatleastonejurisdictionhasapprovedaGMproductoroodandeedusingaglobally-recognizedscience-basedriskassessmentprocessthenatacertainlevelitwouldbeacceptedinotherjurisdictionswewouldbeexportingfaxtoEuropewithoutanytestingwithouttheFarmStewardshipProgramandwecertainlywouldnothavesueredthisdramaticlossinexportstoEurope. GIANTVIEWSOFTHEINDUSTRYTHETIMEISNOWAgrowingpopulationneedsood.Weneedtogrowmorewithless.Technologycontinuestoimproveseedinnovations.Excitingopportunitieslieinthepipeline.Theregulatorylandscapeisevolving.Therehasneverbeenamoreexcitingtimetobeapartotheseedindustry.ITSagoodtimetobeinagricultureandparticularlyinseedinnovationisatanall-timehighandwithagrowingpopulationitdoesntlooklikethatwillslowdownanytimesoon.InresponsetheCanadianseedindustryisevolvingandindustryproessionalshaveneverbeenmoreexcited.WhatwereseeingtodayisoneothemostdynamicandrobustenvironmentsthatweveeverseenwithintheseedindustrysaysStephenDenysvice-presidentosalesandmarketingorPrideSeeds.Andthatsreallyrefectedintheactivitiesthatwereseeingacrossthecountrywithintheseedindustry.DenysisalsothepresidentotheCanadianSeedTradeAssociationsoheswellpositionedtospeakonthetrendstheindustryisocusedonorthecomingyear.Oneothethingsweveseenoranumberoyearsbutwillprob-ablyincreaseincomingyearsisthatseedisseenasthevehicletobringnewtechnologytoproducers.ThatcaneitherbethroughgeneticsoritcanbethroughtraitsoritcanbethroughseedtreatmentsexplainsDenys.Weveseenagreatdealoinvestmentintheseedindustryromcompaniesthatoerproductsbeyondtraditionalgeneticsdevelopmentandweareseeinginvolvementothesecom-panieswithinCSTAaswell.Sothisisasignoahealthyinvestmentenvironmentwithintheindustry.Ithasreallyraisedtheplateauoseedintermsobeingthevehicleotechnologytransertotheproducer.Soitsanexcitingtimeromthatperspective.CreatingEfcienciesIncreasingValueDenyssaysthenameothegameortheseedindus-trytodayisdevelopingsimplersolutionsthatalloworeciencywhileincreasingthevalueoseed.ProducerstodayastheyincreaseinsizearelookingoreciencysaysDenys.Andparticularlyeicienciesatplantingbecausetheyaretryingtogetalargenumberoacresinthegroundduringaverysmallwindowotimeinthespring.Theseedindustryisdevelopingarangeosolutionstosimpliythingsortheproducer.Denyssayssolutionsrangeromprovidingcornreugeinthebagtopreinoculationosoybeanseedattheseedprocessingorretailacility.Howeverhenotesthatastheindustrydevelopssimplersolutionsortheproduceritotenmakesthingsmoredicultandlessecientattheprocessinglevel.AllothesethingsholdagreatnumberobenetsortheproducerintermsoeciencyintermsotheproductthatisgoingintothegroundsaysDenys.Butthereareadditionalcostsontheseedprocessingsidewhichneedtoberefectedinthevalueoseedthatsnowbeingsoldtothemarketplace.Ithinkgrowersingeneralparticularlyinthistypeocommodityenvironmentunderstandthattomakethingsmoreecientorthemtoseethatadditionalvaluethroughtheyearintheircropstheyneedtoandarewillingtopaytheadditionalpricethatittakestogetthatvaluetotheeld.JulieMcNabbFULLARTICLEAVAILABLEATGERMINATION.CAISF20135ThenameothegameistodevelopsimplersolutionsthatalloworefciencywhileincreasingthevalueoseedsaysStephenDenysCSTApresident. 6AsindustryadaptstothenewmarketingerainWesternCanadaandinvestmentinwheatbreedingincreaseswillnewvarietiesofwheatjeopardizethehighstandardsofqualityCanadahasbecomeknownforQUALITYSTILLCOUNTSTHEnewmarketingerainWesternCanadahasbeenullyimplemented.Farmersareslowlytryingoutnewmarketingchannelsandgrainfowshavealreadyshited.UndertheCWBmostdurumwasshippedeastbutthisyearsomeismovingthroughVancouverandtheUnitedStatesaccordingtovariousgrainspecialists.Fromaresearchanddevelopmentperspectivehow-evertheindustryisstillwaitingtoseewhateectsthenewmarketingerawillhaveonnewvarietiesowheat.AccordingtoSuziBeckmediarelationsco-ordinatorortheCanadianFoodInspectionAgencythegovernmentexpectstheretobeincreasedinterestandprivateinvest-mentinthewheatsectorasaresultomarketingreedom.Inthepastincreasedinvestmentinacroptypehasledtonewvarietiesandmostseedandgrainindustryproes-sionalsagreethisisnallywheatstimetoshine.Therewillbeexcellentmarketingopportunitiesorhigh-yieldingwheatinCanadainparticularorCanadaPrairieSpringRedandCanadaWesternRedWinterwheatssaysNancyEdwardsprogrammanagerorbreadwheatresearchortheCanadianGrainCommission.OneothelargestmarketclassesintheworldisU.S.HardRedWinterandthequalitycharacteristicsothenewervarietiesoCPSRputitinapositiontoveryeectivelycompetewithU.S.HRWorthosemarketsshesays.TherearevarietiesoCWRWandmoreinthepipelinethatwillalsobeverystrongcompetitorsinthosemarkets.WhatAboutQualityWiththeremovalotheCWBmonopolyandtheoppor-tunityornewvarietiesowheattoenterthemarketplacewhatimpactwillthishaveonqualityEdwardssaysrstoallitisamisconceptiontoconsiderCPSRCWRWorU.S.HRWlow-qualitywheat.Theyaretypicallylowerinproteincontentandthereorenotsuitableontheirownormakinghigh-volumepanbreadsorsandwichloavesbuttheyareallnonethelesshigh-qualitywheatswithexcellentmillingandbakingpropertiesshesays.Ontheirowntheywouldbeusedorproductionohearthbreadsbaguettesrollsandsoonaswellasapplicationsinotherproductssuchasnoodlessteambunsandpizzadough.InadditionEdwardssaysqualityrequirementsareregularlyreviewedaspartothevarietyregistrationprocessinCanada.Qualityrequirementsorregistrationowesternwheatvari-etiesaretheresponsibilityothePrairieRecommendingCommitteeorWheatRyeandTriticale.BrianBereschairothePRCWRTandanagronomistatAgricultureandAgri-FoodCanadasLethbridgeResearchCentresaysirrespectiveotheCWBmonopolyqualityspecsshouldbereviewedasdomesticandexportmarketsevolve.Theentirevaluechainwillrespond.ForexamplequalitychangesandrequestsromcustomersoradesiretoaccessnewmarketsledtothecreationotheCanadaPrairieSpringCanadaWesternExtraStrongandCanadaWesternGeneralPurposeclasses.MovingaheadIcanseeaclasslikeCPSevolveurthersothatthequalityspecsmaysome-daymirrorthatotheDarkNorthernSpringintheUnitedStates.ThiswouldasIunderstandromcolleaguesinthegrainmarketingsectorenhancevarietydevelopmentandsalesonbothsidesotheborder.JulieMcNabbTherewillbeexcellentmarketingopportunitiesforhigh-yieldingwheatinCanadainparticularforCanadaPrairieSpringRedandCanadaWesternRedWinterwheats.NancyEdwardsFULLARTICLEAVAILABLEATGERMINATION.CA BUSINESS8Consolidationintheseedindustryhasbecomeafactoflife.Forsmallseedcompaniesitcanmeanaccesstonewtechnologyoranopportunitytoexcelinanichemarket.FULLARTICLEAVAILABLEATGERMINATION.CAhasotenbeenadirtywordinmanyindustriescaricaturedasasymbolothedeathotheMomnPopwithpowerincreasinglycentralizedonmajorplayerslocatedarromlocalcommunities.InCanadaasintheUnitedStatesconsolidationhasbeenaactolieintheseedindustryordecades.Onlyrecentlyhasthepaceoconsolidationslowedwitharangeoalternativepartnershiparrangementsincludingcollaborationonspecicprojectsorverticalintegrationsincreasinglyemergingasviablealternativestooutrighttranserenceoownership.Butwhetherornotthepaceoconsolidationisslow-ingthenotionthatitisalwaysnegativeisanideathatrequiresre-examinationaccordingtoindustryexperts.Consolidationhasreceivedabadrapinthepressbutitcanoerawayorwardorcompaniesstrugglingtostayrelevantinanincreasinglytechnologizedandcompetitivebusinessatmosphere.AlotopeopleintheagbusinessthinkoconsolidationasnegativebutImnotsurewevethoughtthatthroughsaysJohnCowanvice-presidentostrategicdevelopmentorGrainFarmersoOntario.Icanthinkoalotocom-paniesthathaveconsolidatedandtheylookdierentbutarenotonlysurvivingbutthrivingbecauseotheconsoli-dationhesays.Someothedriversoconsolidationwouldbecostoresearchoraccesstoaspecicmarket.Forsomereasoninagwetendtothinkothisinanega-tivewaybutiyoulookatotherbusinessesconsolidationisaprettybasicBusiness101concept.DeningPartnershipsCowandenesconsolidationasabuyoutdirectionwhichocusesacompanyinoneareawherecollaborationoerslexibilitytobothcompaniesandverticalintegrationinvolvescooperationbetweencompanieswhichgoesupanddownthevaluechain.WithregardtoverticalintegrationaccordingtoCowaneverybodytriestodoitbutitsmorecomplexthanitappears.SayIhaveawheatthatmakesagoodbranfake.Togetthecommunicationromthevarietydeveloperallthewaytotheprocessortomakethebranfakesome-timesweusethesamewordsthathavetotallydierentmeaningsorexamplethewordyieldtoaarmerthatmeanshowmanytonnesperacreToamanuacturerthatmeanshowmanybranfakesdoIgetoutoatonneIverticalintegrationistobesuccessulsaysCowanyounavigateitthroughcommunicationcommunicationcom-munication.Youhavetohavesomebodyaskingtheproperquestionsandbeingwillingtolistentotheanswers.Allothemodelsocooperationhavetheirownuniquesetsoproblemsandbeneits.ButonethingisclearaccordingtoCowanconsolidationoerssmallcompaniesawaytonotonlysurviveandcontinueoeringvaluetothemarketbutthrive.JulienneIsaacsCONSOLIDATION ISF201391 92SEEDWORLD.COMEconomicconcernsarealsoinfuencingwhereseedproductionoccurs.GrowingoperationsarespreadacrosstheglobewhichStaceysaysisntanewpracticeconsideringthatthediversityospeciesonthemarkettodayrequiresawiderangeoappropriategrowingconditionshoweverotheractorsaremakingitmoreprevalent.WenowseeseedgrowninplaceslikeCostaRicaGuatemalaandChile.ThatsduetoavorableclimatesbutyoucouldndthesameconditionsintheMediterraneanorCaliornia.Itsmorecost-eectivetogotoacountrywherelaborcostsarelowerStaceysays.AlthoughgrowingoperationsareexpandinginplaceslikeSouthAmericaforiculturecompaniesstillmaintainasignicantpresenceintheUnitedStates.MurgianopointstotheactthatSyngentaFlowersrecentlyinvestedmorethan8millionintheirGilroyCali.acilitycalledtheCenteroExcellence.Theprojectwhichbeganin2011includesnewstate-o-the-artgreenhouseshoophousesandapot-llingoperation.Thegreenhouseswillbehometobreedingprogramsorpansiesviolasgeraniumsandchrysanthemumsamongothers.TechnologyYes.GeneticModifcationNo.Geneticmodiicationhastransormedtheseedindustrywhenitcomestoieldcropshoweverproducersdontseethesamekindopotentialinornamentals.Atthemomentotherbreedingtechniquesaresucientinproducingfowerswithdesiredtraits.AlthoughthecostsassociatedwithtransgenicshavedroppedinrecentyearsStaceysaysitsstillnotpracticalorspeciesinsmallmarkets.Somelimitedgeneticengineeringhasbeendoneaimedatproducingcolorsthatareotherwisediculttoachievenaturally.Hesaystheindustryismorelikelytobenetrommutationandcomputationalgenomics.Knowledgeogenotypesandgenomemapscouldbeveryhelpulaswell.TherearenogeneticallyengineeredseedsinSyngentaFlowersproductlinesaysMurgiano.Wereocusedonusingadvancedbreedingtechnologies.HoweverSyngentabelievesthatallgrowersshouldbeabletochoosethebesttechnologyandproductsinawaythatwillhelpthemmeettheirproductionneedshesays.PhotocourtesyofSyngentaFlowersInc.SyngentaFlowerssaysitsnewWonderfallPansyatrailingvarietythatcomesinsixshadeswilltransformthemarketandsatisfyconsumerdemand.Continuedfrompage90Wehavetotalkabouttheeconomicimpactsthehealthandwell-beingandtheenvironmentalbenefitsthatornamentalsprovide.CharlieHall ISF201393 94SEEDWORLD.COMMurgianopointstotheactthattheyrealreadyabletoproduceplantswithvibrantcolorsbetterdroughttolerancehardinessandalongerbloomtimewithouthavingtointroducenewgeneticmaterial.ItalsohelpsthatcompanieslikeSyngentaarendinggoodresultsbyrampinguptheirvegetativereproductionpractices.Vegetativepropagationhasbeenoneotheastestgrowingareasortheforicultureindustryasawholeoverthelastveto10yearsMurgianosays.HarrisSeedsaRochesterN.Y.companythatsellslowerandvegetableseedstohomegardenersandproessionalgrowershasalsooptednottocarryGEseed.Wetrytokeepanopenmindtotechnologybuthavenotbeencompletelyconvincedthatgeneticallymodiedorganismswillnothavelong-termeectsonourenvironmentsayscompanypresidentDickChamberlin.Thereisalsoconsumerperceptiontoconsider.AlthoughtheseornamentalswouldntbeconsumedlikeGEoodcropsStaceybelievesthegeneralpublicmightstillhaveanegativereactiontotheirintroduction.Iwouldntadviseaclientthattherewouldntbeanybacklashhesays.HoweverthatdoesntmeanconsumerswouldneveracceptGEfowerseedsdowntheroad.Hallsaysseveralyearsagoheandacolleagueaskedmastergardenersortheiropinionsonplantbreeding.Wedidntseeanyhesitanceontheirparttoadoptplantsthatweregeneticallymodied.WhattheywereconcernedaboutwasinvasivenessaboutcreatingabulletprooplantthatposedthepotentialorbecominginvasiveHallsays.PoisedtoDeliverTheresageneraloptimismamongindustryleadersthattheuturelooksbrighter.AtSyngentaMurgianosaysthecompanysinvestmentintheGilroyacilityandthevolumeonewvarietiestheyvereleasedinrecentyearsisevidenceotheiraithinarecovery.Wevehadtworeallybigintroductionyearswhichisanindicationohowmanyopportunitiesthereareinthebusinesshesaysnotingthereweremorethan100newseedvarietiesintheir201213catalog.MurgianosaysoneoSyngentasgoalsistooerornamentalsthatarebothuniqueandapleasuretogrow.Weknowthatconsumerslovefowersthatstheimportantthing.Wheretheystruggleishavinglowersperorm.Wewanttowowtheconsumerandenhancetheirgardeningexperiencesowerealwayslookingortraitsthatwillthrive.BreedingwillhavealottodowithitandSyngentaisuniquelypositionedtodeliverthathesays.Commercialgrowerswhopayattentiontoconsumertrendscontinuetoproducemorecombinationpotsandhangingbaskets.AlthoughhomegardeningmaybeapopularhobbyHarrisVickyRupleycompanyvicepresidentandornamentalsmanagersaystraditionallowergardensareactuallydecreasinginsize.Morehomeownersareeithergrowingorpurchasingproductorcontainersorhangingbasketsandlessorgardenbeds.Mixedcombocontainershaveincreasedinpopularityoverthelast10-plusyearsandcontinuetogrowRupleysays.FortunatelythistrendshouldbenetgrowersandbreedersbottomlinesStaceysays.Potsandhangingbasketslastlongerthansmallcell-packswhileondisplayatbigboxstoresorsupermarketsmakingthemmoreattractivetothecustomerandmorelikelytobesold.HoweverHallsaysgrowersmusttakeintoaccountthatthenextgenerationoconsumerswillhaveexpectationsthatgobeyondpotsizes.Wemustremainrelevanttotheconsumersotomorrow.Wehavesoldourselvesonbeingprettybutitjustdoesntcutitanymore.Wehavetotalkabouttheeconomicimpactsthehealthandwell-beingandtheenvironmentalbenetsthatornamentalsprovideHallsays.Igrewupgardeningwithmyparentsandgrandparents.PeopleintheGenerationXandYyearshavenothadthatexperience.Everyoneintheindustrymustembracesomekindoeducationeortstoshowcasethebenetsogardeningandlandscapingheadds.MariaBrownWemustremainrelevanttotheconsumersoftomorrow.Wehavesoldourselvesonbeingprettybutitjustdoesntcutitanymore.CharlieHall 96SEEDWORLD.COMBIOGRAPHIESKentJ.BradfordisaproessorintheDepartmentoPlantSciencesattheUniversityoCaliorniaDavis.OriginallyromTexasheearnedhisBacheloroScienceinbiochemistryandaMasteroScienceinhorticultureromMichiganStateUniversityaswellashisdoctorateinplantphysiologyromUCDavis.AterapostdoctoralellowshipattheAustralianNationalUniversityhejoinedtheacultyatUCDavisin1982andservedasthechairotheDepartmentoVegetableCropsrom1993to1998.In1999heoundedtheUCDavisSeedBiotechnologyCenterandcontinuestoserveasitsdirector.HereceivedaFulbrightScholarawardin1999toteachinArgentinaandtheSeedScienceCareerAwardromtheCropScienceSocietyoAmericain2002.HewaselectedaellowotheAmericanAssociationortheAdvancementoSciencein2003andreceivedtheacultyAwardoDistinctionromtheCollegeoAgriculturalandEnvironmentalSciencesatUCDavisin2007.Bradordsresearchhasspanneddiverseareasoseedscienceromseedgerminationandconservationtomathematicalmodelingandmolecularbiology.Hehaspublishedover160peer-reviewedresearchandextensionarticlesandbookchaptersandco-editedthreebooksonseedbiology.Hecoauthoredatextbookonseeddevelopmentgerminationanddormancythatwaspublishedin2013.AsdirectorotheSeedBiotechnologyCenterheseekstocreateandcommercializenewtechnologiestoimprovecropperormancequalityandsustainability.ScottLangkampisheadovegetablesorSyngentaNorthAmericaandisbasedinGreensboroN.C.LangkampspreviouspositionswithSyngentaincludeheadohorticultureheadoherbicidesheadoungicidesandinsecticidesandWesternU.S.regionaldirector.LangkampjoinedSyngentapredecessorCiba-GeigyaterreceivinghisBacheloroScienceinagribusinessromtheUniversityoWisconsinatPlatteville.HisfrstrolewithCiba-GeigywasasafeldsalesrepresentativeinsouthernIndiana.Laterhewasatechnicalmarketingrepresentativeandadistrictmanager.LeavingfeldsalesLangkampmovedtoGreensboroN.C.tobecomeproductmanagerorungicidesandinsecticides.WiththecreationoNovartisLangkampmovedbackintosalesasregionalsalesdirectororthecompanysWestCoastbusinessbasedinSacramentoCali.WhenSyngentawasormedheheadedthecompanyswesternbusinessunit.Langkampwasnamedheadovegetablesinearly2011.NormSissonsisresponsibleorleadingavegetableseedproductmanagementteamocusedonNorthandSouthAmerica.Inthiscapacityheleadscropstrategydevelopmentandimplementationacrossmorethan10vegetablecropspecies.Asignifcantocusincludesdevelopingandlaunchingnewinnovativevegetableproductsalignedwiththeutureneedsogrowersandconsumersandeectivelymanagingthemultipleproductlinesoahighlysegmentedbusiness.SissonshasspenthiscareerintheagricultureseedandcropprotectionindustryandjoinedMonsantoCanadain1999.WithMonsantohehasheldseveralproductdevelopmentproductmanagementandmarketingrolesinCanadaandtheUnitedStateswiththelastouryearsinvegetableseed.SissonsholdsaMasteroScienceinplantscienceandaMasteroBusinessAdministrationbothromtheUniversityoManitoba.HeresidesinThousandOaksCali.withhiswieMichelleandthreedaughters.Frompipelinedevelopmentstoconsumerdemandtothefactorslimitingthereleaseofnewvegetablebiotechproductsandtheimportanceofindustryinitiativestoeducateconsumersthreeindustryexpertsweighinonthechiefissuessurroundingthedevelopmentandreleaseofgeneticallyengineeredvegetables.VegetableVenture 98SEEDWORLD.COMSWAreNorthAmericanconsumersreadyforagreaterpresenceofgeneticallyengineeredproductsinthemarketplaceKBThereisasmallractionoconsumerswhowillneverbereadyoranygeneticallyengineeredproductsbutoutsideothatgroupabout2to4percentoshoppersIdonotthinkthatconsumerspersearethebarriertoentryoGEproductsinNorthAmerica.WhenaskedwithoutpromptingasinsurveysbytheInternationalFoodInormationCouncilbiotechnologyisnothighonconsumersconcernsaboutoodsaetyorlabeling.SLApproximately95percentocornandsoybeanacresintheUnitedStatesarecurrentlygrownwithgeneticallyenhancedseedsanditisestimatedthatapproximatelyone-quarterotheooditemsoundinatypicalgrocerystorecontaincorninsomeormindicatinganalreadysigniicantmarketplacepresenceoroodsmaderomgeneticallyenhancedcrops.FurthertheInternationalFoodInormationCouncils2012surveyConsumerPerceptionsoFoodTechnologySustainabilityrevealsthemajorityoAmericans74percenthavesomeawarenessoplantbiotechnologyandalmost40percentareavorabletowardtheuseobiotechnologyinoodproductionIntermsobiotechoodsconsumerswouldbelikelytopurchasebasedonspecifcattributes77percentindicatedtheywouldbesomewhatorverylikelytopurchaseoodsproducedthroughbiotechnologythatrequiredewerpesticideapplicationsand71percentindicatedtheywouldlikelypurchasebiotechoodsthatprovidedmorehealthulatssuchasOmega-3attyacids.NSNorthAmericanconsumersarereadyorhealthyoodgrowninabetterway.Thebeneitsogeneticallyengineeredproductsinthemarketplacearewellknownsincetheyhavebeenaroundorwelloveradecade.Ithinkthequestionisnoticonsumersarereadyoragreaterpresencebuthowthesaetyandoverallbeneftsogeneticallyengineeredproductsaremoreeectivelycommunicated.Thistechnologygivesconsumersahealthysupplyooodwithlessinputsandimpactontheenvironment.Thequestionisnotifconsumersarereadyforagreaterpresenceofgeneticallyengineeredproductsinthemarketplacebuthowthesafetyandoverallbenetsofgeneticallyengineeredproductsaremoreeffectivelycommunicated.Thistechnologygivesconsumersahealthysupplyoffoodwithlessinputsandimpactontheenvironment.NormSissons 100SEEDWORLD.COMSWWhatarethebiggestlimitingfactorstothedevelopmentandreleaseofbiotechproductsKBThefactorsaresomewhatdifferentfortheagronomiccropsalreadyusingGEcropsandthespecialtycropsinwhichvirtuallynoGMcropsarecommercialized.Intheagronomiccropsthelimitingfactorsnowarethedevelopmentofmoredifficulttraitssuchasdroughttolerancenitrogenuseefficiencyoryield.AsGEvarietiesofthesecropsarealreadypresentinthemarketplacetheintroductionoffurthercropsismainlylimitedbytheiravailabilityandtheeconomicsoftheircommercializationincludingtheapprovalsnecessaryincountriesimportingourcommodities.Inthespecialtycropstheexpenseofmeetingregulatoryrequirementsandtheuncertainmarketacceptancearethemajorlimitingfactors.WewouldlikelyalreadyhavemanyGEvarietiesinspecialtycropsinthemarketifthecostsofmeetingtheregulatoryrequirementsdidnotmakeituneconomicaltoevenInvegetablesconsumeracceptanceanddemandforourproductsisparamount.Withoutittheproductwillnotbeacceptedbythevaluechainoronthefarm.ScottLangkamp ISF2013101developthesecrops.Whilesupermarketandconsumeracceptancecouldalsobeanissueconsumersdonotgetachoiceuntilproductsareinthemarketandtheproductscannotgettothemarketwiththecurrentregulatoryhurdles.SLThereareseveralactorslimitingthedevelopmentogeneticallyenhancedproductsinvegetables.Thefrstiscostwhichisabout100to200millionorthedevelopmentregistrationandconsumerresearchnecessarytoensureamarket.Giventhiscostandthelimitednumberoacresovegetablesgrowntheprojectedreturnoninvestmenttobringgeneticallyenhancedvegetableproductstomarketisquitechallenging.Anotherlimitingactorissupplychaincomplexityandthenumberovegetablespeciesandvarietiesweoer.BringinggeneticallyenhancedoptionstomarketcoulddoublethenumberoproductsinourportolioorexamplewhichwouldgreatlyincreasesupplychaincomplexityorSyngentaandourchannelpartners.NSThebiggestlimitingactoristhecostodevelopmentandregulatoryapproval.Fromaninvestmentstandpointitcantakearound100millionandtenyearsormoretodevelopandobtainregulatoryapprovalsoranewbiotechproduct.Thisleveloinvestmentwillbeverydifculttojustiyormostvegetablespeciesunlessthetraitointeresthasveryhighvalueorverybroadacreapplicability.SWHowmuchinfluencedoconsumertrendsandacceptanceofnewbreedingtechniquesplayinthedecisiontodevelopornotdevelopabiotechproductKBThepotentialcostsandreturnsoranynewproductshavetheinalsayinwhethertheyaredevelopedandcommercialized.InthespecialtycropsthecostsomeetingtheregulatorytestingrequirementscombinedwiththeeventbyeventregulatoryapproachmakeituneconomicaltorecoverallothosecostsviasalesoseedsorindividualGEvarieties.InsomemarketssuchastheEUconsumerattitudeswouldlikelydoomaproducteveniitweremarketed.IntheUnitedStatesIthinkthatconsumersingeneralwouldlargelyacceptsuchproducts.Howeverdedicatedanti-GEgroupswouldmountlegalchallengesandboycottsthatwouldmakeconsumeroppositionappeartobelargerthanitactuallyis.Thereintroductionoinsect-resistantsweetcorntothemarketandWalmartsagreementtosellitwillbeatestowhetheractivistoppositioncanovercometheclearbutindirectconsumeradvantagesoreducedinsecticideuseinsweetcornproduction.SLConsumeracceptanceplaysasigniicantrole.WithwheatorexampleSyngentaiscreatingtechnologyplatormsthatwillincreaseproductivityinanenvironmentallyandeconomicallysustainableway.Thisincludesthedevelopmentohybridwheatproductionandusingthetoolsomodernbiotechnologytodevelopnativeandeventuallygeneticallyenhancedtraits.WorldWideSeed8343NW66St.MiamiFlorida33181USATel.1786355.2344Fax.1305895.0594e-mailinfoworldwideseed.net 102SEEDWORLD.COMWebelievethatbiotechnologywillbeanothertoolinourplantbreedingtoolboxinthemid-tolong-termtimerame.WehavethecapabilityorexampleorageneticallyenhancedFusariumresistancetraithoweverwepauseddevelopmentothisopportunityseveralyearsago.Beorewecompletethepathtocommercializationtherehavetobeclearandunambiguoussignalsromthevaluechainromthegrowertotheconsumeronhowgeneticallyenhancedtechnologycanbeenabledtoreachthemarket.Weareactivelyengagedwithstakeholdersacrossthevaluechaintomakethisdetermination.Invegetablesconsumeracceptanceanddemandorourproductsisparamount.Withoutittheproductwillnotbeacceptedbythevaluechainoronthearm.andmolecularbreedingtechniquescanbeamoreeectiveapproachthanabiotechsolution.SWHowcantheseedindustryhelptochangetheconversationfromAreproductsofgeneticengineeringsafetoWowthatsahugestepforwardWhatisyourorganizationdoingtosupportthatconceptKBTheentireindustryromthebreedersandseedproducerstothedistributorsandmarketersmustbemorevisibleandpubliclysupportiveotheadvantagesthatcanresultromusingallothegeneticimprovementmethodsavailable.WhilemandatorylabelingoGEproductsailedinCaliorniaintheproductivityandsustainability.TheUCDavisSeedBiotechnologyCenterhasdevelopedawebsiteonbiotechnologyorsustainabilityatsbc.ucdavis.eduB4SB4S.htmlthathasinormationandresourcesonthedocumentedandpotentialpositiveimpactsontheenvironmentoseveralapplicationsoagriculturalbiotechnology.SLSyngentaisactivelyengagedinabroadcoalitionwhoseaimistoimprovetheamountoandaccesstoactualinormationaboutthebeneftsobiotechcrops.Agriculturalbiotechnologycanimproveproductivitysecureandimproveyieldsandproducehigherqualitycrops.Biotechnologyadvancesarecriticaltotheuturesustainabilityoagriculture.Ioodproductionistomeetprojectedpopulationincreasesoverthenextgenerationgeneticenhancementandotherbiotechnologypracticeswillbecentraltooursuccess.NSIngeneralthereneedstobemoreeducationaboutthesaetyandbeneftsobiotechvegetables.Ithinkthereisahugegapinknowledgeandtomaximizethedevelopmentobettertastingandmorenutritiousvegetablesweneedtouseallothetoolsatourdisposal.Toaccomplishthisthewholesupplychainincludingtheseedindustryneedstoplayanactiveroleineducatingconsumers.Asacompanyweactivelycommunicatethebeneitsandalsoworkthroughpartnershipswiththirdparties.AsanexamplewecontinuetoadvocatethebeneftsoourPerormanceSeriessweetcorndirectlyandthroughoursupplychainpartners.SWAsitrelatestovegetablescanyouprovideuswithsomeinsightintowhatyouseeinthepipelineasthenextwaveoftraitsisbeingdevelopedKBWerecentlyreviewedtheproductinnovationanddevelopmentpipelineorGEspecialtycropsinNatureBiotechnologyentitledTheRegulatoryBottleneckorBiotechSpecialtyCrops.Manypotentiallyuseultraitsorspecialtycropshavebeendemonstratedinproooconceptresearchparticularlywithrespecttopestanddiseasecontrolrecentvotetheissuewilllikelyriseagain.Ilabelingisrequiredandcompaniessimplyacceptalabelwithoutactivelyeducatingthepubliconwhythesecropshelpinmaintainingproductivitywhilereducingtheenvironmentalootprintoagriculturetheywillcedetheopportunitytodeinethetechnologytothegroupsthatopposeit.ThosegroupswillseektoramesuchalabelasawarningwhiletheoodindustryshouldbetakingtheleadinramingitasevidenceoprogressinmeetingthosetwingoalsoTheentireindustryfromthebreedersandseedproducerstothedistributorsandmarketersmustbemorevisibleandpubliclysupportiveoftheadvantagesthatcanresultfromusingallofthegeneticimprovementmethodsavailable.KentBradfordNSBecauseitcantakearound10yearstobringanewbiotechproducttomarketanditisverycostlytodosowereallytakeintoconsiderationwhetherornotthevaluetothepeopleinthevaluechainarmersretailersandconsumersisenoughtojustiythecostandtimespent.Consumeracceptancecanbeaconsiderationithereisanon-transgenicoptionthatcanprovidesimilarresults.Forexampleinmanysituationsinvegetableswebelieverecentadvancesingeneticmarkertechnology ISF2013103 104SEEDWORLD.COMbutvirtuallynonearemovingthroughtheregulatoryprocess.TheglobalnatureothevegetableseedbusinesspresentsadauntingchallengeorGEvarietiesduetothemyriadointernationalregulatoryenvironmentsinwhichsuchproductswouldneedtobeapproved.Myownviewisthatthemajoradvantagesorvegetablecropsareinthecropprotectionandpost-harvestqualityareasratherthaninspecicconsumer-orientedtraits.ManyeelthatspeciicadvantagesorconsumersasintasteornutritionalenhancementareneededtogainmarketacceptanceoGEvegetables.ThiscouldbetrueorinitiallypenetratingthemarketbutIthinkthatthebiggestadvantagesorvegetablesareinquicklydevelopingnewdiseaseresistancesorinsectmanagementstrategiesorinadaptingcropstoclimatechangeorexampleimprovedstresstolerancethatarenotvisibletoconsumers.Thatiswhytheindustrymusttakeamoreactiveadvocacyroleininormingthepublicabouttheseadvantagesandwhytheybenetusall.SLSyngentahasinvestedsigniicantlyinresearchanddevelopmenteortstounderstandthegeneticmake-upomanyvegetablespecies.Ourabilitytoidentiygenesandthenativetraitstheyrepresenthasadvancedrapidly.Weusethisknowledgetodevelopandbringnewproductstomarketthatarestrongagronomicallyorgrowersbutalsoprovideagreateatingexperienceandvaluechainbenets.Someexamplesweareworkingonincludeaseedlesssnackingpeppertomatoeswithimprovedyieldandgreattasteandmelonsthataresweetandhavealongshellie.FromageneticallyenhancedperspectiveSyngentawilloerAttributeIIsweetcornin2013whichcombinesexcellentinsectprotectionwithherbicide-toleranttraits.NSWithinvegetableseedsthevastmajorityoourRDocusisonadvancedbreedingeortsmorethan95percentinactandthatswhereourresearchocuswillremain.Weseealotoopportunityinmarkerassistedbreedingandusingbettertoolstoselectorconsumertraitsointerestsuchasbettertasteandimprovednutrition.Howeverwealsocontinuetoaddressgrowerandsupplychainneedsbyocusingonimprovedagronomictraitssuchasdiseaseresistanceandplantarchitectureimprovementstoacilitatemoreeectivemechanicalharvest.WhileMonsantoisnotworkingonextensivebiotechvegetableresearchtheoverallindustrydoeshavearobustpipelineoresearcheortsinthisarea.Examplesincludeworkinapplesplumseggplantdrybeanstomatoescabbagelettucecaulifoweramongothers.KariBelangerThebiggestadvantagesforvegetablesareinquicklydevelopingnewdiseaseresistancesorinsectmanagementstrategiesorinadaptingcropstoclimatechangeforexampleimprovedstresstolerancethatarenotvisibletoconsumers.KentJ.Bradford 106SEEDWORLD.COMKEEPERSofDIVERSITYFundingcutbacksarecausinggrowingconcernamongindustrystakeholdersaboutthefutureviabilityoftheNationalPlantGermplasmSystem.THENATIONALPLANTGermplasmSystemintheUnitedStatescollectsandconservesplantgeneticresourcesorgermplasmfromallovertheworld.Curatorsandotherscientistsacquirepreserveevaluateandcataloguethisgermplasmandassociatedinformationin20genebanksacrosstheUnitedStatesdistributingittoresearchersandbreedersatnochargeandwithoutrestrictions.Thecollectioncurrentlycontainsmorethan557000samplesofmorethan14600plantspecies.Itannuallydistributesanaverageof200000samplestoresearchersworldwideabout75percentdomesticallyand25percentinternationally.Withoutitimprovementstovarietiesandhybridswouldbehardertomake.PhotocourtesyofUSDAARS. RegisterTODAYforASTAs130thAnnualConventionTheonlyconferencethatbringstogetherALLsectorsoftheseedindustryImportantmeetingsandtopicswillincludeStateandLocalLegislativeOrganicSeedSafetyPathogenPhytosanitarySeedIndustryRelationsIntellectualPropertyRightsIPRSeedTreatmentEnvironmentBiotechStewardshipLegislativeLegalFEATUREDSPEAKERNationallyrenownedagriculturaleconomistDR.LOWELLCATLETT 108SEEDWORLD.COMTheseedindustryiscompletelyindebtedtotheNPGScollectiontobeabletocontinuetomakeplantimprovementssaysTimCupkaanindependentcornbreederatAgReliantGeneticsandtheAmericanSeedTradeAssociationliaisonortheNPGS.IwedonthaveastronggermplasmcollectiontherereallyisnoopportunitytoevaluateitorallthevarioustraitsthatwehavetodealwithandtrytomakeselectiveimprovementsinourcommercialvarietiesandhybridsnotjusthereintheUnitedStatesbutglobally.TheNPGSsoriginscanbetracedbacktothelate19thcenturybutmanyoitsgenebankswereestablishedsoonaterWorldWarII.TheNPGSassumeditscurrentormduringthelate1980sandisoneothelargestnationalgenebanksystemsintheworld.ItsanetworkoorganizationsandpeoplethatincludesuniversitiesandNGOsaswellasindustrystakeholders.TheNPGSisledbytheAgriculturalResearchServicethein-houseresearchagencyotheUnitedStatesDepartmentoAgriculture.SupportfromPartnersThebasecollectionishousedattheNationalCenterorGeneticResourcesPreservationinFortCollinsColo.whichmaintainsbackupseedsamplesothegermplasmthatisheldinworkingcollectionslocatedacrosstheUnitedStatesandwhichalsoconductsresearchondevelopingmoreeectivegermplasmmanagementandpreservationmethods.Germplasmiskeptinbothshort-termandlong-termstoragedependingonseedcharacteristics.TheNCGRPusesadvancedtechniquessuchascryopreservationreezinggermplasminoroverliquidnitrogenatatemperatureo-320.8Forlong-termstorage.TheNationalGermplasmResourcesLaboratoryatBeltsvilleMd.alsosupportsthesystemcataloguesallincominggermplasmandactsasahuborplantexplorationandaclearinghouseortheexchangeogermplasmwithoreigncountries.ItalsomaintainstheGermplasmResourcesInormationNetworkadatamanagementsystemcontaininginormationonallgeneticresourceswithintheNPGS.ThepeoplethatruntheprogramorUSDAandatourcollectioncentersaswellasourNationalCenterorGeneticResourcesPreservationareexcellentpartnerstoourindustryandtheydoaterrifcjobwiththeresourcesthattheyhavesaysAmericanSeedTradeAssociationpresidentandCEOAndyLaVigne.TheyrealizethistrulyistheoundationoAmericasagriculturalcommunityandwecouldntaskorastrongergroupopeoplethanwehavetoday.TomorrowsChallengesTheNPGSacesanumberochallengesnotleastowhichismanagingandexpandingoperationalcapacityandinrastructureintheaceodiminishingbudgets.TheUSDAARSprovidesaround80percentotheundingortheNPGSwiththestatesthroughland-grantuniversitiesandstateagricultureexperimentSamplesofseedsmaintainedattheAgriculturalResearchServicesNationalSeedStorageLaboratoryinFortCollinsColo.PhotocourtesyofUSDAARS. 110SEEDWORLD.COMStaffmembersattheNationalSeedStorageLaboratoryinFortCollinsColo.preservemorethanonemillionsamplesofplantgermplasm.HeretechnicianJimBruceretrievesaseedsamplefromthe0degreesFahrenheitstoragevaultfortesting.PhotocourtesyofUSDAARS.WhatweseeasaconcernisensuringthattheNPGShasadequatefundingandhastheresourcesnecessarytomakesurethatweareaddressingtheevolutionoftheprocessaswegoalong.AndyLaVignestationssupplyingtherest.WithoutthatrecurrentederalandstatesupporttheNPGSwouldnotexistsaysPeterBrettingaseniornationalprogramleaderortheUSDAARS.ThemostdauntingchallengecurrentlyacingtheNPGSistomeetthestronglyincreasingdemandsoritsgermplasmandinormationwhileacedwithashrinkingcapacitytomeetthosedemands.thethingswehavetomakesureofrstandoremostisthattheresourcesareavailabletoenabletheNPGStocontinuetobeastrongsystem.TheseedindustryplaysacriticalandsupportiveroleinthesystembymultiplyingandcharacterizingseedstockscollaboratingwithNPGSstatoconductjointresearchprojectsdonatinggermplasmtogenebanksandeducatingthepublicabouttheNPGSandplantgermplasmsimportancetoU.S.agricultureandglobaloodsecurity.Seedindustrypersonnelalsodonatemuchtimeandin-kindsupporttoserveontheNPGSscropgermplasmcommitteestechnicalreviewteamsandothergroupswhichurnishinvaluableinormationandtechnicalinputortheNPGSsoperationssaysBretting.Asleading-edgegenomicresearchadvancesplantbreedingatanever-increasingpacetheNPGSisacedwithadditionalchallengesomanagingtheincreasingnumberogeneticgenomeseedstocksgeneratedaswellasconservingthegermplasmocrop-associatedmicrobeswhichareimportantorcropbreedingandenhancingcropyields.Geneticstocksincludeinducedandnaturalmutationsandstocksogeneticodditiesandvariationsonnormalchromosomesandgenes.IsuspectthatalmosteveryimportantgeneticallymodifedtraithasalreadyoccurredinnaturethroughspontaneousmutationoonekindoranothersaysCupka.Howevernoonewastheretoidentiyitandselectitsoitgrewandthenitdied.Iwecontinuetocollectgermplasmandmaintaingermplasmromallaroundtheworldromallthedierentspecieswewillmaintaingeneticdiversityandnaturalmutationsthatoccurandwewillfndthatyesitalreadyhappenedyeswewereabletoscreenoriteectivelyandyeswewereabletomoveitintothecommoditymarketsmuchmorequicklythaniwehadtocreateitsyntheticallylater.MaintainingBiodiversityOneotheNPGSsmajorresponsibilitiesisacquiringandconservingthegermplasmothewildrelativesocropswhichincludegenesthatcouldbeinvaluableinensuringtheutureoagriculturalproduction.AswecontinuetoimproveandmodiyourbreedingtechniquestheNPGSbecomesevenmoreimportantsaysLaVigne.Weareabletolookatandminethevarioustraitsthatmaybeinvarietiesthatwedidntnecessarilyneedoutothatvarietybeorebutnowitsgotthattraitweneedoreitheroilqualityornutritionorotheractorsthatyoucantargetandbreedwithmorequickly.WithastrongNPGSwehavegoodinormationanddata-miningcapabilityandwillhelpbreedersaddressissuesaswegoorward.TheNPGSsroleastheoundationoplantbreedingintheUnitedStatesiswellrecognizedbytheseedindustryandissomethingitisworkinghardtopromotetotheagriculturalindustryasawhole.TheNPGSistherepositoryogermplasmthatbreederscanaccesstofndthetraitsthatareimportantindealingwiththeissuesthatareacinggrowerssaysLaVigne.ThatswhereIthinkwehavetostepupouractivitiestocommunicatewithourcolleaguesinotherpartsotheagriculturecommunityabouthowimportantitistohaveastrongNPGSsystem.AngelaLovellFundingcutbackstomanyederalandstateresearchacilitiesuniversitiesandotherpublicorganizationsarecausinggrowingconcernabouttheutureviabilityothisessentialsystem.WhatweseeasaconcernisensuringthattheNPGShasadequateundingandhastheresourcesnecessarytomakesurethatweareaddressingtheevolutionotheprocessaswegoalongsaysLaVigne.WeareseeingvariouscollectionsbeingsomewhatendangeredorexamplewhenaproessorretiresatauniversitywhoisgoingtopickitupanddoestheNPGShavetheresourcestobeabletotakeonthatresponsibilityOneo GlobalSeedStorageandHandlingExpertsMeridianisaworldclassNorthAmericanmanufacturingcompanywithover65yearsofexperiencesevenmanufacturingfacilitiesandover1000employees.Weprideourselvesonmeticulousattentiontoqualityanddetailallowingustomeetalltheneedsofourcustomersworldwide.SeedisapreciouscommodityandrestassureditwillbekeptsafeandsecurewhenusingMeridiansbroadrangeoftopqualityanddependableproducts.Visitwww.MeridianMFG.comformoreinformationonourfulllineofseedstorageandhandlingproducts.2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense.www.MeridianMFG.com 112SEEDWORLD.COMAnin-depthoverviewontheglobalseedindustry.FromsignicantinvestmentinplantbreedingandinfrastructureinRussiatoChinasoutlookonthepepperseedmarket.worldSTATUSAlookatseedindustrydevelopmentsaroundtheglobe.Visitusonlineandcheckoutbreakingnewsfeedsfreeretailerandgrowertoolscomprehensivevideointerviewsandregulatoryinformationasitaffectsyourbusiness.WhenseedindustryprofessionalswanttobeintheknowtheyturntoSeedWorld.com.STATUSRUSSIARUSSIASSEEDindustryiscurrentlygoingthroughhardtimesandthestateistakingseriousstepstotrytobringitoutofcrisis.Accord-ingtotheRussianMinistryofAgriculturethemainproblemswithintheindustryarethedeteriorationofthematerialandtechnologicalbaseoftheseedselectionprocessdeclin-ingseedproductionandthelackofadequateinfrastructurerequiredtosupplyagriculturalorganizationswithhigh-qualityseedmaterial.Asaresulttodayalmost30percentofRussiassowingseedsformajorculturecropsarenowconsideredtobesub-standard.AccordingtoRussiasMinistryofAgriculturetheproductivityofplantbreedinginthecountrycurrentlystandsatonly30percentofthetotalnumberofseedsproducedbydomesticseedcompanies.Thereforethevolumeofqualitydomesticseedofnumerouskeycropsisfallingshortoftherequiredquantitiesforagriculturalproducers.AccordingtodatafromthenationsFederalStaticServicetheshareofsowingseedsofRussianoriginishighonlyforcerealsandlegumeswhereRussian-producedseedmakesupabout96percentofthetotalmarket.Forvegetablesimportedseedaccountsfora65percentmarketshareandforsugarbeetsitisestimatedtobe65percentforpotatoes53percentformaize34percentandforsunower28percent.Tocombatthisproblemthegovernmenthasadoptedmeasuresaimedatsupportingtheseedindustryandimprovingtheefciencyofplantbreeding.Inparticularthestateiscurrentlysubsidizingthepurchaseofeliteseeds.Everyyear1.5billionrubles50millionisallocatedforthispurpose.Atthesametimeregionalauthoritiesareinstructedtosubsidizeinterestratesoninvestmentloansfortheconstructionofplantsandotherseedproductionfacilities.Thegovernmentisalsocurrentlyworkingtowardimprovinglegalframeworksinthisarea.InparticularithasdevelopedafederallawentitledOnPlantGeneticResourcesaswellasalong-termfederalprogramforseedindustrydevelopment.AccordingtotheStrategyofSelectionandSeedIndustryDevelopmentthrough2020thecomingsevenyearswillseesignicantupgradesofmainproductionassetstakeplacewithinRussiasseedindustrytothepointwherethereshouldbeenoughhigh-qualitydomesticseedtomeetatleast75percentofRussianfarmersneeds.VladislavVorotnikovSTATUSESAOVERTHEpastfewyearstheactivitiesoftheEuropeanSeedAssociationandBreedersTrustN.V.haverevealedseveralcasesoffraudandillegalmarketingofgrassseedintheEuropeanUnion.TheESABreedersTrustandindividualseedcompaniesaredeterminedtocontinuetheirmonitoringactivitiesandtostepuptheghtagainstillegalseedmarketing.Violationofplantbreedersrightsnotonlycreatesanunfairplayingelditisalsoathreattotheentireproductionchain.Inthegrassseedsectorthefocustendstobemoreonpreventingillegalactivitiessuchasthesaleofunregisteredseedvarietiesmixingcheapuncertiedseedintocertiedseedlotsandmixturesandthemisuseoftradenamesortheuseoffalsiedcerticates.FurthermorethereisachallengetostoptheillegalimportationofgrassseedlotsandgrassseedmixturesintotheEU.InthisrespecttherearemajorsmugglingleaksinparticularinsouthernEuropeancountrieswhichstronglydisruptthemarket ISF2013113JUNE2011SeedWorld.comandwhichneedtobestoppedsaysBreedersTrustprojectmanagerCornvanBeerswhospecializesintrackingdownillegalgrassseeds.BreedersTrustispresentlyactiveinthegrassseedsectorinPortugalHungaryPolandItalyamongothercountriesandhassuccessfullystoppedanillegalInternettradingschemeintheNetherlandsrecentlyaDutchcompanywasofferingsmallpackagesofuncertiedgrassseedmixturestocustomersviatheInternet.MoreoverBreedersTrustalsofocusesonthemajorEuropeanportstoidentifylotsofuncertiedgrassseedsarrivingfromoverseaswhicharesubsequentlytransportedtovariousEuropeanmemberstateswheretheyarethenillegallygivennewidentities.BreedersTrusttakesstrongactionagainsttheseunlawfulactivitiesandtheviolationofplantbreedersrights.TheESAandBreedersTrustcontinuetocarefullymonitortheglobalowsofgrassseedinordertoremainontopoftheseissues.EuropeanSeedAssociationSTATUSCHINAATPRESENTChinaspepperseedmarketismiredinaslumpmainlyduetoincreasingplayersdepressedpricesandsoaringproductioncosts.Howeverthevalueofthepepperseedmarketisgrowinggraduallywiththepromotionofhybridseedsinlinearpepperandpodpepperplanting.Moreandmorecompanieshavebecomeengagedinthepepperseedbusinessleadingtointensepricecompetition.Thishasresultedinlowmarketpricescurrentlythesamelevelastheywere10yearsago.Duringthissameperiodpepperseedproductioncostshavesoaredinsomeinstancesbyasmuchastwoorthreetimesthecostofproduction10yearsago.Amongthelargenumberofpepperseedcompaniesonlyafewhaveundertakenprofessionalmarketresearchtoproperlygaugemarketdemand.Inadditiontherearefewcompanieswithpepperseedastheircorebusiness.JiangxiZhengbangHunanXiangyanSeedIndustryCo.Ltd.andBeijingZhongshuHorticulturalCropSeedRDCenteraretheleadingdomesticpepperseedenterpriseswithsalesaccountingformorethan80percentoftheirrespectiveannualrevenues.MultinationalslikeSyngentaandSeminisalsoreportgoodsalesbutpepperseedonlyaccountsforasmallportionoftheirrevenues.Multinationalcompaniesdominatethesweetpepperandpodpepperseedmarketswhiledomesticrmsarethemainsuppliersofhorn-likeandlinearpepperseeds.ThetotalvalueofChinaspepperseedmarketisbelievedtobemorethanonebillionyuanUS15.8millionwithannualsalesofhybridpepperseedstotalingaround80000kilograms.Inrecentyearstherehaventbeenanylargeuctuationsinthedomesticpepperseedmarketonlysomesmalluctuationscausedbypricechanges.InthefutureChinaspepperseedmarketispredictedtotakeaturnforthebetter.Apartfromindustrialpoliciesandbreedingtechnologytherearetwomajorfactorsthatwouldhelpboostthemarket.Firstdisadvantagedplayersshouldbeeliminatedifthesoaringcostsofpepperseedproductionandmarketinggobeyondthemarketprice.Secondthelarge-scaleplantingofpepperswouldlinkoperationscloserwithsuperiorcompanieswhichinturnwouldimpactseedcompanies.CCM 114SEEDWORLD.COM yoursinglesourceproviderforbulkseedsystemsUSCLLC.866-703-7472www.USCLLC.comsalesuscllc.comPatentedLPXPortableCommercialSeedTreatersCompleteCustomBulkSeedSystems-BintoTenderFlxtorPodsFlexibleBulkSeedDeliverySystemsTri-FlotheOnlyTrueContinuousFlowScaleHopperConveyorsHoppersPumpStandsAccessoriesLPX2000TreaterSeedWheelTri-FloContinuousFlowScaleHopperUSCistheonlycompanythatdesignsengineersmanufacturesandinstallscompleteBulkSeedSystems.Withover14yearsexperienceUSCisthemosttrustedpartnerintheindustry.Plusourcustomizedandfully-integratedsystemsarecontrolledwithasingleuser-friendlytouchscreenpanel.NoonemakesiteasierthanUSCSeedTreatersCompleteUSCAutomationTri-FloContinuousTreatingPumpStandsMixTanksUSCBulkSeedSystemsIncludeU-ToteDirectInjectBinFillConveyorsUnderbinConveyorsTruckUnloadConveyorsPortableConveyorsStationaryConveyorsAirOperatedBinGatesWalkingLegsScaleWeighHoppersBoxDumporRe-bagHoppersAccessoriesMUCHmore 116SEEDWORLD.COM1990ToRussiaWithCornThelargestshipmentofhybridseedcornfromtheU.S.totheU.S.S.R.sincethe1970sgrainembargotookplacethisspring.ThedealisrepresentativeoftherecentpoliticalandeconomicchangesintheSovietUnionasSovietleadersfocusonfeedingtheirpeopleincreasingtheproductivityofcollectivefarmsandbuildinghardcurrency.Theshipmentinvolvedover7.5millionpoundsofseedcorndevelopedbytheGarstSeedCompanyCoonRapidsIowawhichisownedbytheBritish-basedICI.TheseedistobedistributedtotwentycollectivefarmsaroundtheBlackSeasomeintherepublicofStavropolIowassisterrepublic.AlsoincludedinthedealweresomeICIcropprotectionchemicalsandsugarbeetseeds.HybridseedcornbeingloadedforshipmenttotheIowaoftheSovietUnion. ThewaytogreatSeedSolutionsisalwaysacrosstheelds.WithSeedSolutionsfromBASFyougetthemostinnovativeproductsandtechnologiesforseedtreatmentdevelopedinclosecollaborationwithseedcompaniesandgrowersfromaroundtheworld.BasedonthecombinationoffocusedRDandtheknowledgefromtheBASFGroupourtailor-madesolutionsareabletomeetyourindividualneeds.Theyprotectandincreasethevalueoftheseedandtheemergingplantmakingtreatedseedsanintegralpartofcropsolutionsandtheseedindustryanessentialpartofthegrowersinvestmentdecisions.www.solutions-for-seeds.com 118SEEDWORLD.COMExploringideasandviewsonallaspectsoftheseedindustry.ITSAVERYREALCHALLENGEFORUSINAGRICULTURETOTALKABOUTOURSELVEStimedevelopingcountriesgrewmore52percentofglobalbiotechcropsthanindustrialcountriesat48percent.In2012growthrateforbiotechcropswasatleastthreetimesasfastandfivetimesaslargeindevelopingcountriesat11percentor8.7millionhectaresversusthreepercentor1.6millionhectaresinindustrialcountries.Ofthe28countrieswhichplantedbiotechcropsin201220weredevelopingandeightwereindustrialcountriestwonewcountriesSudanBtcottonandCubaBtmaizeplantedbiotechcropsforthefirsttimein2012.GermanyandSwedencouldnotplantthebiotechpotatoAmflorabecauseitceasedtobemarketed.Stackedtraitsareanimportantfeature13countriesplantedbiotechcropswithtwoormoretraitsin2012andnotably10ofthe13weredevelopingcountries43.7millionhectaresormorethanaquarterofthe170millionhectareswerestackedin2012.TheInternationalServicefortheAcquisitionofAgri-BiotechApplicationsTACKLINGDROUGHTMoreextremeandfrequentdroughtsresultingfromclimatechangearehavingdevastatingfoodsecurityimpactsespeciallyinthemostvulnerableregionsoftheworldsaidJosGrazianodaSilvadirectorgeneraloftheFoodandAgricultureOrganizationinapressreleaseleadinguptoahigh-levelmeetingonnationaldroughtpolicyinmid-MarchinGeneva.Tobuckthistrendwemustbuildresilientdrought-resistantcommunities.Thismeansnotsimplyreactingaftertherainsfailbutinvestingoverthelongtermsothatwhendroughtdoeshitpeopleandfoodsystemscanweathertheblow.GROWTHRATEFORBIOTECHCROPSWASATLEASTTHREETIMESASFASTANDFIVETIMESASLARGEINDEVELOPINGCOUNTRIESAGRICULTURENEEDSAVOICEThegrowingdisconnectbetweenagricultureandthepublicwasamajorthemeatthe2013BayerCropScienceAgIssuesForumheldrecentlyinKissimmeeFla.UnitedStates.TheforumisanannualplatformformediaandindustrytodiscussthoseissuesthatwillaffectagriculturenotjustintheUnitedStatesbutalsoaroundtheglobe.SpeakerMichellePayn-KnoperauthorofthebookNoMoreFoodFightsemphasizedthispointbyactuallybreakingasmallplatebeforebeginningherpresentation.IdidthattomakeyourealizethattheplateisindeedbrokenbetweenthefarmandfoodsidesofthepublicsaidPayn-Knoper.Itsaveryrealchallengeforusinagriculturetotalkaboutourselvesbecausewethinkthatwearetoobusytakingcareofourcropsandlivestocktodoso.Butfolksinagricultureneedtospeakupforthemselvesshesaid.TherealityisforagriculturethatifyourvoiceisnotintheconversationsomehowsomeoneelseisprobablyspeakingonyourbehalfsaidPayn-Knoper.TRENDSINBIOTECHPRODUCTIONBiotechcrophectaresincreasedbyanunprecedented100foldfrom1.7millionhectaresin1996toover170millionhectaresin2012.Thismakesbiotechcropsthefastestadoptedcroptechnologyinrecenttimes.In2012forthefirst ISF2013119COOLDEBATEHEATSUPINAUSTRALIAAustraliasRuralandRegionalAffairsandTransportCommitteesrecentdecisionnottoendorseamendmentstotheAustralianFoodLabellingBillhasseedgrowersinthecountryupset.ObviouslywearedisappointedthatthisdraftofthebillhasnotbeenendorsedascountryoforiginlabellinginitscurrentformisincrediblydifficulttounderstandandinvitalneedofanoverhaulsaysWilliamChurchillpublicaffairsmanagerforAUSVEGthenationalpeakindustrybodyforAustralianvegetableandpotatogrowers.Industrywillobviouslycontinuetoprovidefeedbackontheproposalasitisincrediblyimportantinensuringthelong-termviabilityofnotonlytheAustralianvegetableandpotatoindustriesbutalsobroaderagriculture.AccordingtoAUSVEGrecentresearchhasrevealedthat80percentofconsumerssurveyedagreedwiththestatementIpurchaseAustralianproducebecauseIwanttosupportourfarmersandforAustraliatohaveaviableindustry.ThereisahighlevelofsupportforanoverhaulofcountryoforiginlabellinglawswithintheAustraliancommunitysoitisfrustratingtoseetheseimprovementsdelayedespeciallywhentheSenatereportindicatesthissupportforimprovementinCOOLlawswasreflectedinanumberofsubmissionsmadetothecommitteeaddsChurchill.CHINASLOWTOROLLOUTGMCROPSAccordingtotopgovernmentscientistsChinahasdelayedtheintroductionofgeneticallymodifiedriceandcornasittriestoheadoffpublicfears.Therearesomedebates....WehavenotgiventhepublicenoughknowledgeaboutGMOcropssaidPengYufaamemberoftheGMcropbiosafetycommitteeundertheChineseMinistryofAgriculture.ThecropshavetobeacceptedbyconsumerswhoarewillingtobuyandbyfarmerswhoarewillingtogrowPengsaidaddingthattheprocessmaytakefiveyears.AnothertopagriculturalofficialChenXiwensaidwhiletheChinesepublicremainsveryconcernedaboutthesafetyofGMcropsitwasinevitablethatChinawouldimportGMcropsinthefuturetomeetthesupplygap.ADVOCATINGTHEIMPORTANCEOFSEEDTREATMENTSeedtreatmentisthetechnologyofchoicefortheseedindustryandforfarmersandvegetablegrowersacrossEurope.ItallowstargetedcropprotectionwithminimalquantitiesofpesticidessaveslabortimeandenergyandavoidsCO2emissionsandexternallanduse.Thisnewreportshowsjusthowcrucialneonicotinoidseedtreatmentsareforthecompetitivenessoftheagri-foodchainandwhatisatstakeforoureconomyandtheenvironmentGarlichvonEssensecretarygeneraloftheEuropeanSeedAssociationsaidreferringtoareportfromBerlin-basedthinktankHumboldtForumforFoodandAgricultureonthesocio-economicandenvironmentalvalueofneonicotinoidseedtreatmentwithintheEuropeanUnion.Thereportfindsthatneonicotinoidseedtreatmentcontributesmorethan2billioneurosannuallytocommoditycroprevenuesandreducesproductioncostsby1billionacrosstheEU.ESAhasbeenurgingtheEuropeanCommissionandmemberstatestoreflectonthefindingsofthereportinfurtherdiscussionsofseedtreatments.Thereportisbasedonaneconomicimpactassessmentapproachthatshouldserveasreferenceforsuchdiscussionsinthefuture.Itallowsdecision-makersatrulyinformedjudgementofallrelevanteconomicaspectsinapolicydebate.THISNEWREPORTSHOWSJUSTHOWCRUCIALNEONICOTINOIDSEEDTREATMENTSAREFORTHECOMPETITIVENESSOFTHEAGRI-FOODCHAIN 120SEEDWORLD.COMGreecehasthehighestpercapitaconsumptionofnutsintheworldproductionismainlytomeetdomesticdemandandneedsofthegrowingtourismindustry.InterestingfactsandfiguresSourcesUnitedStatesDepartmentofAgricultureForeignAgriculturalServiceEuropeanCommissionEuroStatInternationalServicefortheAcquisitionofAgri-BiotechApplications3rdLargestproducerofalmondsamongthe27nationsoftheEuropeanUnionafterSpainandItaly.1st3rdLargestexporterofraisinsintheworldbehindTurkeyandtheUnitedStates.OfGreekfarmsspecializeincerealsoilseedsandproteincrops.10PortionofthetotalGreeklaborforceworkinginthefarmingsector.82OfGreecestotalacreageisdedicatedtoorganicproduction.529OfGreekfarmsspecializeinolives.56PortionofGreekfarmerswhowouldadoptBtmaizeaccordingtorecentsurvey.PortionofGreecestotalwheatareaplantedtodurumin201011whenanestimated0.9milliontonswasproducedon0.5millionhectares.67GREECESAGRICULTURALINDUSTRY Openingmindstoinnovativesolutions.BASFandBeckerUnderwoodsharingacommonvisionPleasevisitusattheISFWorldSeedCongress2013MeetingRoomSigmaonLevel-2