Thursday, July 31, 2014

Giant Views of the Industry

Produce for Better Health Foundation

Elizabeth Pivonka, President of Produce for Better Health Foundation

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A Garden in Every School Program

“We could work with a seed company to package that kind of seed company.”
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Food Claims

“Without a process in place, other functional foods could be promoted to the detriment of fruits and vegetables.”
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Health Claims

“It took the nut industry 3-5 years.”
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Improving Vegetables

“I'd rather see work in the taste or convenience area as opposed to nutrient content.”
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Message

“We've been able to get a diverse group of people focused on the same message.”
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Seed Sector Involvement

Elizabeth Pivonka, president of Produce for Better Health Foundation talks about the seed sector involvement with PBH's new branding initiative.
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Vegetables

“Vegetables are the world's perfect food.”
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