Thursday, April 24, 2014

ISF Seed World 2011 - Giant Views - Matthew Johnston

HM. Clause

Matthew Johnston President and COO of Harris Moran

Giant Views - ISF World Seed Congress 2011

HM-CLAUSE is a business unit created from two sister companies: HARRIS MORAN Seed Company in the U.S. and CLAUSE in France. Matthew Johnston, President and COO of Harris Moran, talks about how the partnership has been working, and the challenges of joining two companies across the world from each other.

As one business is in the U.S. and the other is in France, Matthew Johnston, President and COO of Harris Moran discusses how the markets of Harris Moran and Clause differ and how the operations in each market differ.

Harris Moran recently made some additions to its research and breeding division—Matthew Johnston, President and COO of Harris Moran shares what these positions are and how they will strengthen the company.

Matthew Johnston, President and COO of Harris Moran, discusses what consumer trends he's seeing in the vegetable business today and how they impact HM-Clause's breeding programs.

Seed World finds out what's coming down the pipeline in terms of new vegetable varieties at HM-Clause from Matthew Johnston, President and COO of Harris Moran.

Matthew Johnston, President and COO of Harris Moran shares what he thinks the prospects are for the introduction of GM in vegetable crops.

As Harris Moran and Clause each have their own brand in the countriesin which they operate, Matthew Johnston, President and COO of Harris Moran discusses the importance of branding in the vegetable sector and whether it will become more important in coming years.

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