Friday, July 25, 2014

ISF Seed World 2011 - Giant Views - Steven Bierschenk

Monsanto Company, Vegetable Seeds

Steven C. Bierschenk Vice President, Global Strategy & Product Management

Giant Views - ISF World Seed Congress 2011

As Global Strategy & Product Management Lead for Monsanto, Steven C. Bierschenk discusses what that job description entails.

Steven C. Bierschenk, Global Strategy & Product Management Lead for Monsanto, talks about which regions the company is focused on.

As markets around the world are so different (i.e. developed versus developing countries, countries that accept GM crops and ones that don’t ), Global Strategy & Product Management Lead for Monsanto Steven C. Bierschenk talks about how Monsanto markets its products on a global level.

Global Strategy & Product Management Lead for Monsanto Steven C. Bierschenk, has a lot of experience in brand management, he shares with Seed World the importance of branding in the seed industry.

Global Strategy & Product Management Lead for Monsanto Steven C. Bierschenk shares from his experience in product marketing while offering his greatest advice for selling seed in today’s marketplace.

Global Strategy & Production Management Lead Steven C. Bierschenk has made the point that customers do not always ask for the thing that they need. Steven explains how Monsanto gains information on the customer's needs.

Steven C. Bierschenk, Global Strategy & Product Management Lead for Monsanto, talks about the outlook for the global seed market currently and in the next 5-10 years.

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