Cross Pollination Special Feature – Seed World recently attended Bayer CropScience’s 2013 Ag Issues Forum, a major gathering of industry thought leaders and stakeholders examining key issues and trends in agriculture today. [continue reading]
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Open Dialogue – How do today’s seed companies gauge consumer demand? Communication—and lots of it. [continue reading] |
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Vegetable Venture – What are industry leaders saying about the development and release of genetically engineered vegetables in North America? Find out in Seed World’s roundtable featuring Kent J. Bradford, Scott Langkamp and Norm Sissons. [continue reading] |
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Ornamental Overhaul - There’s an atmosphere of optimism pervading the nation’s floriculture industry as the sector delivers innovative products and dynamic marketing messages to consumers. [continue reading] |
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Consumer Perceptions of Seed: Input Required - Although specific data may be lacking, opportunities abound for educational initiatives to deliver key messages to consumers, and could well stop misconceptions from forming. [continue reading] |
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Keepers of Diversity - The National Plant Germplasm System is an essential resource for the seed sector. Funding cutbacks are causing concern about it's future viability. [continue reading] |
DEPARTMENTS FEBRUARY 2013 | FEATURES | HISTORY | NEWS
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Return On Engagement - Companies using social media in the seed industry are developing richer relationships with customers. [continue reading]
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Building Brand Equity –·In today’s competitive market, brand equity is all about a history of strong performance.·[continue reading] |
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Product Positioning: Get it Right –·Seed companies are putting the right seed, in the right place, at the right time.·[continue reading] |
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Seed World Wrangling -·Is innovation compromised when companies are involved in litigation while collaborating on other projects at the same time?·[continue reading] |
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Beyond the Sales Transaction -·Moving beyond the transaction and into a more sustainable partnership with customers.·[continue reading] |
DEPARTMENTS JANUARY 2013 | FEATURES | HISTORY | NEWS
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Giant Views of the Industry·-·Seed industry experts discuss old and new challenges as ag is put front and center on the world stage.·[continue reading]
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Giant Numbers –·Important seed industry figures and facts.[continue reading] |
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Rising to the Challenge -·Meeting the challenges the industry presents and a passion for all things seed keeps this year’s Future Giants of the Seed Industry award winner engaged and involved in the seed business.·[continue reading] |
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Giant Biographies -·Meet the people on our December 2012 cover and our Giant Views commentators.·[continue reading] |
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Navigating the Seed of Confusion -·In order to understand the challenges associated with agriculture patents, seed industry stakeholders must also come to grips with the various IP tools available to them.·[continue reading] |
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Farm Bill Expired. Now What? -·Concern within the agriculture industry is building as progress to pass a new farm bill remains stymied. [continue reading] PLUS: Q&A with Congressman Peterson on the Farm Bill·[continue reading] |
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The Drought of 2012: Building a Better Portfolio -·Factors to consider before selling next year’s corn products on last year’s circumstances.·[continue reading] |
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High Corn Rootworm Numbers Pressure Bt Traits·-·Industry experts say growers’ best management practices and integrated pest management strategies will play a big role in Bt trait durability.[continue reading] |
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Best Foot Forward -·In today’s tight job market, it’s crucial to have an employer branding strategy and well-considered recruitment plan—a haphazard approach to recruiting is worse than having no plan at all.·[continue reading] |
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Seeding Prosperity·-·Agriculture is prospering in rural areas, and the seed industry is playing a direct role in its continued growth.·[continue reading] |
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Advancing the Future of Plant Breeding·-·To ensure it stays on the national radar, NAPB is on a spirited campaign to regenerate interest in plant breeding.·[continue reading] |
February Issue 2013
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