Winnipeg, Manitoba July 4, 2023—Cereals Canada welcomes SaskBarley Development Commission (SaskBarley) and AgroHall to its membership.  

“As the voice of the cereals value chain, Cereals Canada is pleased to welcome new industry and grower representation to our membership,” said Chief Executive Officer Dean Dias. “We are committed to working collaboratively with our members to advance our advocacy efforts, market access issues, and to grow and maintain markets for Canadian wheat, durum, barley, and oats.” 

Established in 2013, SaskBarley works to increase the production and value of barley for both the producer and consumer. SaskBarley is led by a producer-elected Board of Directors from across Saskatchewan.  

“We welcome this opportunity to strengthen our working relationship with Cereals Canada,” said SaskBarley chair Keith Reuve. “With their valued leadership on cross-sector cereals issues like trade policy and government relations, we will be even further equipped to address the issues that matter to Saskatchewan’s barley producers.” 

“Cereals Canada also works in partnership with Canadian Malting Barley Technical Centre (CMBTC) to collaboratively address the needs of the barley sector,” added Dias. 

Montreal-based AgroHall is an independent cereals trading company, specializing in originating, marketing, and exporting cereals, particularly high-quality Canadian spring wheat and durum. 

“As a supplier of Canadian wheat to west and central Africa for 40 years, AgroHall is excited to join Cereals Canada as a member,” said Robert Frame, trader and head of commercial activity with AgroHall. “Promoting Canadian cereals is incredibly important for AgroHall and our West African milling partners, and Cereals Canada membership allows us to work directly with industry stakeholders to strengthen the bonds between local and African markets.”  

“By combining technical, market, and governance support, Cereals Canada is an excellent organization for supporting an ever-evolving grain market,” added Frame. 

Speaking today at the Cereals Canada annual meeting, Board Chair Jennifer Marchand welcomed SaskBarley and AgroHall to the organization’s membership. “On behalf of the board of directors executive, I want to welcome our new members and express our appreciation to the board and the Cereals Canada staff for all their hard work over the past year,” said Marchand.  

Marchand also took a moment to recognize outgoing board member, Todd Hames with Alberta Wheat Commission, thanking him for his leadership on the board and his dedication to the organization and the industry. Hames will be replaced by Jason Lenz, vice-chair at Alberta Wheat Commission. 

The meeting was closed by Marchand with a strong call to action to Cereals Canada board and members. “As we look to the next 50 years, we need to stay united, leverage our expertise, advocate for policies that support the growth and sustainability of the grain industry, and foster strong partnerships, both here and abroad for the success of our industry,” she said. 

The Cereals Canada Board of Directors Executive is: 

• Jennifer Marchand, Chair 
• Brett Halstead, Vice-Chair 
• Gregg Fotheringham, Secretary 
• Adam Dyck, Treasurer 

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For further information, please contact: 

Ellen Pruden, Director of Communications 

E: epruden@cerealscanada.ca 

C: 204-479-0166 

About Cereals Canada: Cereals Canada is the national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors, and our customers around the world with a focus on trade, science, and sustainability.