Seed World

How to Talk Like a Seedsman

Seed World Europe – Editorial Director,
Seed World Group

Marcel studied plant breeding and plant pathology at the University of Wageningen in the Netherlands and received a PhD for the research he did in Fusarium resistance in wheat. After that he worked at breeding company Seminis as manager Plant Variety Protection. In 2007 he became Secretary-General at ISF and guided the ISF into the modern era of communication, and greatly increased the service to its members. After seven successful years at ISF, he started as an independent consultant. He has been helping profit and non-profit organizations with their questions on the seed industry and their ever-increasing regulations, plant breeding, plant breeders’ rights, intellectual property, trade facilitation and international outreach.

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Geraldine Bagger, VP Sustainability & Corporate Communication at DLF, talks about how she ended up in the seed sector, and why she likes it so much. She dives into the sustainability focus for her company and mentions the importance and challenges of communication in a seed company. She shares why is learning how to talk like a seedsman.