From drone-powered stand assessments to next-gen seed treatments, technology is helping growers do more with less — and making every seed count.
If you’ve ever paced a row with a measuring wheel in one hand and a wire whisker in the other, counting plants by eye and tally marks, you know stand counts weren’t exactly built for speed. Fast forward to today, and it’s a different world. Drones buzz overhead, satellite imagery stitches together full-field views in near real time, and what used to take half a day now happens before your coffee cools.
This kind of shift isn’t just about convenience — it’s about efficiency. And efficiency, in every corner of agriculture, is becoming the name of the game.
The same mindset is reshaping how we think about seed treatments. Across more than 5 million acres, a new chitosan-based seed treatment is quietly changing the standard. It’s not just another product. It brings a clean, yet powerful active ingredient to the table — one that adds a novel mode of action, protects against early-season pests and pathogens and amplifies the performance of existing seed enhancements. That’s the kind of compound effect that can push yields without pushing risk.
Everywhere you look, from how we scout fields to what we coat seeds with, the focus is the same: drive more value from every pass, every kernel, every acre. It’s not about chasing the flashiest tools. It’s about the technologies that genuinely make farms more profitable and sustainable.
Efficiency isn’t a trend. It’s the new baseline. And the growers who lean into it? They’re the ones shaping what agriculture looks like tomorrow.
That’s why it’s so important to keep evaluating — not just your inputs, but how you measure success. Are your stand counts telling the full story? Is your seed treatment stack doing more than just protecting against the basics? The answers may look different every season, but the goal stays the same: maximize efficiency without compromising safety or performance. As new technologies continue to hit the market, the smartest move we can make is to stay curious, stay adaptable, and keep pushing for better outcomes in productivity and sustainability.
