b'TATIANA HENRY: 5 KEYS TO WINNING THE RACE2. PERSEVERE AND NEVER GIVE UP.1. FOCUS ON THE END GOAL. There will always be setbacks. Dont dwell on them.Like in running, if you try to go the extra mile, even if dont make it all Dwell on the successes, no matterthe way, you went further than you would have had you not set as high a how small they seem. standard for yourself.3. HAVE A SOLID SET OF VALUES. Integrity helps you stay stable and consistent.4. TREAT OTHERS LIKE YOU WANT TO BE TREATED. Were all in this together.5. BE HAPPY, POSITIVE AND THANKFUL FOR ALL THAT YOU HAVE. Nobody wants to work with someone whos never happy.cereal varieties to be a part of Canadas Seed Variety Useis all about creating successes and does everything she Agreement (SVUA) pilot project. can to turn complex situations into wins, says Richard. The SVUA is Canadas attempt to introduce a trailingIt helps that shes a very engaged and committed person, seed royalty to help generate revenue for variety develop- very open-minded and transparent, with lot of courage ment. Henry notes while other parts of the world haveand an amazing level of energy.embraced private cereal breeding, Canada is only nowJason Reinheimer, senior breeder for LCRC based in beginning to do so. Saskatoon, Sask., says Henrys brand of energy is indis-If you take the European market for example, 80% ofpensable as the company ushers in a new era for private the acreage is covered by cereals coming from the privatesector wheat breeding in Canada. breeding programs. Public research has very little marketReinheimer hails from Australia, where wheat breeding share in Europe, she says. is virtually the sole purview of the private sector. He bred In the eastern U.S., more than 60% of the soft redthe two LCRC varieties that are part of the SVUA pilot winter wheat in the ground comes from the private sectorprogram.breeding community. Generally, public breeding is declin- Tatiana and I really gravitated toward each other. We ing every year, but it depends on the state. In the Centralboth had to leave our home countries to join the business. Plains regionOklahoma, Kansas, Colorado, NebraskaWe shared the common challenges of moving our familiespublic research is very strong. to a new home and all the hurdles that brings. We both According to Dave Hansen, president of Canterracome from successful operations abroad, and to share Seeds, its Henrys experience with various fundingthose perspectives on how to run a successful business models around the world that makes her so effective atand start something new has been great, he says.advancing the SVUA and LCRC. Henry says her core focus at LCRC is collaboration, The SVUA is a fundamental concept for any cerealespecially with public institutions which she says the business that is reliant on results. We have to be ablecompany cant be successful without.to justify our existence by bringing strong products toThe most important goal is to bring value to the market, and the SVUA provides the resources and dollarsgrower and to be rewardedvia the SVUAfor our we need to do that, Hansen says. Tatiana has the expe- research and our efforts to create those new genetics. The rience from working abroad to ensure the success of thepublic sector research going on right now can pay real business and the new funding model we so desperatelydividends if the private sector forms those partnerships, need in Canada. she says. As Henry took on the management of LimagrainThe private sector is very focused on the business Cereal Seeds, she focused on turning the business intoside and is very results-oriented, and when you pair that a profitable one, understanding the markets, exploringwith laser-focused public sector researchers, you really do all business opportunities and bringing to commercialhave a winning combination. life the CoAxium project, notes Ccile Richard, CEO of Limagrain Field Seeds Asia-Pacific operations. Tatiana JULY 2020 GERMINATION.CA 23'