b'CONSIDER JOINING US AS A MEMBER / SEEDS-CANADA.CA / SEEDS CANADARSE STO HAVE EQUAL INPUT IN POLICY DEVELOPMENT NOW THAT WE have amalgamated, Im proud toclients. The amalgamation is not about increas-identify myself as director of operations foring fees or cutting services. Increases in revenue Seeds Canada. Seeds Canada is now deliveringfrom membership and client services forecasted the services formerly delivered by CSI and itsin the business plan are the result of a projected important to note that all of CSIs staff remain ingrowth in membership and client services, not place as Seeds Canada staff.from increased service fees.For the programs and services we deliver,Despite the Canadian Seed Growers Roy Van Wyk,we have been working to ensure a smooth Association not becoming a member of Seeds Director,transition. Seeds Canada remains committed toCanada, we will continue to work closely with Operations,providing efficient, effective, and timely clientseed growers to ensure Seeds Canada meets Seeds Canada and member services for seed quality assurance,their needs. We want seed growers around our standards and other services that improve thetable and encourage them to consider becoming competitiveness of the seed sector. members.While the staff and board will discuss theAll Seeds Canada members, including next steps for the management of our brands,Registered Seed Establishments (RSEs), for exam-most of our business processes will remain theple, will have an equal voice in policy develop-same. We are excited to serve clients as part of ament, industry issues and advocacy. By design, larger organization. a small seed business, for example, will have Our task now is to hone those services andthe same influence as a large multinational seed consider how we might be able to make usedeveloper. Collectively, our members will guide of the deeper staff talent pool. How can weall of the work Seeds Canada does through the improve our services? What kind of new servicessharing of diverse expertise and open debate.can be created to meet the needs of industry?I look forward to providing updates in the Seeds Canada is about finding smarter, morecoming months as we forge ahead to create a strategic ways to deliver services to members andseed industry for the future. THE WORLD CANT AFFORD SPORADIC ADHERENCE TO SCIENCEIT IS UNIVERSALLY recognized that vaccines havetools like pesticides.been among the most important innovations inGene editing is an exciting innovation that is modern civilization. Yet despite their incrediblecoming to the forefront in agriculture and it has success and global scientific consensus on safetythe ability to help take Canadian agriculture to and effectiveness, challenges with public percep- the next level.tion remain. CropLife Canada and our value chain part-An Ipsos poll published in January foundners are committed to an open dialogue about Pierre Petelle,that 45 per cent of French adults said they wouldagricultural innovations and thats the reason CropLife Canadarefuse a COVID-19 vaccine compared to 21 perwe recently launched Nature Nurtureda President & CEO cent in the UK and 30 per cent in Germany. campaign to help raise the level of awareness Despite these numbers, the French govern- and understanding about gene edited crops in ment has decided to stay the course with itsCanada.vaccine rollout program and focus on educationAs the science continues to demonstrate the and awareness about the safety and effectivenesssafety and value of this technology, we need of vaccines. Frances government is siding withthe Canadian governmentand governments science. around the worldto stand courageously for Juxtapose Frances approach to vaccinesscience in agriculture as they have done for to its approach on agriculture and youll bescience in vaccines. The alternative is standing left scratching your head. France and much ofdirectly in the way of agricultures ability to miti-Europe have long opposed agricultural bio- gate the impacts of climate change and contrib-technology (the same kind of technology beingute to greater food security.harnessed in vaccine development) and adoptedVisit naturenurtured.ca for more info about ideological approaches to regulating importantgene editing and how it benefits all of us. MARCH 2021 GERMINATION.CA 19'