b'ROD COCKERLINEVICE-PRESIDENT SALES, NEXEEDHow You Talk to Yourrcockerline@nexeed.ca @NexeedIncAudience Versus Hownexeed.caThey Talk About YouMARKETING IS how you talk to your audi- Bring me your Problems!ence while the brand you create determinesIll Help Solve Themhow or if your audience talks about you. If your marketing strategies are successful, how you talk to your audience and howI LAST TRAVELLED in March ofequipment is for a salesperson they talk about you will be synonymous. 2020. Hard to believe its beento follow a script. The classic You can ensure your brand is in linethat long! sales pitch. Now, we embrace with your marketing by asking your con- As we turn the corner anda customers unique situation. sumers if the answer they get from youthe world slowly begins toIn-person demos are now very does not match up with what your market- reopen, peoples thoughts areinteractive. Of course, we still ing led them to believe theyd get, whatturning to getting back outshow the customer the machine could be missing? there to see what the indus- from top to bottom and go In the current market, one of the besttry has to offer after all thesethrough all the features. That ways to reach your audience is throughmonths of staying put andsaid, we understand that no seed digital mediums. Your companys digitaldoings things virtually. Thatplant runs according to a script. presence is one of the main ways your con- includes equipment demos. You dont know whats going sumers hear your message. If your digitalThats not to say we didntto come in the next hour or the presence is not sending the right messageget a lot done virtually. Wenext day. We leave wiggle room or reaching the right audience, how canall innovated in many waysto demonstrate what real life your brand grow or convert leads intoto keep our businesses goinglooks like and put the machine sales? during a challenging time. Butthrough different challenges Marketing generates leads, sales converttheres no substitute for seeingright in front of their eyes.those leads, and successful branding turnsthings up close and personal.Bring us your problems. clients into advocates. Processing equipment isWe ask customers to keep a A successful digital presence makes ita perfect example. There aresample of some problematic easy for your audience to buy from you. several reasons for gettingseed. There are so many sce-Once you define your audience, you canback into the swing of thingsnarios that pose a challenge to tailor your message and broadcast on theand heading out to see whatsthe customer, and we want to digital channels your audience trusts. up in the world of processinghelp them solve that problem. If you build your digital presencetechnology when public healthIts always best to demon-focused on the marketing mantra ofguidelines allow. strate a colour sorter by using AUDIENCE, MESSAGE and CHANNEL, your See the latest tech.the customers own product. team will have a clear path to deliveringBelieve it or not, technol- So why not bring a couple of quality content and consistent marketing,ogy has come a long way inproblems along with you and making it easier for your consumers tothe past year-and-a-bit. Therelet us show you how a piece make a purchase decision. are new camera technologiesof equipment can solve that available. Things are alwaysproblem?changing under the hood, soWhen it comes to processing to speak. Doing an in-personequipment, theres no substitute demo allows us to do a deepfor the in-person demo. I cant dive with the customer andwait to get back into the swing AIDEN BROOK allows them to see the newof things and begin booking BUSINESS DEVELOPMENTtechnology in action. people in to see whats new in MANAGER, SEED WORLD Forget the classic salesthe world of processing tech-CREATE pitch. The old way of sellingnology.abrook@seedworldgroup.com @SeedWorldGroupseedworldgroup.comWatch a video interview with Rod on this very topic atgermination.ca/bring-me-your-problems-ill-help-solve-them/26GERMINATION.CASEPTEMBER 2021'