b'LAURA BURTNYKPROJECT MANAGER,SEED WORLD GROUPlburtnyk@seedworldgroup.com ROD COCKERLINE @SeedWorldGroupseedworldgroup.com VICE-PRESIDENT, SALES, NEXEEDrcockerline@nexeed.ca @NexeedIncShould you Budget fornexeed.caSocial Media Ads?IT IS WIDELY known that social media can be a propelling force in getting your companyTaking on a New Project? noticed by a vast audience. What escapes many however, is the skills and know-howDont Wait for Supply Chain to maximize the potential of their accounts. Youve grown your following, you postWoes to Sort Themselves Outregularly, and yet your engagement is abys-mal. So, how can you get more views and interaction with your posts? Two options thatMY FAMILY RECENTLY found itself in need of a new vehicle and after can help are boosting posts and paid ads. test-driving last years model (the new models werent actually available at the dealership yet due to shipping delays), we were What is a boosted post?placed on a waiting list. They couldnt promise an exact delivery A boosted post is when you push an exist- date due to supply chain challenges. ing post on your feed to an audience ofDespite the uncertainty around buying it, we felt comfortable in your choosing for a fee. This is an afford- making the purchase because the dealer we went to has been in able way to get your posts in front of thebusiness a long time and knew how to navigate the supply chain right people to show them what your com- challenges theyre facing. They were honest and up-front with us pany can do for them.and didnt make unrealistic promises in order to make the sale.Were facing shipping delays like everyone else, but are finding What is a Facebook ad? that savvy seed processors arent letting global supply chain chal-A Facebook ad is a bit more sophisticatedlenges stop them from starting the projects they need to keep their than boosting. It involves creating a postbusinesses thriving. They know that:from the Ads Manager tool which allows youPrices arent likely going to come down. We might eventually to customize your ad to your audience.see the cost of some goods come down a bit, but if and when While both options offer great potentialthat will happen is anyones guess. The longer you wait to see if benefits, its important to identify whichthe cost of something will come down, youre missing out on the one and when is best for you. Lets break itrevenue that you could be making by upgrading your facility.down: Some price increases could be illusory. Markets are unpredict-able. The war in Ukraine has driven down the value of the euro Consider Boosting if youre looking to as compared to the Canadian dollaras much as eight or nine Expand your brand awareness and getper cent. As a result, our prices really havent gone up that much your name out to the masses in the grand scheme of things. Weve been in this business a longIncrease that follower count time, and our customers trust us to do right by them. Were willingHost a contest/giveaway to pass along some savings that we have on foreign exchange that is helping with the hit on higher equipment costs.Considers Paid Ad if youre looking to That brings me to my final point. Generate leads for your business A reliable, mature supplier whos been in the business a longDrive traffic to your website time knows how to navigate the supply chain waters. Were ableGet your stellar video content seento track shipping containers, so we know where a certain piece of equipment is at any given time. Were not after the cheapest freight These tools can help you to take yourforwarder in order to keep costs down. We have a solid shipping social media presence to the next level.network in place that we leverage to ensure cargo gets to where it Boosting is an excellence choice to get youneeds to go as fast as possible.started before moving to the next level. Navigating todays supply chain challenges isnt such a big deal if you work with a good provider who has your back. SEPTEMBER 2022GERMINATION.CA 21'