b'to the industry to be part of this transfor- With additional laboratory capacities mation.and capabilities, we can now also validate Additionally, many applications of ourand demonstrate new applications fast and technologies have a general value to theefficiently in trials- because usually custom-industry. Think, for instance: automateders want to first test the systems on their ISTA classification and in-house seedown varieties and applications before com-quality certification, automated seed purityWhile many want tomitting to a purchase.analysis, vigour testing and lab screens forOn the business side, with our part-abiotic and biotic stress, prediction of usablebe the pioneers, fewners PhenoKey and Fraunhofer, we recently plants in soil etc. Here, we seek to set upwant to take the risk tolaunched the brand SeedTelligence. This pre-competitive consortia with firms andformalizes our long-term partnership research institutes to optimize such appli- be the first. under a joint umbrella to draw on our com-cations for routine use in the entire indus- plimentary skills and experiences to deliver try. Here, Euroseeds may help to coordinate Dr. Johannes Wolff, customized systems anywhere in the world, these efforts and promote collaboration infounder and CEO, phenoLytics integrated into existing processes, with the the industry. service/support to make the most of the data. Here, we will offer a modular model, SWE: LOOKING FORWARD: WHAT AREwhere customers can first test & validate the YOUR SHORT- AND LONG-TERM GOALStechnology for their needs and then have FOR PHENOLYTICS? FOR EXAMPLE the choice of first implement one solution WHICH TYPES OF CROPS OR MARKETSvertically to optimize one function, or DO YOU AIM TO TARGET NEXT, HOWimplement them end-to-end to better link DO YOU SEE 3D/4D-PHENOTYPINGfunctions horizontally and maximize value TRANSFORMING SEED PRODUCTION,estry species, and now can offer algorithmacross the entire organization. BREEDING AND AGRICULTURE GLOB- pipelines to extract reliable data for mostWe, as phenoLytics, will focus on the ALLY, AND WHAT WIDER IMPACT DOkey crops. R&D core, optimizing existing applications YOU HOPE TO HAVE?On the development side, we are cur- for industrial needs and developing new JW: On the product side, we have nowrently implementing truly universal AIapplications. In this function, we will also reached a market-ready product portfolio.approaches for seed/seedling isolation,further expand our activities in participat-The flagship product is the new ST Scanorgan segmentation and classification thating in international research projects and Multi which combines all functions in onebuild on and work together with conven- acting as a research service provider. We are machine: Seed bulk scans and seed-to-seed- tional algorithms. This allows us now toalso planning to soon offer sorting services, ling phenotyping. We have, so far, validatedexpand the technological scope quicklythat leverages our knowledge from our phe-3D X-ray CT phenotyping for over 150 spe- into any plant species and application muchnotyping capabilities to offer a solution for cies, from vegetables to row crops to for- faster than was previously possible.seed lots where current methods fail. 8ISEED WORLD EUROPEISEEDWORLD.COM/EUROPE | FEBRUARY 2026'