b'ROUNDING OUT THE TOP 10EarthOptics is Turning Soil Into Seed IntelligenceEarthOptics is transforming how the seed industry sees soil. By combining high-reso-lution mapping with biological and chemical insights, the company delivers powerful data that drives more informed decisionsbefore the seed ever hits the ground.Our mission from the beginning has been simple, EarthOptics CEO Lars Dyrud says. We want to measure everything of relevance in the soiland give farmers and seed partners the intelligence they need to make the best decisions possible.With precise data on compaction, fertility, carbon, and soil biology, EarthOptics enables seed companies and agronomists to build smarter prescriptions and protect genetic potential with confidence.Following EarthOptics 2024 merger with Pattern Ag, it now offers a full-stack plat-form, from physical and chemical measurements to DNA-based biological insights. This includes support for seed trials, trait validation, and product placement decisions at the field level. Go1: EarthOptics technology in the field. With demand for sustainable solutions and smarter ROI growing across agriculture, EarthOptics is helping the seed industry turn whats beneath the soil into a strategic advantage.Weve built a better way to plan a crop, Dyrud says. Now were focused on getting that power into more hands.SeedTrax: Precision Built for Seed Corn ProductionSeed corn isnt just another cropand SeedTrax isnt just another digital platform. Developed through a powerful partnership between Hubner Industries and Intelinair, SeedTrax is the first digital tool purpose-built to handle the complexity, precision and scale of seed corn production.While most ag tech is built for commercial grain, SeedTrax addresses the unique demands of seed production: tracking multiple hybrids in a single field, managing stand counts, detasseling, silking, rogueing, and scoutingall with traceability and actionable data.We were tired of always having to manipulate a tool that wasnt built for what we do, says Doug Hubner, CEO of Hubner Industries. SeedTrax is changing that. It allows our field scouts and leadership team to see every acre in real timewith better intelligence and better results.The platform improves labor efficiency, enables smarter agronomic decisions, and generates more reli-able supply estimates. Backed by aerial imagery, AI-driven insights, and real-time field data, SeedTrax helps experienced seed professionals manage more acres and mentor new scouts more effectively.AI in the Field: How Pheno-Inspect is Transforming Crop MonitoringWhen Philipp Lottes founded Pheno-Inspect in early 2020, his vision was clear: bring advanced image-based AI technology out of the lab and directly into the hands of agricultural professionals. Lottes saw a pressing need for scalable, practical tools that could serve real-world crop production and plant science.Plant-Analyzer, exemplifies this vision, seamlessly integrating image data from smartphones, drones, even satellitesto provide consistent, high-resolution insights across all production stages. At the heart of Pheno-Inspects approach is the fusion of artificial intelligence with deep agronomic expertise. AI alone doesnt create valuedomain knowledge does, Lottes emphasizes. His team builds AI models specifically designed for plant breeding and crop production, focusing on extracting economically relevant traits with high reliability and efficiency.A major milestone came through their participation in the RegisTer project, which automated sugar beet variety evaluations. This initiative not only proved the feasibility of sub-millimeter trait detection under field conditions, but also validated the use of affordable drone platforms. Pheno-Inspect aims to empower users across the globe to harness the full potential of AI-driven crop monitoring.28/ SEEDWORLD.COMINTERNATIONAL EDITION 2025'