b"Meet Latin Americas NewestNews Source on SeedSeed World Group and the Seed Association of the Americas partner to create a new source of information for and about the Latin American seed sector. Alex MartinIT IS COMMON TOhear professionals from the seed sectorinformation to a much larger audience, reaching out to a wide complain about the bombardment of information theyrange of stakeholders, including farmers, seed producers, agricul-receive on a daily basis. Also, how difficult it is to find informationtural researchers, policymakers, investors, and others interested on certain topics, especially to find them all in the same place. in the seed industry, he adds.That is where a new partnership between Seed World GroupIn addition, this partnership expands to industry stakehold-and the Seed Association of the Americas (SAA) comes in, withers outside of LATAM as well. For companies looking for more the creation of Seed World Latin America (Seed World LATAM). information or better ways to get involved in the LATAM region, This magazine aims to provide a new source of informationtheres a perfect opportunity on the horizon.that condenses all the priority issues for the region while facilitat- The seed industry across the Americas is expanding dramati-ing knowledge sharing, fostering collaboration, influencing poli- cally and the growth continues to be quite impressive. That said, cies, providing market intelligence and promoting sustainability. there are indeed plenty of issues and communication is critical As you know, the seed sector plays a crucial role in agri- to manage those issues. The role that the Seed Association of culture and food production and having access to timely andthe Americas plays in facilitating those discussions across the accurate information about industry trends, technologicalAmericas is further amplified with both Seed World and our new advancements, market dynamics, policy changes, and other rel- effort Seed World LATAM, says Shawn Brook, president of Seed evant developments can greatly benefit stakeholders within theWorld Group. We know very clearly the ever-growing impor-sector, says Diego Risso, executive director of SAA. The LATAMtance the LATAM region plays in the global seed industry, and (Latin American) region is one of the greatest areas of foodwe continue to hear how critical it is to share information, grow production to and for the world, and if consideringseeds as thenetworks and build thought leadership within the region. There is starting point of the chain, we can affirm that an all-in-one meansopportunity at every corner and huge growth for companies that to deliver information is a need and request from the sector. have figured out the correct partnerships.The partnership has created a new magazine called SeedBrook notes thats exactly why Seed World Group partnered World Latin America (Seed World LATAM), a news source strivingwith SAA to create Seed World LATAMto get out that critical to be the go-to media for Latin American news. The publicationinformation and grow better, more diverse networks.is printed in Spanish but will have digital versions both in SpanishRisso believes this partnership can also help aid in advocating and English, with the potential to expand to other languages.for SAA members.Though SAA members encompass more than just LatinThis news source can also facilitate knowledge exchange AmericaSAA also services seed companies and organizationsand collaboration among various stakeholders within the seed located in Canada and the U.S. as wellRisso believes this part- industry, play a role in advocating for favorable policies and regu-nership will fill a gap in seed news coverage for their members,lations that support the seed sector's growth and sustainability, while also keeping them up to date in North America. and market intelligence and business opportunities, he says. All From the SAA, we want to give all our regionsNorth,of these factors are highly motivating for our seed association Central and South Americathe same opportunity of connec- because they go hand in hand with our organizations mission tion, dissemination of information and positioning in the globaland targets.markets, he adds.Overall, given the significance of the seed sector in Latin In the end, Risso sees this as a benefit to highlight regionalAmerica and the need for specialized and up-to-date informa-challenges and opportunities, highlight successful farming prac- tion, Seed World LATAM will surely be highly beneficial to our tices, profile emerging seed technologies, share research findingsmembers and to the whole seed sector, Risso adds. Benefits will and inform readers about relevant policies affecting the sector,come from learning, but also providing a platform for exposure both in North, Central and South America.for services, products and brands. It also will be a strong tool for SAA member organizations will be able to profit from Seednetworking, as many contacts and references could be taken World LATAM by sharing their news, events, and other importantfrom this initiative.SW8/ SEEDWORLD.COMLATAM"