b"At the International Seed Federation's World Seed Congress held in Cape Town, South Africa, in June, Seed World Group President Shawn Brook (left) hosted a discussion with Nommen Ahmed, executive director of global trend research and analytics at the UK-based Kynetec.WHY THE IS IT POSSIBLE to know exactly what will happen six months from now? Of course notso many things are prone to change. While a business cant exactly prepare for the future, SEED SECTORSthey can arm themselves with all the best possible information to help make informed decisions when challenges and opportu-nities arise.IN FOR A Its all about bullish or bearish and its been a very dif-ficult year, said Nommen Ahmed, executive director of global trend research and analytics at Kynetec during the Channel FLAT YEAR World Seed coverage of the International Seed Federations (ISF) World Seed Congress in Cape Town, South Africa, held in June. Nothing from economic theory was folding through. Theorems were failing, prices going up and volume still sky-rocketing. It was all about availability.At the ISF World Seed Congress, Ahmed said what Kynetec tries to do is look at challenges Kynetecs executive director had both and economics from a data perspective to try and quantify facts. That way, businesses can analyze the challenges theyre bullish and bearish outlooks. But theresfaced with and make informed decisions based on those chal-some positive newsthe seed sectorlenges.In terms of the challenges creating a bearish outlook for is moving in the right direction to tacklethe year, climate change impacts, GM and biofortified seed demand, digital agriculture and precision farming adoption societal challenges.Alex Martin are the top three difficulties the seed sector faces. That said, its important to remember these challenges will vary from country to countrywhile some areas might be quick on addressing the challenges, others might be slow to face it.When were trying to feed a population which is going to be close to 10 billion and we have an immediate need for solu-tions, you need to look at the regulatory landscape where you 42GERMINATION.CAJULY 2023"