b'Delivering Liquid RUSKIN JOHNSONDIRECTOR, DIGITAL SERVICES, Gold, Not Fools GoldCREATE BY ISSUES INKrjohnson@issuesink.com COULD WE ADD the word hemp in front of our issuesink.com seed cleaning and condition lines and double the price? You bet. Is it tempting? For sure. But thats not we are about. Mention it to our owner Brian Burney and hell raise a curi-7 Tips For Hosting a Greatous eyebrow and then quickly shoot it down. Unlike some companies I see in the hemp Virtual Event space, we are not looking to make a quick buck and exit.For more than 85 years, our company has JUST LIKE PUTTING on an in-person event, staging a virtual one is nobeen working to understand the needs of walk in the park. It takes skill to do it right.those in the seed and agricultural space and Start with Defined Goals. Is your virtual event a conference,the limitations of existing equipment. Then we field day, meeting or a trade show? What are your objectives andseek to partner to work toward solutions to what goals do you want to achieve? How many attendees? Howovercome those obstacles or limitations.many days? Weve been doing just that in the hemp Pick the Right Platform. There are number of platformsspaceworking with potential partners to that are available for hosting a virtual event. You can pick one orunderstand the characteristics of running custom design a solution to meet your needs. Choose the one thathemp seed, documenting proper protocols or is scalable, flexible and familiar to you.standard operating procedures and contribut-Set a Realistic Timeline. Going virtual doesnt mean there areing more science and research to help get the no logistics associated with the event. Create a comprehensive pro- product to a state where it can be processed ject plan as you would do for your actual traditional event. Settingand value added.up the environment, plugging in the content pieces, testing theRight now, its like the West was during the platformeverything takes time. gold rush. Everyone is flocking there as they Engage Your Audience Well Before the Event. If it is a freesee potential dollar signs. Globally the demand event, there is a huge possibility of people registering for the eventfor hemp seed is expected to grow at a com-but not attending. Send the right reminders with the right content.pound annual growth rate of 6.5% through Build excitement for the event, have an engaging landing page2024, according to a MarketWatch report.showing what the environment will look like on the live day andWhat makes us unique? We are deliver-what to expect, and why someone should not miss this event. ing science and protocols backed up by years ACIDRemember This Acronym of experience to a market in its infancy. We Right Accessibility: The majority of your audience will bebelieve the real gold is in providing an honor-accessing the platform through their mobile devices. Makeable service and working to develop long-term sure you have a responsive environment which is accessiblerelationships. Thats been our bread and butter through all devices. for the past 85 years.Right Content: Content is still king but choose wisely the typeOur motto let our team help your team and volume of content based on your design and event type.stands true. We are here to help and to pro- Right Interactions: Allow attendees to ask or post questionsvide a service.during the sessions. Right Design: Mimic the actual environment. If you would traditionally have your event in a hotel, design a virtual lobby. If you are hosting a field day, design an outdoor interface. TROY JACKSONDo a Dry Run. Make sure you test the platform, especiallyREGIONAL TERRITORY MANAGER if you have multiple speakers/panelists. Train them on the toolOLIVER MANUFACTURINGif they will be presenting live. Test their internet connection andtroy.jackson@olivermanufacturing.comtheir audio and video devices well before the event. Pre-recordolivermanufacturing.comtheir session for a backup in case they are not able to join.Mimic a Traditional Event Experience (BeginningMiddleEnd). Follow a schedule. Incorporate a flow. Your audi-ence should know whats over and whats coming next.SEPTEMBER 2020 GERMINATION.CA 19'