b'INSIDERSCONTENT MARKETINGDebunking Myths About Social MediaALLY RODENDigital Media ProducerSeed World GroupCreating a brand that aligns with a com- 1. Content Quality, Not Quantity tion on seeking out accounts that fall under panys goals and values takes an invest- While having an excess of content is notyour target audience and engage with them. ment of time, effort and money. Whilenecessarily a negative thing, it is impor- Not only are you bringing potential custom-that process is demanding enough on itstant to focus on the quality of the contenters to your page, you are also building a own, facing todays digital age requiresbeing shared and not just the quantity.relationship with that account by showing that next step: social media content cre- Choose a voice for your brand and stickinterest in their content.ation and engagement. In order to con- with it for each post.tinue to see growth, companies mustAre you posting five times a day with3. Consistency is Keyfocus on their social media presence.no follower interaction? Try investingAbove all, following a consistent posting What constitutes as a social mediaa few more minutes into creating threeschedule across your social media chan-presence? Naturally, having an existingquality posts! nels will allow you to receive the full ben-company profile is the first step. Thenefits of social media. your persona is further enhanced with2. Engagement Builds Community People love consistency. If you are the creation of content, followed by theLikes, comments and shares are a greatsharing posts few and far between, users interactions with followers, or potentialway to measure the reach you are receiv- will not be enticed to visit your page. They customers. ing from your social media efforts, butcant count on you for consistent content The successful management ofthey are not the only essential metrics toand will look elsewhere for their daily dose. social media accounts is a large under- analyze. It is just as important to engageSocial media may seem frivolous taking. To make that transition a littlewith your audience as it is for them towhen brainstorming how to strengthen smoother, here are three tips to keep inengage with you. your brand, but creating that digital mind when utilizing social media to buildTake five minutes out of each day topresence could be the difference between your brand: scroll through your feed and like and com- making a long-lasting connection with a ment. If you want to take your efforts a steppotential customer or getting lost in the further, switch gears and center your atten- ever growing digital media space. TURF AND FORAGEMyth: Only Cows Eat Tetraploid Perennial RyegrassesANNE METTE D. JENSENProduct Development Manager, Turf GrassDLFTetraploids were originally developed forand golf courses under less-than-idealClimate changes and potential pesti-forage because they had broader leaves,conditions and extend regular plantingcide bans or legislation in many European higher sugar content and better winterwindows. Combined with the fact thatcountries push demand for more dis-hardiness. In fact, tetraploids have manythey recover well from wear, makes themease-tolerant perennial ryegrasses, and unique features which are also ideal foran ideal part of a turf mixture. the tetraploids have clearly proven to be a turf grass to cope under even the mostThe moderate density enables tetra- more resistant to important turf grass difficult conditions. But planting a highploids to blend better with turf-typediseases.yielding forage grass in a lawn does nottall fescue, smooth stalk meadow grass,Many years went into developing seem to be such a great idea. This chal- diploid perennial ryegrass and fine fes- tetraploid perennial ryegrass for turf, lenge was grabbed by skilled plant breed- cues. Traditional diploid ryegrass tendsand a focused plant breeding has per-ers, who set up a breeding program, andto dominate in mixed stands, but tetra- fected varieties of this new species over today 4N turf type perennial ryegrassesploids allow the other species to remaintime. On the official turf variety lists in have gained popularity amongst turfmixed in. This improves genetic diversity,Europe, they are now even recommended managers, who explored the benefits atimproves general appearance, ensuresfor professional sports pitches. their sports fields. fewer problems with diseases, andThere are varieties that fit the market With their extra set of chromo- secures better long-term performance. in Southern Europe due to a darker colour somes, the tetraploids have bigger seedsOne other important feature charac- and the high drought tolerance but also than the diploids and the seeds containterizing tetraploids is that they are tol- varieties suited for more northern loca-more reserves for a stronger and fastererant of many stresses such as drought,tions due to a high winter hardiness.establishment. The turf type tetraploidcold, and disease. The higher droughtMyth Busted: Tetraploid Perennial perennial ryegrasses were developedtolerance and recovery after drought isRyegrass are not just for cow eating but to be quick establishing, even with coldcaused by deeper crowns and superiorare in fact the supreme turf selection for temperatures. This enables tetraploids torooting in tetraploids compared to dip- many professionals today.be used for quick repairs on sports fieldsloids. 1 Turfgrass Seed 2022 BSPB UK, Grasgids 2022 NL34IEUROPEAN SEEDIEUROPEAN-SEED.COM'