b'PUBLISHERS MESSAGEWILDLY PROUDO ne full decade of Seed World Europe and I amyou say to them? What information or stories would wildly proud of the team that continues toyou tell them that would allow them to understand bring insightful content to the global seedhow you might be helpful to them?sector. This team is a dynamic group of seed industryUnderstanding these answers and creating con-professionals that are committed to: tent or impactful ways to tell YOUR story is indeed -critical to your success. If you have great answers for Creating a platform to share the issues related to the seed industry. the above questions, we can help you get in front of-Creating content that pushes us to think outsidethe right people. If you dont have good answers for the box (you might not agree with every singlethe above questions, we can help you generate clarity word, every single issue but it WILL make youaround core messages and then get those concepts in think!) front of the right people.- Advancing the messages that educate and inform Shawn Brook a much larger audience than the great conversa- THE NUMBER ONE QUESTIONtions we have amongst ourselves as it is deliv- The number one question that I get asked is how do ered to national government leaders as well asI know what marketing efforts will truly move the EU leaders and large-scale producers. needle? and it is a good question! The number one With having created such a dynamic audienceanswer I would give is HAVE A PLAN. In most and with the support of a fully engaged Editorialcompanies that we talk to, the minute that they move Advisory Board, who have taken on advancing thistowards having a very clear plan laid out, their suc-platform, they continue to share why they believe itcess rate goes through the roof. And please remember is so important to the success of the larger sector. Thisthat marketings job is to generate leads or identify creates an opportunity for companies working in thepotential clients whereas SALES job is to convert sector to truly connect to this very important audience.those leads into revenue. A clear marketing plan will What would you like to say? lead to identifying how your company collects these There is not a boardroom I enter anymore thatleads and often shows how we are missing so many of is not thinking and talking about telling their story,those opportunities. What do you think makes up a either better or more. It is critical that we continuesuccessful marketing or go-to market strategy? Where to connect and share the seed story and continuewould you rate your current plan on a scale of 1-10? to tell this audience how and why the suppliers toIf it is a lower number than you wish it was, I would the agricultural sector are critical partners for successlove to chat.today and into the future.I hear regularly from many of the national associ- CHEERS TO 10 YEARS ations that our efforts, in partnership with Euroseeds,Congratulations to the entire European seed sector are having an impact in Brussels and that the detailsfor their success on building Seed World Europe as of our story are getting through. In addition, we havean industry champion. The first 10 years has been a advertisers and content providers that stop me in hall- remarkable journey and is a testament to this unwaver-ways all the time to tell me a story about the growth oring dedication to providing cutting-edge knowledge, awareness or opportunity that came from their effortsinsightful perspectives, and unrivalled coverage of the in the print publication, the regular emails and/or theseed sector in Europe. Heres to the next decade of websiteand lets not forget social media!! In short:empowering knowledge, groundbreaking discoveries, getting your story out there works.and continued success for the European seed sector! WHAT TO SAY? Shawn BrookIf you had a room full of an audience that may bePresident, Seed World Groupinterested in your products or services, what wouldsbrook@seedworldgroup.com4ISEED WORLD EUROPEIEUROPEAN-SEED.COM'