b'one of the worlds most vital crops. In areas where conventionalthey quickly recognize the potential of this innovative approach. seed potatoes are unavailable, degraded, or unaffordable, true seedsOur area sales managers are actively seeking new partnerships to provide a clean and reliable alternative. introduce true potato seeds in additional regions. This solution is We aim to bring value to those markets where the tradi- particularly well received in areas where tuber availability is limited tional system is not performing adequately, Mark Hoogendoorn,or quality is poor, offering growers a reliable and efficient alterna-sales lead at Solynta. We believe there are many opportunities totive. improve access to starting material, which in turn improves growerWere not just improving a cropwere creating the founda-returns. We have chosen to follow an indirect sales approach, whichtion for a new way of growing potatoes, Miller said. A way thats means that in various geographies we work via local distributors tomore productive, more resilient, and more inclusive.supply seed to growers. These distributors have deep knowledgeWith its shift into commercial operations, Solynta is poised to of the agronomic practises in their region and give us feedback onaccelerate the adoption of hybrid potatoes globally. The innovation the growers requirements. Our area sales managers, distributorsphase laid the groundwork. Now, the focus is impact. and product specialists visit the growers fields often, and supportThe future of potatoes starts now, Miller concluded. And them throughout the entire season. Once growers experience howwith hybrid true seeds, were building a better, stronger food system straightforward it is to achieve a strong yield from true potato seeds,from the ground up.Seed World Europes Marcel Bruins visited Solynta to see how this crop is being reimagined for a resilient, efficient, sustainable future.Solynta true potato seeds.SEPTEMBER 2025|SEEDWORLD.COM/EUROPEISEED WORLD EUROPE I 17'