b'PARTNER CONTENTData Science, SupportingTomorrows Hybrid VarietiesA t MAS Seeds, variety innovation is made possible thanks to top of the range R&D, where data science and plant selection combine their strengths to keep up with the chal-lenges of sustainable agriculture.At the centre of this strategy, a dedicated Data science team works with the selection teams and combines agroclimatic modelling, artificial intelligence and genetic statistics to speed up genetic gain. Drones, testing platforms, high-throughput phenotyping tools, molecular biology laboratories Each variety is carefully analyzed using these technologies, generating millions of data information: phenotypic (morphology, physiology, yield compo-nents), genotypic (DNA profiles), and environmental (climate, crop management, soil moisture).Acting as true "data crunchers," data scientists analyze, cross-reference, and appraise this data to transform it into information using powerful predictive models. The outcome?(ear regularity, resistance to limiting conditions, flowering), its Optimizing each step of the selection process, better under- resilience has been confirmed in various drought contexts. It is standing the environment, and refining the varieties positioning. particularly aimed at farmers seeking performance and security in summer drought situations.This method also extends to the fodder sector, where the challenge of resilience in the face of climate change is just as important. With the GREEN+ label, MAS Seeds identifies forage maize varieties selected for their ability to stay green longer (stay-green), particularly in hot conditions; in order to secure harvests and guarantee good silage quality and conservation. This is the case of MAS 270S, an early hybrid that combines high potential for forage yield, good tolerance to diseases such as helminthosporium leaf spot, and vegetative vigor until harvest. A robust and consistent solution, particularly suited to circum-stances where heat can compromise performance.The same logic applies to sunflowers with the HelioSMART label: varieties are selected for their tolerance to Downy Mildew, Sclerotinia, and Verticillium. These diseases can reduce yields by up to 100% in extreme cases. Based on a network of high-pres-sure health trials and metabolic profiles, HelioSMART varieties exhibit high genetic tolerance (scores of 8 to 9 out of 9). Such is the case for MAS 900SU, which has been among the best varieties for two consecutive years in our trial network. Its full health profile secures the entire cycle, from sowing to harvest, and allows for yields exceeding 5 t/ha.At MAS Seeds, the WATERLOCK, HelioSMART, and GREEN+ labels translate this innovative complexity into understandable benchmarks for farmers. Behind these names lies a requirement: to offer tested, reliable varieties adapted to specific stressors,This initiative puts data at the heart of innovation. and validated by a rigorous protocol combining data science,Data science, acting as a true refinery of field expertise, and product selection. information, equips selection teams and product This innovation is reflected in our products, such as MASassessors with the best tools to design the varieties 448G, a WATERLOCK certified hybrid maize, selected for its tol- of tomorrow faster and with greater precision.erance to water stress. Using more than 35 agroclimatic (rain-fall, temperature, soil reserves, etc.) and agronomic indicators SEPTEMBER 2025|SEEDWORLD.COM/EUROPEISEED WORLD EUROPE I 21'