b'INSIDERSBIOSTIMULANTWhy Vegetable Producers Benefit from Seaweed ExtractENRICO BOCCALETTIRegional Business DirectorEurope, Middle East & AfricaAcadian Plant HealthVegetables are unique in that theyreproduct in the midst of a variety of chal- external stresses in the environment, often purchased fresh; consumers buylenges including climate change, increas- its going to be more attractive to the them in a form where they can literallyingly stringent pesticide regulation, andconsumer. Seaweed extract can improve see each individual vegetable. Qualityincreasing food costs. It does this in threecrop quality by increasing size, colour counts for a lot. main ways. and firmness. When crop quality is at its This isnt so with cereal grains, forIt enhances soil quality. Intensivebest, plants have the strength they need example. Consumers dont often buy aagricultural practices and climate changeto defend themselves against environ-bag of grain; instead, they buy productsmean soil becomes more stressed overmental stress and other factors limiting made from said grain, whether that betime. Agricultures highest priority must beimprovement in crop yields. flour, bread, or a range of other products. to protect the soil, as healthy soil is moreIt enhances postharvest vegetable Thats why its important for vegeta- productive and more resilient to climatequality, reducing food waste. Research ble producers to do everything they can toshocks. A growing body of evidence indi- findings have shown crops demonstrated produce a high-quality product that willcates that applications of alkaline extractedhigher antioxidant activity when Acadian appeal to consumers. Compared to yearsAscophyllum nodosum (ANE) biostimu- Plant Healths Ascophyllum nodosum ago, the average consumer is far morelants (a species of intertidal brown sea- product was applied, with the cellular interested in the quality and safety of theweed) broadly influence the structure andmembrane protected and the integrity vegetable products they are eating. If Imactivity of microbial communities in theof the membrane structure improved. buying a vegetable, I want to buy one thatrhizosphere, increasing rhizosphere bio- Ultimately, stimulation of antioxidants tastes good, smells good, and looks good.diversity, respiration and metabolic activ- can result in longer shelf life for fruits Ascophyllum nodosum seaweedity. The final result is healthier soil and aand vegetables by destroying oxidizing extract technology is helping usher instronger planta winning combination. compounds before they are allowed to a new era for the vegetable industry It bolsters resilience of the crop. Ifproliferate within the plant system to one where producers can produce a greata vegetable crop can better withstandinduce cell membrane breakdown. SEED APPLIED TECHNOLOGIESAnother Successful Euroseeds in the BooksGONCALO ALMEIDAEMEA Product Marketing Communications LeaderCorteva AgriscienceEuroseeds 2022 is over. It was almost ation to our customers, either by speakingare proud when we get all the feedback week of onsite final preparations, strat- to them and explaining all the benefits ofof our customers, and even other fellow egy alignment, solving last minute issuesour products, or as mentioned, with ourparticipants, of how great Corteva SATs and precise execution. But all the workmedia, such as our Euroseeds specificallyEuroseeds activities were.had already started many months ago,developed videos to better reflect andBut you know what? Behind this with media communication development,clearly show or solutions key features. Butthere is a strong work investment of a understanding the best way to communi- we also like to touch our customers in agreat team that worked in strong coor-cate, create true awareness and educatedifferent way We like to provide them adination and according to a well-defined our customers. Cortevas Seed Appliednice time, bringing them to our booth to,strategy, and that made this whole event, Technologies participation goes muchmaybe, play a game, or spin the roulettea great event, not only for us, Corteva, beyond a regular physical presence,to get a prize, and this way we are notbut especially to you, our partner or where you will eventually connect withonly creating a technical connection, butcustomer, who, along with all Cortevas existing and potential customers.also an emotional connection. sustainability goals, is the reason and the At Cortevas SAT we are passionateThis year Euroseeds had a recordpurpose of why we do all of this. So, heres by what we do and by our business, andattendance with more than 1,200 partici- a big THANK YOU to ALL that came by what it represents: An effective, sustain- pants. What a great way to also celebrateour booth, spoke to us, met with us, and able, and environmentally friendly solu- a Corteva SATs record year with morehelped us make this a great event.tion that will allow farmers to establishthan 2 million hectares of oilseed rapeWe look forward to seeing you next their crops, protecting them right fromfields treated with Lumiposa insecticideyear in Malta!the start to allow for a better harvest. Andseed treatment. Its a milestone that we we like to transmit our passion and emo- are extremely proud of, as well as we 18IEUROPEAN SEEDIEUROPEAN-SEED.COM'