b'CONTENT MARKETINGShould You Budget For Social Media Ads?LAURA BURTNYKProject ManagerCREATEIt is widely known that social media canright people to show them what yourConsider Boosting if youre looking toBIOSTIMULANT be a propelling force in getting your com- company can do for them. In addition toExpand your brand awareness, get your Why Vegetable Producers Benefit from Seaweed Extract pany noticed by a vast audience. Whatbeing inexpensive, boosting is also simplename out to the massesescapes many however, is the skills andto do and allows you to target certain Increase that follower countknow-how to maximize the potential ofaudiences.Host a contest/giveawayENRICO BOCCALETTIRegional Business DirectorEurope, Middle East & AfricaAcadian Plant Health their accounts. Youve grown your following, youWhat is a Facebook ad? Considers Paid Ad if youre looking topost regularly, and yet your engagementA Facebook ad is a bit more sophisticated Generate leads for your businessis abysmal. So, how can you get morethan boosting. It involves creating a post Drive traffic to your websiteviews and interaction with your posts?from the Ads Manager tool which allows Get your stellar video content seen Two options that can help are boostingyou to customize your ad to your audi- The bottom line is that these tools posts and paid ads. ence. You can add features like call-to- can help you to take your social media actions, ad placement options, and evenpresence to the next level. If youre look-What is a boosted post?create objectives for your ad. ing to dip your toes in the water, boosting A boosted post is when you push an exist- While both options offer great poten- is an excellence choice to get you started. ing post on your feed to an audience oftial benefits, its important to identifyWhen youre ready to take that next step your choosing for a fee. This is an afforda- which one and when is best for you. Letsand put a little oomph into it, then paid ble way to get your posts in front of thebreak it down: ads wont steer you wrong.SUSTAINABLE AGRICULTURECatch Crops: Soil Protection and Yield EfficiencyMARKUS MOLTHANInternational Product ManagementKWSSoils constitute not only the essentialtion methods that support biodiversityKWS solution package: Fit4Next and natural foundation of life for animals,fostered.Crop Managerhumans and plants: They are also a farm- Catch crops optimize agriculturalUnder the Fit4Next label, KWS concep-ers capital. Without intact soil, a farmscultivation systems in a number of waystualizes and markets modern, precisely yields and profitability are at risk. In theand offer farmers an effective tool totailored catch-crop mixtures with many face of climate change, a growing worldincrease the sustainability of crop rota- varieties the company has bred itself. population and the increasing demand fortion while successfully meeting agricul- The goal is to offer farmers the right high-quality food, the crucial resourcetural challenges and policy requirements. catch-crop mixture to supplement crop called soil is becoming scarcer. In 2000,A well-developed catch crop stockrotations with high-performing varieties 0.22 hectare of fertile soil per person wasin the field during a period of otherwiseadapted to the respective location. The available worldwide. By 2050, this figurelimited vegetationas well as beyondmyKWS digital variety adviser as well will have shrunk to only about 0.17 hec- this periodis like an overflowing foodas crop-rotation advice provided by the tare.1 For this reason, there is a socialpantry for soil life. Catch crops promotemyKWS Crop Manager extends this fur-and political consensus on the need tosoil fertility, biodiversity and species vari- ther: Crop Manager not only helps farm-sustainably manage soil. Plant breed- ety. At the same time, catch crops reduceers manage their crops, but also assists ing plays a key role in this area: KWSwind and water erosion and provide com- with planning and optimizing crop rota-boosts yields by achieving continuouspetition against weeds and grass weeds.tions, provides key profitability figures for progress in plant breeding without theCatch crops help reduce mineral nitrogenoperations and lets users directly com-need to expand agricultural land to afertilization. Moreover, legume compo- pare and contrast multiple approaches to similar extent. Planting and cultivatingnents help reduce the carbon footprint ofcrop rotation. catch crops and special crops can be anitrogen supply. Through carbon seques- This combination of innovative forward-looking approach to preservingtration in the form of humus, catch cropsbreeding progress, sustainable crop-ro-and improving soil fertility. also serve as a real additional CO2 sink.tation mixtures and target-oriented ser-And not to be forgotten: Catch crops alsovice tools underscores KWSs approach: Catch crops breathe life into soil directly create a natural drainage systemAgriculture can only be thought of in The EU Commission has clearly outlinedthanks to their roots and indirectly by,holistic termsand many factors must the key elements of its Farm-to-Forkfor example, supporting earthworms.dovetail in order to successfully shape the strategy: Greenhouse gas emissions mustThis fosters soil water retention and helpsfuture.be reduced, use of chemical pesticidesmain crops find water. and fertilizers decreased, and cultiva-1 World Bank, Arable land (hectares per person), worldbank.org and WWF, Climate change mitigation, agricultural land and natural habitats, March 2021EUROPEAN-SEED.COMIEUROPEAN SEED I 19'