b'CONTENTS / INTERNATIONAL EDITION 2023Features,continued Columns42 Theres a New Reputation for24 Seed Protection Biological Seed Treatments Innovation AllianceThough biological products haventA global perspective of seed always had a spotless reputation,innovations.theres a new reputation on the horizon for them. 56 The HR HandbookThe cost of gathering.44 Consumers Open Up to Gene Edited Foods 96 Giant ViewsAt ASTAs Vegetable and FlowerTo ensure the success of contra-Conference, businesses talk aboutseason production, regulatory92consumer preferences towardschange is a must.gene edited foods.46 The Plant Breeding Toolbox of the FutureModern plant breeders have accessSpecial Sectionsto a wealth of tools that make their work easier.37 INSIDERSProblems tackling an issue in your business? Cant seem to find a 70 How Images Shapecreative solution? Our INSIDERS are here to provide advice, tack-Consumers Perceptions of Ag ling problems from social media to seed sizing to stewardship.Images such as a red barn can influence how consumers view48 Content from SANSORagriculture and its not always forThe South African National Seed Organisation (SANSOR) will host the better. the World Seed Federations congress from June 5-7, 2023, at the International Convention Centre in Cape Town.72 The Future of the Purple GM Tomato Lies with Consumers 58 Content from Seed World Latin AmericaConsumers will have access to the only GM tomato available on the66 Content from Germinationmarket in 2023.76 Organic and Conventional Farming Arent as Different as You Think In Every Issue On The CoverAs organic markets grow, its time to dispel the myth behind growing62 Strategy Weve featured the organic. Social medias an investment. International Seed Make sure youre using it right.Federations President, Marco 78 Sorghums Looking to Bolstervan Leeuwen, on the cover of Food Security 86 Seed Speaks Highlights this international issue of Seed Breeding of this important cerealWorld. Van Leeuwen strives crop is taking a giant leap forward. 88 World Status to make new connections and build bridges in all he does82 Can South America Become90 Industry News make sure to read his feature an Ag Powerhouse for theon page 16. Photo: Michel World? 92 Breeding History:Heerkens PhotographyIts possible, but stakeholders sayWatermelondoing so will require placing the common good above individual94 If You Missed Itinterests.2/ SEEDWORLD.COMINTERNATIONAL EDITION 2023'