b'My main customers are the farmers that we sell seed toI try to put myself in their shoes and figure out what I could do to offer them a product thats going to keep them coming back and buying the product year after year. The number one way you do that is you sell a product that when they grow it, at the end of the season, they have more money in their pocket than if they would have grown another variety. Brian Just, Sakata Seeds seedworld.com/whats-your-final-goal-in-breeding-its-not-always-obvious/[Trait stacking] helps us maintain a stable source of food, whether its for people or for our animals that we love The environment is ever changing, and so we have to provide growers with varieties that have the genes that can thrive in that environment.Catherine Hatcher, Syngentaseedworld.com/trait-stacking-opens-up-world- To think of it as an audience makes me think of plant breeding as a of-possibilities-for-plant-breeding/ performance in a waywhich I think it is. Plant breeding is the slowest of the performing arts!Irwin Goldman, University of Wisconsin-Madisonseedworld.com/plant-breedings-not-just-science-its-a-performance/86/ SEEDWORLD.COMINTERNATIONAL EDITION 2023'