b'CONTENTS / JUNE 2023Features06 Finding Common Ground with New Representatives Last signed into law in 2018, this year the farm bill is up for discussion with major policy discussions currently underway in Washington, D.C.08 Plant Breedings Not Just Science, Its a PerformanceWhen you start thinking about your audience, plant breeding changes from a science to an art form.06 12 USDA Looks to Create a Fairer Market for SeedsThe USDA reports updates after the comment period on competition and the seed sector.14 With the Upcoming Farm Bill, Lets Emphasize the Importance of ResearchTheres a lot on the mind concerning the farm bill, but one thing remains certain: innovation is a must.22 To Stay Resilient, Seed Needs to DifferentiateAt the World Agri-Tech Summit, Cortevas CEO discusses where the future of seed innovation lies.12 Seed Ushers in the Next Tech 24RevolutionSeed companies look to new tech-nologies to help growers and cus-tomers move into the future.28 Consumers Open Up to Gene Edited FoodsAt the American Seed Trade Associations Vegetable and Flower Conference, businesses talk about consumer preferences towards gene edited foods.24JUNE 2023 SEEDWORLD.COM /1'