b'CONTENTS / JUNE 2023Columns10 SIPAPolicy discussions Again?56 Giant ViewsWhy our national gene bank system is the backbone of the breeding world.Special Sections33 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS are here to provide advice, tack-ling problems from social media to seed sizing to stewardship. Our 56 INSIDERS come from across the seed industry, from production to sales, and theyre glad to coach you on things that have worked in their business.Features,continued32 Whats Your Final Goal in Breeding? Its Not Always ObviousThough plant breeders keep breed-ing targets in mind, sometimes surprises come down the pipeline.38 As Mexico Continues to Look at GM Corn Ban, Heres Some Reactions to Keep in Mind 44 54Mexico has revised its ban on GM corn, but the discussions are still ongoing.42 The Plant Breeding ToolboxIn Every Issue On The Coverof the FutureModern plant breeders have access44 Strategy Featured on the cover is Katy to a wealth of tools that make theirIn a new world of business,Martin Rainey, who spoke on work easier. managers have to adapt.behalf of the American Seed Trade Association about the 48 Seed Speaks Highlights need for more agriculture research funding at a Senate 50 World Status Farm Bill Committee hearing in December. Photo: Charles 52 Industry News Jischke Photography54 Breeding History: Watermelon2/ SEEDWORLD.COMJUNE 2023'