b'JEREMIAH MULLOCKSEED TREATMENT PRODUCTFocus on Opportunity and Youll MANAGER, BASFjeremiah.mullock@basf.comMaster the Changes to Comeagriculture.basf.us/crop-protection/use-areas/seed-treatment.htmlI WAS REMINDEDof an impor- DLF is built to tackle the future. tant business lesson over the pastIts been in existence for well over number of months as the company100 years, owned by almost 3,000 Integrated ApproachI work with has unified its brandDanish farmers. For our employ- opportunity is the invisible by- ees, its exciting to be part of DLF Starts by Matching Traitsproduct of change. Focus on thebecause it is one of the only global opportunity and youll master theturf and forage companies with a and Treatments change. global R&D platform, developing Let me back up. For years manynew varieties for turf and forage WHEN IT COMES TOstopping annoying pests andof the subsidiaries of DLF havegrasses. diseases, companies know you need the right seedoperated under different banners,We are resilient. When supply trait and treatment to get a growers field off to awith me working specifically underchains are challenged, a company strong start. And theres one thing seed companiesDLF Pickseed Canada. As part of alike DLF can leverage its presence and distributors know: the options for traits and treat- company-wide rebranding, we havearound the world to ensure they ments are numerous. Native traits, or GM traits, haveunified under the DLF banner asget the seed they want and need. been used on a variety of pests for several years. Sadly,we further cement our status as aWe have an incredibly strong seed pests are beginning to overcome those traits. global seed company. grower base, which really gets you With a variety of traits and treatments on theEmployees want to be part ofthrough those tough production market, its important to have conversations with yoursomething bigger when they getyears when supply becomes tight. growers early to build the best approach to combatout of bed in the morning. TheyUnifying our company under the diseases and manage disruptive pests. Were at a pointwant to have a meaningful impactDLF name represents the increas-in time when a trait isnt the only thing you can rely on.on customers and the world. It wasingly functional approach to how Adding in a treatment not only increases customerskey for us to ensure everyone in ourwe deal with our wholesale custom-yields and efficacy, but it also helps protect the trait ascompany was committed to theers, our seed growers, our distri-resistance develops. months, years and decades ahead.bution customers, and finally the There are a couple of traits that target specificDoing that required them to beconsumer products market. In all pests and pathogens, and there are certain seed treat- able to see the future more clearlythe arenas we work in, the top prior-ments that target similar points. For pests such as cornand understand the following twoity for customers is that youre able rootworm, building a plan in which you pair traits withkey elements of our company. to get them the product as quick as a seed treatment can further yield and standability topossible and at a fair price. protect the root system from rootworm. With a pestWe are moving in a direction such as SCN, we have native traits that are facing issuesthat helps us seize those opportuni-with resistance building upadding a seed treatmentties and at the same time master like ILEVO complements the trait for increased protec- the change coming at us faster than tion and yields. ever.Corn rootworm traits dont necessarily protect against other soil insects. A seed treatment like Poncho Votivo will protect against corn rootworm and other soil insects such as wireworms, delivering a best-in-classNEIL DOUGLASapproach to managing these devastating pests. EXECUTIVE VICE PRESIDENT, NORTH AMERICA STRATEGIC BUSINESS UNIT, Once the troublesome pests, like SCN, are in fields,DLFgrowers are typically stuck with them. With SCN, itneil.douglas@dlfna.comstarts with knowing the pest population youre combat-@DLFUSAing by collecting a soil sample. After the sample hasdlfna.combeen collected, we can develop a long-term, sustainable plan with your customer to ensure the most complete and robust offering is placed on their fields to maximize yields and stop pests and diseases from occurring.OCTOBER 2022SEEDWORLD.COM /23'