b'IF YOU MISSED IT.#TLDR? If you didnt have enough time to read, check out some highlights happening. Dont forget to mark your EVENTcalendarsthe American Seed Trade Associations ALERT (ASTA) CSS & Seed Expo is fast approaching. This is the last year that the CSS & Seed Expo will be in Chicago, Ill., before it moves to Orlando, Fla., so ASTA is calling it a farewell to Chicago. Make sure to join Dec. 5-8 for one last hurrah: asta.swoogo.com/css22.Getting that innovation to farmers requires a progressive regulatory system that helps encourage themovement of seed as well as more investment in new technologies. Regulatory frameworks shouldnt be a deterrent to innovation and collaboration,https://twitter.com/usda_nass/status/1560990125043187715?s=20&t=KexBffL92wVj9iqxXfM3NQwhich ultimately help farmers.Justin Wolfe, pg. 60WEBINAR ALERTOn August 25, Seed World Weve started a new season of Seed Speaks inhosted a Strategy Webinar all October! Have you ever heard any myths in theconcerning competition and industry? We often hear people talk about theintellectual property laws in the U.S. as the USDA closed their GMO myths that consumers know, but therecomment period on competition are so many facets of the seed industry thatin the U.S. as it concerns the can have misconceptions. Have you heard anyseed, crop protection and myths about food safety and plant breedingsfertilizer sectors. Our goal part in it? What about how consumer trends canwas to learn: do current IP laws hinder competition in the U.S., or is affect policy? This season, were here to clearcompetition thriving under the current laws? Make sure to tune into the air and dispel the myths. Want to tune intothe replay at seedworld.com/does-intellectual-property-actually-the season? Make sure to keep up to date athinder-u-s-competition-a-seed-world-strategy-webinar-podcast.seedworld.com/seed-speaks-videos. 86/ SEEDWORLD.COMOCTOBER 2022'