b'CSGA / SEEDGROWERS.CA / YOU CAN HELP SPREAD THE MESSAGE OF CERTIFIED SEEDA NEW CAMPAIGN WILL HELP FARMERS UNDERSTAND THE VALUE OF CERTIFIED SEEDIF YOU DIDNThave the chance to attend our annual meet-ing in St. Johns, Nfld., you missed the sneak peek of ourTALKING POINTS#ChooseCertifiedSeed promotional campaign.The campaign highlights the benefits of using Certified seedTalking to a farmer about certified seed and WHY Certified seed makes a difference. We aim to engageeither in person or online? Let them know and compel farmers, processors and consumers to chooseabout the new campaign! Heres a few Certified seed. things you can tell them to drum up interest The campaign is grounded by a fantastic website that servesin using Certified seed:as a treasure trove of information divided into sections that delve into the nuances of Certified seed, its value, quality, iden-When you choose Certified seed, you tity assurance, traceability and trustworthiness. get what you paid forpure, clean seed, Caroline Lafontaine,varietal purity, and high germination.CSGA Chief Operating OfficerYou cant control the weather, but you can THE ENTIRE CAMPAIGN PROMOTION STARTS THIScontrol the seed you plant. Certified seed FALL WHEN PRODUCERS TRANSITION FROM THEgives you the edge! Sowing Certified seed can be a farmers FIELDS AND START TO PREPARE FOR THE NEXTmost cost-effective risk management tool CROP SEASON. when it comes to their business. Food processors and end users who produce foods grown from Certified seed Whats really special about the content is the heartfelt, com- know they are starting with the best pelling videos from our seed growers and stakeholders. Theiringredients availablea foundation of perspectives, genuine experiences, and passion form the essencequality food and a promise they can market of the campaign amplifying the message to farmers to chooseto todays food-savvy consumers.Certified seed.Because of its strict certification process, The unveiling in St. Johns was a soft launch. The entireCertified seed is the only way to get a campaign promotion starts this fall when producers transition from the fields and start to prepare for the next crop season. known verified variety.Time to AmplifyCSGA is thrilled to see the enthusiasm surrounding this initia-tive. Indeed, our unified efforts will steer this campaign toward success. The power of digital media cant be underestimated. Our campaign promotion will include paid targeted social media ads. If you are interested in coming on board, please reach out.Help us get the word out there! We encourage you to use the hashtag #ChooseCertifiedSeed, share the campaign videos and website, and talk to your customers. Lets tell farmers, processors, and end users why they should #ChooseCertifiedSeed for the highest quality, identity-assured,To view the campaign materials visit third-party verified seed to set them up for success! choosecertifiedseed.caTogether, lets drive the message of certified seed far andDont forget to use the hashtag #ChooseCertifiedSeed wide.on social media when sharing!12GERMINATION.CASEPTEMBER 2023'