b'This is the Future of Spore Sampling andCHARLENE MCIVORDisease Forecasting CLIENT SERVICES MANAGER, SEED WORLD GROUPcmcivor@seedworldgroup.com20/20 SEED LABShas been doingeventually allow us to perform on- seedworldgroup.comfantastic work in the molecularsite DNA tests, providing results analysis of spore samples, provid- within a few hours, as opposed ing farmers with timely informa- to the current 24-hour waiting tion regarding potential diseasesperiod.that could be present in the airWith DNA analytics, weFirst Impressions Count When sweeping across their fields. deliver an accurate analysis com-Through spore sampling, dis- pared to relying solely on micro- Your Website is Concernedease pathogens like Sclerotinia andscopic examination. Microscopic Fusarium can be detected earlydata can be misleading, as sporesITS 2 AM,and I cant sleep. Every random thing on in the air. This process involves afrom different strains can appearmy to-do list is going through my head. My solution stationary passive device that trapsalmost identical under the ask Google and find solutions so I can fall back these spores as they are carried bymicroscope. Without the benefitasleep. As I scroll through the results, I see options air currents. Our molecular teamof DNA analysis, pinpointingfor sites that have spent time refining their SEO, analyzes these samples within 24specific pathogenic strains presentdisplaying answers to my questions in the results, hours of receiving the cartridgein a sample becomes extremelyand sites where their search results are a combination from the trap. difficult. of random characters and sentences the engine has The decision of when to spray isThe integration of customautomatically pulled from site content. extremely time sensitive, and sporesamplers and drones will furtherThis is the first impression many potential custom-traps can provide farmers with theextend the capabilities of activeers will have of your business. Have you taken the crucial information they need tospore sampling. Using predictivetime to think about how your clients access the solu-make well-informed agronomicmodelling in conjunction withtions you provide? Have you considered how they will decisions for their crops. Our aimweather stations can assist farmersarrive at your website and their experience when they is to deliver the results of our testsin determining which fields shouldget there? A website is similar to how you present your as quickly as possible, and we arebe prioritized for sampling, thusorganization when you have in-person conversations. constantly exploring methodsensuring that they stay within theA website is no longer just a static brochure. It to improve the sample shipmentoptimal application windows foris a versatile tool that can be customized to meet processes. the spray products. specific business needs. Acting as a virtual storefront, We are currently collaboratingThis technology is applicablemarketing platform, and customer engagement hub, with experts from Wageningento large- and small-scale farmsit can provide a dynamic and interactive experience. University in the Netherlands.and has already proven beneficialUtilizing web systems like content management Together, we are investigatingin greenhouses and other special- systems (CMS) and e-commerce platforms enhances the potential of implementing aity crops to track pathogen loads.customer interactions and encourages repeat visits.predictive model that incorporatesInterested in learning more? FeelWhen planning your goals, identify whether you active sampling. Using active sam- free to reach out to our team toaim to increase brand awareness, generate leads, or pling techniques, we could drasti- schedule a call. facilitate online sales. Plan to review your analytics for cally reduce the time required foruser behavior so you can make data-driven decisions sample collection to just 1-2 hoursand continuous improvements to your site. and incorporate sampling fromEmbrace the mindset that your website is a living different locations from the testentity that requires regular updates, optimization, site. This accelerated process mayand innovation. By staying ahead of the curve, your website remains competitive and continuously delivers value.ABHINANDAN KUMAR A website is no longer a luxury, but a necessity. MOLECULAR BUSINESS DEVELOPMENTRemember, building a website is an ongoing process MANAGER, 20/20 SEED LABS of refinement and adaptation. By keeping this in Abhinandan@2020seedlabs.ca mind, youll forge stronger client connections, drive 2020seedlabs.ca growth, maintain a competitive edge and be open for@2020Seedlabs business 24/7/365.18GERMINATION.CASEPTEMBER 2023'