b'PARTNER CONTENTCultivating Innovationand Growth in PulsesLimagrain Cereal Seeds and Saskatchewan Pulse Growers areabout to change the game in pulse crops.W ith a background in the seed sector and bringing new genetics to farmers, Im excited to take on a new opportunity to contribute to the growth and success of a pioneer in the cereal seed space, now leveraging that success into opportunities in pulses.Limagrain Cereal Seeds (LCS) has always had a unique focus solely on seeds. This specialization allows us to channel our efforts into delivering the best possible products to farmers, empowering them to achieve their full potential.LCSs most recent innovation is in pulses, specifi- Our recent interactions with the board members of Saskatchewan Pulse Growers in the fields have been Lorena Pahl, cally peas and lentils, within Western Canada. Weinvaluable in ensuring that our offerings are tailored to Commercial Productrecognize the immense value and potential of pulsesaddress real-world challenges that farmers face.Development Managerand are committed to making a significant impact in for Pulse Crops, Limagrainthis sector. By investing in pulse breeding programs Cereal Seeds and forming strategic partnerships, we aim to driveLIMAGRAIN CEREAL SEEDS AND progress and innovation in this important industry. SASKATCHEWAN PULSE GROWERS: The parent company of LCS, Group Limagrain,A MATCH MADE IN THE FIELDbegan in France in 1965 as a farmers cooperative. Today, with almost 9,000 employees, it strategicallyThe Focus: places cereal breeding programs worldwide. Using Lentil/pea breeding in Saskatchewanelite germplasm across six continents, LCS provides Concentrating on growers biggest challenges with U.S. and Canadian growers access to top genetics.agronomics and pestsOur advanced speed breeding techniques bring improved varieties to market rapidly, revolutionizingBreeding Priorities:the industry.Yield gains under varying conditions Resistance to root rots and other diseasesA History of InnovationHerbicide tolerance in lentilsLimagrain Field Seeds has been on the Canadian Protein content in peasscene since 2015, when it first collaborated with Canterra Seeds to form Limagrain Cereals Research Canada, bringing cutting-edge new wheat varietieslenges that lie ahead. Demonstrating the value of our to growers.varieties and ensuring they stand out in the market is However, its the recent partnership withessential for their success. Saskatchewan Pulse Growers (SPG) that has got usCentral to our mission is building lasting relation-ready for prime time, so to speak. ships with seed growers and farmers. Our recent This collaboration has provided us with access tointeractions with the board members of SPG in the new and existing germplasm and the opportunity tofields have been invaluable, and we are committed integrate elite genetics into our breeding program.to incorporating their guidance and feedback into Drawing from our strong pulse breeding expertiseour breeding program to ensure it solves farmers in Europe, we are eager to tailor varieties that catergreatest challenges. Their insight ensures that our to the unique needs of western Canadian farmers,offerings are tailored to address real-world chal-enhancing their productivity and resilience. lenges and maximize their impact.Nonetheless, we remain mindful of the chal- Stay tuned for exciting things.SEPTEMBER 2023GERMINATION.CA 25'