b"FORAGE & TURFMicroclover: A Keystone for Urban Biodiversity and More Sustainable SolutionsANNE METTE DAHL JENSEN Product Development Manager Turf GrassDLFanne.mette.dahl.jensen@dlf.comdlf.comIn search for sustainable urban landscaping solutions, microclover,and attract a variety of pollinating species, thereby supporting local when combined with turfgrass, is emerging as a popular and envi- biodiversity.ronmentally friendly alternative to traditional grass lawns. This tinyMicroclover's impact on the ecosystem extends to promoting clover is gaining attention not just for its low maintenance needsa greater variety of insect life. This diversity fosters a more resilient and natural soil enrichment through nitrogen fixation but also forecosystem where different species, including beneficial insects and its significant contributions to urban biodiversity. soil microorganisms, can thrive. These microorganisms play a vital Microclover, with its ability to convert atmospheric nitrogenrole in organic matter decomposition and overall soil health, which into a form that plants can use, naturally fertilizes the soil whileare critical for sustaining urban green spaces.requiring minimal maintenance. This process enriches the soil, pro-motes healthier plant growth, and reduces the need for chemicalENVIRONMENTAL AND PRACTICAL BENEFITSfertilizers. Its compact, weed-suppressing horizontal growth main- In addition to biodiversity, microclover offers practical environ-tains green turf, reducing the demand for frequent watering andmental benefits. Its natural resistance to drought means that it can chemical herbicides. However, microclover is not meant to replacemaintain green spaces even in dry conditions, a crucial attribute in turfgrass entirely. Instead, it is best used as a complementary speciesclimates facing water scarcity. Furthermore, microclover's dense within a turfgrass mix, where it enhances the lawns overall healthgrowth helps prevent soil erosiona common challenge in urban and sustainability. This makes microclover an increasingly popularlandscapes exposed to elements like wind and rain.choice for those seeking more sustainable landscaping options.FUTURE PERSPECTIVESBOOSTING URBAN BIODIVERSITY Looking ahead, microclover combined with turfgrass can signifi-Microclover can play a role in enhancing urban biodiversity. Bycantly reshape urban and suburban landscapes. As cities expand and improving soil health, microclover supports more robust plantprioritize sustainability, it offers a greener alternative by supporting growth, contributing to the overall ecological health of urban areas,biodiversity, enhancing soil health, and mitigating the urban heat where soil degradation is often a significant concern. island effectwithout the environmental costs of traditional lawns.The small, white flowers of microclover are not only visuallyIn conclusion, microclover is more than a lawn alternative; its appealing but also function as critical food sources for pollinatorsa multifunctional plant that fosters urban biodiversity. Its growing such as bees, butterflies, and other insects. In urban settings, wherepopularity reflects a shift toward ecologically responsible landscap-natural habitats are limited, these flowers serve as a food sourceing, paving the way for greener, more resilient cities.BUSINESS GROWTHWere Rewriting our Content Playbookand its WorkingSHAWN BROOK PresidentSeed World Groupsbrook@seedworldgroup.comseedworldgroup.com SeedWorldGroupWeve spent years trying to crack the code on content strategy.media, publishing, even techlean too far into the social game, Heres the hard truth we dont say out loud often enough: the codeonly to find themselves burned out, bottomed out, and asking where keeps changing. But what if the answer isnt in chasing trendsitsthe audience went.in anchoring ourselves in whats already working? Turns out, the most resilient brands havent abandoned print At Seed World Group, weve started to flip the script. Were theyve refined it. Theyre producing premium, purpose-driven not pitting digital against print. Were asking a different question:printthe kind that gets saved, shared, and actually read. Then What does each medium do best? And how do we use that to ourthey layer in digital to AMPLIFY, not replace.advantage? Thats the sweet spot.Lets talk about digital for a second. Too often, digital strat- This hybrid approachsmart print plus intentional digital egy becomes shorthand for do more social media. The problem? isnt just a tactic. Its a mindset shift. It says: Were not here to Social media is built to scatter your focus. Its an infinite scroll ofchase. Were here to lead. It values CONNECTION over clicks. distractions disguised as opportunity. You post, you engage, youSTRATEGY over noise.follow the algorithmand somewhere along the way, you forgetPrint still has a role to play. Not in bulk, but in boldness. what you were trying to build in the first place. Not for the sake of nostalgia, but because when done right, it cuts Weve all been there. through in a way digital often cant.So, we took a step back. What if social media wasnt the des- So, the next time you feel the pressure to jump on the next tination? What if it was the bridge? Instead of treating these plat- trend or crank out another round of posts just to keep uppause. forms like the main stage, were treating them like highwaysbuiltAsk yourself: Is this moving me forward? Or is it just movement?to drive people home to our own ecosystem. Our site. Our products.Success isnt about being everywhere. Its about being in the Our value. right places, with the right purpose.This isnt hypothetical. Weve watched entire industries Thats how you build a path worth following.20ISEED WORLD EUROPEISEEDWORLD.COM/EUROPE | MAY 2025"