b'PARTNER CONTENTHow MAS Seedsis Leading the Way in Regenerative Agriculture Seed OfferA s the agri-food industry increasingly demands responsible sourcing, MAS Seeds is fully committed to creating a seed catalogue rooted in regenerative agriculture, sup-ported by advanced varietal research and sustainable produc-tion practices. This approach ensures long-term sustainability by promoting soil health, optimizing resource use, and reducing the carbon footprint of agricultural practices, thereby benefiting both farmers and the entire agri-food value chain.VARIETAL INNOVATION AND CROP DIVERSIFICATION With a heavy focus on R&D, MAS Seeds is developing high-per-forming, resilient and stable corn and sunflower varieties, adapted to the challenges of climate change. Labels such as WATERLOCK and GREEN+ corn varieties, adapted to perform well under water stress condition, and HelioSMART sunflower varieties, boasting an excellent tolerance to major diseases, MAS Seeds has developed a complete seed offering, focused on crop stemmed from these efforts.Breeders are also focusing onrotations based on corn and sunflower.earlier-maturing corn cycles, allowing them to plant cover cropsone of the foundations of regenerative agriculture.By integrating cover crops into rotations, farmers not only improve soil structure and biodiversity but also reduce their reliance on synthetic inputs. The MAS4 portfolio of cover crops and forage mixtures is specifically designed to seamlessly inte-grate into corn and sunflower rotations. Rigorous testing ensures their performance in winter biomass production, adaptability to diverse conditions, improving disposability and enabling a smooth transition to the next crop.To further support regenerative practices, MAS Seeds is also developing complementary crops such as oilseed rape, alfalfa, soybean, and sorghum to promote rotation diversificationanother cornerstone of regenerative agriculture.TRANSITIONING TO REGENERATIVE SEEDThe first corn seeds produced through regenerative agriculture will be PRODUCTION available starting in 2025.Varietal innovation alone isnt enough to drive regenerative agriculture forward. Thats why MAS Seeds combines its crop research with efforts to change seed production practices. gradual transition, targeting the entire French production network In 2024, MAS Seeds launched a sustainable seed produc- and committing all of them to regenerative agriculture practices tion program centred on regenerative agriculture, starting withby 2028.10 pilot farms. The goal was to define farming practices that produce seeds with low carbon emission, while preserving soilSUPPORTING FARMERS WITH A COMPREHENSIVE health and maintaining productivity and profitability. REGENERATIVE AGRICULTURE OFFERTrials during the first year focused on soil managementIn 2024, assessments across the French production network strategies, including legume-based cover crops, optimized nitro- identified farmers who are already transitioning to regenerative gen fertilization, green manure incorporation, and advanced soilpractices. As a result, MAS Seeds is proud to offer its first array cultivation techniques. The results were promising: a 14% reduc- of "REGENERATIVE AGRICULTURE" seeds starting from this cam-tion in COemissions, coupled with a profit of 89/ha for farm- paign, shown by a label on the bag.2ers, while maintaining stable yields, explains Camille Paquier,By combining regenerative seed production with a tailored Agroecological Transition Manager at MAS Seeds. portfolio that increase resilience of crops, enhances rotation The pilot farms aim to test and validate regenerative seedaround corn and sunflower and incorporate cover crops, we pro-production techniques, with plans to deploy them across thevide farmers and distributors with the tools to build sustainable entire production network. Building on these pilot farm trials,supply chains. These solutions address the agri-food industrys the company has established a regenerative agriculture seedincreasing demand for responsible sourcing, concludes Franois production framework, in collaboration with renewed partners inHarambat, Head of Marketing and Sustainable Agriculture at the domain. This structured approach supports farmers through aMAS Seeds. MAY 2025|SEEDWORLD.COM/EUROPEISEED WORLD EUROPE I 35'