b'6: WHY WE BUILT THE NEW SEED COMPANY3:DEFINING ORGANIC: 50 SHADES OF GREEN LIDEAPART 1 MARCH 2021JANUARY 2021 When David Zaruks Risk-Mongers Dirty Dozen list of pesti-For many years, the seed companies Euralis Seeds and Caussadecides used in organic farming was published, he had broken a Semences Group had long-standing partnerships, and in 2020,taboo. Before that 2015 article, most people wrongly assumed both companies decided to form a new seed company calledorganic meant completely pesticide-free. Today the word LIDEA. Find out more from the CEO of the new company aboutorganic has become much more elastic as markets increase, the reasons why these two companies decided to build this part- new technologies challenge organic farming practices, and a nership, and which are the three key pillars of a seed company. public has become more concerned about purpose-built food. https://bit.ly/3zzXkzy In this column, David introduces a series of opaque definitions of organic, concluding that simply identifying it against conven-5: HOLY GRAIL OR MISSION IMPOSSIBLE?tional agricultural techniques, is counterproductive.THE CONTINUING RANGE OF EXCITINGhttps://bit.ly/3t6Ul0oDEVELOPMENTS IN HYBRID WHEAT OCTOBER 2021 2:PLANTS ARE TALKING. TO GROW FOOD SUSTAINABLY, LETS LISTEN IN.A EUROPEAN SEED INNOVATION WEBINARMARCH 2021Question: What is the most widely grown crop in the world? Wheat! Many different varieties of this crop are grown on a whopping 215 million hectares per year. Eaten by 2.5 billion people, it supersedes maize or rice as a source of protein inDid you know that plants use fast electrical signals to control low- and middle-income nations and is second only to rice asdevelopment and defence? In this webinar, youll learn how a source of calories. But what about hybrid wheat? It has beenthese signals can be decoded using machine learning and used tried and tested for almost 90 years, but large-scale adoption isto breed and grow better plants.yet to come. Find out where things stand with hybrid wheat afterhttps://bit.ly/3F2pvYTreading how four leading hybrid wheat developing companies tackle the challenges. 1: 20 MOST INNOVATIVE PLANT VARIETIEShttps://bit.ly/3f2luco APRIL 20214: ENFORCING PLANT BREEDERS RIGHTS WITH THE HELP OF SATELLITESSEPTEMBER 2021The best-read story, by a longshot, was our annually recur-ring story in the 20 Most series. This year we looked at which exciting new plant varieties came out in the year before. Did you know that the annual number of new varieties arriving on our European plates over the past few years has been hovering around 3,500? That is almost 10 new plant varieties per day that Suppose one day it is possible to distinguish the most importantare added to the toolbox of farmers to grow and on the plates for Plant Breeders Rights protected potato varieties (or a varietyconsumers to enjoy. To get a feel for the most innovative varie-of any other species) anywhere in the world by using remoteties, we asked hundreds of seed companies for their nominations. sensing technology, and that it even is possible to distinguishOut came a wonderful list of innovative new plant varieties in a seed potato fields from ware potato fields of a certain variety.whole range of different crops. If it turns out to be possible then this could be a very helpfulhttps://bit.ly/3F6bZUmenforcement instrument in the fight against illegal multiplication and to enforce Plant Breeders Rights, for instance, by monitor-ing the farm saved seed acreages in a certain part of the world.https://bit.ly/3qW6HWlEUROPEAN-SEED.COMIEUROPEAN SEED I 33'