b'CONTENTS / FEBRUARY 2023Features06 The Future of the Purple GM Tomato Lies with ConsumersConsumers will have access to the only GM tomato available on the market beginning in 2023.08 Consumer Decisions Control the Ugly Produce MovementWhat do consumers think about less than perfect produce?10 And the Award Goes toHow do flower and vegetable awards influence industry growth?06 14 Theres a Lot to Talk About at Seed ConferencesDuring the American Seed Trade Associations CSS & Seed Expo, experts sat down at the Seed World Media Center to talk about different issues in the sector.20 Sustainability Efforts are Moving Forward in FuelHow Do They Affect the Seed Sector?At the ASTA CSS & Seed Expo, experts highlight regulatory changes and business changes that are moving towards a more sustainable future.28 30 How Images Shape Consumers 28Perceptions of AgImages such as a red barn can influ-ence how consumers view agricul-ture and its not always for the better.30 Year of the CelosiaCelosias have been growing in North America since the 1700s, though their roots take them back to tropical America and Africa.32 Year of the SpireaAs one of the easiest flowering shrubs to grow, spireas were easily transplanted into North America 32 from Asia.FEBRUARY 2023 SEEDWORLD.COM /1'