b'CONTENTS / FEBRUARY 2023Columns18 The HR HandbookThe cost of gathering. 50 Seed Innovation Protection Alliance40 Commitment of seed companies in the vegeta-ble sector. Features,continued 72 Giant ViewsBreeding for tomorrows world: How to facilitate 34 Year of the Broccoli research uptake?Broccoli wasnt introduced to North America until the 1900s, when Italian immigrants planted it in their family gardens in New York. Special Sections36 Year of the RudbeckiaRudbeckias are North American natives. Its found in23 INSIDERSall 48 contiguous states as well as Canada. Problems tackling an issue in your business? Cant seem to find a creative solution? Our 37 Year of the Orchid INSIDERS are here to provide advice, tackling Orchids have the tiniest seeds in the worldthereproblems from social media to seed sizing to can be 3 million seeds in a single orchid seed pod. stewardship.38 Year of the AmaryllisHippeastrum bulbs are native to Central andSouth America. In Every Issue40 Vegetables Reach to the Sky Through56 StrategyIndoor Farming Social medias an investment. Make sure youre Indoor ag thinks outside of the box. using it right. 44 A System Approach is Needed for Tar Spot 62 Cross PollinationGrowers talk about agronomic management strate-gies to combat the new disease. 64 World Status46 Breeders Dive into New Tar Spot Research 66 Industry NewsAs tar spot continues to cause issues in the Midwest, researchers look to new solutions. 68 Breeding History: Basil48 For Tar Spot, Seed Choice is Imperative 70 If You Missed ItPeter Lynch discusses how seed choice and hybrids are helping stop tar spot in its tracks.52 Introducing the Rainbow ofVegetable Breeding On The CoverThe latest on marketing new hues in an Februarys cover features a range of ever-growing range of fruit and vegetables. rainbow carrotsfrom reds to purples to yellows to the typical oranges. The photos 60 Gene Editing Excites the Mindsand Tastewere taken by Franois Lehmann for Budsof Consumers Vilmorin-Mikado.While gene editing and breeding technologies have not always been widely accepted by consumers, public opinions are changingfor the better.2/ SEEDWORLD.COMFEBRUARY 2023'