b'CONTENTS / JANUARY 2023Features04 IPSA Field Trials Give Members an Edge in the IndustryThe association provides members with quality, independent informa-tion on seed treatment, biologicals and enhancements through the IPSA Field Trials.08 Seed Companies VS The Generation TurnoverAs the baby boomer generation begins to retire, a new generation is coming on the work scene with com-pletely new expectations.04 10 Though Independents are Consolidating, Their Strength GrowsThe seed industry continues to be a space that rapidly consolidatesin the independent space, companies are finding strength in partnerships.18 Theres a New Reputation for Biological Seed TreatmentsThough biological products havent always had a spotless reputation, theres a new reputation on the hori-zon for them.20 Keep the Family Dynamics Positive in Independent 10 20 BusinessesIts tough bringing new perspectives into a business. Doing it in a family business can be even tougher.30 Share the Big Picture to Move Ag Policy ForwardFocusing on the societal impact when explaining agriculture to policy makers and consumers is paramount.32 Next Gen Employees Are Eager to WorkUnder the Right ConditionsTo compete with larger, central com-panies, small businesses must offer clear expectations, work-life balance 32 and the ability to grow.JANUARY 2023 SEEDWORLD.COM /1'