b'PARTNER CONTENTNeed Convincing on the Value of Seed Applied Technologies? Read On By: Todd HansenIFact #1: a seed treatment offers the simplest to manage, most vividly remember driving along with my dad early in the spring when I was a boy when he suddenly slammed on the brakessustainable, lowest environmental impact, most comprehensive because he could see the very first of the corn coming up. Heearly season pest management. made me get out of the truck to go look at the seedlings with himFact #2: seed treatments are generally not given the credit and my biggest memory is just how excited and hopeful he was.theyre due for what they achieve. When you could row the cornsee those seedlings coming upWhile a comprehensive seed treatment offers disease, insect in beautiful straight linesthat was a great feeling because youand nematode protection (as well as a biological boost), the actual knew that the corn had made it up, was on its way, and was prob- benefit gained from a seed treatment in any given field and in any ably going to produce something.given year depends on the specific pressures and environmental Farming at its most basic seems pretty easy, right? You put aconditions present. I appreciate insurance, especially when its seed in the ground. It germinates. It grows. It produces somethingseamlessly and cost-effectively incorporated right into the bag of you can harvest. But the heart of farming comes down to gettingseed. A seed treatment provides peace of mind: the confidence that plant out of the ground. That starts with asking: Whats goingthat your seed investment is protected and that, no matter what to produce best on my piece of ground? Am I getting everythingnature throws at you, your corn has the best possible opportunity that I need? Is there anything I can do to support that crop in itsfor an early start and a strong defensive position. very earliest days? And, among the very most important questions:All of our Bayer-branded corn seed today comes with a seed What kind of benefits do seed applied technologies really offer? applied technology package integrated right into the bag. More and more farmers in fact, now most farmersare opting for our Acceleron Elite offerings, which provide EDC, our enhanced disease control package. As an added bonus, all of our corn seed applied technologies now also include a biological, which is an increasingly valued and appreciated part of todays seed applied technologies. If I could push just one key message, its to be intentional about your seed applied technology. Know what youre paying for, get what you need, and appreciate the very heavy lifting seed treat-ments do to get crops off to a good start. And then? Be like my dad: slam on the breaks and feel that joy and wonder when those seedlings row up. JANUARY 2024SEEDWORLD.COM /33'