b'LOOKING TO SEED WORLD U.S.exists to support and promote the seed industry. We see our job as facilitating the connec-tions that drive relationships and business. Usually, our role is to build those connections by sharing information and stories that FAST-TRACK inform our audiences about the people, issues and companies that shape the seed industry. Sometimes, however, we can also be a more direct liaison across the seed value chain. UC Davis Seed Biotechnology Center (SBC) offers some of YOUR CAREER?the best seed-specific continuous education offerings available anywhere in the world, with programs ranging from short to intensive and available both online and in person. Continuous education is critically important to the seed industry. The more skilled and informed our industry becomes, Seed World Group and UC Davis arethe more solidly positioned it will be to meet the challenges collaborating to empower seed industryand opportunities of the future. Thats why were delighted to announce that Seed World Group is partnering with SBC to professionals via an exclusive professionalpromote SBCs continuous education programs. Thanks to this development tuition benefit.Seed World Staff partnership, UC Davis has agreed to offer, exclusively to Seed World readers, a 20% discount off the regular registration price on all SBC short courses, whether taken online or in person. When I joined SBC in 2020, our vision for UC Davis SBC educational programs was to become the most reliable resource and the primary destination for continuous learning and devel-opment programs for the global seed industry, says Jovan Djordjevic, UC Davis Plant Breeding Academy director. The collaboration between Seed World Group and UC Davis SBC fits perfectly it provides an opportunity for ongoing education for busy seed industry professionals." PHOTO: UC DAVIS44/ SEEDWORLD.COMJANUARY 2024'