b'CONTENTS / SEPTEMBER 2022Columns28 Seed Innovation Protection AllianceLeadership is tough!54 The HR HandbookResiliency helps you weather the storm and grow.80 Giant ViewsRevitalizing IPMold principles addressing new challenges.44Features,continued38 Are Supply Chains on the Path to Correction? One Economist Says60 64YesPurdue researchers look to the future of U.S. agricultural economics. Special Sections44 Imposter Syndrome is the Fraud, Not You 15 2022 Top 10 Next Gen LeadersExperts discuss how imposter syndrome isTen leaders are shaping the seed industry in new and exciting more common than you think. waysfrom marketing to sustainability work. 46 Concerns for Customers This34 INSIDERSSummer Problems tackling an issue in your business? Cant seem to Summertime brings a busy season forfind a creative solution? Our INSIDERS are here to provide growersheres whats top-of-mind advice, tackling problems from social media to seed sizing to stewardship. 50 Need Resources on Mental Health? These Might Help Make sure youre armed with the right information before a crisis hits. In Every Issue On the CoverOur September 60 Getting Back to a New Normal is56 Strategy cover features Priority No. 1 for ASTA Resiliency helps you weather theMagan Lewis, ASTA celebrated together at thestorm and grow. Are you doingour 2022 Future Leadership Summit June 25-29. enough of the right things? Leader of the Seed Industry winner. 64 Harnessing the Power of Social70 Cross Pollination Shes based near Media in Your Business Des Moines, Iowa, Making the most of social media as a busi- 72 World Status and has a passion ness means having a social media policy. for both agriculture 74 Industry News and education. 66 The World is Running Out ofPhoto: Jami Milne Farmers. Whats the Answer? 76 If you Missed It PhotographyThough the population continues to grow, the amount of farmers continues to shrink. 78 Breeding History: Tomato2/ SEEDWORLD.COMSEPTEMBER 2022'