b"S T R A T E G Y A featured segment designed to help you in the realm of retail seed sales. Sustainability Moves Beyond Words to a Way of LifeAre you doing enough of the right things? Melissa ShipmanSUSTAINABILITY HASmoved from something people talk about to some-thing people live, woven into the culture of many compa-nies in the agriculture industry. At BASF, we really tried to define sustainability as finding the right balance between the challenges that we're facing today from a society standpoint, as well as helping growers produce more crops, said Bryan Perry, U.S. Head of Seeds and Traits for BASF.In the agriculture world, this is the balance betweenKristen Richards.Bryan Perry.ending world hunger and reversing climate change; growing more food with lessled to climate change, thein an economical way for theWe work with them to environmental impact. agricultural industry wantsgrower, Richards says.help their products become When done well, sustain- to do their part in solvingmore sustainable, as well as ability benefits everyone:the problem. To do this, itsSustainable Solutions ensuring we use the most the environment, consumersimportant that sustainabilityEverything is connected,sustainable and effective and organizations. Farming isdoesnt just focus on stoppingfrom the seed to the harvest,components in our formula-unsustainable if it's not profit- damage to the environment,and agricultural companiestions, Richards says. You able for the growers. but also how to actually repairare working together to takecan have the amplifying effect We dont want to compro- damage that has already beensustainable steps across allwhere you put two products mise the ecosystem for futuredone. segments of the industry.together and get something generations, but we also wantWe're looking to buildFBSciences strives to offerthat's greater than the sum of to protect the industry ofproducts that can help withpowerful crop nutrition andits parts when putting it in the farmers and make sure thatregeneration, as well. We'reprotection tools for growers,right ratios.it's equitable for them, and intrying to build a sustainabil- dealers and growers throughGetting those exact right a manner that is profitable fority platform that is doing notheir technology, but they alsoratios for products is impor-them, says Kristen Richards,harm to the environment, yes,find and partner with othertant to hopefully lead to an director R&D, formulation andbut ultimately, we want to getsustainable technologies tooverall reduction in inputs, production, for FBSciences. to the goal of repairing thehave that synergistic blend inwhich leads to less runoff and While many factors haveenvironment, and doing sotheir process. better nitrogen utilization.56/ SEEDWORLD.COMSEPTEMBER 2022"