b'CONTENTS / SEPTEMBER 2023Features06 The Skill of DelegationDelegation may appear easy, but it takes a great deal of restraint for a leader to empower their employees to make decisions and take action.10 From Boomers to ZoomersSocial Generations and how to deal with them in a seed company.16 Seeding a Culture of CareInvesting in community can come in all kinds of forms and carries ben-06 efits way beyond the obvious.22 Information Paramount When It Comes to Grocery ShoppingConsumers want information when grocery shopping, but information overload can happen. 30 ASTAs Leadership Summit Highlights Seed Industry Champions and New ChairIn Sacramento at the American Seed Trade Associations Leadership Summit, the association highlighted seed industry champions and new board members.34 Colors Becoming a More 16 Important Trait in Breeding and EatingAs consumers are encouraged to eat more colorful plates, breeders are rising to the challenge.44 Ellen Evans Receives the UC Davis Plant Breeding Academy Outstanding Student AwardUC Davis continues to find and create plant breeders to give back to the industry.30SEPTEMBER 2023 SEEDWORLD.COM /1'