b'ON LOCATION: THE ISF WORLD SEED CONGRESSCapacity Building Strengthens Smallholder Farmers in AfricaChannel World SeedAS AN INDUSTRY,there are severalsome hard questions: how is the seed pieces of a puzzle that need to besector impacting and giving back to dives into the impactaddressed and placed in proper spots.smallholder farmers both in terms of the different companiesThe seed sector must ensure everyone isenvironment and society?fed in our global society in a sustainableIts all about serving the smallholder and organizationsway to protect our environment for thefarmers. We believe that market develop-future. This needs to be done in a har- ment and people development cannot are having on themonious manner while finding a way toexist without the other, said Maya Muller, environment andproduce more food on less land. public affairs and communication spe-Does this sound like the hardest puzzlecialist with East-West Seeds, during the lives in Africa. Alex Martin to put together? It can be as is its prov- Channel World Seed Coverage of the ing to be quite the challenge to find theconference in Cape Town, South Africa.proper solution for.While thats a difficult task to manage, On June 7, the International SeedMuller says theres a slew of things to con-Federations (ISF) World Seed Congresssider while working on environmental and tackled the questions of environment andsocietal development: transferring techni-social responsibility in Africa by askingcal skills, training farmers to farm sustain-62/ SEEDWORLD.COMSEPTEMBER 2023'