b"Your Website and The Power of First ImpressionsCASSIDY MILLIONITS 2 AM,and I cant sleep. Every random thing DIRECTOR OF AG SCIENCE OF HELIAE AGRICULTURE on my to-do list is going through my head. My solu-CMillion@heliae.com tion, ask Google, and find solutions so I can fall back phycoterra.comasleep. As I scroll through the results, I see options for sites that have spent time refining their SEO, dis-playing answers to my questions in the results, and Grow High Yield and Droughtsites where their search results are a combination of random characters and sentences the engine has automatically pulled from site content. Hardy Winter Wheat This is the first impression many potential cus-tomers will have of your business. Have you taken the time to think about how your clients access the AS THE RUSSIA/UKRAINEcon- In recent studies, winter wheatsolutions you provide? Have you considered how flict continues, growers and agricul- treated with such technologies dem- they will arrive at your website and their experi-ture professionals are experiencingonstrated the ability to get a strongerence when you get there? The reality is its similar shortages across the industry. Onestand before dormancy and exhibitedto how you present your organization when you of which decreased wheat supplies,a better tolerance for winter kill.have in-person conversations, someone visits your which are down roughly 25% thisAdditionally, results proved for fallbusiness or out at an event.year. With widespread droughtsgrazing, a 13% improvement for standA website is no longer just a static brochure. It creating additional scarcities, itsand biomass on a potential 38-bushelis a versatile tool that can be customized to meet likely some growers are consideringwheat crop (in north-east drylandspecific business needs. Acting as a virtual store-taking a risk and reaping the benefityield), providing an extra 54 poundsfront, marketing platform, and customer engage-of growing this widely needed, yetof crude protein per acre in grazingment hub, it can provide a dynamic and interactive scarcely available crop.forage.experience. Utilizing web systems like content man-To make the most of your winterIn todays market (at $140 peragement systems (CMS) and e-commerce plat-wheat, especially in a season ofton of quality forage), this deliveredforms enhances customer interactions, showcases extreme drought, growers shouldan increased value of $23 per acre.products/services, and encourages repeat visits.consider input cost solutions to helpAccelerated growth and quick turna- Defining your website's objectives. When improve soil structure, creating anround time before loss risks occurplanning your goals, identify whether you aim to environment to support germina- on winter wheat allow fall grazing toincrease brand awareness, generate leads, or facili-tion, stand establishment, and earlymaximize overall output.tate online sales. Plan to review your analytics for vigor for their winter wheat crops.With 2022 being the slowestuser behavior so you can make data-driven deci-Seed treatments work with yourspring planting season since 1996 andsions and continuous improvements to your site.seed in a distinct, microbial zonethe smallest hard winter wheat cropNever changing your website is a missed known as the spermosphere. Thissince 1963, theres plenty of opportu- opportunity. Embrace the mindset that your web-zone is formed around your seednity for growers to capitalize on cropsite is a living entity that requires regular updates, and enhances germination and earlyproduction loss, as long as you have aoptimization, and innovation. By staying ahead of plant development. This crucialplan to support your overall seed andthe curve, your website remains competitive and growth period sets the stage forsoil health. If youre planning to switchcontinuously delivers value.optimum yield potential.to, or regularly grow winter wheat,Remember, building a website is an ongoing On average, 75% of microbesconsider using a seed treatment toprocess of refinement and adaptation. By keep-in the soil today are dormant andsupport your crop through extremeing this in mind, youll forge stronger client con-starving. Innovative seed treatmentsweather conditions.nections, drive growth, maintain a new to the market can deliver aThe right product should becompetitive edge and be open unique, high-quality carbon sourcebacked by science and have provenfor business 24/7/365.to seeds that supercharges the sper- results. It should be easy to use with mosphere function. Revolutionaryhigh mixability, integrating seamlessly technologies that wake up the ben- with your other winter wheat seed eficial bacteria and fungi within yourtreatment programs. Make sure theCHARLENE MCIVORseed and soil microbiome early inseed application supports overall soilCLIENT SERVICES MANAGER, SEED WORLD GROUPthe season can better support yourhealth and optimizes yield, or even winter wheat crop throughout themaximizes winter grazing potentialcmcivor@seedworldgroup.comseedworldgroup.comseason. for your winter wheat crop.42/ SEEDWORLD.COMSEPTEMBER 2023"