b'SEC_FRASER22_ADV_SEC_FRASER22_ADV.qxd2022-02-184:58 PMPage 1CDC Fraser Malting BarleyThe Next Great OneMany new barley varieties come to market each year, but only a handful have enough impact to gain a reputation across the entire industry.Harrington put Canada on the map as a trusted, high-qualitymalt barley supplier. At its peak in the late 90s, Harrington I like Fraser, and from a commercial maltmade up 70% of the two-row malting barley acres. This standpoint it is shaping up to be the MetcalfeSEC-FRASER22_ADV Trim: 8.25" x 10.875" Bleed: 8.5" x 11.125"was followed by AC Metcalfe that held as much as 60% replacement that we have been looking for.acreage and was the number one variety from 2005 to 2015.Since then, CDC Copeland has held the top spot for acres.~ Rich Joy, Director of Malting and Technical Services with Canada MaltingMany varieties can make great beer. But it takes consistencyin the malt house and a broad end-use fit to be widely Dale Wylie at Wylie Seed and Processing adds, Ad Number:Publication: Germinationadopted by brewers and maltsters - and ultimately it must In 2020 and 2021 we planted barley trials have strong agronomics in order to appeal to growers. and in both years, CDC Fraser was one of the CDC Fraser checks all the boxes. top yielders. This shows consistency in the variety, Peter Watts, Managing Director at the Canadian Malting as we had a very high production year in 2020, Barley Technical Centre (CMBTC) says, Malting barley can then a very low production year in 2021 with the be processed differently to produce different specs, i.e. drought. Both growing seasons it held close to top Fraser can be slightly under modified and produce what we position. It seems to be coming through the malt would typically consider Copeland-like specs, but can also trials and gaining acceptance, so should be a be well modified and produce what we normally think of strong player in the near future.as Metcalfe-type specs. Arguably, Fraser is more versatileMatt Enns, farmer and owner of Maker\'s Malt than Copeland or Metcalfe as it can fit both categories. at Rosthern, SK thinks CDC Fraser will come CDC Fraser is a high yielding, high enzymatic variety,out the other side gaining market share. I see with malt characteristics that make it a good fit for adjunct the variety as the best Metcalfe replacementbrewerswho make up the majority of the domestic and that means it could have huge export malt market, says Drew Sharp, Boortmalt/Prairie potential for adjunct brewers and Malt at Biggar, SK. Prairie Malt will be steadily increasingexportread big volume! China its purchases of CDC Fraser over the next few years in and the largest North American response to increasing demand for the variety frombrewers will like the powerhouse Produced by: SeCanProduct/Campaign: SeCan CDC Fraser Advertorial Date Produced: February 2022brewers and distillers. Fraser can be in the brewing process, second only to its high After three years of market development in Canada andenzyme capacity. And just as two years of pilot malting in key markets around the world, importantfarmers will love CDC Fraser is demonstrating broad appeal from an end-use the significant yield and lodging perspectivebut it needs to work for farmers too. Across improvement over Metcalfe. western Canada, on average, CDC Fraser yielded 114% of AC Metcalfe and 108% of CDC Copeland in registrationCDC Fraser has the characteristics trials. In the provincial seed guides it is a top tier performer to be the next great widely-adoptedacross the west.malting barley. Contact SeCan for more information. The variety has a similar disease package to Copeland and Metcalfe, great yields and the malt quality isDID YOU KNOWexcellent. CDC Fraser has a higher enzyme package, low beta glucans, modifies well, and can be easilySeCan malt varieties are named after Canadian rivers used as a regular 2-row malt or for brewers looking(Bow, Churchill, Fraser)signifying the importance of freshto use higher rates of adjuncts in their brew. water to make great beer. CDC Fraser has a dual meaningas a tip of the hat to Fraser Thomson, who spent much ofhis career shaping the Canadian malting industry.Ad Number: SEC-FRASER22-ADV'