b'March 2022ContentsFEATURES DEPARTMENTS04Recognizing Breeding Achievement 40 Retail Roundtable10 A Vision for the Future 44 Cover Crop Corner14 Pillars of Professionalism 46 The Headlines36 PGDC Puts End Users First SPECIAL SECTIONSPERSPECTIVES 22 CSGA Learn: Its Time to Invest in Yourself34 CSGA 26 New Varieties43 Seeds Canada 32 INSIDERS48Giant ViewsORGANIZATIONS AROUND THE WORLD WILL INVEST THEIR MONEY WHERE THE BEST RETURN ON INVESTMENT IS. WE NEED TO CONVINCE THEM CANADA IS A GREAT PLACE TO DO BUSINESS.Jay Bradshaw / 10ON THE COVER Up until now, there havent been many options for seed-specific learning and professional development opportunities for seed growers and seed business employees in Canada. Caroline Lafontaine and the team at the Canadian Seed Growers Association are meeting the challenge. See page 14.MARCH 2022GERMINATION.CA 1'